Disrupting the business of creativity: Reda Raad, CEO of TWBARaad
What’s the story behind your business? Our story is a typical start-up story. We began 15 years ago with six people, and at the time we operated out of our chairman’s extra bedroom in Jumeirah. We started the agency with the philosophy of changing the rules of advertising across the region. At the time, people thought we were a bit crazy – they said everything had already […]