China’s Soft Power on the Rise
China’s global image has received a significant boost according to Brand Finance’s 2024 Global Soft Power Index. The report, released in February 2024, ranked China third place, surpassing both Japan and Germany. This marks the most substantial improvement for any nation on the index this year, with China’s score increasing by 6.2 points. The rise in China’s ranking is attributed to a significant improvement in two key […]