Where did that story come from? Pew finds new evidence that many readers don’t know.
It’s old news by now that way more than half of digital traffic comes through the side doors of social media and search rather than a reader selecting from a home page menu. That’s OK, the theory goes, because at least readers are exposed to the content and will take note of the source. But that brand-building effect may be much weaker than supposed, a new Pew […]