According to the latest research by Asendia, Authenticity is now a key new driver of revenue and loyalty for global shoppers
67% of global shoppers spend more with brands they perceive to be authentic 73% are more loyal to authentic retailers Shoppers’ spend in Hong Kong, France and Spain most influenced by authenticity SYDNEY, AUSTRALIA – Media OutReach – 30 March 2023 – Authenticity is now a key new driver for revenue and loyalty among global shoppers as the trend for more mindful consumption continues, the latest research […]