MILAN, ITALY – Media OutReach Newswire – 17 October 2026 – When Eastern car‑making heritage meets Italian‑infused lifestyle, a new China‑Europe mobility dialogue is set to unfold in Milan. On October 20, FAWCAR will host its new‑model launch event in Milan, Italy. Bringing a portfolio of five SUVs, FAWCAR officially enters the Italian market, drawing on seven decades of car‑making expertise to address diverse local mobility and lifestyle needs.
Five SUVs unveiled together, with product positioning covering multiple scenarios
The launch will showcase SUVs spanning three powertrain options: ICE (internal‑combustion engine), BEV (battery‑electric) and plug‑in hybrid (PHEV).
Three ICE‑powered models target finely‑defined market segments: BESTUNE B70S, featuring sporty styling and robust performance, caters to young users who prioritize handling and aesthetic appeal; BESTUNE T77, with compact dimensions and high space efficiency, is tailored for urban commutes and day‑to‑day family use; BESTUNE T90, boasting generous interior space, is ideal for long‑distance family road trips and intercity travel.
The new‑energy offerings are equally compelling: the JOYEE S04, a battery‑electric SUV purpose‑built for urban commuting, leverages restricted‑zone (ZTL) access and low energy consumption to address Italy’s urban mobility pain points. The JOYEE S08 plug‑in hybrid SUV delivers ultra‑long driving range and robust power output to banish range anxiety, tackling challenging mountain terrain and standing as the perfect option for all‑scenario family journeys.
More than a car unveiling, a brand experience journey
FAWCAR empowers the Italian market with its seven‑decade car‑making heritage and multi‑energy technology portfolio. Centered on local mobility scenarios, FAWCAR delivers locally‑adapted products, meets diversified demands and brings high‑quality, full‑coverage mobility solutions to local users.
Media, KOLs and automotive professionals from multiple fields will gather in Milan to witness FAWCAR’s entry into the Italian market. The brand will also reveal its sales‑and‑service network across Italy as well as delivery plans.
October 20, see you in Milan.
Hashtag: #FAWCAR #SUV #Milan
The issuer is solely responsible for the content of this announcement.
Arabian Post Staff -Dubai EFG Hermes UAE has launched market-making and liquidity provision services on the Abu Dhabi Securities Exchange (ADX), extending its brokerage operations to support trading activity and improve liquidity in selected listed securities. The company, regulated by the UAE’s Capital Market Authority, announced the expansion on Friday, saying it would place buying and selling orders under exchange rules and regulatory requirements. The initiative is […]
By Ashok Nilakantan Ayers NEW YORK: New York’s recurring airport chaos is not simply a problem of bad weather or overcrowded terminals. It is the result of several vulnerabilities converging in one of the world’s most consequential aviation regions: limited airspace, enormous passenger demand, aging and complex infrastructure, construction risks, and a highly interconnected air-traffic-control […]
Britain has advised against all but essential travel throughout Saudi Arabia after escalating missile and drone attacks by Yemen’s Houthi movement heightened threats to airports, major cities and energy installations. The Foreign, Commonwealth & Development Office expanded its warning on Friday to cover the entire kingdom, including Riyadh, Jeddah and Dammam. It retained a stricter instruction against all travel within 10 kilometres of the border with Yemen. […]
Circle is preparing to enter approximately 40 emerging and developing markets as demand for dollar-backed digital currencies accelerates, chief executive and chairman Jeremy Allaire said. The expansion will target economies across Southeast Asia, Latin America, Africa and the Middle East, where individuals and businesses are increasingly using stablecoins for payments and access to digital financial services. Allaire outlined the plans during the International Monetary Fund and World […]
Ras Al Khaimah Ruler Sheikh Saud bin Saqr Al Qasimi held talks with India’s External Affairs Minister Subrahmanyam Jaishankar on Friday, focusing on strengthening economic and trade cooperation between the UAE and India.
The meeting brought together the Supreme Council Member and the visiting minister as both countries seek to expand commercial partnerships, investment opportunities and diplomatic engagement. Discussions also covered bilateral relations and developments affecting the Gulf region.
Jaishankar described the meeting as an opportunity to exchange views on strengthening relations between the two countries and expanding engagement across the region. He acknowledged Sheikh Saud’s perspectives on bilateral cooperation and confirmed that the situation in the Gulf featured in their discussions.
The talks took place during the final day of Jaishankar’s three-day official visit to the UAE, which began on October 14. The visit was intended to review progress under the Comprehensive Strategic Partnership and identify opportunities for further cooperation across economic and diplomatic sectors.
Neither side announced a new investment agreement, trade target or commercial project following Friday’s meeting. The discussions nevertheless provided another channel for engagement between India’s government and the leadership of individual UAE emirates, alongside established federal diplomatic arrangements.
Economic cooperation remains central to relations between the two countries. Their Comprehensive Economic Partnership Agreement, which entered into force in May 2022, provides preferential market access for eligible goods and establishes mechanisms to facilitate trade and investment.
The agreement has supported efforts to diversify commercial exchanges beyond traditional energy transactions, with businesses exploring opportunities in manufacturing, logistics, infrastructure, technology and services. Its implementation also provides a framework for addressing commercial barriers and encouraging greater participation by companies operating in both markets.
Ras Al Khaimah has pursued investment partnerships involving manufacturing, industrial production, construction materials and logistics. Its industrial infrastructure and connections to regional shipping networks provide opportunities for businesses seeking production facilities and access to markets across the Gulf.
The emirate’s commercial engagement with India was also discussed during a July meeting between Sheikh Saud and India’s Ambassador to the UAE, Deepak Mittal, who was accompanied by business representatives.
That meeting examined opportunities for cooperation across several sectors and ways to utilise Ras Al Khaimah’s economic advantages. The discussions reflected continuing engagement between the emirate’s leadership and businesses interested in developing commercial operations within its jurisdiction.
Friday’s meeting followed talks on Wednesday between Jaishankar and UAE Deputy Prime Minister and Foreign Minister Sheikh Abdullah bin Zayed Al Nahyan in Abu Dhabi.
The two ministers reviewed cooperation under the Comprehensive Strategic Partnership and Comprehensive Economic Partnership, with particular attention to trade, investment and economic development. They also exchanged views on international issues and developments affecting regional stability.
Sheikh Abdullah reaffirmed the UAE’s commitment to strengthening bilateral relations and identifying opportunities that support the development priorities of both countries. Their discussions covered existing cooperation and possibilities for expanding engagement in sectors considered important to their respective economies.
The diplomatic exchanges come as governments and businesses assess the implications of uncertainty across the Gulf for investment, shipping and energy supplies. Regional stability remains an important consideration for commercial activity involving the UAE and India, particularly given their extensive trade and transport connections.
Jaishankar also participated in the Raisina Middle East Dialogue in Abu Dhabi on Thursday, joining discussions about international connectivity, strategic partnerships and the changing economic geography of global trade.
Speaking during a session examining continental corridors, he highlighted growing competition, emerging transport constraints and the importance of building reliable partnerships. His remarks addressed the challenges facing countries seeking secure commercial connections amid shifting geopolitical and economic conditions.
The dialogue, held on October 14 and 15, brought together participants to examine regional and international developments, including connectivity initiatives and cooperation between governments.
India’s relationship with the UAE also encompasses energy supplies, defence cooperation and investment, alongside extensive people-to-people connections. These established links provide an additional foundation for discussions involving the federal government and individual emirates.
The Embassy of India in Abu Dhabi estimated that approximately 4.3 million nationals from India were living in the UAE in 2024, representing roughly 35 per cent of the country’s population.
Ras Al Khaimah’s geographical position near the Strait of Hormuz adds a regional dimension to discussions about trade and connectivity. The emirate borders Oman and maintains industrial and maritime facilities serving businesses involved in manufacturing, construction materials and international commerce.
European Union leaders backed Ukrainian President Volodymyr Zelenskyy at a Brussels summit on Friday while debating further financial assistance, as a renewed dispute with US President Donald Trump complicated Kyiv’s efforts to sustain its defence against Russia. Zelenskyy appealed for air defence systems, energy support and funding before winter, warning that Russian attacks on Ukrainian infrastructure continued despite Washington’s attempts to broker a halt to strikes on […]
An Israeli advertising company used online advertisements to track internet users and facilitate spyware infections, potentially exposing hundreds of millions of people worldwide, cybersecurity researchers have disclosed. Investigations published on Thursday by the University of Toronto’s Citizen Lab and advertising security company Confiant identified Discover-Tech as an intermediary connecting commercial surveillance operators with major digital advertising networks. The researchers documented spyware infections at Al Jazeera and surveillance […]
Cybersecurity researchers have identified more than 20,000 Cloudflare Pages subdomains used by a longstanding operation that redirects internet users to fraudulent technical support centres. Infoblox said its investigation, published on Thursday, linked the Help Traffic Distribution System, or Help TDS, to Hotejka, a Russian-language affiliate programme believed to be a successor to the previously exposed ROI777 network. The assessment rests on historical domain records, shared infrastructure, persistent […]
By Arun Srivastava Increased aggressiveness and confrontationist attitude of Union home minister Amit Shah —musing police and state machinery, even denying the Supreme Court’s directive to maintain restraint — to curb students’ protests, has caused immense worry in the social and political circles. Apparently, it is being perceived as a sign of the saffron ecosystem […]
Microsoft and cybersecurity partners have disrupted a global phishing network linked to more than one billion fraudulent messages, targeting infrastructure supplied through the Chinese-language YAM Store marketplace. The operation, announced on Wednesday, involved the seizure and redirection of internet domains supporting YAM Store and two associated phishing services, CoGUI and Iron Man. Microsoft and Health-ISAC obtained an order from the United States District Court for the Southern […]
Planned high-speed rail and road links are expected to bring the city center within 20 to 35 minutes of the 2,870-hectare ESG++ coastal urban area in Can Gio, while on-site schools, healthcare, offices and parks are designed to reduce the number of trips residents need to make.
HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 16 October 2026 – Vinhomes is developing Vinhomes Green Paradise, a 2,870-hectare ESG++ coastal urban area in Can Gio, southeastern Ho Chi Minh City, around one measure of location: the time residents spend getting where they need to go.
Vinhomes Green Paradise combines new high-speed rail and road links with a self-contained ecosystem of schools, healthcare, workplaces and green space.
The master plan rests on two pillars. First, new transport infrastructure is expected to shorten journeys to the city center: the Ben Thanh-Can Gio high-speed railway, targeted for commercial operation in the fourth quarter of 2028, is designed to link the area with downtown in about 20 minutes, while the planned Can Gio Bridge and a widened Rung Sac Boulevard are expected to cut drive times to about 35 minutes.
Second, an on-site ecosystem that includes 104 planned schools, an international general hospital, more than 2 million square meters of office space and more than 370 parks is intended to place most daily needs within reach of home.
The approach responds to a shift in how urban households assess where to live. In fast-growing cities, a home only a few kilometers from the workplace can still require hours in traffic each week. For a resident who saves 15 minutes each way, the gain is about 11 hours a month over 22 working days.
Academic research suggests these hours carry real weight. Using German household data from 1985 to 1998, University of Zurich economists Alois Stutzer and Bruno Frey identified what they termed the “commuting paradox”: people with longer commutes consistently reported lower life satisfaction, contrary to the standard assumption that they are fully compensated by higher pay or better housing. By their estimate, a person commuting one hour each way would need roughly 40% more income to be as satisfied as someone with no commute.
In Ho Chi Minh City, where rapid growth has outpaced the expansion of the road network, traffic congestion remains a significant cost to residents and the local economy. For many homebuyers, the relevant question is increasingly not how far a property is from the center, but how long it takes to get there.
Rail and road links expected to bring the city center within 20 to 35 minutes
Two major infrastructure projects are set to change how Can Gio connects with the rest of Ho Chi Minh City. The Ben Thanh-Can Gio high-speed railway is designed to reach the city’s historic center in about 20 minutes, and the Can Gio Bridge, together with an expanded Rung Sac Boulevard, is expected to bring drive times from downtown to about 35 minutes.
Can Gio, home to a UNESCO-recognized mangrove biosphere reserve, has long been reached mainly by the Binh Khanh ferry. The railway, developed by Vingroup company VinSpeed, will run about 54 kilometers with a maximum design speed of 350 km/h. Construction began in December 2025, and commercial operation is targeted for the fourth quarter of 2028. The line will connect Ben Thanh station in central Ho Chi Minh City with Vinhomes Green Paradise.
On the road network, the Can Gio Bridge, scheduled to open in 2029, will replace the Binh Khanh ferry crossing. Rung Sac Boulevard, the main artery to the area, is being widened to up to 10 lanes. Once complete, the two options are expected to give residents a choice between rail for direct trips to the center and road travel for journeys with multiple stops.
International research points to a link between transit access and property values. A study commissioned by the American Public Transportation Association (APTA) and the National Association of Realtors (NAR), which tracked five U.S. metropolitan regions from 2006 to 2011, found that homes within half a mile of high-frequency transit outperformed their wider regions by 41.6% over the period, which included the Great Recession. A 2019 follow-up study found that homes near transit sold at median prices 4% to 24% higher than those farther away.
On-site services designed to reduce the number of daily trips
Beyond the commute, Vinhomes Green Paradise is planned to bring education, healthcare, work, retail and recreation inside the community, so that school runs, medical visits, shopping and exercise require shorter trips or none at all. Key components include 104 planned schools, Vinmec Can Gio International General Hospital, more than 2 million square meters of office space and more than 370 parks and green areas.
Education: The master plan provides for 104 schools, including the Vinschool K-12 system and Brighton College Vietnam, reducing the need for long school runs across the city.
Healthcare:Vinmec Can Gio International General Hospital is being developed with Cleveland Clinic as strategic advisor and is designed around the Cleveland Clinic model of care, offering residents access to international-standard treatment close to home.
Work:More than 2 million square meters of office space is intended to allow residents to work near where they live, as financial and technology businesses establish a presence in the area.
Retail and leisure:Planned amenities include Vincom shopping centers, a 20-hectare premium outlet, the 46-hectare Cosmo Bay dining and entertainment complex, two golf courses covering 155 hectares, the 122-hectare VinWonders theme park and Song Xanh Theater.
Green space:More than 370 parks and green areas are planned to place open space within 500 meters of every residence, linked by walking paths and bicycle lanes. The Trust for Public Land estimates, conservatively, that buyers pay 5% to 15% more for homes within three blocks of a well-maintained park.
The project draws on planning principles that cities such as Copenhagen and Singapore have applied for years: development organized around public transit, mixed land use and walkable neighborhoods. At Vinhomes Green Paradise, high-speed rail, education, healthcare, offices and recreation are being planned together from the outset rather than added incrementally, with the aim of measuring a home’s location by the time it returns to residents. Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.
About Vinhomes
Vinhomes is Vietnam’s largest residential real estate and integrated township developer. The company pioneers the development of synchronized, modern large-scale townships, delivering premium living standards and unlocking sustainable investment opportunities for domestic and international clients.
Arabian Post Staff -Dubai Oil prices slipped on Friday as traders assessed possible US sanctions relief for oil tankers against continuing threats to Middle East supplies. Brent crude futures fell 41 cents, or 0.39%, to $105.51 a barrel by 0012 GMT. US West Texas Intermediate futures declined 54 cents, or 0.55%, to $97.43, reversing part of Thursday’s advance. The decline followed a mixed session in which WTI […]
A claim that a magnitude 6.9 earthquake has struck Japan on Friday, 16 October, remains unverified, with available official seismic records providing no confirmation of a new tremor of that strength. Japan’s earthquake monitoring authorities have recorded seismic activity across the country, but the latest accessible observations do not establish the location, timing or magnitude of the earthquake described in the circulating alert. The National Research Institute […]
KYOTO, JAPAN – Media OutReach Newswire – 16 October 2026 – Q-Games has announced that it will publish Beyond the Dark: Nightwatch, the upcoming horror game from French developer Atlantis Studio, across Asia, and has released a new trailer. It is a two-player asymmetric co-op horror game built around tension, communication, observation and trust.
Players must combine information from their individual perspectives as they work together to escape a haunted house far from civilization. Communication is essential for survival. By sharing information and coordinating their actions, players must overcome the horrors that await them and find a way out. The game also features Troy Baker, the renowned voice actor known for his roles in The Last of Us and Death Stranding. The Nintendo Store page for Asia is scheduled to go live on Thursday, October 22, with the game launching on Nintendo Switch 2 the same day.
ABOUT THE GAME Beyond the Dark: Nightwatch is a two-player horror experience. One player, the Explorer, enters the House in first person, searching for clues, solving mysteries and trying to escape before Gloam finds them. The other, the Overseer, stays behind the cameras, using surveillance systems, documents, and tactical tools to track what is happening and guide their partner.
The game supports couch co-op, GameShare, Local Network, and Online Play. Using GameShare, two players can play together even if the other console is either a Nintendo Switch 2 or a Nintendo Switch.
GAME FEATURES
A Two-Player Horror Experience: Built exclusively for two players, communication is essential for survival.
Asymmetric Exploration: Combine different perspectives to uncover the House’s secrets and stay alive.
An Oppressive Environment: Explore a claustrophobic house filled with hidden threats.
Communication Drives Escape: Share clear instructions, warn your partner of danger and coordinate actions to escape.
GameShare and Co-op: Play together via local co-op, GameShare, Local Network or online play.
BASIC INFORMATION Title: Beyond the Dark: Nightwatch Developer: Atlantis Studio Publisher: Q-Games Genre: Horror / Asymmetric Co-op Mode: 2 Player (Local Co-op, Couch Co-op, GameShare, Local Network, Online Play) Platforms: Nintendo Switch 2 Price: HKD 138 / TWD 490 / JPY 2,480 / KRW 24,000 / MYR 59 / SGD 21.99 / THB 450 / PHP 799 Discord PressKit
Australia has unveiled draft legislation requiring cryptocurrency platforms to report transactions involving Australian residents to tax authorities from July 2027, alongside measures enabling international exchanges of financial information. The Treasury released the proposed legislation on October 15, opening public consultation until October 28. The measures would introduce the Organisation for Economic Co-operation and Development’s Crypto-Asset Reporting Framework into Australian law and establish domestic reporting requirements for digital […]
Binance said on Thursday that its bStocks tokenised securities had exceeded $1 billion in assets under management, four months after their launch, marking a significant expansion of blockchain-based trading in US equities. The cryptocurrency exchange said the milestone was reached on October 15, citing blockchain data compiled by Dune Research. Binance described bStocks as the fastest tokenised equity product to achieve that threshold, although the comparative ranking […]
US cybersecurity shares have surrendered part of September’s gains as investors weigh growing demand for artificial intelligence protection against the possibility that AI developers could become competitors to established security companies. Shares in leading vendors fell on Wednesday, 14 October, amid speculation that OpenAI was exploring an acquisition of security specialist Trail of Bits. No transaction had been announced, and the possibility of a deal did not […]
Copper prices fell for a third consecutive session on Thursday as stronger-than-expected US inflation intensified expectations of further Federal Reserve interest rate increases, triggering selling across industrial metals. The decline followed Wednesday’s consumer price report, which showed inflation accelerating in September and reinforced concerns that borrowing costs could remain elevated. A stronger dollar and rising US Treasury yields added pressure to commodities priced in the American currency. […]
Artificial intelligence played a role in 84% of ransomware attacks experienced by surveyed organisations, while 87% reported attacks targeting identity infrastructure, according to a global cybersecurity study published on Wednesday. The 2026 Ransomware Risk Report, released by cybersecurity company Semperis, surveyed 1,200 IT and security professionals across nine countries and eight industry sectors, exposing significant weaknesses in corporate identity protection and recovery capabilities. The findings indicate that […]
Ransomware gangs are threatening employees’ families while deploying artificial intelligence in attacks on corporate systems, a global survey published on Wednesday found. Cybersecurity company Semperis said 37% of respondents who experienced intimidation reported threats against relatives or friends, while 84% of surveyed ransomware incidents involved attackers exploiting artificial intelligence. The findings underline how criminals are combining technical intrusions with personal pressure to extract payments. The 2026 Ransomware […]
Arabian Post Staff -Dubai GFH Partners has completed the $151 million sale of a major logistics distribution facility near Chicago to Michelin North America, marking its fourth exit from its United States industrial and logistics portfolio. The Dubai International Financial Centre-based investment manager said the transaction involved a two-million-square-foot distribution centre and adjoining land in Wilmington, Illinois. The property was sold in partnership with Silver Creek Development, […]
Senior Minister of State Tan Kiat How to attend as Guest-of-Honour at the 12 November summit, which will bring together leaders from across public relations, journalism, business and technology
SINGAPORE – Media OutReach Newswire – 15 October 2026 — The Institute of Public Relations of Singapore (IPRS) has announced the keynote speakers for the Media OutReach Newswire PRISM Summit 2026, taking place on 12 November at METT Singapore. Mr Tan Kiat How, Senior Minister of State for Digital Development and Information, and National Development, will attend as Guest-of-Honour.
Held under the theme “From Message to Mandate”, the Summit will examine how communications professionals can move beyond message delivery to influence organisational decisions, safeguard reputation and build stakeholder trust in an environment increasingly shaped by artificial intelligence, fragmented media and heightened scrutiny.
The programme brings together perspectives from newsrooms, corporate leadership, technology and the communications industry to address a central question: how can communications leaders maintain credibility and demonstrate their strategic value when the information landscape is changing faster than ever?
Notable keynote speakers include Rosianna Silalahi, President Director of KompasTV, whose session, “Holding the Line: What Newsrooms Need from Communicators”, will draw on the Indonesian broadcaster’s experience navigating demonstrations, external pressure and the growing challenges of verifying information. Her contribution will examine the responsibilities journalists and communicators share in protecting information integrity, maintaining editorial independence, and establishing accountability for AI-generated content.
The relationship between media credibility and organisational reputation will also feature in the keynote by Glenda Gloria, Co-Founder and Executive Editor of Rappler, who will deliver “Keepers of the Record”, reflecting on journalism’s role in an era of disinformation and declining trust, and what the changing media landscape means for communications professionals.
Beyond the newsroom, the Summit will consider how communications can deliver greater strategic value to organisations. Terence Lyons, Founder and CEO of TSC.ai, will examine how stakeholder intelligence can help organisations anticipate emerging issues and understand influence, while Wendy Wang, Founder of getUGC.io, will explore the evolving relationship between creators, communities and brand trust.
Another focus will be the growing influence of artificial intelligence on how organisations are discovered and understood. Shaad Hamid, General Manager, Singapore at GrowthOps Asia, will examine the relationship between earned media and AI visibility, while Emma Dale, Co-Founder and Managing Director of Prospect Resourcing, will consider the human judgement, trust and leadership that remain essential as AI becomes more embedded in communications work.
Jennifer Kok, Founder and CEO of Media OutReach Newswire, will deliver the Title Sponsor Keynote, “The Golden Age of PR: Why an AI-Enabled Global Newswire Matters More Than Ever”, exploring the role of earned media and newswire distribution in building brand trust and visibility in an AI-driven environment.
The programme will culminate in the unveiling of findings from the inaugural Singapore State of PR and Communications Survey, jointly conducted by Media OutReach Newswire and IPRS. The research will offer insights into how communications practitioners view changing PR dynamics, the evolving media landscape, AI visibility, and their use of AI tools in daily workflows.
Other speakers include Liu Xiaowei, Co-Founder of Retension; Nicholas Leong, Head of Media Relations, Asia Pacific at DHL; Raju Chellam, Editor-in-Chief of the AI Ethics & Governance Body of Knowledge; Emily Poon, CEO of the Singapore Institute of Directors; Shefali Srinivas, Head of Business Communications, APAC at Meta; Esther An, Chief Sustainability Officer at City Developments Limited; and Brian Fletcher, Director, Public Policy APJ at CrowdStrike.
PRISM Summit 2026 is supported by Title Sponsor Media OutReach Newswire, Coffee & Silver Sponsor Notified, Silver Sponsors Isentia and Truescope, Official PR Agency Pinpoint and Venue Partner METT Singapore.
Supporting Partners include Edge Digital, the Public Relations and Communications Association (PRCA), World Communication Forum Association (WCFA), Davos Communications Summit & Awards, Asia Pacific PR Network (APRN), Singapore Institute of Directors (SID) and Singapore Press Club (SPC). Media Partners include Humas Indonesia and PR Indonesia.
Full speaker line-up The PRISM Summit 2026 speaker line-up comprises:
Anita Kapoor – Host
Ross Gan — President, IPRS; Chief Communications Officer, Bitdeer Technologies
Jennifer Kok — Founder & CEO, Media OutReach Newswire
Raju Chellam — Editor-in-Chief, AI Ethics & Governance Body of Knowledge
The issuer is solely responsible for the content of this announcement.
About the Institute of Public Relations of Singapore
The Institute of Public Relations of Singapore represents public relations and communications practitioners in Singapore and promotes professional standards, continuing development and the advancement of the profession.
Elevating the Fashion Ecosystem and Unlocking Value in the Creative Economy Advancing Bangkok’s Position as a Fashion Capital of Asia
BANGKOK, THAILAND – Media OutReach Newswire – 14 October 2026 – Siam Paragon reaffirms its position as a global fashion destination, advancing a strong and sustainable fashion ecosystem through the success of “Siam Paragon Bangkok International Fashion Week 2026” (BIFW2026). Held from 8–11 October 2026, this major regional fashion event extended beyond presenting collections on the runway to serve as a strategic platform, connecting creativity, Thai designers, fashion brands, business partners and consumers within an integrated ecosystem. By enhancing brand visibility, strengthening brand image and supporting the purposeful growth of Thai fashion, BIFW2026 demonstrated its vital role in shaping Bangkok’s fashion identity and advancing the city’s position as a fashion capital of Asia. Under the theme “TH-nomenal Extraordinary – Lead the Culture, Wear the Future”, the event presented 10 fashion shows by 10 leading Thai brands, achieving full-capacity attendance at every show and generating strong buzz across all social media platforms.
The success of BIFW2026 was made possible through the collaboration between Siam Paragon and leading partners from the public and private sectors, united in their commitment to strengthening Thailand’s fashion industry. Partners included the Tourism Authority of Thailand (TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics Thailand. Together, they elevated the fashion experience on the iconic Grand Runway at Parc Paragon, M Floor, Siam Paragon.
Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, said: “Siam Paragon Bangkok International Fashion Week 2026 reflects the creative strength and the increasingly distinctive, diverse capabilities of Thai fashion. Under the theme ‘TH-nomenal Extraordinary – Lead the Culture, Wear the Future’, we aim to push fashion beyond a mere expression of clothing beauty. We see it as a powerful force that connects culture, heritage, craftsmanship and the vision of a new generation.
Throughout the four days of BIFW2026, we witnessed Thai designers express their identities through distinctive designs, skillfully reinterpreting their cultural roots through a contemporary lens. Our greatest source of pride in BIFW2026 goes beyond attendance figures or the response it generated. It lies in seeing the entire Thai fashion ecosystem grow, encompassing pioneering designers, emerging talents, entrepreneurs, Thai artisanal craftsmanship, brands, and business partners, all working together to create new value for the industry.
BIFW is therefore more than an annual fashion event. It is a platform of opportunity that connects creativity with the real economy, serves as a key catalyst for bringing Thailand’s soft power to international audiences through fashion, and creates meaningful experiences and inspiration for people.”
BIFW2026 brought fashion narratives to life through 10 shows by 10 Thai brands, each with its own distinctive creative perspective and design language. Its success lay not only in gathering leading designers, but also in providing a platform where different generations of Thai design talent could grow together across every dimension. Iconic brands such as FLYNOW, NAGARA, and 27FRIDAY expressed their enduring identities and design DNA through contemporary perspectives that retained a powerful presence on the runway.
Meanwhile, established brands that have grown and evolved alongside the platform—ISSUE, POEM, PAINKILLER Atelier, and VVON SUGUNNASIL—each presented a clearly defined design language. Their collections demonstrated the ability to preserve a distinctive identity while extending their creativity in response to an ever-evolving fashion landscape. Adding another compelling perspective was 37°C Thirty-seven degrees Celsius, a brand featuring a legendary designer who delivered a bold interpretation of fashion’s next chapter. This diversity made BIFW2026 more than a showcase of collections: it became a space where the experience, design philosophies, and visions of Thai brands came together with depth and dimension.
Another significant achievement of BIFW2026 was its role in providing promising brands with a platform to fully establish their presence, particularly CHATO and MERGE, whose collections combined contemporary perspectives with distinctive design signatures. MERGE reinterpreted denim and craftsmanship through silhouettes reflecting contemporary lifestyles, while CHATO translated floral inspiration into garment construction and folding techniques rooted in Thai heritage.
The participation of both brands highlighted BIFW2026’s role in enabling designers to expand the scope of their creative presentations, build wider awareness, and further develop their brands along their individual growth journeys, while bringing fresh dimensions to Thailand’s fashion landscape.
Throughout the event, BIFW2026 attracted attention both offline and online, trending across all social media platforms. This response reflected fashion’s power to connect brands, designers, fashion industry figures, and consumers. The event’s success further reaffirmed Siam Paragon’s ability to deliver world-class experiences while serving as a platform that supports Thai designers’ growth, connects partner networks and broadens the reach of Thai fashion.
Siam Paragon remains committed to developing Siam Paragon Bangkok International Fashion Week into more than a fashion platform, positioning it as a driving force for the future of Thai fashion. By bringing together iconic designers, established brands that continue to evolve, and emerging brands ready to redefine the industry, Siam Paragon continues to advance Bangkok’s position as one of Asia’s key fashion destinations.
For the latest updates, follow Facebook: Siam Paragon or visit www.siamparagon.co.th
https://vinhomes.vn/en
https://www.linkedin.com/company/institute-of-public-relations-of-singapore/p
https://www.facebook.com/SiamParagon
