|By Arabian Post Staff| Japanese retailer Daiso opened at Bawabat Al Sharq Mall in Abu Dhabi this week. The newly opened store is the 11th store in Abu Dhabi and the 32nd in the UAE, bringing the total count in the GCC region to 49. The store is located on the first floor of the mall, opposite the Food Court, and boasts of 4,500 square feet. Daiso Japan operates in Middle East under the joint franchise ownership of Lals Group and Damas Group.
Commenting on the new store opening Mr Manu Mulchandani (COO, Daiso Japan, GCC) said, “We are thrilled to join the Bawabat Al Sharq community and offer customers benefits of the Daiso shopping experience. Abu Dhabi is an affluent and thriving emirate and we want to be conveniently located for our growing customer base and the local population who love the Daiso brand. The Bawabat Al Sharq Mall with its increasing popularity is an ideal location for a Daiso Japan store.”
Daiso Japan carries 70,000 quality products with most items priced at an astonishing AED 7, ranging from kitchenware, stationary and wrapping paper to electronic accessories and useful, everyday sundries.
“Our high-quality products and everyday low prices make for a combination our competitors just can’t match. We ensure to stock the stores with must-have items, as well as unique novelties that keep customers coming back to create memorable shopping experiences. We’re looking forward to trading strongly in the last quarter of the year with a huge range of seasonal products on their way” said Manu Mulchandani.
As part of the company’s effort to evolve and grow in the fiercely competitive local market, the brand will strengthen its presence by opening at least 3 new stores across the UAE in Sharjah, Abu Dhabi and Ajman.
The worldwide the brand has more than 4,000 stores, with 49 stores currently in the GCC region and 32 in the United Arab Emirates; the remaining seventeen located across Kuwait, Bahrain, Qatar and Saudi Arabia. The first GCC store was opened in 2004, and there are exciting growth plans to take the store count beyond the half-century mark before the end of this year.
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