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  Dubai has moved to link social policy with high-end retail employment after the Community Development Authority signed an agreement with Louis Vuitton aimed at opening more career pathways for Emiratis and People of Determination across fashion, retail and craftsmanship. The memorandum of understanding, announced on 22 April, sets out training and employment tracks that officials say are designed to convert inclusion goals into long-term jobs rather […]

HANOI, VIETNAM – Media OutReach Newswire – 23 April 2026 – Cangio Tourist City Corporation, the developer of Vinhomes Green Paradise, and IHG Hotels & Resorts, one of the world’s leading hotel companies, have signed a strategic partnership agreement to introduce IHG’s hotel brands to Vinhomes Green Paradise Can Gio in Ho Chi Minh City. The collaboration will not only enhance the project’s service ecosystem to international standards, but also lay the foundation for a leading coastal mega urban development, reinforcing Vinhomes Green Paradise Can Gio’s position on the global tourism and resort map.

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Under the agreement, IHG will develop four hotels with a total of more than 1,000 rooms at Vinhomes Green Paradise Can Gio, including InterContinental Saigon Can Gio with 400 rooms, Crowne Plaza Saigon Can Gio with 400 rooms, Holiday Inn Express Saigon Can Gio with 130 rooms, and Garner Saigon Can Gio with 130 rooms.

InterContinental Saigon Can Gio, a world-renowned luxury brand, will deliver premium hospitality experiences tailored to international travelers and domestic guests seeking high-end accommodation. Crowne Plaza Saigon Can Gio, one of the largest upscale hotel brands globally, will cater to frequent travelers with modern, flexible spaces designed to optimize productivity and foster connections.

Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio will expand the destination’s accommodation offering with efficient, high-quality stays focused on value, making the development more accessible to a broader range of guests. This also marks the official debut of both brands in the Vietnamese market.

According to the development timeline, Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio are expected to open in 2028, followed by InterContinental Saigon Can Gio and Crowne Plaza Saigon Can Gio in 2030.

In this partnership, Vinpearl, a member of Vingroup, will act as the project operator and lead the collaboration with IHG Hotels & Resorts, while coordinating with all stakeholders throughout the development and operational phases.

Together with Vinpearl’s world-class hospitality brand, the addition of four premium IHG hotels will help realize a 7,000-room accommodation ecosystem at Vinhomes Green Paradise Can Gio, meeting the growing demand for extended stays and diverse experiences year-round in Can Gio and Ho Chi Minh City.

Complementing the hospitality offering, a series of large-scale entertainment and resort facilities unique to Vinhomes Green Paradise Can Gio will further elevate the destination. These include the 122-hectare VinWonders theme park featuring the world’s tallest artificial snow mountain and nearly 200 attractions, the 5,000-seat Blue Waves Theater, the 800-hectare Paradise Lagoon, the five-star international cruise port Landmark Harbour, and two 18-hole international-standard golf courses. Together, these developments aim to position Can Gio as a globally-recognized tourism and resort hub, targeting 40 million visitors annually and standing alongside leading destinations in Vietnam and worldwide.

Mr. Rajit Sukumaran, Senior Vice President and Managing Director, East Asia & Pacific, IHG Hotels & Resorts, said: “This agreement marks the beginning of a strategic partnership between IHG and Vingroup. Bringing four of our standout brands to Vinhomes Green Paradise Can Gio reflects the diversity of our portfolio, as well as our strong commitment to supporting Vietnam’s goal of becoming a leading global tourism destination. With brands spanning multiple segments, we believe this collaboration will help create an integrated hospitality ecosystem that meets the diverse needs of travelers at one of Vietnam’s most significant developments.”

Ms. Ngo Thi Huong, Chief Executive Officer of Vinpearl Joint Stock Company, said: “We selected IHG not only for its global brand portfolio but also for its proven operational expertise across international markets. Introducing InterContinental, Crowne Plaza, Holiday Inn Express, and Garner to Vinhomes Green Paradise Can Gio is a key step in completing our service structure and establishing international operating standards for the mega project’s hotel system. With this partnership as a foundation, we believe Vinhomes Green Paradise will progressively emerge as a world-class destination, where a fully integrated ecosystem continues to enhance its appeal to residents and both domestic and international visitors.”

Vinhomes Green Paradise is located in the southeastern part of Ho Chi Minh City. Construction began on April 19, 2025, with a total area of 2,870 hectares. The development features three sides facing the sea and is adjacent to the Can Gio Mangrove Biosphere Reserve, a UNESCO-recognized site. The project is being developed to leading ESG++ standards, integrating green, smart, ecological, and regenerative principles.

The development benefits from a well-connected transport infrastructure network, including the Ben Thanh – Can Gio high-speed railway, which will reduce travel time from central Ho Chi Minh City to just 13 minutes, the Can Gio Bridge, the interchange connecting Rung Sac Road with the Ben Luc – Long Thanh Expressway, and the Can Gio – Vung Tau sea-crossing route, enabling travel between two major tourism hubs in just 10 minutes.

With a diverse range of accommodation options, internationally-standardized hotel systems, and a wide array of cultural, artistic, sports, and entertainment facilities aligned with green, smart, and community-friendly principles, Vinhomes Green Paradise Can Gio stands out as a rare mega urban development that both sets new benchmarks for ESG living and delivers a world-class tourism and resort experience.

Hashtag: #Vinhomes

The issuer is solely responsible for the content of this announcement.

About IHG Hotels & Resorts:

IHG Hotels & Resorts is a global hospitality company with a portfolio of 21 brands and IHG One Rewards, one of the world’s largest hotel loyalty programs with over 160 million members. IHG currently franchises, leases, manages, or owns more than 6,900 hotels across over 100 countries, with more than 2,300 hotels in its development pipeline.

IHG’s brand portfolio spans Luxury & Lifestyle, Premium, Essentials, and Suites segments, including well-known brands such as Six Senses, Regent, InterContinental, Crowne Plaza, Holiday Inn Express, Garner, Staybridge Suites, and Candlewood Suites.

About Vinhomes
Vinhomes is Vietnam’s leading real estate developer, pioneering the development of large-scale, well-planned urban areas with integrated amenities, green living environments, and modern lifestyles. In addition to 36 urban developments currently in operation nationwide, Vinhomes continues to focus on building next-generation mega and super urban developments of regional scale and significance, aspiring to create some of the most livable cities in the world while significantly transforming Vietnam’s urban landscape.

For more information, please visit

STUTTGART, GERMANY & SINGAPORE – Media OutReach Newswire – 23 April 2026 – Blending the worlds of high-performance automotive engineering and architectural permanence, Porsche Design Tower Bangkok will make its highly anticipated regional showcase at the Singapore Yachting Festival 2026. Taking place from 23 to 26 April at ONE°15 Marina Sentosa Cove, the festival offers an exceptional opportunity to showcase a unique project that transcends conventional luxury real estate.

PDTB Invitation - Singapore Yacht Festival
PDTB Invitation – Singapore Yacht Festival

Arriving not merely as a residential property, but as a collectible, design-led, ultra-luxury real estate project, Porsche Design Tower Bangkok presents a once-in-a-generation offering. Amidst a spectacular showcase of the world’s finest superyachts, the festival offers Asia’s most discerning yacht owners and collectors a rare opportunity to discover a masterclass in structural originality and absolute privacy. The goal is to connect directly with a global audience of yacht owners and collectors, aligning perfectly with the project’s target group of collectors of exceptional assets.

The centerpiece of this regional showcase is a highly exclusive, invitation-only gathering held within the festival’s newly introduced Spotlight Zone. On Sunday, 26 April, from 2:45 PM to 4:00 PM, an intimate group limited to just 50 guests will be immersed in a bespoke narrative titled “Porsche Design: Shaping Performance, Designing the Future.”

For invited guests, this truly unique experience is meticulously crafted as a curated and intimate occasion. Attendees will be invited into a sophisticated and comfortable setting, designed to facilitate meaningful connections within an exclusive global community of like-minded collectors, prominent thought leaders, and Luminaries

During this intimate afternoon, guests will discover how the philosophy behind Porsche’s legendary sports cars has been seamlessly translated into an outstanding living environment limited to just 22 units. The discourse will highlight the ingenuity behind the tower’s defining architectural features and qualities—revealing how engineering marvels like ‘The Loop’ spiral vehicle ramp and ‘The Passion Space’ elevate automotive ownership into a refined collector’s ritual.

For the region’s exclusive global clientele, this debut represents an exclusive invitation to experience the future of automotive-inspired residences, reinforcing Porsche Design Tower Bangkok’s status as a highly sought-after masterpiece and the definitive reference point in global architectural design.

For discerning individuals wishing to experience this architectural masterpiece in person, the Show Suite based in Bangkok welcomes guests by private appointment only. To inquire about a private viewing, please contact [email protected] or visit pdtowerbangkok.com.

Hashtag: #Ananda #PorcheDesign

The issuer is solely responsible for the content of this announcement.

About Porsche Design Tower Bangkok

The Porsche Design Tower Bangkok sets a new standard for ultra luxury living with its limited offering of just 22 exclusive residences. Located on Sukhumvit 38, one of Bangkok’s most prestigious addresses, this groundbreaking project is the first of its kind in Asia and the third globally, following Miami and Stuttgart. Designed for ultra-high-net-worth individuals seeking unparalleled exclusivity, the tower offers residents the perfect blend of serene living in the coveted Thonglor neighborhood, with easy access to the city’s most vibrant attractions and amenities. Among its standout features are the customizable “Passion Spaces”—private, in-unit garages that allow residents to showcase their prized car collections, creating a truly unique living experience.

HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – Hong Kong’s small businesses delivered their strongest performance in a decade in 2025, while confidence in the year ahead has climbed to a record high, according to CPA Australia’s latest Asia‑Pacific Small Business Survey 2025–26.

Stable economy and digital transformation power Hong Kong SMEs to decade high performance, CPA Australia survey

The survey shows that 68 per cent of Hong Kong SMEs recorded growth in 2025, up from 65 per cent in 2024 and marking the highest result on record. This positive momentum is expected to continue this year, with 71 per cent of SMEs expecting their businesses to grow and 76 per cent anticipating growth in the local economy — both at record highs. Customer loyalty and a strong workforce were identified as key drivers behind SMEs’ solid performance last year.

Mr Cliff Ip, Councillor of CPA Australia’s Greater China Divisional Council, said Hong Kong’s improving business environment played a critical role in supporting SME growth. “Hong Kong’s business confidence and economic growth strengthened last year, supported by robust capital markets, a recovery in tourism and consumption, and signs of stabilisation in the property market,” said Mr Ip. “Against this stable and supportive backdrop, small businesses not only benefited from increased business activity, but were also able to expand in a healthy and sustainable manner.”

Looking ahead, Mr Ip noted that while global geopolitical tensions and external uncertainties pose rising challenges, Hong Kong’s underlying strengths remain a key advantage for SMEs. “Rising geopolitical risks are likely to create headwinds for many sectors such as trade and logistics through higher fuel costs and supply chain disruptions. However, I remain confident about Hong Kong’s overall business outlook this year,” he said. “As many regions become more unpredictable or less secure, Hong Kong’s stable and consistent business environment, together with supportive policy settings including the city’s low and simple tax regime stand out as important advantages in attracting international companies and investors.”

Mr Ip added that these developments also present new opportunities for local SMEs, particularly as increased international interest creates scope to build partnerships, expand networks and tap into new markets. “This environment also creates favourable conditions for younger entrepreneurs to explore emerging markets and pursue new business opportunities,” he said.

Improved business performance has strengthened the solvency of many local SMEs. The share of businesses reporting difficulty paying debts fell sharply from 22 per cent in 2024 to just 3 per cent in 2025, while only 4 per cent expect to face difficulties this year, down markedly from 26 per cent previously. As a result, Hong Kong small businesses are now the least likely among the surveyed businesses to report solvency concerns.

Mr Ip said, “The solvency of many SMEs has notably improved, driven by stronger cash flow from improved business growth, a robust capital market and a recovering property market over the past year. This healthier cashflow has both supported easier access to external finance and reduced the need for such finance.”

Hong Kong SMEs have also strengthened their capability to invest in technology that delivers rapid improvements in profitability. In 2025, 64 per cent of SMEs reported that their technology investment in that year helped improve profitability, up from 59 per cent in 2024. Two in five Hong Kong SMEs invested in artificial intelligence (AI) last year, making it the leading technology investment among local SMEs, followed by customer relationship management (CRM) software.

At the same time, cyber protection has improved, with the share of Hong Kong businesses reporting losses from cyber incidents falling sharply from 72 per cent in 2024 to 43 per cent in 2025. However, as digitalisation accelerates, cyber risks remain elevated, with nearly three in five SMEs expecting to face cyber threats this year, above the survey average 42 per cent.

Mr Davy Leung, Deputy Chairperson of CPA Australia’s SME and Entrepreneurship Committee of Greater China, said the growing maturity and availability of AI tools is helping SMEs enhance productivity, reduce operating costs and improve customer experience.

(Left) Mr Davy Leung, Deputy Chairperson of SME and Entrepreneurship Committee 2026 from CPA Australia (Right) Mr Cliff Ip Greater China Divisional Councillor 2025 from CPA Australia
(Left) Mr Davy Leung, Deputy Chairperson of SME and Entrepreneurship Committee 2026 from CPA Australia (Right) Mr Cliff Ip Greater China Divisional Councillor 2025 from CPA Australia

“However, rising digital fraud, wider AI adoption and SMEs’ increasing reliance on digital banking have prompted the Hong Kong Government to significantly strengthen banking security and cybersecurity resilience over the past year. This includes the rollout of low-cost and practical initiatives such as the Cybersec One Programme and the continued implementation of the ‘9+5’ SME support measures. The decline of cyberattack-related losses reported in the survey in part reflects the effectiveness of these measures.

“As cybersecurity threats and digital fraud risks continue to escalate, SMEs should make better use of these available resources, including free website risk assessments and vulnerability identification services, to strengthen their defence capabilities and safeguard business operations.”

Mr Leung also suggested that the Government consider revamping the Technology Voucher Programme to support broader digitalisation efforts, including the adoption of both AI and non-AI technologies. He added that enhanced training support would help SMEs identify and implement modern tools to drive innovation, improve efficiency and strengthen long-term competitiveness.

Rising costs remain a key challenge for Hong Kong SMEs in 2025, with 29 per cent reporting it having a negative impact on their business. However, this was the second‑lowest level among all surveyed markets, underscoring Hong Kong’s relatively low inflationary environment last year. Notably, the share of SMEs citing staff costs as a negative factor rose from 35 per cent to 42 per cent, making it the most significant cost pressure for Hong Kong businesses in 2025. This increase may help explain why the proportion of SMEs hiring additional staff declined from 42 per cent to 38 per cent last year.

Mr Leung said, “Increasing costs remain a significant barrier for many SMEs across Asia‑Pacific region, but Hong Kong’s relatively low inflation has helped cushion the impact on local small businesses,” Mr Leung said.

Mr Leung added that while headcount growth has moderated, overall staff costs have continued to rise as businesses invest in higher‑value talent. “Greater digitalisation and automation have helped ease labour constraints in Hong Kong. When SMEs do add staff, they are increasingly recruiting employees with digital and AI capabilities, or creating new roles to support business transformation. These positions typically command higher salaries, which has contributed to higher overall staff costs despite slower hiring growth.”

The annual survey collected the views of 4,166 small businesses across 11 Asia-Pacific markets, including Singapore, the Chinese Mainland, and Australia, with 305 respondents from Hong Kong.
Hashtag: #CPAAustralia

The issuer is solely responsible for the content of this announcement.

About CPA Australia

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 176,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. A CPA is a Certified Practising Accountant. More at

Dubai has set out the biggest public-transport expansion in its history with approval of the Metro Gold Line, a Dh34 billion underground corridor designed to bind older neighbourhoods to newer growth districts and give the emirate a fresh rail spine by 9 September 2032. The scheme covers 42 kilometres and 18 stations, will run as Dubai’s first fully underground metro line, and is intended to serve 1.5 […]

  Investcorp Capital has deployed $200 million into a three-asset US residential real estate portfolio, betting that demand for senior living and rental housing in supply-constrained metropolitan markets will stay firm as demographic pressure builds. The Abu Dhabi-listed alternative investment company said the portfolio spans nearly 500 units and includes two senior housing properties in the Los Angeles and New York metropolitan areas, alongside a multifamily community […]

Arabian Post Staff -Dubai   Masdar and Montenegro’s state power utility Elektroprivreda Crne Gore have agreed to create a 50-50 joint venture to develop large-scale renewable energy projects, giving the Adriatic country a fresh route to expand domestic generation, strengthen energy security and position itself as a supplier of cleaner electricity to neighbouring markets in the Balkans and southern Europe. The agreement was signed on 22 April […]

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GamesIndustry. biz is set to return to Brazil next week to cover Gamescom Latam in São Paulo, as the event prepares for a five-day run from April 29 to May 3 at the Anhembi District, with April 29 reserved as a VIP day before the main public programme opens. The trip places the publication back at one of the gaming sector’s fastest-expanding regional gatherings, at a time […]

Allianz Trade and DBS Hong Kong brief businesses on evolving geopolitical trade risks and the critical need for granular liquidity visibility.

HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – One year after the US Liberation Day, tariffs continue to disrupt global trade and supply chains while many economies and corporates still struggle to find their footing. The broke out of the Middle East conflict has compounded on the effect by driving lower global GDP growth (+2.6% in 2026), higher global inflation (4.3% in 2026) and stronger fiscal pressure. Amid such highly uncertain times, Allianz Trade in Hong Kong partnered with DBS for an exclusive session where industry experts and thought leaders dissected into today’s shifting geopolitical landscape and heightened credit risks, and offered their views on trade opportunities in an increasingly fragmented world.

Management teams of Allianz Trade and DBS Hong Kong pose for a picture.
Management teams of Allianz Trade and DBS Hong Kong pose for a picture.

“The Middle East conflict has added a new layer of shocks to an already fragile environment shaped by tariffs, weakening demand and declining consumer confidence. The good news is that firms have taken operational steps to adapt since the trade war began, with the most common strategies including inventory building, market diversification, sourcing from new suppliers and rerouting through third markets. Asia Pacific has emerged as the clear structural beneficiary of supply chain realignment. Hong Kong, as a major trading and financing hub in the region, continues to play a pivotal role in facilitating trade and investment flows. Together with DBS, we are here to offer our combined intelligence and support to help companies achieve customer and market diversification, better risk selection, and providing them with confidence to trade and grow safely,” states Hassan Omaish, CEO for Hong Kong, South Korea and Taiwan at Allianz Trade.

Jolynn Wong, Managing Director and Head of Global Transaction Services, DBS Hong Kong, says, “We are witnessing a lengthening of cash collection cycles across sectors impacted by trade route and inventory disruptions, leading to a growing proportion of receivables held at extended tenors. In this climate of heightened volatility, the role of trade finance extends beyond mere credit extension; it must now assure corporates of timely critical cash flow realisation and enable strategic suppliers to maintain production amidst disruptions. Leveraging DBS Hong Kong’s robust capital and liquidity, we provide clients with the necessary extended tenors and contingent liquidity to navigate prolonged inventory and shipping cycles, thereby fortifying their resilience. By integrating guarantees, letters of credit, credit insurance, and treasury hedging into a unified architecture through our digital platforms, we empower clients to transform volatile receivables into reliable cash flows and turn disruptions into investable growth opportunities.”

Notes to editors:
To gauge how global exporters fared through tariffs and the Middle East conflict, Allianz Trade recently published its flagship Global Survey, where 6,000 exporters across 13 countries were polled on their export performances over the past year, as well as outlook and coping strategies for the short- to medium-term. The Survey revealed that 75% of exporters expect positive export growth in 2026, which was much more optimistic than the 2025 tariff shock where expectations dropped by -40pp.

Allianz Trade Head of Economic Research Ana Boata.
Allianz Trade Head of Economic Research Ana Boata.

“For now, the impact of the Middle East conflict seems moderate, but such level of optimism remains fragile and could quickly fade if the conflict drags on. Allianz Trade’s Global Survey revealed that geopolitical and political risks are the leading threat globally for corporates (65%), while supply-related issues, such as bankruptcy of suppliers and shortage of inputs, came at second place (57%). The Middle East conflict has also tightened trade finance conditions. Not only payment cycles are lengthening, 43% of companies expect payment terms to deteriorate further. Pharmaceuticals, construction and computers/telecom are the most exposed sectors, while larger companies face disproportionately longer payment cycles,” says Ana Boata, Head of Economic Research at Allianz Trade.

Hashtag: #allianztrade #dbshongkong


The issuer is solely responsible for the content of this announcement.

About Allianz Trade

Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Our proprietary intelligence network is based on instant access to data of 289 million corporates. We give companies the confidence to trade by securing their payments. We compensate your company in the event of a bad debt, but more importantly, we help you avoid bad debt in the first place. Whenever we provide trade credit insurance or other finance solutions, our priority is predictive protection. But, when the unexpected arrives, our AA credit rating means we have the resources, backed by Allianz to provide compensation to maintain your business. Headquartered in Paris, Allianz Trade is present in over 40 countries with 5,900 employees. In 2025, our consolidated turnover was EUR4 billion and insured global business transactions represented EUR1,400 billion in exposure. For more information, please visit .

About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named by Global Finance, by Euromoney and by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named by Euromoney and the world’s by The Banker. In addition, DBS has been accorded the award by Global Finance for 17 consecutive years from 2009 to 2025.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit .

By K Raveendran Oil’s refusal to break decisively towards $100 a barrel, despite a tense geopolitical backdrop and repeated threats tied to the Strait of Hormuz, says something important about how markets are reading the balance between rhetoric and reality. At one level, the price action looks counterintuitive. A blockade or even a serious disruption […]

The article Oil Refusal To Hit $100 Reveals Confidence Against Supply Disruption appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

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Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

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From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Campaign Credits
Agencies: Ogilvy Singapore (Creative & PR), Edelman UK (PR), RADA (PR & Influencer), Acommerce (PR), PinPung (Influencer), Catch+Release (Research)
Production Houses: Double Y (Film), Chameleon (Post-Production), Pop & Strange (Post-Production), Neon Sound (Music)
Client: Unilever / Vaseline

– Leandro Barreto, Chief Marketing Officer

– Fernando Kahane, Global Brand Vice President, Vaseline

– Nathalia Amadeu, Global Brand Director, Vaseline

– Stella Megalou, Global Project Lead, Vaseline

– Rebecca Thomas, Global Senior Manager Brand Public Relations

– Shazan Zahir, Head of Beauty and Wellbeing Unilever International

– Xingyun Tan, Assistant Brand Manager, Unilever International

– Sarah Guia, Regional eCommerce Manager, Unilever International

– Manali Deshmukh, Global R&D Lead, Vaseline, Unilever International

– Manan Goel, Packaging Lead, Unilever International

– Sabhya Gupta, SEA R&D Lead

Agency: Ogilvy Singapore
– Liz Taylor, Global Chief Creative Officer, Ogilvy

– Reed Collins, Chief Creative Officer, Asia, Ogilvy

– Nicolas Courant, Chief Creative Officer, Ogilvy Singapore

– Marco Versolato, Chief Creative Officer, WPP@Unilever

– Maggie Michella, Associate Creative Director, Art, Ogilvy Singapore

– Elder Caldeira, Associate Creative Director, Art, Ogilvy Singapore

– Nusrah Nizam, Junior Art Director, Creative, Ogilvy Singapore

– Sneha Sanil, Junior Copywriter, Ogilvy Singapore

– David Dahan, Global Client Lead, Unilever

– Aanchal Sethi, Managing Director, Unilever

– Nayna Kotian, Group Account Director, Ogilvy Singapore

– Aurea Nonis, Account Manager, Ogilvy Singapore

– Bok Jo-Ann, Project Manager, Ogilvy Singapore

– Sumegha Rao, Chief Strategy Officer, WPP@Unilever

– Shivendra Dikshit, Senior Strategy Director, Ogilvy Singapore

– Mellita Angga, Senior Strategist, Ogilvy Singapore

– James Baldwin, Head of Influencer, Asia – PR & Influence, Social, Ogilvy Singapore

– Jesslyn Laiyenes, Manager, Influence, Ogilvy Singapore

– Gerri Hamill, Head of Production

– Carolyn Ong, Senior Integrated Producer

– Siti Saleh, Project Manager

Campaign Assets
Links to original hacks:
– Jen Chae’s blog post: Clean & Natural Eyebrows Tutorial
– Lauren Luke’s YouTube video: Vaseline Primer Hack
Follow the conversation: #VaselineOriginals #VaselineVerified

Hashtag: #Ogilvy #Vaseline

The issuer is solely responsible for the content of this announcement.

About Vaseline

Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit , and follow us on,,, and

Arabian Post Staff -Dubai G-SHOCK has expanded its 2100 line with the GA-2100CM series, bringing a camouflage-led redesign to one of its most recognisable silhouettes as the watch market leans further into fashion-driven utility. The new models, including the GA-2100CM-5A and GA-2100CM-8A, keep the slim octagonal form that helped turn the 2100 family into a strong seller, but add a metallic camouflage finish and a hidden G-mark […]

HONG KONG SAR – Media OutReach Newswire – 22 April 2026 – Cushman & Wakefield, a leading global real estate services firm, today released its annual Beyond the Carbon Blind Spot – Embodied Carbon and Scope 3 Emissions in the Commercial Property Sector on the Chinese Mainland, a landmark report highlighting the growing importance of whole-life carbon in shaping the future of real estate investment, development, and asset performance.

What is Embodied Carbon?Scope 1, 2 and 3 Emissions in Commercial Real EstateShanghai – The Average Green Grade A Office Rental Compared to the Average Non-Green Grade A Office Rental (Q4 2015-Q1 2026)Source: Cushman & Wakefield Research

  • What is Embodied Carbon?
  • Scope 1, 2 and 3 Emissions in Commercial Real Estate
  • Shanghai – The Average Green Grade A Office Rental Compared to the Average Non-Green Grade A Office Rental (Q4 2015-Q1 2026)

Source: Cushman & Wakefield Research

The report finds that while operational energy efficiency has improved significantly across the sector, embodied carbon and Scope 3 emissions now represent the majority of total lifecycle emissions in many commercial buildings.

A Shift to Whole-Life Carbon Thinking

As building efficiency improves and electricity grids decarbonise, the relative importance of embodied carbon is increasing. The report highlights the “redevelopment paradox”: while new buildings are more energy efficient, demolition and reconstruction can generate such high upfront carbon that total lifecycle emissions may exceed those of retained and refurbished assets.

This shift is particularly relevant in rapidly evolving urban markets such as Shanghai, Beijing, Shenzhen, and Guangzhou, where redevelopment cycles are frequent and asset repositioning is common.

Scope 3 Becomes a Core Market Driver

Scope 3 emissions – covering embodied carbon, tenant energy use, and supply chain activities – are now the largest emissions category for most real estate portfolios.

The report shows that leased office space is increasingly a key Scope 3 exposure point for occupiers, especially multinational companies operating under global net-zero commitments. As a result, Scope 3 performance is now influencing:

  • Leasing decisions and tenant demand
  • Capital allocation and ESG investment screening
  • Access to green finance
  • Corporate disclosure and benchmarking frameworks

Carbon as a Financial Factor

Embodied carbon and Scope 3 emissions are no longer just sustainability metrics – they are collectively a financially material driver of asset value. The report demonstrates that differences in whole-life carbon performance can create meaningful divergence in asset outcomes through:

  • Rental performance and occupancy resilience
  • Operating costs and capital expenditure requirements
  • Exit yields and investor demand

A comparative analysis shows that carbon performance alone can drive a value differential of approximately 37% between otherwise identical assets.

From Risk to Opportunity

While regulatory frameworks continue to evolve, global capital and leading occupiers are already embedding whole-life carbon considerations into decision-making. The report highlights a clear opportunity for market participants who act early through:

  • Adaptive reuse and retrofit-first strategies
  • Low-carbon materials and construction innovation
  • Supply chain engagement and procurement reform
  • Green leasing and tenant collaboration
  • Improved carbon data and governance frameworks

Beyond the Carbon Blind Spot concludes that the Chinese mainland commercial real estate sector is entering a decisive new phase where whole-life carbon performance is becoming central to competitiveness, asset value, and investment strategy. Stakeholders who integrate embodied carbon and Scope 3 considerations into core decision-making today will be best positioned to enhance resilience, unlock capital, and deliver long-term value in a rapidly evolving market.

Alton Wong, Executive Director, Head of Sustainability Advisory Services, Head of Advisory Services, Valuation and Advisory Services, Greater China, said, “Embodied carbon and Scope 3 emissions are now firmly at the centre of the decarbonisation agenda for commercial real estate. As operational performance improves, the industry is being forced to confront the much larger, and more complex, emissions embedded across the full asset lifecycle. This is driving a fundamental shift in how buildings are designed, constructed and managed, with increasing emphasis on material choices, retrofit strategies, and supply chain engagement. What was once considered a technical sustainability issue is now a core strategic priority for investors and occupiers alike.”

Shaun Brodie, Head of Research Content, Greater China, said, “Our research shows that carbon is rapidly becoming a defining factor in commercial real estate performance on the Chinese mainland. The transition to whole-life carbon thinking is not just about reducing emissions – it is about understanding how sustainability directly impacts asset value, leasing dynamics, and investment outcomes. As occupiers and capital providers place greater weight on embodied carbon and Scope 3 emissions, assets that fail to adapt risk accelerated obsolescence, while those that lead on carbon performance stand to capture a clear competitive advantage.”

Please click here to download the full report

Hashtag: #Cushman&Wakefield

The issuer is solely responsible for the content of this announcement.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit or follow us on LinkedIn ().

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BANGKOK, THAILAND – Media OutReach Newswire – 22 April 2026 – Money20/20, the world’s leading fintech show and the place where money does business, is hosting Policy20 as part of Money20/20 Asia in Bangkok happening on April 21-23 at the Queen Sirikit National Convention Center. Policy20 brings together over 80 leading policymakers, regulators, and industry leaders from all across Asia. The summit addresses the rapid convergence of technology, finance, and regulation, and the urgent need for collaborative approaches to navigate this evolving landscape.

Policy20 at Money20/20 Asia 2026: Asia’s Leaders Call for Co-Creation as Finance Enters a New Era of Sovereign Intelligence

A key highlight of the programme was a closed-door Governors’ and Chairs’ Strategic Roundtable on “Sovereign Intelligence,” where senior policy leaders, financial regulators, and central bank governors convened under Chatham House Rule to address the challenge of maintaining national policy autonomy in an era of AI and digital finance.

The session reached consensus on three strategic pillars:

  1. Sovereignty via Strategic Standards: National policy autonomy is best protected through proactive participation in global standards, ensuring our regional values are embedded in the code of the next financial system.
  2. Harmonised Resilience: The future of cross-border financial rails must be built on shared governance protocols that also respect national priorities.
  3. Proactive Oversight: There is a sense of commitment to moving to “Intelligence-Led Governance,” leveraging the same AI and real-time data tools we oversee to safeguard our national financial health.


Ian Fong, VP of Content – Asia, Money20/20, said
: “Today’s consensus signals that the region’s policy and regulatory leaders are moving from observation to production-grade governance. They are not just managing technology; they are defining the blueprint for how sovereign intelligence will safeguard the future of global finance.”

The Shift to Co-Creation & Trust

A dominant theme emerging from Policy20: the future of financial systems in Asia will be built not just on innovation, but on trust, collaboration, and intelligent infrastructure.

One of the most striking insights was the industry-wide shift from traditional regulatory models toward co-creation. Regulators are increasingly positioning themselves as enablers rather than enforcers, working alongside the private sector to design frameworks that evolve in real time with technological advancements. This marks a fundamental move away from static, compliance-led approaches toward dynamic, partnership-driven regulation.

At the same time, trust has become the cornerstone of financial innovation. As digital ecosystems expand, trust is derived from transparent systems, strong governance, and regulatory alignment, particularly as AI and digital assets continue to outpace traditional regulatory cycles.

Infrastructure with Purpose

The discussions also highlighted that innovation without usability is problematic. Discussion points centered on the idea that true financial inclusion in Asia depends on intelligent infrastructure, systems that are not just accessible, but intuitive and affordable enough to remove friction for underserved populations at scale.

A Multi-Rail Future

Looking ahead, Policy20 experts outlined a multi-rail financial ecosystem where tokenised deposits, stablecoins, and traditional banking coexist. The takeaway was clear: the future is not about one dominant model, but achieving seamless interoperability, through shared cross-border standards and frameworks.

Scale vs. Safety

Ultimately, the discussions underscored a regional commitment to balancing speed with safety. While innovation is accelerating, regulators and industry players alike emphasised that growth must not come at the expense of consumer protection, financial stability, or accountability. There was a strong agreement that meaningful adoption, not just access, has become the ultimate measure of success, with a focus on whether financial innovation is genuinely improving lives.

As Policy20 continues, one message is clear: Asia is no longer just adapting to the digital age; it is defining the global blueprint for responsible regulation.

Hashtag: #money20/20 #fintech #bangkok

The issuer is solely responsible for the content of this announcement.

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