Hindustan Unilever (HUL) might not have considered these stats. Or perhaps, they did… before creating this ad for the Indian market.
There are more than 4 million Alzheimer’s patients in India. And a lot of them, like the woman in this video, are neglected by their own families.
Forgotten creates a touching narrative around Alzheimer’s, elderly loneliness in urban centers, and the country’s undying love for tea — a prime leveler in Indian society.
Incidentally, India is the second-largest tea producer in the world and over 70% of it is consumed within the nation itself.
Now, watch the video. And… do not ‘forget’ to care.