Lego shakes up its structure to seek new deals
Lego is undertaking the biggest organisational shake-up in its 84-year history, in a move aimed at exploiting its toy brand more broadly after a decade of strong growth for the maker of plastic bricks. Under the Danish toymaker’s new structure, its current chief executive, Jorgen Vig Knudstorp — who rescued the brand from near financial collapse in 2004 — will become chairman, taking over from Niels Jacobsen. […]