News related to
platform

ASUS has confirmed that it will spotlight a broad suite of AI-enabled products and infrastructure at GITEX Global 2025, framing its participation around the theme “Ubiquitous AI. Incredible Possibilities.” The corporation aims to demonstrate how artificial intelligence can permeate devices, enterprise systems and urban environments.

The company’s exhibit will cover four core domains: AI-first design, cloud integration, sustainability and education technology. On the hardware front, ASUS plans to showcase the B5405 ergonomic laptop, the P5405 with a 47 TOPS NPU, and the B9403 weighing under 1 kg with all-day battery life. Chromebook models such as the CX5403 Plus and Windows devices like the BR1204 will cater to education users.

In its infrastructure tier, ASUS will highlight its AI POD, HGX servers and the Ascent GX10 platform powered by the NVIDIA GB10 Grace Blackwell superchip. Workspace innovation will include compact offerings such as the NUC 15 Pro and NUC 14 Pro AI. On the edge side, embedded systems for smart cities and autonomous systems—such as the PE2200U, PE6000G, and PE2100N—are also in the lineup.

ASUS emphasises the role of partnership in its vision. It plans to accentuate cooperation with NVIDIA via its “Enterprise AI Factory” programme, which supports AI-ready racks and POD designs tuned for large language models and immersive workloads. The company will also underline measures in security, durability and ease of maintenance across its product line.

Tolga Özdil, Regional SYS Commercial Director for META at ASUS, remarked that the Middle East is positioned at a digital inflection point, with AI shaping institutional and economic evolution. He framed GITEX as a platform to bring the company’s latest innovations into conversation with regional stakeholders. ASUS’s Regional Director for Middle East & Africa, Senic Chiu, added that the event offers opportunity to show how intelligent tools can reshape industries and daily life.

ASUS’s timing comes against the backdrop of an intensifying global push for AI infrastructure. GITEX 2025 is expected to draw more than 6,800 tech firms and 2,000 startups from 180 countries. Key event themes include advancements in quantum, biotech, data centres and robotics.

Beyond individual exhibitors, the show underscores the rapid expansion of the global AI economy. According to organisers, investment in data centres alone is forecast to surpass US$500 billion in 2025. Meanwhile, GITEX’s startup track, Expand North Star, will run in parallel and feature over 1,200 investors managing US$1.1 trillion in assets.

ASUS’s introduction of its AI roadmap at this scale signals that device manufacturers are no longer content to remain at the periphery of the AI stack. As more process layers—from silicon to application—are exposed to AI optimisation, hardware firms are positioning themselves to own more of the value chain. However, challenges remain: power efficiency, thermal constraints, ethical AI integration and data security are frontlines ASUS must navigate.

Goldman Sachs has launched a new office in Kuwait, asserting a significant push to enhance its reach across the Middle East and deepen its ties with Gulf-region clients under fresh leadership.

The New York-based investment bank said its role over five decades in Kuwait spans investment banking, capital markets and asset management. As part of its latest expansion, Goldman has tapped Mohammad Almatrouk as managing director of the Kuwait office, pending regulatory green light, while Fahad Alebrahim has been appointed managing director of the firm’s private wealth business in Kuwait.

David Solomon, Goldman Sachs’s Chairman and Chief Executive, framed the move as a commitment to “grow our capabilities across the Middle East and better serve our clients,” emphasising Kuwait’s economic vision as a catalyst for the firm’s expansion.

Goldman Sachs points to a long-standing capacity-building partnership in Kuwait that includes a professional training scheme designed to nurture talent at institutions such as the Kuwait Investment Authority, the Public Institution for Social Security and the Kuwait Fund. That programme, the bank says, will continue to play a central role in integrating local human capital into its global operations.

The choice of Kuwait underscores a growing focus on the Gulf’s institutional capital. Kuwait, host to one of the world’s largest sovereign wealth funds, has attracted global financial firms looking to align with its diversification and investment ambitions. Goldman Sachs’s decision follows earlier regional expansions, such as establishing a presence in Abu Dhabi and securing a banking licence in Saudi Arabia.

Kuwait’s Director General of the Direct Investment Promotion Authority, Sheikh Dr. Meshaal Jaber Al-Ahmad Al-Sabah, praised the move as aligned with Kuwait’s economic diversification and global integration goals. He stressed that opening the office supports national priorities including talent development and sustainable growth.

Regional analysts view Goldman’s Kuwait office as part of a broader recalibration by global banks to embed themselves closer to Gulf capital sources. Over the past two years, deal activity in sovereign and quasi-sovereign asset structures has exploded, prompting major firms including Lazard, JPMorgan and Deutsche Bank to expand in the Gulf with new leadership hires.

Inside Goldman Sachs, the timeline coincides with a leadership transition: the firm’s co-head for the Middle East and North Africa, Fadi Abuali, is slated to retire after nearly 28 years of service. His departure is expected to reshape the firm’s regional hierarchy just as Kuwait becomes a new hub.

Some observers caution the move carries execution challenges. Regulatory approvals in Kuwait must be secured, and Goldman must integrate the new office into its broader Gulf operations without duplicating functions. Success will depend on maintaining local relationships while delivering global platform advantages.

Cisco will unveil its latest innovations at GITEX GLOBAL 2025 in Dubai, aiming to equip enterprises across the Middle East and broader region with infrastructure built specifically for the AI era. The showcase focuses on AI-ready data centres, resilient network architectures, and strengthened security frameworks designed to support advanced workloads in data-intensive environments.

By joining the AI Infrastructure Partnership alongside BlackRock, Microsoft, NVIDIA, xAI and others, Cisco has committed to accelerating capital flows into datacentre and infrastructure projects. The partnership expects to unlock $30 billion in initial funding, scaling up to $100 billion including debt financing. Cisco brings its network, security and systems expertise to support the platform’s mission of secure, at-scale AI infrastructure.

At the heart of Cisco’s push is its new Cisco Data Fabric, launched in integration with Splunk, which provides federated data access across systems such as Amazon S3, Iceberg, Delta Lake and Snowflake, routing workloads intelligently to the best analytics or storage engine. This architecture is intended to reduce data movement, shorten analysis latency, and enable enterprises to transform machine data into AI-ready intelligence.

To support retrieval-augmented generation and agentic AI deployments, Cisco introduced the Secure AI Factory solution with NVIDIA and VAST Data. This validated architecture accelerates data extraction and retrieval at scale while enforcing security guardrails for every token processed. AI PODs built under this architecture offer pre-validated, high-performance building blocks for enterprise AI.

Networking and security are being redefined for the AI workload environment. At Cisco Live 2025, the company launched a next-generation network architecture for campus, branch and industrial environments, delivering unified management and devices purpose-built to support AI traffic patterns. It also introduced Hybrid Mesh Firewall and Universal Zero Trust Network Access to embed security into network fabric across hybrid and distributed environments. These features aim to simplify policy enforcement, improve visibility, and reduce complexity in securing both human users and AI agents.

Cisco CEO Chuck Robbins disclosed that fiscal year 2025 saw record AI infrastructure orders. In its final quarter, the company secured over $800 million from webscale clients, bringing total AI-focused orders to more than $2 billion—more than double its initial target. He described the pipeline as steadily growing into “hundreds of millions” as enterprises demand scalable, secure solutions.

In the Middle East, Cisco plans to demonstrate the regional relevance of its technologies under the theme “Make AI Work for You.” According to Cisco’s new AI Readiness Index, a vast majority of organisations in the UAE expect to expand their data centre capacity for AI within five years. The company will also present its work with Splunk on security and observability platforms at the event.

Cisco’s collaboration with Saudi Arabia’s HUMAIN is intended to build out an open, scalable AI infrastructure ecosystem aligned with Vision 2030. The multi-year programme includes deployment of cloud-based AI infrastructure, joint research initiatives, and efforts to grow local talent and innovation. The partnership underscores Saudi ambitions to position itself as a global AI hub.

Cisco sees accelerating demand for network modernisation. Its internal research reports that 97 percent of IT leaders view modernised networks as critical to deploying AI, cloud and IoT workloads, and 98 percent rate secure networking as essential for growth. However, the same study notes that only 40 percent of organisations have begun deploying advanced segmentation or intelligent control, illustrating an execution gap.

To strengthen its AI strategy, Cisco also expanded its presence in Indonesia by signing a Letter of Intent with BRIN to develop AI and cybersecurity capabilities via its Country Digital Acceleration programme. The plan includes building an AI Centre of Excellence and delivering training in AI, security and networking to 500,000 Indonesians by 2030.

Splunk’s observability portfolio itself is being reworked to embrace agentic AI, deploying AI agents to automate tasks such as root cause detection, alert correlation and issue resolution. This is intended to lighten the operational burden on IT and engineering teams while driving real-time insight.

Google has chosen Saudi startup Lahint for inclusion in its Growth Academy: AI for GovTech 2025 cohort, positioning the company among 24 global government-technology innovators supported by Google. The move aims to strengthen Lahint’s capacity to deliver AI-enabled public services and further Saudi Arabia’s push for digital transformation under Vision 2030.

Lahint, established in 2023 by Ahmed Saber and Mohamed Ibrahim, secured a $1 million pre-seed investment earlier this year to scale its AI and automation offerings in government services. The platform currently manages more than 60 digital government services and serves over 200 businesses, integrating robotic process automation and AI to streamline licensing, permits and administrative workflows.

By integrating Lahint into its accelerator, Google pledges technical support, mentorship and access to cloud infrastructure—tools that could accelerate Lahint’s roadmap to full automation of priority public services. Lahint has already earned multiple ISO certifications and is accredited by the Saudi Data & AI Authority with a Waee badge for AI ethics compliance.

Lahint has advanced its internal timeline for key automation milestones. The company is now targeting completion of its GovTech automation program by early 2026, a shift from an earlier 2027 target. This acceleration comes alongside newly signed partnerships with government entities to deploy real-time status reporting and predictive compliance tools covering domain areas such as licensing, taxation and corporate registration.

Saudi Arabia’s broader AI landscape is scaling rapidly. In 2025, the kingdom announced over $14.9 billion in investments at LEAP and pursued MoUs under SDAIA to reinforce its data and AI infrastructure. The establishment of HUMAIN, a state-backed AI company under the Public Investment Fund, is central to that strategy. HUMAIN, launched in May 2025, has already inked collaboration agreements with Nvidia, AMD and Qualcomm to develop AI factories and Arabic large language models.

Google’s AI programme in Saudi Arabia is part of a wider arrangement. A $10 billion joint investment by Google Cloud and the Public Investment Fund backs a national AI hub to reinforce the local ecosystem and serve regional demand.

Organisers have confirmed that Future Blockchain Summit x Fintech Surge will take place at Dubai Harbour from 12 to 15 October 2025, positioning the event as a central nexus for blockchain, digital assets, and fintech innovation across the MENA region. The four-day gathering, held alongside Expand North Star and powered by GITEX GLOBAL, aims to attract regulators, investors, entrepreneurs and technologists to shape emerging frameworks for finance.

Attendance is expected to exceed 70,000, with over 1,200 investors and more than 225 speakers scheduled to participate, alongside 150 exhibitors showcasing new products and solutions. A feature highlight is the Digital Assets Forum, which brings regulators, banks, and innovators together for intensive discussions on topics such as CBDCs, stablecoins, tokenised capital markets, cross-border regulation and the role of AI in compliance.

Speakers confirmed include Jimmy Su, Lily Liu, Eric Piscini, Oliver Stauber, Helen Liu and Kevin Lee. The event also features the Supernova Challenge, a startup pitch competition offering equity-free prizes totalling US$214,000 to finalists presenting to global judges and investors. Corporations such as Ruya, OKX and DKK Partners anchor the sponsorship tiers, while YPAY backs the Digital Assets Forum.

Dubai has been steadily reinforcing its position in the digital asset ecosystem. Earlier this year, the DAMAC Group signed a $1 billion contract with blockchain platform MANTRA to tokenise its real-world assets, a move aligned with the UAE’s aspirations to become a global digital assets hub. The country has been actively implementing regulatory frameworks, particularly in free zones like ADGM and DMCC, to attract blockchain firms and promote tokenisation of assets.

Investment momentum in the broader crypto and fintech sphere in the UAE has been robust. In the first quarter of 2025, global venture capital funding into cryptotech startups reached $5.4 billion, its highest quarterly total since 2022. Dubai has hosted major conferences such as TOKEN2049, drawing tens of thousands of participants and signalling regional leadership, though industry sentiment currently balances optimism with caution amid regulatory uncertainty and macro-economic pressures.

Technology trends driving this year’s agenda include the convergence of AI and blockchain, regulatory clarity for digital assets, tokenised infrastructure, and embedded finance. A newly published academic framework proposes integrating blockchain with Zero Trust security models to improve protection against insider threats in fintech ecosystems — a demonstration of how research is intersecting with commercial deployment.

Organisers emphasise that the event’s format is more than a conference: it is designed to enable deal-making, pilot launches and real partnerships. One-to-one investor matchmaking, live product demonstrations, and structured labs are scheduled to convert ideas into actionable projects. Startups exhibiting at Expand North Star receive automatic inclusion in the Supernova Challenge, deepening integration between the startup and blockchain-fintech community.

Regulators from the MENA region and beyond are expected to engage at the forum. Discussions will centre on harmonising cross-border rules, interoperability of digital asset legislation, and pathways for institutional adoption of tokenised assets. Several central banks may share updates on central bank digital currency explorations.

Robinhood’s platform is showing no signs of disruption after earlier reports emerged of a service breakdown affecting user access to its trading tools.

The company’s official status portal now declares “All Systems Operational,” even as its legacy status page has been retired. Meanwhile, independent monitors such as StatusGator and Uptime report no active outages.

Accounts of platform failure surfaced earlier today, with multiple users posting screenshots of login failures, trading delays and “app frozen” errors. Robinhood’s support centre responded with standard troubleshooting advice: update the app, check network connectivity, and switch to cellular data if needed.

Analysts and platform watchers say the timing of such incidents often elevates anxiety in retail trading communities, particularly when broader market volatility is feeding uncertainty. Past disruptions at Robinhood have been linked to temporary liquidity shifts and skewed price responses in thinly traded stocks. A study published in a financial markets journal suggests that outages on digital trading platforms tend to reduce order imbalances—but only until normal service resumes.

The brokerage has faced similar failures before, most notably during the meme-stock frenzy and other high-volume trading periods. In 2020, service breakdowns prompted class-action lawsuits, claiming users lost money because orders could not be processed. The company later agreed to settle those lawsuits and paid penalties to state regulators.

Regulators have continued to scrutinise Robinhood’s operations. In March, the company agreed to pay $29.75 million to settle a FINRA probe over inadequate supervision, lax anti-money laundering controls, and failures in handling order execution policies. Under that settlement, $26 million is assigned as a fine and $3.75 million as customer restitution. The firm did not admit wrongdoing.

Market observers say this backdrop intensifies scrutiny over any glitch at Robinhood. Trust in digital brokerages hinges on uninterrupted service, especially for retail investors who often enter or exit positions during sharp market moves.

Robinhood recently announced moves to expand in the UK, directly challenging legacy platforms like Hargreaves Lansdown and AJ Bell. Its planned British entry includes proposals for a no-fee stocks and shares ISA and prediction market offerings, pending discussions with the UK’s Financial Conduct Authority.

Internal sources suggest the company is investing heavily in backend resilience and redundancy to mitigate future downtime risks. Whether today’s incident will spur formal review or regulatory inquiry remains to be seen.

Prinker, a South Korea–based self-expression technology firm, is launching its full suite of personalization solutions in the Middle East and North Africa region at GITEX GLOBAL 2025, seeking to penetrate a market showing robust growth in beauty and personal care.

At its Dubai showcase, Prinker will debut Prinker POP, a smart beauty kiosk that enables users to mix and preview custom makeup palettes via a touchscreen interface and AI-driven simulation. It will also bring its handheld devices—Prinker S and Prinker M—capable of applying temporary, skin-safe tattoos within seconds, as well as a standalone Prinker Tattoo Kiosk allowing users to self-apply designs in malls or entertainment venues without staff assistance.

The company aims to tap into accelerating demand for experiential retail and personalisation in beauty, positioning itself at the intersection of tech and aesthetics as regional consumers and retailers seek interactive, low-risk forms of self-expression.

The MENA beauty and personal care market is projected to expand sharply, with estimates placing its value at around USD 95.2 billion by 2030 and an annual growth rate of 9.0 %. Rising digital penetration, social media influence, and youthful demographics are driving demand for personalised and immersive beauty experiences.

Prinker’s approach reflects broader industry trends in tech-infused beauty. Beauty firms worldwide are increasingly adopting AR mirrors, AI skin diagnostics, and custom formulation platforms. Yet few have ventured into on-demand, skin-printing devices in public retail spaces. Prinker positions its handheld and kiosk systems as a bridge between digital and physical engagement.

Retailers and salon operators in the region may see appeal in integrating Prinker’s solutions as a customer acquisition tool. By offering interactive touchpoints, brands can boost dwell time and cross-sell products. Prinker’s machines also reduce staff overhead and allow consistent brand experiences across locations.

Prinker’s global track record includes deployments for brand activations and content creation campaigns in Asia and the United States. However, scaling into MENA requires navigating regulatory regimes for cosmetic safety, cultural sensibilities around appearance, and localisation of designs to reflect regional tastes.

Prinker faces competition from AR/VR beauty apps that let users visualise makeup digitally, as well as legacy cosmetic brands developing custom blends in stores. But none currently replicate live, direct-to-skin printing in physical venues. Prinker’s advantage lies in marrying hardware and software with a frictionless user experience.

Executives leading Prinker’s expansion emphasise strategic partnerships. They plan to collaborate with regional beauty chains, department stores and mall operators, integrating kiosks into high-footfall environments. They also intend to localise design libraries—such as Arabic calligraphy motifs and regionally relevant patterns—to enhance appeal.

Analysts note that success will depend on commercial viability: cost per use, durability, and consumer uptake. Prinker will need to balance affordability with perceptible novelty so that users perceive value in transient tattoos or customised palettes.

Lagos welcomed commissioners for Innovation, Science and Technology from states across Nigeria to a high-level roundtable held under the aegis of the GITEX Africa tech gathering. The objective: align digital agendas, forge inter-state partnerships, and drive inclusive growth in a rapidly evolving ICT landscape.

The meeting convened key figures including Senator Shuaib Afolabi Salisu, chairman of the Senate Committee on ICT and Cybersecurity, and Lagos Commissioner Olatunbosun Alake, together with commissioners from Enugu, Cross River, Jigawa, Katsina, Kaduna, Yobe, Nasarawa, Ogun, Niger, Plateau, Borno, Zamfara and Ondo. Lagos State’s Permanent Secretary for Innovation, Science and Technology, Ibilola Kasunmu, also participated in framing the discussions. Observers noted that the roundtable sought to embed state-level digital initiatives into Nigeria’s broader national strategy.

Alake emphasised Lagos’s ambition to serve as a model for digital infrastructure, talent development and regulatory innovation. He proposed that states engage in exchange programmes, technical cooperation, and peer learning in domains ranging from broadband deployment to digital skills training. Salisu urged the participants to tie ICT plans to each state’s development priorities—education, healthcare, finance—to ensure sustained political will and funding. He flagged work underway in the National Assembly on bills to strengthen cybersecurity, data protection, and innovation regulation.

The roundtable in Lagos marks a shift toward greater coordination among sub-national actors in Nigeria’s digital transition. Until now, many states have pursued ICT policies in isolation, often duplicating efforts or confronting resource gaps. This initiative signals more strategic collaboration.

Beyond the roundtable, Lagos reiterated its commitment to leading the digital transformation. The state has pledged to sustain investment in fibre networks, smart city systems, regulatory reform and innovation hubs. Officials announced that Lagos will increase support for start-ups through grants, incubators and mentorship programmes. The state also seeks to broker partnerships between academic institutions, the private sector and state governments to expand capacity in AI, cloud computing and cybersecurity.

Voices from attending states expressed cautious optimism. Cross River’s commissioner described the roundtable as “the first step toward removing silos” and noted plans to adopt digital identity and analytics platforms in her jurisdiction. Enugu’s commissioner underscored the need for shared platforms rather than bespoke solutions in each state, to reduce costs and foster interoperability.

Atelic today unveiled Atelic Studio, a new toolkit designed to help companies deploy enterprise-grade AI solutions with enhanced security, streamlined integration and measurable business returns. The Dubai-based firm says Studio represents a shift toward more accessible, modular and trustworthy AI for sectors such as industry, healthcare and energy markets.

Atelic presents Studio as a vendor-agnostic, multi-tenant platform that supports organisations in managing AI model deployment, data pipelines and governance from a unified interface. The company emphasises that the goal is to deliver “trusted AI” at scale — giving enterprises control over security and compliance while achieving return on investment.

According to Atelic, Studio’s architecture layers include model management, access control, explainability tools and deployment orchestration. It supports hybrid and cloud environments and allows users to plug in models from existing AI providers or open-source frameworks. In promotional documentation, the company describes Studio as both “secure” and “strategic” — stressing that enterprises should not just build models but build them for business impact.

Atelic’s background lies in AI software, chatbots, predictive analytics and data engineering across markets. Earlier projects focused on custom AI solutions, but the push with Studio marks a move toward a standardised platform offering. The firm’s public profile positions it as a tech partner aiming to help organisations “automate, innovate, and grow.”

Industry analysts note that the challenge Atelic is trying to solve is not trivial: many enterprises struggle with integrating AI into legacy infrastructure, managing security risks, and proving business value. Such obstacles have prevented AI pilots from crossing into production in many firms. If Studio lives up to its claims, it could attract customers looking for a balanced bridge between agility and control.

In the Middle East, the push for digital transformation has seen strong governmental and corporate backing. Atelic anticipates demand from local energy, healthcare and industrial firms that are under pressure to adopt AI responsibly. The company says it will offer pilot engagements through regional partnerships to demonstrate local compliance, security and use-case feasibility.

Atelic has not publicly disclosed pricing or commercial terms for Studio. Observers believe the platform market is crowded—competitors include major cloud AI platforms, AI ops tools, and niche MLOps startups. The success of Studio will hinge on differentiation: the promise of enterprise trust, modular integration, and clear business metrics.

Technical job listings from Atelic suggest the company is building out the platform’s infrastructure: a Full Stack Software Developer role cites work on an “AI industrial platform” using a multi-tenant architecture. Meanwhile, a short video presentation of Studio describes it as a secure, vendor-agnostic AI user interface that aims to future-proof enterprises as requirements evolve.

iFLYTEK is stepping up its engagement in the Middle East, unveiling two flagship AI products at GITEX 2025 in Dubai as part of a broader strategy to localise its offerings and anchor its presence in the region.

The company’s showcase spans three core portfolios—AI Translation, AI Infrastructure and AI Solutions—tailored for Gulf markets, with particular emphasis on Arabic dialect support and secure deployment. Among the new offerings is the AI Translation Earbuds, designed to enable seamless multilingual communication, and the e-ink AINote 2 work device, both making their global debut at the event. The debut underscores iFLYTEK’s intent to go beyond product marketing, emphasising solutions that address regional business needs.

Vincent Zhan, Vice President of iFLYTEK, asserted that the company is focused “to deliver intelligent solutions that address real business challenges” rather than merely present tech demonstrations. The firm has already placed a local team in Dubai to oversee deployment, maintenance, and customer support. It also customised algorithms to handle multiple Arabic dialects, expecting that linguistic responsiveness will differentiate it from global rivals.

iFLYTEK’s portfolio for the event includes the Spark WallEX system, designed for intelligent space management, along with Spark Smart Blackboard and Spark GuideX. The firm says these are engineered to support a range of sectors, including education, healthcare, enterprise operations and government. Its “All-in-One AI Solution” is positioned as a secure infrastructure package for organisations seeking turnkey AI adoption.

The Middle East expansion is part of a larger international push. Outside Asia, iFLYTEK is targeting Europe, as trade tensions and regulatory pressures create incentives to diversify markets. It is reportedly planning offices in France and Hungary, with growth ambitions in Spain and Italy. In March 2025, Zhan cited tariffs in the US as influencing iFLYTEK’s decision to look more aggressively into Europe and the Gulf.

China’s AI giant also faces headwinds. It was placed on a US trade blacklist in 2019, making procurement of certain high-end components dependent on US approvals. To mitigate vulnerability, iFLYTEK has shifted many of its models to Huawei’s chip platforms. It developed its Xinghuo X1 large language model in partnership with Huawei, reportedly running entirely on domestic chips. The firm claims to have pushed chip efficiency from 20 per cent to nearly 80 per cent of equivalent U. S. hardware, though Huawei leadership acknowledges that domestic chips still lag behind by a generation.

Market observers note that iFLYTEK’s shift toward the Gulf aligns with governments in the UAE and Saudi Arabia pushing AI-first national strategies. However, the company must navigate regulatory, data residency and market competition risks. In the Gulf, local AI and language processing firms are emerging, and global players like Amazon and Microsoft are pressing deeper into the region.

iFLYTEK’s presence at major global events is integral to its positioning. In July 2025, at MWC Shanghai, it launched the Spark All-in-One AI Machine and Dual-Screen Translator 2.0—capable of handling translation across dozens of languages—to reinforce its push into enterprise AI. The company has also rolled out smart products such as the AINOTE Air 2 across Asia and Gulf markets, with strong uptake in multilingual productivity segments.

Dubai has issued Law No. of 2025 to regulate the professional practice of engineering consultancy firms, forbidding unlicensed operations and introducing a tiered classification system.

Under the law, no individual or office may conduct consultancy across fields such as architectural, civil, mechanical, electrical, chemical, geological or coastal engineering in the emirate without proper authorisation. Firms must hold a valid trade licence, register with Dubai Municipality, and submit detailed disclosures regarding their licensed scope, classification, and technical staff credentials.

A unified electronic platform, to be integrated with “Invest in Dubai,” will centralise firm registration, classification, issuance of competency certificates, and updates to consultancy qualifications.

A permanent “Committee for the Regulation and Development of Engineering Consultancy Activities” will be established under the law, chaired by a Dubai Municipality representative and comprising stakeholders from relevant authorities, tasked with overseeing implementation and resolving sectoral disputes.

The legislation classifies eligible firms into several categories: local Dubai-based companies; branches of UAE-based consultancies with at least three consecutive years of experience; branches of foreign consultancies with at least ten years of global experience; joint ventures between local and foreign players with at least a decade of consultancy track record; advisory offices led by registered engineers with a decade of experience; and engineering audit offices providing third-party evaluations.

Firms are barred from operating beyond their licence scope, hiring unregistered engineers or subcontracting to unlicensed entities. Violations can attract fines up to AED 100,000, stricter penalties for repeat breaches, suspension, downgrading classification, removal from the registry, licence cancellation, or revocation of professional certificates. Affected parties may file appeals within 30 days and decisions must be issued within 30 days, communicated within five working days.

Existing regulations under Local Order No. 89 of 1994 and its amendments will remain effective until new implementing regulations are issued, provided they do not conflict with the new law.

Consultancy firms and staff will have one year from the law’s effective date to regularise their status; extensions may be granted, and expired registrations can be renewed by committing to full compliance.

Dubai’s move mirrors the emirate’s broader legal recalibration of the infrastructure sector. In July 2025, Law No. 7 of 2025 was enacted to regulate contracting activities, consolidating prior laws and mandating registration, classification, subcontracting oversight and ethics codes across construction and engineering services. The new consultancy law can be seen as a complementary measure to ensure that consultancy services feeding into contracting projects meet defined quality and governance standards.

Industry stakeholders have expressed cautious optimism about the changes. Some consultancy firms believe the law will reduce unfair competition by eliminating unlicensed operators, thus raising standards overall. Others warn of compliance costs, especially for smaller local consultancies that may struggle to meet classification thresholds or hire adequately certified staff.

Regional and international firms see opportunity in the rule clarity and the potential to compete more transparently. Observers expect the new digital registry and classification framework to influence government procurement and tenders by favouring higher-ranked consultancies.

A GoMining-commissioned survey of over 700 Bitcoin holders across North America and Europe reveals that 77 percent of respondents have never engaged with any BTCFi platform. Only around 8 percent say they actively use BTCFi services for lending, staking or yield generation.

The data exposes a striking contradiction: while the BTCFi sector is receiving strong investment and attention, its reach among actual Bitcoin holders remains minimal. Over 65 percent of those surveyed could not name a single BTCFi protocol, pointing to a significant awareness gap in the industry. Roughly 40 percent of respondents say they would allocate less than 20 percent of their Bitcoin to DeFi products—underscoring cautious attitudes steeped in mistrust or lack of comprehension.

GoMining CEO Mark Zalan argues the survey reflects a mismatch in product design: “There’s an enormous appetite for these opportunities, but the industry has built products for crypto natives, not for everyday Bitcoin holders.” He cautions that BTCFi platforms must prioritise simplicity, trust and education over technical sophistication if they are to attract a broader base.

Despite limited adoption, interest in BTCFi is not absent. Some 73 percent of respondents express a desire to earn yield on their Bitcoin through lending or staking, while 42 percent would like access to liquidity without selling. Yet for now those desires largely remain theoretical.

The survey publication coincides with a sharp rise in BTCFi venture capital activity. Data from industry trackers show that in the first half of 2025, funding to Bitcoin-related infrastructure, custody, and DeFi projects reached US$175 million, spread across 32 funding rounds—20 of which targeted consumer-facing applications. Total value locked in BTCFi has also climbed, hitting US$6.6 billion by mid-2025, up from modest levels just a year earlier.

Industry analysts see this as a pivotal moment. BTCFi is theoretically well-positioned: Bitcoin holders collectively control over US$1 trillion in assets, and unlocking even a small portion into yield markets would shift capital flows substantially. But bridging the adoption chasm requires more than protocol robustness—it demands user trust, transparent security models, and intuitive onboarding.

Several projects are experimenting with custodial BTCFi models that reduce user friction, essentially merging decentralised finance with familiar wallet experiences. These hybrids aim to lower the barrier to entry for mainstream holders who are wary of self-custody risks. Others are focusing on streamlined education and marketing campaigns to bring awareness of BTCFi’s value proposition to non-tech audiences, rather than relying exclusively on high-end technical features.

Skeptics argue the reliance on Ethereum’s DeFi archetype may be a poor fit for Bitcoin’s more conservative base. BTCFi protocols often demand bridging, wrapping or interacting with smart contracts—actions that alienate users comfortable with simpler vehicles like ETFs and custodial wallets. A portion of Bitcoin holders remain risk-averse by nature, preferring regulated, custodial holdings and avoiding experimental protocols.

Some in the industry suggest a phased approach: target early adopters first, establish trust metrics, then gradually roll out to mainstream holders. Others urge a revisit to design philosophy itself: ensuring BTCFi can deliver yield, liquidity and composability while behaving in a way Bitcoin users find intuitive and safe.