Generative artificial intelligence (AI) has gained considerable attention worldwide, particularly with the rise of tools like ChatGPT. However, its penetration and regular usage vary significantly across different countries and demographic groups, as evidenced by findings from an extensive online survey covering six nations: Argentina, Denmark, France, Japan, the United Kingdom, and the United States. While there is broad awareness of the technology, its adoption in everyday life remains limited, with only a small fraction of people using AI tools regularly.
The survey results reveal that ChatGPT is the most recognized and widely used generative AI tool in all six countries. Nearly half of the population has heard of it, yet daily use remains minimal. For instance, only 1% of people in Japan report using the tool daily, with slightly higher usage rates in the United States (7%) and the United Kingdom (2%). Despite the widespread knowledge of ChatGPT, the technology has not yet become a staple in everyday online activities for most users.
Generative AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are becoming increasingly known to the public, but there remains a significant portion of the population—between 20% and 30%—that is unfamiliar with these technologies. This gap in awareness is consistent across the six countries surveyed. The disparity highlights the ongoing challenge of AI’s integration into mainstream digital life, as a considerable minority still lacks exposure to or understanding of these tools.
Younger generations, particularly those aged 18 to 24, are far more likely to engage with generative AI tools. Across the six nations, an average of 56% of young adults in this age group have used ChatGPT at least once, whereas only 16% of people aged 55 and older report the same. The generational divide in AI usage underscores the technology’s appeal to a younger, more tech-savvy audience, while older individuals seem less inclined to explore these emerging tools.
The survey also delved into how people are using generative AI across various sectors. In the six nations surveyed, 28% of respondents stated that they had used AI to create different types of media—ranging from text and images to audio and code—while 24% reported using it to gather information. Interestingly, despite the vast potential of generative AI in journalism and content creation, only 5% of respondents indicated that they had used such tools to get the latest news. This finding suggests that while AI is being utilized in creative industries, its role in news consumption remains limited.
While generative AI tools are lauded for their versatility in content generation, skepticism persists in their use for journalism. The reliance on AI for news remains low across the board, likely due to concerns about credibility, bias, and the perceived lack of human insight in automated news reporting. In the US, for example, where generative AI usage is more prevalent compared to other nations, only a small fraction of users trust AI for news purposes, indicating a lingering preference for traditional journalism over automated alternatives.
Although the adoption of generative AI is still at a nascent stage, the public’s use of these technologies is evolving. Younger people appear more willing to experiment with AI, particularly in creative and media-centric tasks, but the overall usage remains sporadic. In France, for instance, only 2% of respondents said they used ChatGPT daily, with the majority of users engaging with the tool only once or twice before abandoning it. This trend holds true across all six nations, where generative AI tools are still far from becoming a daily necessity in people’s digital routines.
Google Gemini and Microsoft Copilot, while trailing behind ChatGPT in terms of usage, are also gaining traction among AI users. These tools are mainly utilized for specific functions, such as generating code or assisting in professional tasks. However, their widespread use is still dwarfed by ChatGPT’s reach, which remains the dominant force in the generative AI landscape. The disparity in usage suggests that while other AI platforms are making strides, they have yet to capture the public’s attention on the same scale as ChatGPT.
Despite the promise of generative AI, the survey underscores a need for greater public education about its potential applications. Many users remain unsure about how to integrate AI into their everyday lives beyond novelty tasks. There is also an underlying apprehension about the accuracy and reliability of AI-generated content, particularly in contexts that require human judgment, such as news and information dissemination.
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