Riyadh Air Soars Towards Personalized Travel with Adobe Partnership
Saudi Arabia’s newest airline, Riyadh Air, has partnered with software giant Adobe to personalize the travel experience for its global customers. This strategic collaboration aims to leverage Adobe’s Experience Cloud platform, specifically the Real-Time Customer Data Platform (CDP) and Sensei GenAI capabilities, to cater to individual traveler preferences across the entire travel journey. Through this partnership, Riyadh Air seeks to offer a seamless travel experience, encompassing both […]