Sony’s shooter *Concord*, which was initially pulled from the market shortly after its underwhelming release, is generating fresh attention. Frequent updates on Steam in October 2024 have led to speculation that the game could see a resurgence, possibly as a free-to-play title.
Developed by Firewalk Studios and backed by Sony Interactive Entertainment, *Concord* launched with high expectations, hoping to tap into the lucrative hero shooter market. However, its failure to connect with players was swift and dramatic. With minimal player engagement and low sales figures, the game was pulled just two weeks after release, marking it as one of the industry’s more notable commercial disappointments. Some reports suggest that its development and marketing carried a hefty budget, potentially reaching $400 million, making its short-lived tenure on the market a significant financial blow for Sony.
October’s string of updates on Steam, tracked through SteamDB, has triggered widespread speculation that *Concord* may be reintroduced in a free-to-play format. This shift could represent a strategy by Sony to recoup some of its initial investment. Players are anticipating a potential release where in-game skins and other purchasable content might be available, shifting away from the traditional paid model that failed in its first launch.
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