Googling prescriptive analytics: YouTube recommendations and the analytics continuum
Descriptive analytics — looking into what has happened in the past — is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide spectrum of organizations to keep an eye on their operations. Predictive analytics — trying to predict what will happen in the future — is in the limelight. Today many organizations are scrambling to utilize predictive […]



