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Dubai has moved to link social policy with high-end retail employment after the Community Development Authority signed an agreement with Louis Vuitton aimed at opening more career pathways for Emiratis and People of Determination across fashion, retail and craftsmanship. The memorandum of understanding, announced on 22 April, sets out training and employment tracks that officials say are designed to convert inclusion goals into long-term jobs rather […]
Google has moved to tackle one of enterprise AI’s hardest problems by giving each autonomous software agent its own cryptographic identity, part of a broader Gemini Enterprise Agent Platform unveiled at Cloud Next on 22 April. The idea is straightforward but consequential: every agent action can be tied to a unique, verifiable ID and checked against a defined set of permissions, creating an audit trail designed for […]
HANOI, VIETNAM – Media OutReach Newswire – 23 April 2026 – Cangio Tourist City Corporation, the developer of Vinhomes Green Paradise, and IHG Hotels & Resorts, one of the world’s leading hotel companies, have signed a strategic partnership agreement to introduce IHG’s hotel brands to Vinhomes Green Paradise Can Gio in Ho Chi Minh City. The collaboration will not only enhance the project’s service ecosystem to international standards, but also lay the foundation for a leading coastal mega urban development, reinforcing Vinhomes Green Paradise Can Gio’s position on the global tourism and resort map.
Under the agreement, IHG will develop four hotels with a total of more than 1,000 rooms at Vinhomes Green Paradise Can Gio, including InterContinental Saigon Can Gio with 400 rooms, Crowne Plaza Saigon Can Gio with 400 rooms, Holiday Inn Express Saigon Can Gio with 130 rooms, and Garner Saigon Can Gio with 130 rooms.
InterContinental Saigon Can Gio, a world-renowned luxury brand, will deliver premium hospitality experiences tailored to international travelers and domestic guests seeking high-end accommodation. Crowne Plaza Saigon Can Gio, one of the largest upscale hotel brands globally, will cater to frequent travelers with modern, flexible spaces designed to optimize productivity and foster connections.
Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio will expand the destination’s accommodation offering with efficient, high-quality stays focused on value, making the development more accessible to a broader range of guests. This also marks the official debut of both brands in the Vietnamese market.
According to the development timeline, Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio are expected to open in 2028, followed by InterContinental Saigon Can Gio and Crowne Plaza Saigon Can Gio in 2030.
In this partnership, Vinpearl, a member of Vingroup, will act as the project operator and lead the collaboration with IHG Hotels & Resorts, while coordinating with all stakeholders throughout the development and operational phases.
Together with Vinpearl’s world-class hospitality brand, the addition of four premium IHG hotels will help realize a 7,000-room accommodation ecosystem at Vinhomes Green Paradise Can Gio, meeting the growing demand for extended stays and diverse experiences year-round in Can Gio and Ho Chi Minh City.
Complementing the hospitality offering, a series of large-scale entertainment and resort facilities unique to Vinhomes Green Paradise Can Gio will further elevate the destination. These include the 122-hectare VinWonders theme park featuring the world’s tallest artificial snow mountain and nearly 200 attractions, the 5,000-seat Blue Waves Theater, the 800-hectare Paradise Lagoon, the five-star international cruise port Landmark Harbour, and two 18-hole international-standard golf courses. Together, these developments aim to position Can Gio as a globally-recognized tourism and resort hub, targeting 40 million visitors annually and standing alongside leading destinations in Vietnam and worldwide.
Mr. Rajit Sukumaran, Senior Vice President and Managing Director, East Asia & Pacific, IHG Hotels & Resorts, said: “This agreement marks the beginning of a strategic partnership between IHG and Vingroup. Bringing four of our standout brands to Vinhomes Green Paradise Can Gio reflects the diversity of our portfolio, as well as our strong commitment to supporting Vietnam’s goal of becoming a leading global tourism destination. With brands spanning multiple segments, we believe this collaboration will help create an integrated hospitality ecosystem that meets the diverse needs of travelers at one of Vietnam’s most significant developments.”
Ms. Ngo Thi Huong, Chief Executive Officer of Vinpearl Joint Stock Company, said: “We selected IHG not only for its global brand portfolio but also for its proven operational expertise across international markets. Introducing InterContinental, Crowne Plaza, Holiday Inn Express, and Garner to Vinhomes Green Paradise Can Gio is a key step in completing our service structure and establishing international operating standards for the mega project’s hotel system. With this partnership as a foundation, we believe Vinhomes Green Paradise will progressively emerge as a world-class destination, where a fully integrated ecosystem continues to enhance its appeal to residents and both domestic and international visitors.”
Vinhomes Green Paradise is located in the southeastern part of Ho Chi Minh City. Construction began on April 19, 2025, with a total area of 2,870 hectares. The development features three sides facing the sea and is adjacent to the Can Gio Mangrove Biosphere Reserve, a UNESCO-recognized site. The project is being developed to leading ESG++ standards, integrating green, smart, ecological, and regenerative principles.
The development benefits from a well-connected transport infrastructure network, including the Ben Thanh – Can Gio high-speed railway, which will reduce travel time from central Ho Chi Minh City to just 13 minutes, the Can Gio Bridge, the interchange connecting Rung Sac Road with the Ben Luc – Long Thanh Expressway, and the Can Gio – Vung Tau sea-crossing route, enabling travel between two major tourism hubs in just 10 minutes.
With a diverse range of accommodation options, internationally-standardized hotel systems, and a wide array of cultural, artistic, sports, and entertainment facilities aligned with green, smart, and community-friendly principles, Vinhomes Green Paradise Can Gio stands out as a rare mega urban development that both sets new benchmarks for ESG living and delivers a world-class tourism and resort experience.
The issuer is solely responsible for the content of this announcement.
About IHG Hotels & Resorts:
IHG Hotels & Resorts is a global hospitality company with a portfolio of 21 brands and IHG One Rewards, one of the world’s largest hotel loyalty programs with over 160 million members. IHG currently franchises, leases, manages, or owns more than 6,900 hotels across over 100 countries, with more than 2,300 hotels in its development pipeline.
IHG’s brand portfolio spans Luxury & Lifestyle, Premium, Essentials, and Suites segments, including well-known brands such as Six Senses, Regent, InterContinental, Crowne Plaza, Holiday Inn Express, Garner, Staybridge Suites, and Candlewood Suites.
About Vinhomes Vinhomes is Vietnam’s leading real estate developer, pioneering the development of large-scale, well-planned urban areas with integrated amenities, green living environments, and modern lifestyles. In addition to 36 urban developments currently in operation nationwide, Vinhomes continues to focus on building next-generation mega and super urban developments of regional scale and significance, aspiring to create some of the most livable cities in the world while significantly transforming Vietnam’s urban landscape.
By Dr. Gyan Pathak As the first phase of election in West Bengal in underway on April 23, the electoral battle for the second phase of election to be held on April 29 has now become a rare spectacle in which Bengal Tigress Mamata Banerjee is seen fighting back as ferociously as the political attacks […]
HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – Hong Kong’s small businesses delivered their strongest performance in a decade in 2025, while confidence in the year ahead has climbed to a record high, according to CPA Australia’s latest Asia‑Pacific Small Business Survey 2025–26.
The survey shows that 68 per cent of Hong Kong SMEs recorded growth in 2025, up from 65 per cent in 2024 and marking the highest result on record. This positive momentum is expected to continue this year, with 71 per cent of SMEs expecting their businesses to grow and 76 per cent anticipating growth in the local economy — both at record highs. Customer loyalty and a strong workforce were identified as key drivers behind SMEs’ solid performance last year.
Mr Cliff Ip, Councillor of CPA Australia’s Greater China Divisional Council, said Hong Kong’s improving business environment played a critical role in supporting SME growth. “Hong Kong’s business confidence and economic growth strengthened last year, supported by robust capital markets, a recovery in tourism and consumption, and signs of stabilisation in the property market,” said Mr Ip. “Against this stable and supportive backdrop, small businesses not only benefited from increased business activity, but were also able to expand in a healthy and sustainable manner.”
Looking ahead, Mr Ip noted that while global geopolitical tensions and external uncertainties pose rising challenges, Hong Kong’s underlying strengths remain a key advantage for SMEs. “Rising geopolitical risks are likely to create headwinds for many sectors such as trade and logistics through higher fuel costs and supply chain disruptions. However, I remain confident about Hong Kong’s overall business outlook this year,” he said. “As many regions become more unpredictable or less secure, Hong Kong’s stable and consistent business environment, together with supportive policy settings including the city’s low and simple tax regime stand out as important advantages in attracting international companies and investors.”
Mr Ip added that these developments also present new opportunities for local SMEs, particularly as increased international interest creates scope to build partnerships, expand networks and tap into new markets. “This environment also creates favourable conditions for younger entrepreneurs to explore emerging markets and pursue new business opportunities,” he said.
Improved business performance has strengthened the solvency of many local SMEs. The share of businesses reporting difficulty paying debts fell sharply from 22 per cent in 2024 to just 3 per cent in 2025, while only 4 per cent expect to face difficulties this year, down markedly from 26 per cent previously. As a result, Hong Kong small businesses are now the least likely among the surveyed businesses to report solvency concerns.
Mr Ip said, “The solvency of many SMEs has notably improved, driven by stronger cash flow from improved business growth, a robust capital market and a recovering property market over the past year. This healthier cashflow has both supported easier access to external finance and reduced the need for such finance.”
Hong Kong SMEs have also strengthened their capability to invest in technology that delivers rapid improvements in profitability. In 2025, 64 per cent of SMEs reported that their technology investment in that year helped improve profitability, up from 59 per cent in 2024. Two in five Hong Kong SMEs invested in artificial intelligence (AI) last year, making it the leading technology investment among local SMEs, followed by customer relationship management (CRM) software.
At the same time, cyber protection has improved, with the share of Hong Kong businesses reporting losses from cyber incidents falling sharply from 72 per cent in 2024 to 43 per cent in 2025. However, as digitalisation accelerates, cyber risks remain elevated, with nearly three in five SMEs expecting to face cyber threats this year, above the survey average 42 per cent.
Mr Davy Leung, Deputy Chairperson of CPA Australia’s SME and Entrepreneurship Committee of Greater China, said the growing maturity and availability of AI tools is helping SMEs enhance productivity, reduce operating costs and improve customer experience.
(Left) Mr Davy Leung, Deputy Chairperson of SME and Entrepreneurship Committee 2026 from CPA Australia (Right) Mr Cliff Ip Greater China Divisional Councillor 2025 from CPA Australia
“However, rising digital fraud, wider AI adoption and SMEs’ increasing reliance on digital banking have prompted the Hong Kong Government to significantly strengthen banking security and cybersecurity resilience over the past year. This includes the rollout of low-cost and practical initiatives such as the Cybersec One Programme and the continued implementation of the ‘9+5’ SME support measures. The decline of cyberattack-related losses reported in the survey in part reflects the effectiveness of these measures.
“As cybersecurity threats and digital fraud risks continue to escalate, SMEs should make better use of these available resources, including free website risk assessments and vulnerability identification services, to strengthen their defence capabilities and safeguard business operations.”
Mr Leung also suggested that the Government consider revamping the Technology Voucher Programme to support broader digitalisation efforts, including the adoption of both AI and non-AI technologies. He added that enhanced training support would help SMEs identify and implement modern tools to drive innovation, improve efficiency and strengthen long-term competitiveness.
Rising costs remain a key challenge for Hong Kong SMEs in 2025, with 29 per cent reporting it having a negative impact on their business. However, this was the second‑lowest level among all surveyed markets, underscoring Hong Kong’s relatively low inflationary environment last year. Notably, the share of SMEs citing staff costs as a negative factor rose from 35 per cent to 42 per cent, making it the most significant cost pressure for Hong Kong businesses in 2025. This increase may help explain why the proportion of SMEs hiring additional staff declined from 42 per cent to 38 per cent last year.
Mr Leung said, “Increasing costs remain a significant barrier for many SMEs across Asia‑Pacific region, but Hong Kong’s relatively low inflation has helped cushion the impact on local small businesses,” Mr Leung said.
Mr Leung added that while headcount growth has moderated, overall staff costs have continued to rise as businesses invest in higher‑value talent. “Greater digitalisation and automation have helped ease labour constraints in Hong Kong. When SMEs do add staff, they are increasingly recruiting employees with digital and AI capabilities, or creating new roles to support business transformation. These positions typically command higher salaries, which has contributed to higher overall staff costs despite slower hiring growth.”
The annual survey collected the views of 4,166 small businesses across 11 Asia-Pacific markets, including Singapore, the Chinese Mainland, and Australia, with 305 respondents from Hong Kong. Hashtag: #CPAAustralia
The issuer is solely responsible for the content of this announcement.
About CPA Australia
CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 176,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. A CPA is a Certified Practising Accountant. More at cpaaustralia.com.au
Dubai has set out the biggest public-transport expansion in its history with approval of the Metro Gold Line, a Dh34 billion underground corridor designed to bind older neighbourhoods to newer growth districts and give the emirate a fresh rail spine by 9 September 2032. The scheme covers 42 kilometres and 18 stations, will run as Dubai’s first fully underground metro line, and is intended to serve 1.5 […]
Investcorp Capital has deployed $200 million into a three-asset US residential real estate portfolio, betting that demand for senior living and rental housing in supply-constrained metropolitan markets will stay firm as demographic pressure builds. The Abu Dhabi-listed alternative investment company said the portfolio spans nearly 500 units and includes two senior housing properties in the Los Angeles and New York metropolitan areas, alongside a multifamily community […]
Innovative insurance solutions to address the growing demand for wealth appreciation and management services
MACAU SAR – Media OutReach Newswire – 23 April 2026 – Banco Well Link, S.A. (“Well Link Bank”) and FWD Macau (“FWD”) today announced a bancassurance partnership in Macau, marked by an official launch ceremony. The collaboration enables Well Link Bank to offer a broader range of insurance products and services to customers in Macau, including high‑net‑worth individuals, further strengthening the Bank’s wealth proposition. Leveraging Well Link Bank’s strong client base and extensive branch network in Macau, together with FWD’s customer-led and tech-enabled approach, the partnership will deliver cutting-edge insurance solutions and more convenient experiences for Macau residents and visitors, supporting customers in achieving their wealth appreciation and legacy planning goals.
Well Link Bank and FWD Macau announce the signing of a bancassurance partnership agreement in Macau, introducing innovative insurance solutions to address customers’ needs for wealth appreciation and management services. (From left to right) Aileen He, Retail Banking Senior Director, Well Link Bank ; Grace Tang, Vice President, Well Link Bank; Betty Chu, Executive Director Vice President, Well Link Bank; Huang Ruisheng, Executive Director and CEO, Well Link Bank; Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD ;Abby Chu, Head of Bancassurance and Vice President, FWD; Jason Wong, Head of Macau and Assistant Vice President, FWD; Jeri Lau, Senior Director of Strategic Partnerships, Bancassurance, FWD Hong Kong
This year marks Well Link Bank’s 30th anniversary and FWD Macau’s 26th, underscoring both companies’ longstanding commitment to excellence in wealth management. Through consistently delivering professional, high-quality products and services, the two companies continue to create value for customers and steer market development.
Huang Ruisheng, Executive Director and CEO, Well Link Bank, said: “Well Link Bank is committed to providing diversified and forward-looking wealth management solutions in Macau. Establishing this bancassurance partnership with FWD Macau is a significant milestone in our wealth management roadmap. We firmly believe that through close collaboration that leverages the Bank’s strong local customer network and FWD’s strengths in product innovation and technology, we can deliver more personalised and effective insurance solutions with higher growth potential. Looking ahead, Well Link Bank will continue to harness innovation and professional expertise to contribute to Macau’s diversified economic growth and the prosperity of its financial market.”
Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said: “FWD Macau is delighted to establish this bancassurance partnership with Well Link Bank in Macau. By combining the professional edge and corporate strength of both companies, we are committed to changing the way people feel about insurance in the Macau market. We look forward to working closely with Well Link Bank to help customers achieve their wealth appreciation and legacy planning goals through FWD’s prudent, customer-led insurance solutions, thereby creating long-term value. This partnership not only enhances our product distribution capabilities but also represents an important step in expanding our footprint in Macau and with Macau visitors.”
The issuer is solely responsible for the content of this announcement.
About Well Link Bank
Banco Well Link, S.A. (hereinafter referred to as WLB) is a fully licensed commercial bank registered in Macao. Upholding the “bridge” spirit, WLB is committed to serve as a bridge to success for clients, serves enterprises and individuals, promotes the country’s development and contributes to our mutual benefit society.
WLB unceasingly strengthens its technology leadership, enhancing the capability to offer comprehensive services to customers through optimization of financial technology, making full use of its advantages of featured finance and professional services, and mapping a financial ecology. WLB, acting as an inclusive finance practitioner, devotes itself to small and medium customers and personal consumption operations.
WLB’s products and services include: Savings Deposit & Time Deposit, Transfer, Credit Card & Debit Card, Personal Loan; Services by channels: ATM, STM, Mobile Banking and Online Account Opening; Personal Banking services: Well Link Securities Service, Insurance Agency, Payroll Service and Tax Rebate.
For more information about Well Link Bank, please visit the Bank’s website at https://www.wlbank.com.mo/.
About FWD Macau
FWD Macau is part of the FWD Group (1828.HK), a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets, including BRI Life in Indonesia. FWD Macau provides a suite of life and medical insurance products.
FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information about FWD Macau, please visit www.fwd.com.mo.
Arabian Post Staff -Dubai Masdar and Montenegro’s state power utility Elektroprivreda Crne Gore have agreed to create a 50-50 joint venture to develop large-scale renewable energy projects, giving the Adriatic country a fresh route to expand domestic generation, strengthen energy security and position itself as a supplier of cleaner electricity to neighbouring markets in the Balkans and southern Europe. The agreement was signed on 22 April […]
Allianz Trade and DBS Hong Kong brief businesses on evolving geopolitical trade risks and the critical need for granular liquidity visibility.
HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – One year after the US Liberation Day, tariffs continue to disrupt global trade and supply chains while many economies and corporates still struggle to find their footing. The broke out of the Middle East conflict has compounded on the effect by driving lower global GDP growth (+2.6% in 2026), higher global inflation (4.3% in 2026) and stronger fiscal pressure. Amid such highly uncertain times, Allianz Trade in Hong Kong partnered with DBS for an exclusive session where industry experts and thought leaders dissected into today’s shifting geopolitical landscape and heightened credit risks, and offered their views on trade opportunities in an increasingly fragmented world.
Management teams of Allianz Trade and DBS Hong Kong pose for a picture.
“The Middle East conflict has added a new layer of shocks to an already fragile environment shaped by tariffs, weakening demand and declining consumer confidence. The good news is that firms have taken operational steps to adapt since the trade war began, with the most common strategies including inventory building, market diversification, sourcing from new suppliers and rerouting through third markets. Asia Pacific has emerged as the clear structural beneficiary of supply chain realignment. Hong Kong, as a major trading and financing hub in the region, continues to play a pivotal role in facilitating trade and investment flows. Together with DBS, we are here to offer our combined intelligence and support to help companies achieve customer and market diversification, better risk selection, and providing them with confidence to trade and grow safely,” states Hassan Omaish, CEO for Hong Kong, South Korea and Taiwan at Allianz Trade.
Jolynn Wong, Managing Director and Head of Global Transaction Services, DBS Hong Kong, says, “We are witnessing a lengthening of cash collection cycles across sectors impacted by trade route and inventory disruptions, leading to a growing proportion of receivables held at extended tenors. In this climate of heightened volatility, the role of trade finance extends beyond mere credit extension; it must now assure corporates of timely critical cash flow realisation and enable strategic suppliers to maintain production amidst disruptions. Leveraging DBS Hong Kong’s robust capital and liquidity, we provide clients with the necessary extended tenors and contingent liquidity to navigate prolonged inventory and shipping cycles, thereby fortifying their resilience. By integrating guarantees, letters of credit, credit insurance, and treasury hedging into a unified architecture through our digital platforms, we empower clients to transform volatile receivables into reliable cash flows and turn disruptions into investable growth opportunities.”
Notes to editors: To gauge how global exporters fared through tariffs and the Middle East conflict, Allianz Trade recently published its flagship Global Survey, where 6,000 exporters across 13 countries were polled on their export performances over the past year, as well as outlook and coping strategies for the short- to medium-term. The Survey revealed that 75% of exporters expect positive export growth in 2026, which was much more optimistic than the 2025 tariff shock where expectations dropped by -40pp.
Allianz Trade Head of Economic Research Ana Boata.
“For now, the impact of the Middle East conflict seems moderate, but such level of optimism remains fragile and could quickly fade if the conflict drags on. Allianz Trade’s Global Survey revealed that geopolitical and political risks are the leading threat globally for corporates (65%), while supply-related issues, such as bankruptcy of suppliers and shortage of inputs, came at second place (57%). The Middle East conflict has also tightened trade finance conditions. Not only payment cycles are lengthening, 43% of companies expect payment terms to deteriorate further. Pharmaceuticals, construction and computers/telecom are the most exposed sectors, while larger companies face disproportionately longer payment cycles,” says Ana Boata, Head of Economic Research at Allianz Trade.
The issuer is solely responsible for the content of this announcement.
About Allianz Trade
Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Our proprietary intelligence network is based on instant access to data of 289 million corporates. We give companies the confidence to trade by securing their payments. We compensate your company in the event of a bad debt, but more importantly, we help you avoid bad debt in the first place. Whenever we provide trade credit insurance or other finance solutions, our priority is predictive protection. But, when the unexpected arrives, our AA credit rating means we have the resources, backed by Allianz to provide compensation to maintain your business. Headquartered in Paris, Allianz Trade is present in over 40 countries with 5,900 employees. In 2025, our consolidated turnover was EUR4 billion and insured global business transactions represented EUR1,400 billion in exposure. For more information, please visit allianz-trade.com.
About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.
DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.
DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.
Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.
SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.
Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.
“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.
From Hack to Shelf: Meet the Vaseline OGs
At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.
In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.
Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.
Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.
From Vaseline Verified to Vaseline Originals
What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.
The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.
And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.
Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”
Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”
Follow the conversation: #VaselineOriginals #VaselineVerified
Hashtag: #Ogilvy #Vaseline
The issuer is solely responsible for the content of this announcement.
About Vaseline
Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook
Amid ongoing regional uncertainty, demand for U.S. residency options continues to grow across the GCC, prompting The American Legal Center, a Dubai-based firm, to host an open house aimed at helping investors better understand the evolving EB-5 landscape. The event comes at a time when interest in EB-5 has been steadily increasing, particularly among expatriate communities in the UAE. For many, the program is viewed as a […]
Arabian Post Staff -Dubai G-SHOCK has expanded its 2100 line with the GA-2100CM series, bringing a camouflage-led redesign to one of its most recognisable silhouettes as the watch market leans further into fashion-driven utility. The new models, including the GA-2100CM-5A and GA-2100CM-8A, keep the slim octagonal form that helped turn the 2100 family into a strong seller, but add a metallic camouflage finish and a hidden G-mark […]
Greenlogue/AP Rainfall has transformed parts of Al-Asyah Governorate in the northeast of Qassim into a striking rural landscape, sending water through wadis and ravines, softening the terrain and drawing residents and visitors into open spaces as milder conditions settled over the area. The heaviest visual impact was seen around Wadi Dhaidah and nearby ravines, including Hani, where runoff traced its way between rocky outcrops and elevated ground. […]
Mozilla has released Firefox 150 with a broad security update that fixes 41 vulnerabilities, including multiple high-impact flaws tied to memory handling, browser components and privilege controls, prompting renewed calls for users and enterprise administrators to move quickly on patching. Mozilla’s advisory for the release was published on April 21, 2026, and classed the overall impact as high. The most serious issues include CVE-2026-6746, a use-after-free flaw […]
HONG KONG SAR – Media OutReach Newswire – 22 April 2026 – Cushman & Wakefield, a leading global real estate services firm, today released its annual Beyond the Carbon Blind Spot – Embodied Carbon and Scope 3 Emissions in the Commercial Property Sector on the Chinese Mainland, a landmark report highlighting the growing importance of whole-life carbon in shaping the future of real estate investment, development, and asset performance.
What is Embodied Carbon?
Scope 1, 2 and 3 Emissions in Commercial Real Estate
Shanghai – The Average Green Grade A Office Rental Compared to the Average Non-Green Grade A Office Rental (Q4 2015-Q1 2026)
Source: Cushman & Wakefield Research
The report finds that while operational energy efficiency has improved significantly across the sector, embodied carbon and Scope 3 emissions now represent the majority of total lifecycle emissions in many commercial buildings.
A Shift to Whole-Life Carbon Thinking
As building efficiency improves and electricity grids decarbonise, the relative importance of embodied carbon is increasing. The report highlights the “redevelopment paradox”: while new buildings are more energy efficient, demolition and reconstruction can generate such high upfront carbon that total lifecycle emissions may exceed those of retained and refurbished assets.
This shift is particularly relevant in rapidly evolving urban markets such as Shanghai, Beijing, Shenzhen, and Guangzhou, where redevelopment cycles are frequent and asset repositioning is common.
Scope 3 Becomes a Core Market Driver
Scope 3 emissions – covering embodied carbon, tenant energy use, and supply chain activities – are now the largest emissions category for most real estate portfolios.
The report shows that leased office space is increasingly a key Scope 3 exposure point for occupiers, especially multinational companies operating under global net-zero commitments. As a result, Scope 3 performance is now influencing:
Leasing decisions and tenant demand
Capital allocation and ESG investment screening
Access to green finance
Corporate disclosure and benchmarking frameworks
Carbon as a Financial Factor
Embodied carbon and Scope 3 emissions are no longer just sustainability metrics – they are collectively a financially material driver of asset value. The report demonstrates that differences in whole-life carbon performance can create meaningful divergence in asset outcomes through:
Rental performance and occupancy resilience
Operating costs and capital expenditure requirements
Exit yields and investor demand
A comparative analysis shows that carbon performance alone can drive a value differential of approximately 37% between otherwise identical assets.
From Risk to Opportunity
While regulatory frameworks continue to evolve, global capital and leading occupiers are already embedding whole-life carbon considerations into decision-making. The report highlights a clear opportunity for market participants who act early through:
Adaptive reuse and retrofit-first strategies
Low-carbon materials and construction innovation
Supply chain engagement and procurement reform
Green leasing and tenant collaboration
Improved carbon data and governance frameworks
Beyond the Carbon Blind Spot concludes that the Chinese mainland commercial real estate sector is entering a decisive new phase where whole-life carbon performance is becoming central to competitiveness, asset value, and investment strategy. Stakeholders who integrate embodied carbon and Scope 3 considerations into core decision-making today will be best positioned to enhance resilience, unlock capital, and deliver long-term value in a rapidly evolving market.
Alton Wong, Executive Director, Head of Sustainability Advisory Services, Head of Advisory Services, Valuation and Advisory Services, Greater China, said, “Embodied carbon and Scope 3 emissions are now firmly at the centre of the decarbonisation agenda for commercial real estate. As operational performance improves, the industry is being forced to confront the much larger, and more complex, emissions embedded across the full asset lifecycle. This is driving a fundamental shift in how buildings are designed, constructed and managed, with increasing emphasis on material choices, retrofit strategies, and supply chain engagement. What was once considered a technical sustainability issue is now a core strategic priority for investors and occupiers alike.”
Shaun Brodie, Head of Research Content, Greater China, said, “Our research shows that carbon is rapidly becoming a defining factor in commercial real estate performance on the Chinese mainland. The transition to whole-life carbon thinking is not just about reducing emissions – it is about understanding how sustainability directly impacts asset value, leasing dynamics, and investment outcomes. As occupiers and capital providers place greater weight on embodied carbon and Scope 3 emissions, assets that fail to adapt risk accelerated obsolescence, while those that lead on carbon performance stand to capture a clear competitive advantage.”
The issuer is solely responsible for the content of this announcement.
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (https://www.linkedin.com/company/cushman-&-wakefield-greater-china).
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ORDOS, CHINA – Media OutReach Newswire – 22 April 2026 – On April 20, 2026, a new batch of watermelon seedlings was transplanted in the greenhouses within the reclamation area of Minda Coal Mine, located in Dongsheng District, Ordos, Inner Mongolia. This open-pit coal mine has an annual production capacity of 8 million tons.
In late spring, workers in the coal mine reclamation greenhouses actively plant seedlings to make the most of the farming season.
This scene is not from a typical ecological farm’s spring planting but represents a significant transformation taking place within a traditional coal enterprise.
Minda Coal Mine is the largest open-pit mine in Dongsheng District, producing up to 8 million tons of coal annually. Just a few hundred meters away, mining operations continue as usual; meanwhile, on the other side, 300 greenhouses flourish all year round, and the livestock area produces 6,000 pigs, 2,000 heads of cattle, 4,000 sheep, and 10,000 chickens annually.
This transformation began in 2018. Initially, the goal was simple: to provide mine workers with safe, locally produced vegetables and meat. Seven years later, this integrated “planting and breeding circular chain” has achieved tangible economic results. In 2025, the agricultural output value reached 12 million yuan, benefiting 150 farming households in Tongchuan Town, with each household seeing an average annual income increase of 30,000 yuan. The ecological supermarket in Toudao Lane, Dongsheng District, which opened just five months ago, now serves approximately 300 customers daily, with daily sales exceeding 10,000 yuan.
The challenges here extend beyond deciding what to plant.
Situated on the Ordos Plateau, Minda Coal Mine experiences less than 400 millimeters of annual rainfall, with drought occurring nine years out of ten. The reclamation area initially consisted largely of stripped rock and soil, with organic matter content as low as 0.2%. To address this, the mine invested 150 million yuan to construct 11 water storage ponds that collect rainwater from slopes, roads, and rooftops, creating a “rainwater bank” with a total capacity of 5,000 cubic meters, achieving 100% utilization of collected rainwater. Soil quality was enhanced through screening, backfilling, and the application of biological fertilizers, increasing the organic matter content across 14,000 mu of reclaimed land from 0.2% to 1.5%.
In the reclamation area, rows of chicken coops are neatly arranged, with tens of thousands of free-range ecological chickens roaming freely.
“Coal will eventually run out, but the land must be preserved for future generations.” A statement from the head of Minda Coal Mine highlights a long-term challenge faced by resource-dependent regions.
Currently, Dongsheng District has achieved an 87% green mine certification rate, completed reclamation greening of 820 hectares, and manages 1,525 hectares of goaf areas. New industries such as sea buckthorn cultivation, photovoltaics, agriculture, and animal husbandry have been established in the reclamation area. Where coal mining once accounted for 90% of income, ecological agriculture now contributes 18%, with projections of an increase to 35% by 2027. Plans are underway for slaughterhouses, food processing plants, feed factories, fertilizer plants, and breeding bases.
From coal mining to farming, from the “rainwater bank” to supermarket shelves, the spring of 2026 at Minda Coal Mine offers a promising answer to a common question in China’s resource-based regions: after underground resources are depleted, how can above-ground advantages be sustainably leveraged? Hashtag: #DongshengDistrictIntegratedMediaCenter
The issuer is solely responsible for the content of this announcement.
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