Hermes to launch pop up concept in Dubai to revive signature scarves
Iconic French brand Hermes will launch a pop up concept ‘HermèsMatic’ in Dubai from April 13 to April 22 at the Place des Lumieres in City Walk 2. The concept, which focuses on the brand’s signature printed scarves, also appears in different locations around the world. This time, it revolves around a “retro laundrette” theme, which connects to Hermes’ aim at reviving its signature scarves. In line […]