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Commvault has entered a Memorandum of Understanding with HPE to scale joint cybersecurity, backup and recovery services across the Gulf and wider Middle East, unveiling the pact at GITEX Global in Dubai.

The agreement mandates co-development of integrated solutions and joint market initiatives combining HPE’s infrastructure platforms — such as GreenLake, Alletra Storage MP, Zerto, StoreOnce — with Commvault’s cyber-resilience and data protection capabilities. It aims to drive enterprise adoption of hybrid cloud backup, ransomware mitigation and cross-region redundancy.

HPE previously announced a broader strategic expansion of its alliance with Commvault aimed at neutralising advanced cyberthreats, spotlighting tighter integration across cloud, storage and policy automation. The local MoU is intended to bring those capabilities closer to enterprises operating in the Gulf and MENA markets.

HPE’s Zerto platform will feed into Commvault Cloud offerings to enable near-zero recovery time and point objectives, while snapshot immutability, geographic replication, and anomaly detection powered by AI are planned as central joint features. Running side by side, HPE’s storage and infrastructure fabric supports Commvault’s orchestration layer for unified policy enforcement across hybrid deployments.

Regional leadership within both firms emphasised the growing urgency of resilience as data volumes and threat sophistication rise. Yacob Ahli, HPE’s Commercial Director for UAE, said that the Gulf’s data-centric growth narrative demands infrastructure foundations that safeguard continuity. Havier Haddad, heading Commvault’s EMEA emerging markets distribution, framed the MoU as a strategic move to reinforce customer confidence in mission-critical operations across the region.

Analysts say the new alliance helps bridge a gap many enterprises in the Middle East face: lacking in-region partner support for complex, integrated cyber resilience stacks. By localising go-to-market strategies, certification and training, the partnership may reduce friction in adoption. Still, adoption also depends on regulatory compliance, cross-border data governance, and interoperability with incumbent systems.

Commvault has also introduced new additions to its HyperScale portfolio — HyperScale Edge and HyperScale Flex — designed to support remote and edge data protection workloads, broadening its partner ecosystem to include HPE, Dell, Lenovo and others. These tools complement its flagship HyperScale X offering.

The Bank of North Dakota and payments firm Fiserv have unveiled plans for a dollar-backed digital token dubbed “Roughrider,” to be deployed among banks and credit unions in 2026 as a new instrument for interbank settlement. The token, restricted initially to participating financial institutions, aims to accelerate and modernise bank-to-bank transactions within the state.

Under the agreement, Roughrider will be built on Fiserv’s digital asset infrastructure, leveraging the platform’s framework to interoperate with other stablecoins. The Bank of North Dakota becomes the first U. S. state bank to issue a stablecoin on Fiserv’s platform. The initiative targets enhanced liquidity, streamlined payments, and potential expansion into merchant adoption.

Governor Kelly Armstrong cast the move as bold institutional innovation, positioning the state as a testing ground for blockchain-enabled finance. “We’re entering a new era,” he said, emphasising that North Dakota financial institutions must embrace evolving money-movement tools. Fiserv’s COO Takis Georgakopoulos described Roughrider as merging the stability of traditional banking with the agility of distributed ledger technology.

State officials say the Industrial Commission, which oversees the bank, must approve the pilot plan. Once greenlit, the rollout will begin with a small cohort of local institutions. BND President and CEO Don Morgan noted that any costs from development will rest on the bank’s balance sheet rather than state taxpayer funding. The legal team of Troutman Pepper Locke has advised the bank in structuring the deal.

The federal legislative environment played a crucial role: in July, Congress passed the GENIUS Act, providing stablecoin issuers with a national regulatory framework requiring full backing by high-quality assets, transparency rules, and audit requirements. North Dakota’s scheme is built to align with those standards.

While Wyoming’s Frontier Stable Token launched in August and is available for public use, North Dakota’s strategy is more conservative. Roughrider will begin as a wholesale instrument; public or consumer-facing use is not part of the first phase. Some stakeholders view it as a deliberate step to mitigate operational and financial risks before broader deployment.

Analysts say North Dakota offers a lower-complexity environment for experimentation. With BND being the only state-owned bank in the U. S., the state provides a more controlled setting to work through technical, legal, and compliance challenges. If successful, the model could be scaled beyond North Dakota’s borders or adopted by others.

Banks and credit unions participating in the pilot stand to benefit from faster settlement, reduced settlement costs, and simpler liquidity management. But industry voices warn of potential downsides: deposit flight is a concern if stablecoins siphon off customer balances, and state regulators may need more capacity to oversee digital assets.

Fiserv, which serves roughly 10,000 financial institutions and 6 million merchants globally, sees this as an opportunity to embed stablecoin rails within its ecosystem. It launched its own white-label stablecoin platform earlier this year, with FIUSD as its internal token, and views Roughrider as a use case within that infrastructure.

Mohammed Bin Rashid Housing Establishment is spotlighting a suite of digital housing solutions at GITEX Global 2025, announcing strategic tie-ups aimed at advancing smart infrastructure and inclusive living. The initiative underscores Dubai’s push to fuse technology with urban development amid intensifying global competition in digital transformation.

MBRHE is presenting new digital services engineered to optimise housing operations, energy efficiency and resident experience. At GITEX, the entity finalised a partnership with Emirates Islamic Bank to develop financing and digital payment tools tailored for homeowners, and earlier inked an agreement with AI Smart to retrofit housing units with assistive technologies for People of Determination. The latter includes deploying smart systems in five identified residences to enhance mobility and independence. These deals complement an existing MoU with Emirates Gas to supply next-generation LPG composite cylinders across MBRHE communities, complete with annual maintenance services.

As part of Dubai’s government ecosystem at GITEX, MBRHE is listed among Gold Partners in the Digital Dubai pavilion, joining over 50 public and private entities promoting the emirate’s City-as-a-Service model. This placement gives MBRHE visibility amid hundreds of technology players from more than 180 countries. The pavilion is intended to demonstrate cross-sector digital synergies across health, energy, mobility and governance spheres.

MBRHE officials emphasise a multipronged strategy. The partnership with Emirates Islamic is geared toward embedding embedded financial tools into housing services. The AI Smart alliance is positioned as a step toward inclusive smart homes. Meanwhile, the collaboration with Emirates Gas addresses energy reliability and safety in residential zones under MBRHE’s purview. In announcing the AI Smart engagement, MBRHE described it as aligning with UAE leadership’s agenda to empower all segments of society, especially People of Determination.

The move follows MBRHE’s earlier commitment with GFS Developments to launch the Smart Housing Forum 2025, a platform to convene global experts on sustainable housing innovation. That partnership, formalised in late September, frames GITEX as a conduit for showcasing outcomes and inviting further collaboration.

Industry analysts say MBRHE’s integration of housing, finance, energy and assistive technology is representative of a wider trend in the Gulf: public agencies are no longer viewing infrastructure in isolation but as an integrated service ecosystem. State-linked housing bodies are increasingly collaborating with fintech, cleantech, proptech and social inclusion tech firms to convert static assets into responsive, data-enabled platforms.

Critics caution that the true test lies in execution, particularly in integrating legacy systems, ensuring cybersecurity across interconnected modules, and managing equitable access across lower-income beneficiary groups. For instance, retrofitting older housing stock with IoT or assistive systems often requires structural upgrades, which carry cost and logistical burdens.

At GITEX, MBRHE is expected to demonstrate live pilot models of smart home systems, energy monitoring dashboards, and resident apps that tie into real estate finance. These demos will act as proof points to entice further private sector engagement and scaling. MBRHE’s role as both regulator and operator gives it leverage but also raises accountability for outcomes.

Dubai-based Dubizzle Group Holdings has unveiled plans to float about 30.34 % of its share capital via an initial public offering on the Dubai Financial Market. The offer comprises 1.25 billion ordinary shares, of which 196.1 million are fresh issues from the company and 1.05 billion are existing shares sold by current shareholders. Subscription will be open from 23 to 29 October, the price will be fixed on 30 October, and trading is expected to begin on 6 November 2025.

The firm has appointed Rothschild & Co. as Independent Financial Advisor and Emirates NBD Capital as Listing Advisor. The IPO will be co-managed by banks including Abu Dhabi Commercial Bank, Barclays, EFG-Hermes UAE, Emirates NBD, Goldman Sachs International, HSBC Middle East and Morgan Stanley. Dubizzle’s largest shareholder, Prosus N. V., is committing USD 100 million to the issuance, signaling continued backing after initially investing in 2011.

Dubizzle operates across two main platforms: dubizzle, which handles automotive and general classifieds, and Bayut, focused on real estate. In the 18 months leading up to the IPO, the group pursued strategic acquisitions such as Drive Arabia, Hatla2ee, and most recently Property Monitor, a UAE real estate data and analytics provider. The acquisition of Property Monitor, which delivered a revenue CAGR of 55 % from 2022 to 2024, is expected to deepen Dubizzle’s insight offering in its property vertical.

Financially, the group has improved its performance. In 2024, revenues reached USD 222 million, with the net loss narrowing. For the first half of 2025, revenue rose to USD 133 million, while adjusted profit stood at USD 14 million. The more constrained net loss of USD 8.9 million in H1 2025 marks further progress in reducing deficits.

Market conditions have played in Dubizzle’s favour. Dubai’s real estate market has surged, with prices climbing over 70 % over four years, boosting transaction activity and demand for online classifieds. Analysts view the Dubizzle IPO as one of the largest tech offerings this year in the UAE, designed to attract capital inflows into the growing digital marketplace sector.

Yet challenges lie ahead. Investor scrutiny of valuations and corporate transparency will intensify, and Dubizzle must show sustainable path to profitability beyond growth. Some analysts estimate the IPO value in the USD 500 million to USD 1 billion range, consistent with its fundraising and valuation aspirations. Liquidity and free float requirements—especially for inclusion in indices like MSCI—may pressure the group to deliver consistent operational metrics.

In preparing for the public listing, Dubizzle has restructured its syndicate. It previously engaged banks such as Emirates NBD, Goldman Sachs, HSBC, and now rotated in Morgan Stanley, replacing former links to Citigroup. The reconfiguration suggests an adaptive approach designed to secure stronger placement and institutional interest.

Dubizzle and many other UAE firms are benefiting from momentum in the IPO pipeline. According to regional capital markets observers, between 25 IPOs were recorded in the first half of 2025, generating about USD 4.5 billion. Brokers like Citi assert that the pipeline remains healthy, even amid macro and geopolitical headwinds, and highlight investor demand for exposure to unlisted technology, fintech, and real estate-adjacent sectors.

Binance has pledged $283 million in compensation for users whose holdings suffered from token de-pegging during Friday’s extreme market turmoil. The capital injection is aimed at covering verifiable losses directly caused by platform anomalies.

The move follows a dramatic period of volatility that triggered sharp deviations in stablecoins and staking tokens, with some altcoins registering drastic steep declines or even temporary zero valuations on Binance. Analysts and insiders view the compensation effort as a critical test of the exchange’s stewardship and resilience.

Between 20:50 and 22:00 UTC on Friday, intense selling pressure and slumping liquidity pushed multiple tokens away from their pegged values, according to Binance’s internal timeline. The tokens most affected included USDE, BNSOL, and WBETH. Binance said the de-pegging began around 21:36 UTC and bottomed shortly thereafter.

The exchange insists that all compensations will be limited to losses traceable to system errors or platform shortcomings—not losses deriving from normal market fluctuations or unrealised price shifts. Users must substantiate their claims with transaction records and proof that the losses stemmed from mispricing on Binance.

During the crash, some tokens on Binance appeared to hit “zero” for brief moments. But that zero pricing was largely a display artifact linked to system overload and liquidity gaps, rather than reflecting true value collapse. In parallel, those same tokens maintained nonzero trading levels on other exchanges, underscoring that Binance’s internal issues amplified the anomaly.

To explain the phenomenon, Binance managers pointed to cascading liquidations. As prices dropped, collateralised altcoins were automatically sold to cover leveraged positions, feeding further selling pressure. That mechanism, combined with display parameter issues in decimal configuration, led to mispricing events.

Binance executive Richard Teng issued a public apology, stating: “I’m truly sorry to everyone who was impacted. We don’t make excuses — we listen closely, learn from what happened, and are committed to doing better.” Meanwhile, Binance co-founder Yi He reaffirmed that the firm sees this as a responsibility to its user community, pledging to examine each claim thoroughly.

Crypto markets were hit hard across the board. Over $20 billion in leveraged positions were liquidated industry-wide, with Bitcoin plunging from over $124,000 to lows near $105,000, while altcoins exposed to margin stress plunged further. The market contraction erased nearly $850 billion in market capitalisation within hours.

Dubai hosted the first public manned flight of Aridge’s Land Aircraft Carrier over Palm Jumeirah, a demonstration that showcases the vehicle’s dual-mode driving and flying capabilities and signals ambitions for the Gulf as an early adoption market.

The modular vehicle, combining a ground “mothership” with a detachable two-seat aerial unit, lifted off from the grounds near the Waldorf Astoria before reattaching and driving away. Aridge said the flight marks a milestone in its plan to roll out consumer deliveries in the Middle East by 2027.

Company executives reported that 600 units have already been pre-ordered by GCC firms, including UAE’s Ali & Sons Group, Kuwait’s Al-Sayer, and Qatar’s Almana, pushing the global tally past 7,000. The firm expects deliveries to begin in 2026 from a new facility in Guangzhou, capable of producing 10,000 vehicles annually.

Aridge’s modular design addresses a common challenge in flying car development: how to balance driving performance, storage, and aerial capability. The ground vehicle acts as a mobile energy platform and storage base, while the air module docks and undocks autonomously. The air unit’s control system uses a single-stick interface managing ascent, speed, and stability with built-in safety constraints such as geofencing.

This version is the fifth generation of the platform, evolving from earlier prototypes demonstrated in Dubai in 2022. For mass adoption, regulatory certification is pivotal: the UAE granted a special flight permit, allowing the test flights to proceed. Aridge’s air module has already received civil aviation type certification in China.

The startup forecasts a market worth of US $41 billion for China’s eVTOL sector by 2040, while projecting Middle East demand to reach about $11 billion. Executives say technological advances—shortened development cycles and lower costs—are making what once seemed science fiction increasingly viable.

Despite the showpiece flight, challenges remain. Integrating city air traffic management, ensuring safety for public use, and building air-ground infrastructure—such as landing pads, vertiports, and regulatory frameworks—are hurdles in most jurisdictions. Some analysts caution that even with promising prototypes, wide adoption may lag until certification, cost reduction, and public trust converge.

In the Gulf region, regulatory openness is proving advantageous: the UAE’s willingness to issue experimental permits positions it as a testbed, attracting innovators who might struggle to get approval elsewhere. Meanwhile, Aridge is lining up partnerships and agreements across the GCC to support sales, operations, and maintenance in local markets.

Intercontinental Exchange, which owns the New York Stock Exchange, is committing up to $2 billion in Polymarket, valuing the event-prediction platform at about $8 billion before the investment. ICE will serve as a global distributor of Polymarket’s event-driven data and will collaborate on tokenisation and related infrastructure.

Polymarket is gearing up for its return to U. S. markets following a multi-year regulatory hiatus. The firm acquired QCEX, a derivatives exchange and clearinghouse with CFTC licensure, for $112 million, enabling it to operate under U. S. regulation. The Commodity Futures Trading Commission has granted a no-action letter for event contracts, clearing a path for U. S. users to trade again.

Born in 2020 under the leadership of CEO Shayne Coplan, Polymarket permits users to wager on outcomes by purchasing “Yes” or “No” tokens. The market price implies a probability. Winning tokens settle at $1, while losing ones expire worthless. All trades occur via peer-to-peer smart contracts built on the Polygon blockchain.

Polymarket saw a surge in profile during the 2024 U. S. presidential campaign, when trading volume on election markets surpassed $3 billion. Its probability signals have since been picked up by mainstream outlets and financial analysts as indicators of public sentiment and forecasting.

ICE’s strategic investment reflects growing institutional interest in prediction markets. With control over NYSE infrastructure and deep data capabilities, ICE aims to monetise sentiment analytics and integrate such signals alongside traditional financial indicators. ICE has maintained that the investment will not materially affect its 2025 financials.

Coplan has acknowledged the significance of the tie-up, saying the partnership “marks a major step in bringing prediction markets into the financial mainstream.” Jeffrey Sprecher, ICE’s CEO, praised the union as an alignment between legacy market infrastructure and next-generation decentralised finance innovation.

Observers suggest that navigating regulatory risk is central to Polymarket’s success. Its three-year exit from U. S. users followed a 2022 settlement with the CFTC over unregistered derivatives operations. That settlement barred U. S. users from accessing the platform, and investigations into U. S. usage had been a cloud over the company. With the regulatory clearance and ICE backing, Polymarket is now executing a comeback in the U. S. domain.

Polymarket also attracted backing from 1789 Capital, a venture fund backed by Donald Trump Jr., which joined its advisory board earlier this year. Kalshi, a peer prediction market, won a favorable court ruling against the CFTC last year, setting precedents that influence Polymarket’s legal and operational landscape. The broader industry is watching closely, as the success or failure of this bet by ICE may signal whether prediction markets can transition from niche crypto tools to mainstream financial instruments.

Shayne Coplan, born in 1998 and a former dropout from New York University, is now recognised as the youngest self-made billionaire under the Bloomberg index following the deal. His trajectory illustrates the accelerating nexus among finance, tech and speculative market platforms.

Dubai — The Syrian Pavilion will make its first appearance at GITEX Expand North Star 2025, opening from 12 to 15 October, under the banner “Syria is Online.” This marks a milestone in Syria’s efforts to reconnect with the international innovation community and attract investment for its fledgling tech ecosystem.

The pavilion is being organised by SYNC, the Syria-Next Conference network, and backed by the Syrian Business Council and the U. S.–Syria Business Council. It aims to provide Syrian startups a platform to showcase digital solutions, engage in pitching sessions, facilitate panel discussions, and establish connections with global investors and industry partners.

Bassel Yassine Ojjeh, Chairman of SYNC and project lead for the pavilion, stated that the initiative intends to generate 25,000 tech-related jobs over five years through strengthened collaboration and external funding. He emphasised that GITEX offers “a vital step … to showcase Syrian talent and build partnerships that open doors for a new generation shaping the digital future.”

The pavilion will include startup pitch showcases, interactive tech talks, and networking forums. It plans to highlight projects in sectors such as fintech, AI, e-commerce, digital health and creative tech. Several Syrian entrepreneurs have already submitted entries, and a curated selection will present on the main stages of Expand North Star.

The move aligns with a broader expansion of national pavilions in this year’s GITEX edition. Brazil is participating as the Country Partner, and new delegations from Serbia, Hong Kong, Canada and Ecuador are set to join the global tech showcase. The event is expected to host over 1,800 startups and 1,000 investors managing over USD 1 trillion AUM, turning Dubai into a tech capital for dealflow.

Despite decades of conflict and economic sanctions, Syria retains a reservoir of technical talent across its population, especially among youth and diaspora communities. SYNC was founded with the objective of bridging Syrian innovators in Silicon Valley and the diaspora with on-ground talent, thereby facilitating collaboration, mentorship, and capital flows. The 2025 edition of SYNC was held in Damascus earlier this year, bringing together local technologists and overseas experts to discuss ecosystem development.

Still, Syrian tech ambitions face significant headwinds. Infrastructure deficits, internet connectivity constraints, regulatory uncertainties, difficulties in accessing cross-border payment systems, and war-induced economic fragmentation continue to challenge the sector’s scalability. International sanctions and distrust around financial compliance also complicate foreign investment.

To mitigate these risks, the pavilion’s backers aim to frame Syria’s entry into the tech market as more than symbolic. Organisers say they are structuring due diligence frameworks, matchmaking with vetted investors, and post-event follow-up mechanisms to sustain momentum beyond the exhibition.

Dubai has launched a new permit scheme that enables free-zone companies to conduct business within its mainland, a move designed to dismantle long-standing regulatory barriers between jurisdictions and unlock new commercial opportunities.

Under Executive Council Decision No. 11 of 2025, the “Free Zone Mainland Operating Permit” allows companies already holding a Dubai Unified Licence to apply for mainland access digitally via the Invest in Dubai platform. The permit spans six months, priced at AED 5,000, and may be renewed under the same terms. The scheme applies initially to non-regulated sectors such as technology, consulting, design, professional services and trading. Companies granted the permit must maintain distinct financial records for mainland operations and will incur a 9 per cent corporate tax on revenues generated onshore.

Dubai Business Registration and Licensing Corporation, part of the Dubai Department of Economy and Tourism, has partnered with the Dubai Free Zone Council to administer the framework. Ahmad Khalifa Al Qaizi Al Falasi, CEO of DBLC, described the initiative as a step toward “regulatory modernisation” and a more seamless investor experience. Dr Juma Al Matrooshi, Assistant Secretary-General at the Free Zones Council, said the permit enhances Dubai’s competitiveness by combining the flexibility of free zones with access to domestic markets.

Authorities expect the permit to benefit over 10,000 existing free-zone firms, adding 15–20 per cent to cross-jurisdiction business activity in its first year. Businesses can now tap domestic trading avenues and contend for government tenders previously off-limits to entities without a mainland presence. Existing free-zone staff may serve mainland operations, eliminating the need for new hiring under those permits.

Though the permit removes many structural hurdles, certain limitations and compliance obligations remain. Firms dealing in regulated activities—such as banking, healthcare, education or financial services—must still secure approvals from relevant regulators. The new scheme prohibits its use for entities within the Dubai International Financial Centre, which remains under a distinct legal regime.

The resolution introduces three permitted pathways: establishing a branch physically in the mainland, setting up a branch that operates out of the free zone, or obtaining a temporary permit for limited operations. All applications require consent from both DET and the corresponding free-zone authority. The permit regime mirrors the requirements of Resolution No. 11, which mandates separate bookkeeping and compliance under federal and local laws.

Dubai’s regulatory architecture has evolved in recent years: free zones traditionally offered full foreign ownership and streamlined processes, but lacked direct access to local markets. To counter that gap, companies often had to replicate operations via separate mainland entities or dual licences—a burden that increased costs and administrative duplication.

The new permit scheme thus signals a strategic pivot toward harmonising the city’s jurisdictional divide. Corporate law specialists note that simpler structures reduce overhead, ease governance challenges and mitigate tax or substance-test scrutiny. As one regional legal adviser put it, “Businesses can now use a single platform to expand rather than duplicating corporate filings.”

The pricing and validity terms are notable. The six-month, AED 5,000 permit is significantly more affordable and flexible than establishing a full mainland company, lowering the threshold for smaller firms and startups to experiment with onshore operations. The 9 per cent tax rate aligns with federal rules that apply to mainland income, while free-zone revenues remain eligible for preferential regimes.

Dubai — DOOGEE is rolling out a bold “Tech For Nature” showcase at GITEX GLOBAL 2025, positioning itself at the intersection of rugged devices and sustainability. From 13 to 17 October, the company will host its exhibit at booth A40 in Hall 13, where its outdoor-oriented hardware and eco-aware design features will be on full display.

DOOGEE describes the exhibit as centred around its “Tech Impact” zone, a curated space meant to demonstrate how its devices can withstand extreme conditions while serving the needs of explorers, scientists, and rescue personnel. The lineup includes models engineered for shock, heat, immersion, and drops — with features aimed at bridging utility and resilience.

Among the highlight products is the V Max Play, which pairs a high-capacity battery with a 200 MP main camera and integrates a mini projector for on-the-go displays. DOOGEE also plans to exhibit the S200 Ultra, built with aluminium-titanium alloy framing and a rear display for rapid glanceable information. Wearables and peripheral devices are similarly designed for outdoor resilience: the Anywise W1 Pro watch offers dual-band GPS, 5ATM water resistance, and offline map capability, while BoneAir Swim provides bone conduction audio under IP68 waterproof rating.

The firm frames “Tech For Nature” as both a mission and a product philosophy—suggesting that its devices should “coexist with nature” rather than merely tolerate it. In its public communications, DOOGEE emphasises use of sustainable materials and energy-efficient design elements. For instance, it references the use of recycled coffee grounds in casing composites and UV-responsive surfaces that shift hues with ambient light.

DOOGEE is no stranger to rugged or niche technology showcases. Earlier in 2025, the company participated in GITEX Europe, where it spotlighted AI-enhanced rugged devices and wearables built for industrial and outdoor environments. The Dubai event, by contrast, marks its largest commitment yet to the consumer-facing “outdoor tech” narrative.

Analysts note that DOOGEE is entering a competitive space where brands like CAT, Ulefone, and Blackview already target the rugged market segment. To distinguish itself, DOOGEE appears to lean into hybrid positioning: ruggedness plus eco credentials. “The idea is to appeal to users who don’t want to sacrifice environmental sensibility for durability,” commented one industry observer.

GITEX GLOBAL 2025 is itself a major platform: this 45th edition of the event draws participants across AI, quantum, data centres, and startup ecosystems. DOOGEE’s exhibit is aligned with the trend of hardware firms emphasizing sustainability, resilience, and experience-driven product showcases.

Visitors at booth A40 will have hands-on access to the full “Tech For Nature” suite, including tablets, phones, wearables, and audio gear. DOOGEE is also promoting discounts on first orders for attendees and encouraging media and partners to trial devices on-location. Beyond demonstration, the firm is signalling intention to gear up distribution and service channels in regions where demand for rugged outdoor gear is rising.