Instagram expands shopping functionality with Shopify, Bigcommerce integrations
Instagram is expanding its “shoppable” post format that’s designed to encourage potential shoppers to make more in-the-moment purchases while browsing photos on the social network. First teased in November, the shopping tag feature allows businesses to mark products within an image as available for purchase. Once clicked, the shopping tag redirects to a product page for more item details as well as links to the actual store […]