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Cryptocurrency markets endured a historic collapse as leveraged positions were liquidated en masse – over 1.6 million traders wiped out $19.13 billion in bets within 24 hours, data from Coinglass shows.

The crash accelerated sharply after U. S. President Donald Trump announced an additional 100 per cent tariff on Chinese imports and threatened export controls on critical software, heightening fears of a full-blown trade war. Bitcoin plunged more than 12 per cent from its recent highs, briefly sliding below $102,000 before rebounding above $113,000.

Before the sell-off, Bitcoin had breached a new all-time peak above $125,000, buoyed by institutional inflows into crypto exchange-traded funds. Governments and institutional investors had viewed digital assets as a hedge amid macroeconomic uncertainty.

Today’s market rout, however, exposed the fragility of overleveraged positions in a thinly capitalised market. In a single hour on Friday, more than $7 billion of liquidations occurred. The top losses were seen among long positions, particularly in Bitcoin and Ethereum derivatives, which accounted for a substantial share of the forced unwinds.

Institutional players and high-net-worth traders were swept up in the cascade. Market watchers noted that order books lacked the depth to absorb such a severe shock, triggering knock-on effects through futures and perpetual swap markets.

Beyond crypto, equity indices faltered under the weight of renewed global risk aversion. The S&P 500 dropped 2.7 percent, while tech stocks, sensitive to trade tensions, bore steep losses.

Some analysts likened the event to a “black swan” moment for crypto markets — a sudden shock revealing systemic vulnerabilities in a still nascent asset class. Traders operating with high leverage, little hedging, and aggressive margin policies found themselves particularly exposed.

Efforts to assess contagion effects to traditional finance are underway. Banks offering crypto derivatives and prime brokers are now scrutinising counterparty risks. Regulators in several jurisdictions may use today’s crash to justify stricter margin and leverage rules for crypto trading.

Reviewing policy implications, the tariff escalation marks a sharp pivot in U. S.–China trade strategy. Trump framed the measures as retaliation for China’s export curbs on rare earth metals, which are critical for tech manufacturing. The move signals willingness to escalate economic confrontation, with markets already pricing in broader disruption to global supply chains.

Despite the volatility, some investors are still betting on long-term resilience of digital assets. The week before the crash saw a record $5.95 billion flow into global crypto ETFs, led by U. S. allocations, suggesting that capital rotation into crypto remains strong over medium timeframes.

Liquidity providers and market makers face fresh trials. Some have temporarily withdrawn from funding markets or widened spreads to mitigate risk exposure. In highly volatile hours, arbitrage desks and algorithmic liquidity engines contributed to exaggerated price swings.

Wider sentiment has turned cautious: on-chain analytics show a rise in stablecoin inflows to exchanges, possibly reflecting flight from risk. Options markets registered growing demand for deep out-of-the-money puts, as traders brace for further downside.

The company’s market cap, now placing it among the most valuable companies globally, reflects its strategic positioning at the centre of critical technological trends. Nvidia’s GPU technology has become indispensable in fields ranging from gaming to machine learning and data analytics. Its leadership in AI applications, particularly in areas like autonomous driving and generative AI, has been a key driver behind its expanding market reach.

The surge in Nvidia’s market cap follows impressive quarterly earnings, which showed a substantial increase in revenue, particularly driven by its data centre segment. Analysts attribute the company’s growth to its cutting-edge products, including the A100 and H100 GPUs, which have cemented Nvidia’s reputation as the leading provider of AI computing hardware. These advancements are now crucial to many sectors, including cloud computing, gaming, and large-scale enterprise solutions.

Nvidia’s ability to capitalise on the increasing integration of AI into business processes and consumer products has been pivotal to its success. The company’s GPUs power most of the leading AI platforms, including those used in cloud data centres, where the demand for advanced computational power continues to soar. Moreover, Nvidia’s partnerships with tech giants and startups alike have positioned it as an essential player in the development of AI tools and infrastructure.

In addition to its AI-driven growth, Nvidia has capitalised on the gaming industry, where its GPUs remain a cornerstone for high-performance graphics. The booming popularity of esports and virtual reality, as well as the continual advancement of gaming hardware, has kept Nvidia in a dominant position within this sector. Its GPUs power not only personal gaming rigs but also high-end consoles and cloud-based gaming services, further amplifying its market presence.

The company’s stock performance has consistently outpaced the broader technology sector, with a remarkable acceleration in share prices following its strategic shift towards AI and machine learning. Investors have been particularly bullish on Nvidia, with many analysts forecasting continued growth driven by the company’s investments in next-generation technologies and its expanding footprint in emerging markets like AI-driven healthcare, robotics, and digital content creation.

Nvidia’s market success has also been underpinned by its robust financial health. The company’s ability to generate strong cash flows has allowed it to reinvest in cutting-edge R&D, securing its competitive edge. Nvidia has consistently delivered on innovation, with the launch of new products and the expansion of its software ecosystem, which includes AI development tools, simulation platforms, and enterprise solutions.

The market has recognised Nvidia’s potential beyond traditional GPU applications. Its recent moves into high-performance computing and the automotive sector, particularly with self-driving car technologies, have diversified its portfolio and unlocked new revenue streams. As Nvidia continues to push the boundaries of what its technology can achieve, its influence on the global tech landscape is only expected to grow.

The RNTrust Group is set to roll out its digital-trust architecture under the banner “Infinite Trust” at GITEX Global 2025 in Dubai. The offering is built around three flagship technology pillars—BOAT orchestration, cyber-intelligence, and stratum-level time synchronisation—aimed at solving friction points faced by large enterprises operating across complex, digital ecosystems.

At the core of the strategy is Coopera BOAT, RNTrust’s enterprise orchestration and automation engine, which integrates bots, APIs, microservices, content, case-management, and AI agents under a unified platform. The company positions BOAT as a successor to legacy BPM and ECM systems, enabling long-running and cross-domain workflows across IT and business domains. Integrated AI and generative flows help with decision intelligence and unstructured data extraction. RNTrust claims the platform aligns with market forecasts that predict the orchestration market will expand markedly in the coming years.

Complementing BOAT is ThreatLeap, a cyber threat intelligence and compliance platform operating 24/7 to scan external attack surfaces, detect leaks, misconfigurations, phishing domains and advanced threats, and flag compliance gaps across regulations such as NIS2, DORA, GDPR and PCI-DSS. The system is portrayed as proactive, intended to reduce risk exposure rather than simply respond to incidents.

Lastly, the group is spotlighting StratumOne, a time-synchronisation solution leveraging GNSS signals, atomic clocks and precision engineering to deliver nanosecond-level accuracy. Target sectors include finance, telecoms, 5G networks and critical infrastructure where time precision is essential.

RNTrust leadership will host product demos and discussions at the Novotel World Trade Centre during the expo, targeting CIOs, CISOs, system integrators and partner firms. The platform claims deployments and partnerships across the GCC, Europe and the U. S., drawing on R&D centres in Southeast Europe, Italy and the UAE.

The company frames “Infinite Trust” as a unification strategy—bringing orchestration, security and timing coherence into a cohesive architecture that can scale across diverse enterprise landscapes. This positioning aims to appeal to large organisations wrestling with digital transformation, hybrid workloads, compliance burdens and the growing attack surface of distributed systems.

Market watchers note that digital trust is becoming a key battleground for software and cybersecurity vendors. The integration of orchestration and security is a direction echoed by peers embedding zero-trust and AI decision engines into automation platforms. The time-sync component adds a niche yet strategic dimension, tapping into sectors where precision timing is a regulatory and technical requirement.

Kocha village in the Khunti district of Jharkhand has been wired into a 40 kW solar micro-grid with IoT-enabled smart management, marking the third Climate Smart Village established under Schneider Electric India Foundation in partnership with PRADAN. The grid now supports irrigation pumps, agro-processing units, households, street lighting, a primary health centre and an e-vehicle.

The pilot builds on earlier deployments in the Gumla district’s Sehal and Chatti villages, where solar arrays of 40 kW and 45 kW were integrated with load-balancing systems to power productive use in agriculture and local enterprises. That model delivered doubling of household incomes and emission reductions of around 60,000 kg of CO₂ annually for those communities.

Officials at the inauguration in Kocha included Jharkhand’s Rural Development and Panchayati Raj Minister Dipika Pandey Singh, Khunti MP Kali Charan Munda, Torpa MLA Sudeep Gudhiya, and Damini Chaudhari, Vice President for Strategy, M&A & CSR at Schneider Electric. Deepak Sharma, MD & CEO of Schneider Electric India, emphasised the initiative’s aim to fuse renewable energy with local entrepreneurship and digital systems to empower self-sufficient rural economies.

Before the grid installation, farmers in Kocha were restricted to a single rain-fed cropping cycle each year, lacking the electricity required to operate processing machinery or irrigation pumps. Many households lacked reliable power, and migration was common owing to the scarcity of local jobs. Under the new scheme, farmers are experimenting with multi-crop production and in-village processing. A women-led Farmer Producer Organisation, Torpa Mahila Krishi Bhagwani Saykari Swalambhi Samiti, is central to aggregating, processing and marketing produce locally.

The mini-grid design employs smart energy management software that monitors demand and allocates energy dynamically, aiming for close to full utilisation of the solar capacity throughout the day. The system aggregates essential loads—agricultural, domestic and community—so that surplus power is diverted to where demand is highest at any given time.

In the Gumla villages, the success of this load-diversion strategy allowed continuous operation of irrigation pumps, oil expellers, rice hullers and small mills, effectively removing dependence on diesel backups. The result was a consistent power supply, reduced fuel costs and increased productivity. That template is now being scaled to Kocha.

SEIF intends to use the Kocha rollout as a replicable blueprint for scaling further in Jharkhand and across other states with energy-poor rural communities. The target is to reach 100,000 farmer families by 2025 through distributed, decentralised energy systems that combine renewable generation, digital control and demand flexibility.

Serbia will serve as the Future Digital Economy Partner Country at GITEX Global 2025 in Dubai, becoming the first European nation accorded that role. The designation foregrounds Serbia’s ambitions to reposition itself from outsourcing hub to innovator in global tech markets.

Serbia’s IT exports crossed €3.5 billion in 2023, and the sector has maintained close to 20 percent year-on-year growth. The number of IT firms now exceeds 4,000, with many branching into domains such as fintech, health tech, AI and gaming. The Chamber of Commerce and Industry of Serbia, which leads the national delegation, views the GITEX platform as an opportunity to elevate the country’s narrative beyond cost-competitiveness to creative capacity.

Marko Čadež, president of CCIS, said Serbian firms are now pitching themselves as long-term transformation partners rather than simple vendors. He emphasised that enterprises increasingly expect strategic collaboration, not just software delivery. Meanwhile, analysts point to Serbia’s strong foundations—high math and engineering education standards, English proficiency, and relatively affordable costs—as a competitive edge in Eastern Europe.

Yet Serbia confronts headwinds. Talent retention is an ongoing challenge: many trained professionals migrate to Western Europe or the U. S. Infrastructure remains uneven, with rural areas lagging behind Belgrade in connectivity. In addition, venture capital inflows to the Balkans are smaller compared to Western Europe, constraining the ability of startups to scale aggressively.

Serbia is attempting to counterbalance those constraints through targeted programmes. The Chamber of Commerce has launched “Start 2,” a support scheme for scale-up firms, which includes mentoring and market access, and will be showcased at GITEX Europe in Berlin. The programme focuses on Serbian companies already achieving revenues above €250,000 and aims to open doors into German and EU markets.

At GITEX Global 2025, Serbia will present a showcase of startups and products under “North Star,” highlighting innovations in AI, e-commerce, predictive analytics, and diagnostics tools. Its delegation will also include outsourcing firms pitching upscaled offerings—product co-development, R&D support, and domain expertise in sectors such as telecom and healthcare.

GITEX organisers themselves have underscored Serbia’s place among rising tech nations: the 2025 edition includes 6,800 tech enterprises, 2,000 startups, and participant countries from 180 nations. Serbia joins Brazil and Pakistan as Country Partners this year—a reflection of the broader intention to diversify the event’s global footprint. The spotlight on AI, biotech, semiconductors, data infrastructure, and robotics offers Serbia a chance to align its exposure with the global themes defining tech agendas.

Edgecore Networks will reveal its latest open infrastructure solutions at the OCP Global Summit in San Jose and GITEX Global in Dubai, with demonstrations of next-generation AI, networking, and compute platforms designed to ease deployment and boost performance.

The Taiwanese firm plans four flagship showcases: new Tomahawk 6–based data centre switches, a proof-of-concept for co-packaged optics, its Nexvec™ turnkey AI solution, and an upgraded Nous infrastructure controller offering composable compute management. The exhibitions will take place during the week of 13 October: at the OCP Summit from 13–16 October and at GITEX from 13–17 October.

Edgecore emphasises that the Tomahawk 6 switches can deliver more than 100 Tbps of bandwidth, supporting AI cluster demands with low latency and high density. The company adds that its CPO concept demonstrates integration of optical elements directly into switch silicon, reducing power and footprint. Its Nexvec™ offering is a pre-validated stack combining open networking with GPU compute, while Nous enables dynamic allocation of GPU, memory and compute resources.

Mingshou Liu, President of Edgecore, is quoted as saying that as AI workloads accelerate, simplifying deployment is crucial, and that the firm seeks to lead in the open infrastructure community with turnkey and scalable offerings.

Edgecore’s push comes at a time when hyperscale data centre operators are under pressure to manage burgeoning AI compute demands without ballooning costs or power draws. Industry trends point to co-packaged optics, disaggregated architectures, and composable resource frameworks as priorities for the next wave of infrastructure evolution. At the OCP Summit, the AI HW/SW co-design and open systems tracks will explore modular compute, memory architectures and photonic interconnects for AI clusters.

In parallel, GITEX Global has become a high-stakes stage for showcasing AI infrastructure, especially in the UAE’s drive to scale AI capabilities and attract global tech investment. With over 45 editions, the event draws global vendors and governments presenting AI, semiconductors, networking, and startup innovation. Edgecore’s presence signals its intention to engage key markets in the Middle East, where data centre growth, AI deployment, and regional cloud expansion are strong levers.

Edgecore is not alone in spotlighting AI infrastructure at these events. Major networking suppliers, chip vendors, and cloud players are expected to present competing solutions, particularly around optical integration, disaggregation, and hardware-software co-design. Observers will closely track how well Edgecore’s offerings stack up in power efficiency, interoperability, and ease of deployment.

Within its broader strategic frame, Edgecore continues to emphasise open, standards-based infrastructure. Its public messaging highlights disaggregated networking, composable compute, and software-defined manageability. The timing of product demonstrations at both OCP and GITEX gives the company a dual audience of deeply technical integrators and regional enterprise buyers.

At the OCP Summit, Edgecore’s participation also coincides with evolving community priorities—AI, sustainability, modular compute, and photonics interconnect are central tracks. During the event, Edgecore’s representative Tim Zhou will present on simplifying large-scale “agentic AI” deployments in a session scheduled for 16 October.][5])

The Labour Fund, Tamkeen, has confirmed it will organise the Kingdom of Bahrain’s pavilion at GITEX Global 2025 in Dubai, featuring 14 Bahraini technology start-ups and small and medium enterprises alongside the Economic Development Board and ARRAY Innovations.

The event, scheduled from 13 to 17 October 2025, promises to provide the participating firms with access to global investors, partners and industry networks. The pavilion’s aim is explicit: to boost the international visibility of Bahrain’s ICT ecosystem and facilitate business growth.

Tamkeen’s announcement places it firmly in a leadership role for the pavilion’s curation and operations. The decision aligns with its 2025 strategic priorities, which emphasise supporting enterprise growth, promoting digitalisation, strengthening private-sector competitiveness and fostering sustainability.

Officials from Tamkeen and the Economic Development Board have highlighted that the selection of the 14 entities spans multiple subsectors within ICT, including software, data analytics, cybersecurity, and emerging technologies. They say the mix is intended to reflect both Bahrain’s current strengths and its ambitions for diversification.

In past editions of GITEX, Bahrain’s pavilion drew attention from regional and international delegations. During GITEX Global 2024, the pavilion was credited with facilitating multiple memoranda and partnership discussions. Tamkeen’s continued involvement signals its belief that sustained pavilion presence is critical to maintaining momentum in Bahrain’s tech diplomacy.

Some observers note that Bahrain’s tech infrastructure and regulatory environment are increasingly seen as competitive in the Gulf region. Over the past few years, the kingdom has liberalised foreign ownership rules in certain sectors and introduced incentives for startups and innovation funds. This pavilion engagement is viewed by analysts as part of a broader soft-power strategy to position Bahrain as a hub for digital investment.

However, challenges remain. For many Bahraini startups, scaling beyond domestic markets continues to be difficult. Access to international capital, navigating cross-jurisdictional regulation, and building brand recognition are persistent hurdles. Critics caution that pavilion exposure does not always translate into long-term market entry, and that stronger post-exhibition support is needed to ensure sustained growth.

Tamkeen has stated that it plans to accompany pavilion exposure with mentorship, investor matchmaking and export facilitation services for participating firms. The hope is that a combination of showcase visibility and structural support will help convert leads into lasting collaborations.

Already, the pavilion has generated interest among regional stakeholders. Several Gulf regional delegations and venture capital firms have expressed intent to engage with Bahrain’s teams during the event. The EDB is reportedly coordinating bilateral sessions between Bahrain’s entrants and visiting foreign trade missions.

For the 2025 edition, organisers have introduced a more structured schedule for pitch sessions, one-on-one meetings and thematic forums. This signals learning from past editions, where informal networking sometimes overshadowed targeted client engagement. Tamkeen officials have emphasised tighter alignment of startup offerings with investor interest sectors like fintech, AI and cloud services.

Within Bahrain’s domestic ecosystem, private sector associations and incubators have welcomed the announcement. Some have pushed for better curation, arguing that selecting firms with proven traction or clear roadmaps increases the chance that pavilion participation yields concrete contracts or investment.

Logitech will unveil a range of AI-enabled collaboration tools at GITEX Global 2025 in Dubai from 13 to 17 October, aiming to show how hardware and software can merge to support hybrid and human-centred work environments.

Under its “AI-Enabled Collaboration” theme, the company plans live demonstrations of its next-generation video conferencing, audio, and workspace peripherals. These products are designed to deliver equitable meeting experiences, seamless plug-and-play deployment, and sustainability throughout the product lifecycle.

Murad Ali, Head of GCC for Logitech for Business, says GITEX offers a stage to highlight innovations in “smart collaboration” that address evolving work trends in the Middle East, and that the company is committed to sustainable design practices. Logitech will host customers and partners at its Hall 3-C30 booth to showcase these developments.

A key highlight is the Rally Board 65, an all-in-one mobile conferencing device tailored to simplify complex meetings. The system combines a 65-inch touchscreen with built-in AI features such as RightSight 2 auto-framing, Depth Blur to reduce visual distractions, and sensors that measure occupancy and room health parameters. When unused, it can automatically shift into a lower power state to conserve energy—part of Logitech’s drive to embed sustainability into its hardware.

Logitech’s approach is underscored by statements from Moninder Jain, VP & Head of Global Emerging Markets. He notes that Logitech views AI not merely as a productivity tool, but as a means to deliver “more equitable collaboration experiences.” According to him, AI is embedded in features that equalise participation between in-room and remote contributors, including consistent audio/video quality, auto framing, and cloud-based device management that lets users carry settings across devices.

In recent months, Logitech has pushed AI integration further across its product lines. It has expanded its portfolio of Intel Evo-verified peripherals, reinforcing its strategy to support high-performance, low-latency user experiences. The company continues to evolve its Rally and video bar offerings, embedding AI to enhance meeting dynamics and reduce friction for IT teams managing hybrid environments.

Logitech’s sustainability credentials also receive attention in its corporate activities. The company’s “Future Positive” programme continues to support innovation in circular design. Past initiatives include collaborations on AI-powered e-waste recycling bins and exploration of alternative magnet materials to reduce reliance on rare earth elements.

Teams at GITEX Global 2025 in Dubai will put liquid-cooled AI laptops under extreme thermal stress, testing whether advanced cooling systems can uphold sustained performance in one of the world’s harshest climates. Omnix International’s HOT Systems division, in partnership with PNY, will unveil a lineup of AI workstations, liquid-cooled laptops and the new HOT Guard monitoring suite, aiming to prove that these machines can maintain stability in high ambient temperatures.

At the heart of the exhibit is the challenge posed by regional heat: daytime temperatures in Dubai frequently exceed 40 °C, while indoor exhibition halls still pose cooling constraints. For high-performance AI workloads—particularly those involving CAD, BIM and machine learning—thermal throttling can cripple throughput. HOT Systems claims its integrated cooling and hardware optimisation can circumvent that performance drop. The accompanying HOT Guard software will monitor temperatures, fan and pump behaviour and security in real time on site.

Liquid cooling is no novelty in high-density server enclosures, but applying it in portable form factors presents a tougher engineering problem. In data centres, the shift from air to liquid systems has accelerated because conventional cooling struggles to keep up with power densities above 10–15 kW per rack. Liquid systems offer reduced power use, higher thermal headroom and often reclaimed waste heat reuse. But translating that to mobile form demands compact and robust fluid paths, efficient pumps, and risk control against leakage.

Advances in chip cooling are reinforcing that liquid systems represent more than a marginal improvement. Microsoft engineers have developed a microfluidics cooling technique that embeds coolant channels within the silicon substrate itself, enhancing heat removal efficiency at the chip level. That suggests future AI hardware may increasingly rely on liquid solutions at a micro scale.

Regional data centre operators are already embracing the shift: Khazna Data Centres, active across the UAE, has rolled out the country’s first liquid-cooled AI data centre and is developing more AI-optimised campuses. The move reflects recognition that standard cooling infrastructure cannot scale profitably with AI workloads.

Technical design choices behind liquid cooling include direct-to-chip systems, which place cold plates atop CPUs or GPUs, and immersion cooling, where liquid envelops hardware. The former is more suited for modular, retrofit deployments; the latter can offer full heat removal but introduces maintenance and material challenges, especially for localised devices. A recent review in AI systems architecture emphasises single-phase direct cooling as a flexible compromise for power levels below extreme thresholds, though it demands high reliability in fluid delivery and sealing.

Within the exhibition context, the HOT Systems demo will likely emphasise sustained throughput rather than peak benchmarks. The company plans real-world workflows—such as rendering, simulation and AI model inference—to demonstrate how the cooling system maintains clock speeds under load. PNY’s involvement underlines the reliance on qualified memory, GPUs and driver support, ensuring that thermal gains translate into usable computing stability.

End-users in architecture, media, engineering and AI fields are closely watching such developments. If heat throttling can be mitigated in this climate, portable AI rigs could expand in markets previously constrained to air-conditioned labs. But adoption depends on how well the solutions resist failure under harsh dust, vibration and heat cycles inherent to Gulf environments.

Prinker, a South Korea–based self-expression technology firm, is launching its full suite of personalization solutions in the Middle East and North Africa region at GITEX GLOBAL 2025, seeking to penetrate a market showing robust growth in beauty and personal care.

At its Dubai showcase, Prinker will debut Prinker POP, a smart beauty kiosk that enables users to mix and preview custom makeup palettes via a touchscreen interface and AI-driven simulation. It will also bring its handheld devices—Prinker S and Prinker M—capable of applying temporary, skin-safe tattoos within seconds, as well as a standalone Prinker Tattoo Kiosk allowing users to self-apply designs in malls or entertainment venues without staff assistance.

The company aims to tap into accelerating demand for experiential retail and personalisation in beauty, positioning itself at the intersection of tech and aesthetics as regional consumers and retailers seek interactive, low-risk forms of self-expression.

The MENA beauty and personal care market is projected to expand sharply, with estimates placing its value at around USD 95.2 billion by 2030 and an annual growth rate of 9.0 %. Rising digital penetration, social media influence, and youthful demographics are driving demand for personalised and immersive beauty experiences.

Prinker’s approach reflects broader industry trends in tech-infused beauty. Beauty firms worldwide are increasingly adopting AR mirrors, AI skin diagnostics, and custom formulation platforms. Yet few have ventured into on-demand, skin-printing devices in public retail spaces. Prinker positions its handheld and kiosk systems as a bridge between digital and physical engagement.

Retailers and salon operators in the region may see appeal in integrating Prinker’s solutions as a customer acquisition tool. By offering interactive touchpoints, brands can boost dwell time and cross-sell products. Prinker’s machines also reduce staff overhead and allow consistent brand experiences across locations.

Prinker’s global track record includes deployments for brand activations and content creation campaigns in Asia and the United States. However, scaling into MENA requires navigating regulatory regimes for cosmetic safety, cultural sensibilities around appearance, and localisation of designs to reflect regional tastes.

Prinker faces competition from AR/VR beauty apps that let users visualise makeup digitally, as well as legacy cosmetic brands developing custom blends in stores. But none currently replicate live, direct-to-skin printing in physical venues. Prinker’s advantage lies in marrying hardware and software with a frictionless user experience.

Executives leading Prinker’s expansion emphasise strategic partnerships. They plan to collaborate with regional beauty chains, department stores and mall operators, integrating kiosks into high-footfall environments. They also intend to localise design libraries—such as Arabic calligraphy motifs and regionally relevant patterns—to enhance appeal.

Analysts note that success will depend on commercial viability: cost per use, durability, and consumer uptake. Prinker will need to balance affordability with perceptible novelty so that users perceive value in transient tattoos or customised palettes.

Atelic today unveiled Atelic Studio, a new toolkit designed to help companies deploy enterprise-grade AI solutions with enhanced security, streamlined integration and measurable business returns. The Dubai-based firm says Studio represents a shift toward more accessible, modular and trustworthy AI for sectors such as industry, healthcare and energy markets.

Atelic presents Studio as a vendor-agnostic, multi-tenant platform that supports organisations in managing AI model deployment, data pipelines and governance from a unified interface. The company emphasises that the goal is to deliver “trusted AI” at scale — giving enterprises control over security and compliance while achieving return on investment.

According to Atelic, Studio’s architecture layers include model management, access control, explainability tools and deployment orchestration. It supports hybrid and cloud environments and allows users to plug in models from existing AI providers or open-source frameworks. In promotional documentation, the company describes Studio as both “secure” and “strategic” — stressing that enterprises should not just build models but build them for business impact.

Atelic’s background lies in AI software, chatbots, predictive analytics and data engineering across markets. Earlier projects focused on custom AI solutions, but the push with Studio marks a move toward a standardised platform offering. The firm’s public profile positions it as a tech partner aiming to help organisations “automate, innovate, and grow.”

Industry analysts note that the challenge Atelic is trying to solve is not trivial: many enterprises struggle with integrating AI into legacy infrastructure, managing security risks, and proving business value. Such obstacles have prevented AI pilots from crossing into production in many firms. If Studio lives up to its claims, it could attract customers looking for a balanced bridge between agility and control.

In the Middle East, the push for digital transformation has seen strong governmental and corporate backing. Atelic anticipates demand from local energy, healthcare and industrial firms that are under pressure to adopt AI responsibly. The company says it will offer pilot engagements through regional partnerships to demonstrate local compliance, security and use-case feasibility.

Atelic has not publicly disclosed pricing or commercial terms for Studio. Observers believe the platform market is crowded—competitors include major cloud AI platforms, AI ops tools, and niche MLOps startups. The success of Studio will hinge on differentiation: the promise of enterprise trust, modular integration, and clear business metrics.

Technical job listings from Atelic suggest the company is building out the platform’s infrastructure: a Full Stack Software Developer role cites work on an “AI industrial platform” using a multi-tenant architecture. Meanwhile, a short video presentation of Studio describes it as a secure, vendor-agnostic AI user interface that aims to future-proof enterprises as requirements evolve.