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Abu Dhabi-based Aldar Properties has enhanced its asset portfolio with the acquisition of two prime industrial and logistics properties from a subsidiary of AD Ports Group for a total of 570 million dirhams. The deal, which includes two Grade A assets, underscores Aldar’s strategy to diversify and strengthen its recurring income base, especially within the logistics and industrial sectors.

The assets, situated in Khalifa Economic Zones, include one property leased to Noon, a prominent e-commerce platform, which operates a state-of-the-art fulfilment centre, and another property rented to Emtelle, a manufacturer of fibre optic solutions for the telecoms industry. The acquisition not only adds significant value to Aldar’s real estate holdings but also reinforces its presence in the rapidly growing logistics sector, which has seen increasing demand due to the boom in e-commerce and telecommunications.

Khalifa Economic Zones, a key business hub in Abu Dhabi, offers strategic connectivity and is home to various global companies. The two acquired properties represent institutional-grade assets, expected to generate stable and long-term income streams. The properties are located in one of the UAE’s most dynamic areas for industrial and logistical operations, enhancing the appeal of this acquisition for Aldar. The agreement further highlights KEZAD’s growing prominence as a central location for leading global players in e-commerce and technology sectors.

Aldar’s decision to expand its holdings in the industrial space is aligned with its ongoing strategy of diversifying its income sources. The company has steadily been growing its portfolio of income-generating assets, focusing on sectors such as residential, retail, and now industrial logistics. This acquisition forms part of Aldar’s broader investment strategy to optimise its portfolio, positioning itself as a key player in sectors that offer resilient, long-term returns.

With the rise in demand for logistics properties, particularly those catering to e-commerce businesses, Aldar’s move to acquire these assets is timely. Noon’s use of the space as a fulfilment centre aligns with the UAE’s expanding e-commerce sector, which has experienced significant growth, further accelerated by the pandemic. Similarly, the Emtelle facility contributes to the growing telecom sector, driven by the need for fibre optic solutions as digital transformation progresses across the region.

This transaction reflects a broader trend of increasing institutional investment in industrial and logistics real estate, a sector seen as highly resilient due to the ongoing digital transformation and e-commerce boom. Aldar’s acquisition strategy mirrors regional and global shifts towards securing high-quality, long-term investments in key infrastructure sectors.

The deal marks a key milestone for Aldar as it looks to strengthen its foothold in Abu Dhabi’s industrial property market. By adding these Grade A assets, the company not only boosts its portfolio but also positions itself to benefit from future growth in logistics, telecommunications, and e-commerce sectors, which are expected to continue expanding in the coming years.

Abu Dhabi National Hotels, a leading hospitality investment and management company in the UAE, has made a significant move into Ras Al Khaimah’s burgeoning luxury real estate sector. The company has officially announced the launch of The Residences at Nasim Al Bahr, part of the prestigious Luxury Collection Resort & Spa located on Al Marjan Island. This waterfront development is valued at Dhs3 billion and represents a major step for ADNH in diversifying its portfolio to include high-end residential properties.

Designed to offer an elevated living experience, The Residences at Nasim Al Bahr combines contemporary architectural design with premium amenities, setting a new standard for luxury in the region. The project is poised to cater to a growing demand for exclusive residential options in Ras Al Khaimah, which is rapidly becoming a sought-after destination for affluent buyers looking for both tranquillity and luxury living close to nature and world-class leisure offerings.

Located in one of the most picturesque areas of Ras Al Khaimah, the development aims to integrate seamlessly with its surroundings while providing residents with unparalleled access to the resort’s vast amenities, including a luxurious spa, gourmet dining options, and recreational facilities. The residential complex is part of a wider trend in the UAE, where demand for upscale properties, particularly those offering a mix of leisure and residential facilities, has surged in recent years.

The development is not only a milestone for ADNH but also a reflection of the broader trends shaping the UAE’s real estate market. The emirate of Ras Al Khaimah has long been known for its pristine landscapes, including its beaches, mountains, and desert terrain. As a result, luxury developments, particularly those offering panoramic views and exclusive features, have become increasingly popular among investors, both locally and internationally.

According to industry experts, the success of this development hinges on its ability to cater to an increasingly sophisticated clientele seeking privacy, comfort, and luxury in a serene environment. This move into Ras Al Khaimah comes as part of ADNH’s strategy to tap into the growing demand for luxury properties that cater to high-net-worth individuals and families seeking to invest in the UAE’s most prestigious residential locations.

Ras Al Khaimah has witnessed notable growth in its real estate sector in recent years, thanks to a series of strategic initiatives by the local government to promote the emirate as a hub for both tourism and high-end residential developments. The launch of The Residences at Nasim Al Bahr comes at a time when the UAE’s northern emirates are gaining increasing attention from investors, further diversifying the real estate landscape beyond the traditionally dominant markets of Dubai and Abu Dhabi.

This project also complements the UAE’s broader ambition to expand its luxury tourism and hospitality sectors, positioning itself as a global leader in high-end living and leisure experiences. The addition of The Residences to the portfolio of the Luxury Collection Resort & Spa is expected to attract a diverse range of international buyers, who are increasingly looking beyond the major urban centres for exclusive and private residences.

Bank of Sharjah played a key role in Ittihad International Investment LLC’s latest financing success, serving as Joint Lead Manager and Bookrunner in a US$550 million senior unsecured Sukuk issuance. The five-year bond offering attracted overwhelming investor interest, with the order book oversubscribed more than four times, peaking at US$2 billion. This level of demand highlights the strong confidence investors have in Ittihad International’s financial health and future growth prospects.

The Sukuk issuance represents a major milestone for Ittihad International Investment LLC, a prominent UAE-based investment group. With a focus on diversified investments across various sectors, Ittihad International has consistently shown its ability to adapt to market changes and maintain robust financial fundamentals. The success of the Sukuk offering is a clear reflection of the group’s strategic vision, which continues to resonate well with both regional and international investors.

The issuance attracted a diverse mix of institutional investors, including sovereign wealth funds, banks, and asset managers from across the globe. The appetite for the bond offering was not only driven by Ittihad’s strong credit profile but also by the stability and potential growth of the UAE’s economy, which remains a key driver for investment in the region. The overwhelming demand for the Sukuk underscores the high level of trust investors place in Ittihad’s long-term business strategies.

This successful transaction is a significant achievement for Bank of Sharjah, which has built a strong reputation in the financial sector for its role in leading major capital market deals in the region. The bank’s involvement as Joint Lead Manager and Bookrunner further solidifies its position as a leading financial institution in the UAE and the broader Middle Eastern market. Bank of Sharjah’s role in this high-profile Sukuk offering is seen as an endorsement of its deep understanding of regional markets and its ability to facilitate complex transactions for clients in a competitive environment.

The Sukuk, which is based on a Sharia-compliant structure, offers investors an attractive return while supporting Ittihad International’s strategic initiatives. The proceeds from the issuance are expected to be used for general corporate purposes, which include financing new investments and expanding the company’s portfolio in the UAE and beyond. The success of the transaction is a testament to Ittihad’s ongoing efforts to strengthen its financial position and drive long-term value for its stakeholders.

The Sukuk market in the Middle East has been thriving in recent years, with increasing interest from both local and international investors in Islamic finance products. The demand for Sukuk remains strong due to the region’s large and growing investor base, as well as the broader appeal of Sharia-compliant financial instruments. The Ittihad Sukuk transaction highlights the continued maturity of the Middle East’s debt capital markets and reinforces the role of Islamic finance in diversifying global investment opportunities.

The deal’s success also comes at a time when investor confidence in the UAE remains high, bolstered by the country’s continued economic recovery, business-friendly policies, and strong infrastructure development. These factors have contributed to the UAE’s attractiveness as a destination for both regional and international investors looking to capitalise on the country’s growth potential.

Etihad Airways has unveiled four new routes from its Abu Dhabi hub, linking the UAE capital with networks in North Africa and Asia in a major push to cement its global connectivity. The airline announced flights to Tunis, Hanoi, Chiang Mai and Hong Kong, opening up additional access across Africa and Asia. According to the carrier, these launches account for nearly 45 per cent of the UAE’s aviation growth this year.

The new North African route to Tunis flies three times a week starting 1 November, while the Vietnamese capital Hanoi will receive six weekly flights from 2 November. Chiang Mai in northern Thailand is added with four weekly services from 3 November, and Hong Kong is re-connected via five weekly flights also from 3 November under a renewed codeshare with Hong Kong Airlines. The carrier now serves more than 85 destinations globally.

Chief Executive Officer Antonoaldo Neves described the destinations as “each adding their own character” to the network, underscoring the airline’s aim to diversify its route map and bolster Abu Dhabi’s role as a travel and trade gateway. The move is timed to support the emirate’s broader economic pivot, complementing efforts in tourism, business and infrastructure.

The four-route addition forms part of Etihad’s strategic expansion alongside investments in both fleet and operational capabilities. The carrier has been ramping up use of its long-range Airbus A321LR and Boeing 787 aircraft, enabling direct links to previously unserved or underserved markets. The Tunis launch marks an enhanced North African footprint from Abu Dhabi, while Vietnam and Thailand reflect deeper penetration into Southeast Asia’s growing outbound travel markets. The Hong Kong entry is particularly significant given its status as a major financial and regional hub.

For travellers and partners the implications extend beyond new city-pairs. The enhanced network encourages greater inbound tourism into the UAE and provides domestic and international travellers increased flexibility via the Abu Dhabi hub. Industry analysts say the expansion underscores the carrier’s growing ambition to rival other Gulf-based airlines in forging east-west connectivity. It also aligns with Abu Dhabi’s Vision 2030 agenda, which includes boosting the emirate’s role as a global gateway.

Commercially, the airline’s published figures indicate that it expects the four new routes to contribute thousands of new seats in its system, aiding load-factor optimisation and revenue growth. The timing of launches over consecutive days signals a deliberate push to generate momentum across the network rather than incremental additions. Stakeholders within the regional aviation ecosystem view the move as one that may stimulate competitive responses from other carriers operating in similar markets.

While the expansion has drawn praise for its scale and ambition, there are strategic and operational considerations. Rapid rollout of new routes requires careful yield management, cost containment on long-haul sectors, and the calibration of frequency to ensure sustainable load factors. The North African route to Tunis, for example, hinges on demand that may fluctuate with seasonal tourism and business activity. Similarly, competition in the Thailand and Vietnam sectors remains intense with regional low-cost and full-service carriers vying for market share. The Hong Kong route will need to navigate the evolving regional regulatory and air-freight environment, especially given Hong Kong’s role in both tourism and cargo flows.

California-based Archer Aviation has signalled accelerated ambition in the electric air taxi sector with its CEO, Adam Goldstein, stating the company anticipates its first commercial flights within the next year across major city corridors. The objective is underpinned by a surge in interest, key contracts and strategic partnerships that could shape the future of urban air mobility.

Goldstein outlined that Archer’s inaugural production-model aircraft — dubbed Midnight — is scheduled to operate “in and around several big urban cities” by June next year, a milestone he described as achievable given current progress. He emphasised the dual track of domestic and international strategy, with particular emphasis on collaboration in the Gulf region. The company confirmed it is working with the UAE government and other global partners as part of its launch ecosystem.

Financially, Archer has bolstered its resources to support certification, manufacturing and ecosystem rollout. In its latest funding round, the firm raised some $300 million backed by institutional investors including BlackRock, bringing total liquidity to roughly $1 billion. These funds are earmarked for critical capabilities such as composites and batteries, underscoring the high cost of advancing from prototype to commercial launch.

Partnerships have emerged as a central pillar of Archer’s strategy. Late last year Archer acquired the patent portfolio of another eVTOL developer, allying further with global manufacturing partner Stellantis and with operators such as Jetex in the Gulf region. Specifically, Archer and Jetex signed a memorandum focused on leveraging Jetex’s network of fixed-base operator terminals—launching in Abu Dhabi and potentially expanding across 30 countries.

At the 2025 Paris Air Show Goldstein reaffirmed Archer’s interest in the UK and Europe as early-adopter markets, noting that regulatory frameworks and infrastructure development would be key determinants of where deployment regulatory certification is achieved first. He also addressed scepticism over the speed of robotic aircraft progress, dismissing a critical short-seller report by saying that “we prove everything by action … we have started our flight campaign, which is going really well, so we will continue to prove by showing not talking.”

The regulatory environment is evolving. The US federal government has elevated advanced air mobility as an industry priority, paving pathways for certification and integration of eVTOL aircraft into air-traffic systems. Nested within this push is the recognition that infrastructure — vertiports, charging systems, air-traffic management — remains the linchpin for commercial viability. Archer’s operations already envisage a dual business model: direct-to-consumer urban air rides and the sale of aircraft to operators.

Despite the momentum, significant challenges persist. Certification of a new aircraft category remains uncharted territory for many stakeholders; technological hurdles persist around battery energy density, noise reduction and charging turnaround. Market pricing models are under scrutiny as well; as early as 2024 industry analysts highlighted that selling an eVTOL aircraft at around US$5 million may be inconsistent with the aim of widespread, affordable urban service. Goldstein and his team must also build out manufacturing capacity: Archer’s planned Georgia manufacturing site, intended to ultimately produce up to 650 aircraft per year, is still under construction.

The Middle East remains a focal region for Archer’s first service launch. High-temperature performance testing of the Midnight aircraft is already underway in Abu Dhabi, where the company is collaborating with local civil-aviation authorities. Simultaneously, the company has signed on for major transport-network projects — notably serving as the official air-taxi provider for the 2028 Los Angeles Olympics, in which flights of 10-20 minutes between key venues are planned.

Microsoft has announced a commitment to invest approximately $15.2 billion in the United Arab Emirates by the end of 2029, while securing U. S. export licences to ship advanced AI chips to the Gulf state. The investment is centred on building and expanding cloud infrastructure, artificial-intelligence data centres and talent development in partnership with local entities.

The majority of this sum will flow into the construction and operation of AI-enabled data-centre campuses, with Microsoft Vice-Chair and President Brad Smith describing the growth of those facilities as “by far” the largest element of the investment. The U. S. export licences permit shipment of tens of thousands of the latest-generation Nvidia GB300 Grace Blackwell GPUs to the UAE, enabling Microsoft to deploy higher-end compute capacity in its regional centres.

The investment timeline outlines that Microsoft had invested just over $7.3 billion between 2023 and the end of the present year and plans to spend more than $7.9 billion from 2026 to 2029. Of the latter, over $5.5 billion is earmarked for capital expenditure on data-centres and cloud systems, with the remainder directed at local operating expenses and workforce development. The export licence approvals follow a strategic arrangement between Washington and Abu Dhabi, reflecting shifting U. S. policy on high-end chip exports and technology partnerships with Gulf states.

By leveraging the licences, Microsoft gains the ability to scale AI infrastructure in the UAE under its own operation and in concert with regional firms. The firm emphasizes talent and ecosystem-building alongside infrastructure, noting its launch of a Global Engineering Development Centre in Abu Dhabi, and targeting wide-scale skilling of AI talent across the region. Local partner G42-based in Abu Dhabi plays a key role, with Microsoft having invested $1.5 billion for a minority stake and a board seat for Smith. G42’s board participation and Microsoft’s alignment reinforce the strategy of blending global tech capability with regional execution.

Beyond the financials, the deeper strategic purpose illuminates broader geopolitical dynamics. The U. S. decision to grant chip-export licences to the UAE signals a recalibration of export controls in favour of trusted partners, even as Washington manoeuvres to counter Chinese influence in the global AI supply-chain. The UAE’s ambition to become a global AI hub, and to host one of the world’s largest data-centre complexes in Abu Dhabi, aligns with Microsoft’s drive to diffuse AI at scale. The chip-export approvals are bound by stringent cyber-security and physical-security conditions; Smith emphasised that Microsoft became “the first company” under this administration to obtain such licences for the Gulf region.

Concerns remain, however. Some U. S. lawmakers have flagged that the UAE’s past technology ties with China raise questions about enforcement of export-control safeguards and potential technology diversion. The export licences carry conditional compliance obligations; any lapses may provoke regulatory scrutiny. For Microsoft and the UAE, execution risk spans multiple fronts: timely deployment of infrastructure, talent acquisition and retention, regulatory alignment, and ensuring that capital investment yields operational returns in a cloud and AI market set to intensify.

For the UAE, the benefits are manifold: access to cutting-edge AI hardware, alignment with global technology leaders, and bolstered credentials as a regional innovation hub. For Microsoft, the Gulf expansion offers a new growth frontier outside its traditional markets, delivering cloud-services scale and AI-model hosting in a region keen to adopt generative-AI applications at high per-capita levels. According to Microsoft’s own AI diffusion data, the UAE leads global per-capita use of generative AI, with 59.4 per cent of its population reported to be active users, ahead of second-placed Singapore at 58.6 per cent.

The United Arab Emirates has established itself as a leading hub for innovation and the deployment of advanced technology in the energy sector, according to George Bou Mitri, President of Honeywell for the Middle East, Türkiye and Central Asia. Speaking at the sidelines of the Abu Dhabi International Petroleum Exhibition & Conference 2025, he highlighted how the country’s digital transformation initiatives are serving as a global model for sustainable, technology-driven energy systems.

Bou Mitri said the UAE presents a distinctive example of openness, collaboration and synergy between public and private sectors in driving innovations that are making a tangible global impact in the energy industry. “The solutions created here in the UAE extend their influence far beyond its borders,” he commented. He noted that the country is actively integrating advanced technologies across its energy ecosystem, including expanding the use of LNG, hydrogen, solar and developing sustainable aviation fuel and bio-fuel as part of its emissions-reduction drive.

Honeywell is playing a significant role in this transformation. Bou Mitri pointed to the company’s participation in a landmark project with Abu Dhabi National Oil Company for the Ruwais LNG facility, expected to produce about 9.6 million tonnes annually. He also revealed that Honeywell is developing the region’s first fully autonomous control room powered by agent-based artificial intelligence in partnership with Borouge, aimed at managing petrochemical operations without direct human intervention.

Bou Mitri stressed that digital transformation forms the backbone of the sector’s future. He noted that global energy demand is projected to increase by 32 percent by 2050, while electricity demand is expected to grow by more than 75 percent in the same period, necessitating comprehensive tech solutions to balance growth with emission reduction and operational efficiency. He added that the UAE is clearly adopting that approach, emphasising that the country’s facilities are becoming important development grounds for technologies related to emissions management, artificial intelligence applications and workforce productivity improvements through digitalisation.

The autonomous control-room initiative with Borouge stands out as a practical demonstration of this strategy. According to Borouge, the project will deliver the petrochemical industry’s first AI-driven control room at its UAE plant operations and forms part of its “AIDT” programme with a targeted value generation of US$575 million. The collaboration is intended to optimise production, reduce energy use and enhance safety while lowering costs at what is set to be the world’s largest petrochemical site.

The UAE’s positioning as an innovation frontier for energy technologies comes at a time when the industry is under growing pressure to adapt. Emerging themes include the convergence of artificial intelligence, digital twins, autonomous operations, and clean-energy integration. The broader Middle East region is witnessing major energy investment momentum, with expectations of exceeding US$130 billion this year in oil and gas alone, and simultaneous major expansion in clean-energy investments including hydrogen, LNG and carbon capture projects.

For Honeywell, the UAE’s energy ecosystem is a fertile environment for deploying its digital and automation technologies, but challenges remain. Among these are workforce skills deficits — Bou Mitri pointed out that more than 50 percent of the global energy workforce is aged over 45 — and the need to transfer accumulated expertise to a younger generation. In a sector where downtime, operational safety and emissions control have high stakes, the technology must deliver in real-world conditions, not just in controlled test environments.

Critics might point to the scale of investment required, potential cybersecurity and data governance risks as operations become more connected and autonomous, and the difficulty of scaling pilot programmes into full-scale operations across multiple sites. Nonetheless, the UAE’s strategic posture — combining government backing, private-sector capability and a willingness to test and deploy cutting-edge systems — presents a compelling case study for the global energy community.

The United Arab Emirates is poised to become a major global hub for artificial intelligence, with its AI market projected to reach around Dh170 billion by 2030, according to a new study by market-research firm Grand View Research. The report indicates that the AI sector in the UAE is growing alongside the broader Middle East and North Africa region, where the AI market is forecast to expand to roughly US$166.3 billion by the end of the decade.

Key government initiatives are helping to drive this expansion. The UAE unveiled its first Arabic-language AI model earlier in the year and launched its “Strategic Plan 2031”, with the ambition of leveraging AI to improve federal-government efficiency and accelerate economic diversification. Grand View Research’s managing director, Swayam Dash, described the country and the wider region as “no longer just adopters of global AI technologies – they are shaping their own playbook,” pointing to sovereign-fund backing and proactive policy as major enablers.

The MENA region’s AI market, valued at about US$11.9 billion in 2023, is expected to grow at a compound annual growth rate of approximately 44.8 per cent between 2024 and 2030, reaching the projected US$166.3 billion figure. Within that broader region, the UAE’s market value is identified as roughly US$3.47 billion in 2023, with a projected CAGR of 43.9 per cent leading to the US$46.33 billion mark by 2030.

Analysts emphasise several drivers behind this growth. Public-sector adoption of AI for urban management, energy optimisation and security is mounting. Large language models and analytics tools are being integrated into government and enterprise workflows. Moreover, the UAE is building infrastructure to support AI ecosystems, including data centres, specialised talent programmes and partnerships with global technology firms.

However, growth is not without its challenges. The rapid adoption of AI raises concerns about data privacy, cybersecurity, ethical governance and workforce disruption. Some observers warn that regulatory frameworks may struggle to keep up with innovation rates. Others caution that scaling advanced AI beyond pilot projects into broad commercial deployment remains a complex and expensive endeavour.

Within the enterprise segment, cloud-based AI services are gaining traction, with the UAE’s cloud AI market estimated at approximately US$2.365 billion in 2024 and expected to reach US$11.08 billion by 2030. Meanwhile, the UAE healthcare-AI market is forecast to grow from US$17.2 million in 2023 to US$137.9 million by 2030, a CAGR of about 34.6 per cent.

Producers grouped under OPEC+ are preparing to approve a modest rise in oil‐production targets for December, in an effort to balance market share ambitions against signals of oversupply and constrained output growth. Three delegates familiar with the discussions indicated the increase is expected to amount to roughly 137,000 barrels per day, mirroring the size of the hikes seen in both October and November.

The key players in the alliance include Saudi Arabia, Russia, the United Arab Emirates, Iraq, Kuwait, Oman, Kazakhstan and Algeria. The group’s online meeting scheduled for Sunday is expected to formalise the decision.

The incremental increase is part of a broader strategy underway since April, in which OPEC+ has raised output targets by more than 2.7 million barrels per day, amounting to about 2.5 per cent of global supply. However, the pace has been deliberately slowed from earlier months as signs emerge of an excess in global supply pools, including a forecasted surplus of over 3 million barrels per day in the current quarter.

Market analysts, including those at RBC and Rystad, anticipate the 137,000 bpd figure to represent the baseline scenario. Some delegates are also said to be weighing a pause on further hikes if supply conditions deteriorate.

Russia faces particular hurdles in supporting the quota rise, as Western sanctions limit the capacity of the Russian oil sector to boost output rapidly. That constraint is factoring into OPEC+ calculations as it debates whether to add more barrels to the market. Meanwhile, the UAE has been granted a higher production quota through to September 2026, enabling a phased increase of up to 300,000 bpd in its case.

Oil‐price behaviour reflects the tension between supply ambitions and demand concerns. Brent crude dropped to around US$60 a barrel in late October amid oversupply fears and sluggish demand from Asia, but has since climbed back toward the mid‐US$60s on the back of sanctions on Russia and trade optimism.

OPEC+’s cautious approach is informed by concerns about a supply‐demand mismatch next year. The International Energy Agency has flagged that world supplies could outstrip demand by over 3 million bpd in the current quarter, with an even larger gap potentially forming in 2026.

One industry commentator noted that unless there is clear evidence of a disruption to supply, the group is unlikely to commit to a large output hike. That view underscores the balancing act between protecting market share and avoiding a price collapse driven by oversupply.

Compliance remains another pressure point for the alliance. Some OPEC+ members have struggled to lift production to their quotas due to infrastructure, regulatory or investment constraints, diluting the impact of nominal target rises. This has helped temper the immediate effect of output increases even as quotas climb.

A further consideration is the shale oil sector in the United States, where producers are ready to capitalise on any loosening of supply discipline. OPEC+ therefore faces a strategic dilemma: raise output and risk reigniting competition, or hold back and cede ground to non-OPEC supply growth.

For December the decision appears modest, signalling a move to restore barrels cautiously rather than aggressively. The virtual meeting on Sunday will thus act as a critical test of the alliance’s ability to calibrate policy around shifting global demand patterns and geopolitical risk.

Sharjah is set to make its mark at the 2025 World Travel Market in London, continuing its longstanding presence at the prestigious global tourism event. The Sharjah Commerce and Tourism Development Authority will showcase the emirate’s rich cultural heritage and diverse tourism offerings, marking its 22nd consecutive participation. This move underscores Sharjah’s commitment to positioning itself as a top destination for cultural and leisure tourism in the UAE and the broader Middle East.

The WTM London, scheduled for November 2025, serves as one of the largest gatherings of tourism professionals, attracting stakeholders from across the globe. As the event evolves into a key platform for promoting sustainable and innovative travel, Sharjah aims to leverage its booth to reinforce its status as a cultural hub, particularly within the Gulf region.

Sharjah has long been recognised for its dedication to preserving and promoting its heritage. In the last decade, the emirate has invested significantly in expanding its tourism infrastructure, with an emphasis on balancing modern development with cultural preservation. The SCTDA’s participation in WTM London aligns with its broader strategic vision of boosting international awareness of Sharjah’s historical and cultural assets.

This year, the Sharjah delegation will focus on showcasing its wide range of attractions, including the Sharjah Art Foundation, the Sharjah Museum of Islamic Civilisation, and the Al Noor Island, among other cultural landmarks. These destinations reflect the emirate’s efforts to blend its rich Arab heritage with contemporary art and architecture, creating a diverse and engaging experience for visitors.

Sharjah will highlight its eco-tourism initiatives, emphasising sustainable travel practices that align with the global tourism industry’s increasing focus on responsible and ethical travel. The emirate has made strides in promoting natural reserves, like the Khorfakkan Beach, and other eco-friendly tourism options, attracting a growing number of environmentally conscious travellers.

The significance of the WTM platform lies in its ability to facilitate direct interaction between global buyers and sellers in the tourism sector. Sharjah’s participation provides the emirate with an opportunity to forge new partnerships and reinforce existing ones, particularly in the European and Asian markets. This international exposure is crucial for expanding Sharjah’s reach to potential tourists seeking immersive cultural experiences.

Sharjah’s tourism sector has seen steady growth in recent years, with increasing visitor numbers from both regional and international markets. The SCTDA’s ongoing efforts to diversify Sharjah’s tourism offerings—from cultural tourism to family-friendly activities—have contributed to the emirate’s rising profile as a tourist destination. With the emirate’s evolving tourism infrastructure and its strategic partnerships with global tourism stakeholders, Sharjah is poised to continue its upward trajectory in the global tourism industry.

Beyond cultural tourism, Sharjah’s tourism strategy includes a strong focus on education, sports, and events tourism. The emirate has become a key player in the regional sports tourism sector, hosting major events like the Sharjah International Book Fair, the Sharjah International Film Festival, and numerous sporting events that attract visitors from around the world. These events play an integral role in bringing international attention to Sharjah and highlighting its status as a dynamic, culturally rich destination.

Sharjah’s role in shaping the region’s tourism landscape is not confined to the arts and culture alone. The emirate has invested heavily in developing luxury accommodations, leisure facilities, and state-of-the-art infrastructure that meet the needs of modern travellers. With high-end hotels, resorts, and entertainment venues, Sharjah appeals to both the traditional and contemporary tastes of tourists seeking luxury alongside cultural authenticity.

The SCTDA has made significant strides in its marketing efforts, utilising both traditional and digital media to reach potential tourists. Social media campaigns, collaborations with influencers, and targeted promotions in key international markets have all contributed to Sharjah’s growing recognition as a prime destination for both business and leisure travellers.

Dubai-listed Union Properties has unveiled a major new development in the Motor City master plan, the Mirdad project, which will be valued at 2 billion UAE dirhams. Spanning over 356,931 square feet, the project promises to be a landmark addition to the emirate’s real estate landscape, with construction set to be completed by the fourth quarter of 2028.

The Mirdad development will consist of four residential towers offering a total of 1,087 apartments. Aimed at catering to the growing demand for high-quality living spaces in Dubai, the project has been designed with a focus on both luxury and functionality. The strategic location within Motor City places it at the heart of a thriving district, already home to numerous businesses, entertainment venues, and residential communities.

Union Properties, one of Dubai’s prominent real estate developers, has ensured that the Mirdad project will stand out not just for its scale but for the range of amenities it offers. The development will feature over 26 indoor and outdoor facilities designed to enhance the quality of life for its residents. These amenities include wellness-oriented spaces such as a pocket Zen garden, dedicated yoga lawns, and spas, catering to those seeking tranquility and relaxation. Additionally, the development will have resort-style pools to provide a luxurious and leisurely lifestyle.

The project is also tailored for modern professionals, with coworking hubs integrated into the design. These hubs are intended to support the rising trend of remote and flexible work, offering residents dedicated spaces to work, collaborate, and innovate. The inclusion of multipurpose halls further supports the development’s versatility, making it suitable for both professional gatherings and community events.

Union Properties has made a concerted effort to address the growing demand for integrated lifestyle communities in Dubai. The Mirdad project aims to provide a balanced living experience, where residents can enjoy comfort, convenience, and wellness all in one place. The strategic mix of residential, recreational, and workspaces reflects the changing preferences of modern residents who seek a holistic living environment that supports both personal well-being and professional success.

Construction on the Mirdad project is already underway, with the developer keen to meet its 2028 deadline. The phased completion of the development will ensure that each aspect of the project is meticulously crafted, from the towers themselves to the expansive array of amenities. The development’s focus on sustainability and contemporary design further positions it as a significant addition to Dubai’s ever-expanding skyline.

Dubai’s property market has remained resilient in recent years, buoyed by an influx of international investment and a thriving tourism industry. Union Properties’ Mirdad project is set to capitalize on this momentum, offering both investors and residents an opportunity to be part of a rapidly developing area within the city. As more people seek to live, work, and play within the same community, projects like Mirdad represent the future of urban living in Dubai, where convenience and luxury are seamlessly integrated.