New trends in advertising, brand promotion
|By Alexander Stewart|Advertisers are increasingly appreciative of the value in data-driven, channel-specific creative messaging. Given the associated costs of BRTV spot advertising, more and more brands are focussing their efforts elsewhere – social, programmatic OLV, on-demand programming. Viewership is moving away from linear television to go online, with 54% of 25-34 audience in Ukraine claiming to watch online video content every single day. As smartphone penetration continues […]