Tourism Rebound Relies on Small Businesses, OIC Chief Says
The importance of small and medium-sized enterprises (MSMEs) to the recovery and future of tourism was highlighted by the Secretary-General of the Organization of Islamic Cooperation (OIC), Hissein Taha, during a recent address to the Islamic Conference of Tourism Ministers. According to UNWTO data cited by Taha, nearly 80% of businesses operating in the tourism sector fall under the MSME category. This vast network of smaller enterprises […]