How The Washington Post is using newsletters and alerts to reach readers
When readers wake up every morning, what do they check first? Probably their texts. Then, if they’re feeling brave, their email inboxes. Readers are inundated with content nowadays, which puts the onus on journalists to reach them where they’re actually paying attention. That’s why many news organizations have begun hiring editors who deal exclusively with email and push notifications, journalism that audiences can’t easily tune out. “I […]