Dubai diversifies revenue with creative naming rights opportunity
K Raveendran Dubai has long been synonymous with audacious innovation and a relentless pursuit of growth. While oil has historically fueled the region’s prosperity, forward-thinking entities are increasingly turning to unconventional methods to diversify revenue streams. One such method gaining traction is the strategic use of naming rights. Dubai Metro serves as a prime example of this ingenuity. Faced with the need to supplement ticket sales, authorities […]