Apple's India test: how to gain volume and meet aspiration
MUMBAI With only a tiny share of the world’s fastest-growing major smartphone market, Apple Inc (AAPL.O) is stepping up its push into India, with a first targeted TV advertising campaign, expanded retail network and promotional financing schemes. For years, India has been a low priority for Apple as spending power is weaker than in China, where the company’s iPhones swiftly became must-have devices after their 2007 launch. […]