UAE tie-up eases two-car transition

Service My Car and PlusX Electric have formed a partnership aimed at making life easier for households in the UAE that own both petrol-powered vehicles and electric cars, as mobility providers race to adapt to a market that is adding EVs faster than the after-sales ecosystem has traditionally been built to handle. The agreement links a mainstream digital servicing platform with an EV-focused charging and support business, creating a bundled offer that reflects how car ownership in the Gulf is moving from a single-technology model to a mixed fleet reality.

Dubai-based Service My Car, backed by Bahwan International Group, has built its business around online booking, vehicle collection and delivery, diagnostics, repairs and broader car-care services. PlusX Electric positions itself as an EV charging and support company, offering mobile charging, home charger installation and related assistance through an app-based model. Together, the two companies are seeking to sell convenience as much as maintenance, arguing that owners juggling an internal-combustion vehicle and an EV often face fragmented service arrangements, separate suppliers and different operating habits.

That pitch lands at a time when the UAE’s electric vehicle market is expanding beyond the early-adopter phase. Official data from Dubai shows the number of EVs in the emirate had passed 40,600 by the end of the first half of 2025, while the charging footprint has expanded sharply. Dubai Electricity and Water Authority said in January 2026 that the emirate had 1,860 charging points under its EV Green Charger initiative, underscoring how public infrastructure is broadening alongside private-sector services. The Ministry of Energy and Infrastructure has also been pushing a wider national charging push through UAEV, a joint venture designed to build a nationwide network and reduce range anxiety.

The partnership is also a sign of how the UAE automotive services market is evolving from a garage-and-showroom model into a layered mobility services business. Buyers are no longer simply choosing a vehicle; they are buying access to charging, maintenance, pick-up logistics, app support, insurance assistance and, increasingly, home installation. For companies operating in this space, the commercial opportunity lies in stitching those pieces together before the market becomes crowded with specialists competing for the same customer.

For Service My Car, the arrangement offers a route into the EV ownership journey without having to build every element from scratch. The company already has brand recognition in online servicing and vehicle care, and can now attach EV charging-related support to that base. For PlusX Electric, the benefit is access to a wider pool of vehicle owners who may not be pure EV users but are beginning to add one electric model to a household that still relies on conventional cars for longer trips, legacy preferences or cost reasons. That dual-ownership segment is commercially attractive because it tends to require multiple touchpoints across the year, from servicing and breakdown support to charging and accessories.

The wider market backdrop helps explain the timing. Dubai authorities have been encouraging private investment in charging infrastructure, while official statements through 2025 and 2026 pointed to sustained growth in EV charging activity and user registrations. At the same time, the market remains uneven. Public charging coverage has improved, but consumers still weigh practical concerns such as home-charger approvals, emergency charging access, maintenance familiarity and the resale trajectory of different EV brands. That leaves room for service-led partnerships that focus less on headline vehicle sales and more on the everyday friction of ownership.

PlusX Electric has already shown signs of trying to anchor itself deeper in that emerging ecosystem. In February 2026, VinFast Middle East signed a memorandum of understanding with the company to improve charging accessibility and customer support for its drivers in the UAE. That earlier tie-up suggested PlusX was positioning itself as an enabling layer for automakers entering or expanding in the Gulf rather than merely a standalone charging operator. The Service My Car alliance broadens that approach by moving from brand-specific support into the more general consumer after-sales market.