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Porsche Design Tower Bangkok has intensified competition in Southeast Asia’s branded residence market after being presented to global yacht collectors at the Singapore Yachting Festival 2026 as a limited-edition property aimed at ultra-high-net-worth buyers seeking design pedigree, privacy and collectible real estate.

The 21-storey tower, rising 95 metres on Sukhumvit 38 in Bangkok’s Thonglor district, is being developed through a collaboration between Porsche Design and Ananda Development. It is the first Porsche Design Tower in Asia and the third worldwide after projects linked to Miami and Stuttgart, placing Bangkok within a small group of cities being used by luxury lifestyle brands to extend their reach beyond products and into residential property.

The project will comprise only 22 duplex and quadplex Sky Villas, with residences ranging from about 525 to 1,135 square metres. Prices have been positioned from about $15 million to $40 million, making the development one of the most expensive residential offerings in Thailand’s capital. Construction is scheduled to begin before completion targeted for the end of 2028, while the show suite in Bangkok is available by private appointment.

The presentation in Singapore marked a sharper effort to reach buyers whose interests overlap with luxury mobility, yachting, design and private collections. Rather than selling the tower as a conventional condominium, the marketing places it in the category of a scarce lifestyle asset. That approach reflects a wider shift in luxury property, where affluent buyers are increasingly drawn to homes that combine brand identity, service standards, security and membership-like exclusivity.

A defining feature of the Bangkok tower is the “Passion Space” concept, a private garage and display area attached to each residence. These spaces are designed for car collections, private gatherings or personal pursuits, and are accessed through a central spiral car ramp known as “The Loop”. The arrangement gives the building its most distinctive automotive link, turning the owner’s vehicle collection into part of the residential experience rather than a separate amenity.

The tower’s design also draws on Porsche cues. Its automated terrace system is inspired by the movement of the Porsche 911 Targa roof, while the exposed “X-Frame” structure takes references from the Mission R concept car. A lit crown at the top of the building is intended to create a night-time signature on Bangkok’s skyline. The interior proposition includes private lifts, large entertainment areas, wellness zones, pools and high-end kitchen and bathroom fittings.

Chanond Ruangkritya, president and chief executive of Ananda Development, has positioned the tower as a project that embeds Porsche’s design language into the structure rather than merely attaching a name to a luxury address. The developer is betting that a small pool of regional and international buyers will pay a premium for scarcity, brand association and the ability to personalise large-scale residences in a prime district.

Bangkok provides a strong setting for that strategy. Thonglor remains one of the capital’s most established luxury neighbourhoods, with restaurants, retail, wellness services and transport links that appeal to wealthy local residents, expatriates and regional buyers. The city has also become an important hub for branded residences, helped by tourism, medical services, international schools and its role as a base for high-net-worth families across Asia.

The project arrives as Thailand’s luxury property market shows a split trend. Mass-market condominium developers have faced weaker purchasing power, tighter lending and slower absorption, while the highest end of the market has remained more resilient because buyers are less dependent on mortgages. Limited freehold land in central Bangkok, rising construction costs and demand for larger, service-rich homes have supported pricing in prime locations.

The ultra-luxury segment, however, is not without risk. A 22-unit tower reduces supply pressure but also narrows the buyer base sharply. Sales depend on a small number of wealthy purchasers who must accept not only high upfront prices but also long-term maintenance costs associated with specialised amenities, private garages and brand-level service expectations. Foreign ownership limits for condominiums in Thailand also restrict the share available to non-Thai buyers.

Built on the belief that university life extends far beyond lectures and examinations, Project 1095 represents SIM GE’s vision of a fully integrated student experience where academic learning is complemented by co-curricular engagement leadership development and personal growth. At the heart of this initiative lies a vibrant ecosystem of student clubs which play a pivotal role in shaping a meaningful and transformative university experience.

With more than 80 student led clubs across sports arts culture special interest groups and student governance SIM GE provides students with diverse opportunities to explore their passions, build communities and develop essential life skills.

A Structured Approach to Holistic Education

Project 1095 named after the 1095 days that make up a typical three-year university programme offers a structured framework that encourages students to make the most of their time on campus. Rather than viewing student life as supplementary, SIM GE positions it as an integral part of the educational journey.

Through this framework student clubs serve as practical platforms for experiential learning, enabling students to apply classroom knowledge in real world settings. Whether organising large scale campus events, leading committees or collaborating with peers from diverse backgrounds, students gain hands on experience that fosters confidence, adaptability and resilience.

Fostering Belonging in a Diverse Campus Community

Beyond skills development, student clubs are instrumental in cultivating a strong sense of belonging among SIM GE’s diverse student population. With a wide range of international cultural and interest-based groups, students can connect with like-minded peers while also broadening their perspectives through cross cultural interaction.

Project 1095 emphasises this aspect of community building, recognising that a supportive and engaging campus environment contributes significantly to overall student wellbeing and success. By participating in club activities students are encouraged to form meaningful relationships and create lasting memories throughout their university journey in SIM.

Preparing Future Ready Graduates

As employers increasingly seek graduates with strong interpersonal and leadership skills, SIM GE’s focus on co-curricular engagement aligns closely with industry expectations. Through its student clubs and Project 1095 framework, students actively take on roles such as organising campus wide events, leading club committees, managing projects and collaborating with peers across diverse backgrounds. These hands-on experiences enable students to develop critical competencies including leadership, communication, teamwork and problem solving in real world settings. For instance, students gain practical exposure by planning large scale events, coordinating with stakeholders and taking ownership of initiatives, allowing them to translate classroom knowledge into actionable skills.

Through Project 1095, SIM GE aims to produce well rounded graduates who are not only academically prepared but also equipped with confidence and global outlook needed to thrive in an evolving workforce.

Making Everyday Count

Project 1095 underscores SIM GE’s belief that university is more than earning a degree, it is about making every one of the 1095 days meaningful. By embedding student clubs and co-curricular experiences into the student journey, SIM GE delivers a holistic education that goes beyond the classroom. Through these experiences, students are empowered to grow, build connections and develop the skills needed to thrive in a dynamic global environment.

References

1. Life at SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
2. SIM Global Education – https://www.sim.edu.sg
3. Project 1095 – https://project1095.simge.edu.sg
4. Building Leadership Through CCAs Enhancing the SIM Experience – https://regional.simge.edu.sg/en/building-leadership-through-ccas-enhancing-the-sim-experience/

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

https://www.sim.edu.sg/

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About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit www.sim.edu.sg

The auction preview brought together a rare timepiece, a significant work of jewelry art, and a highly limited collectible — each with a provenance and a place in the collector market that extends well beyond its auction estimate. The evening was led by Vickie Sek, Deputy Chairman and Asia Pacific Chairman of Christie’s, and Alexandre Bigler, Senior Vice President and Head of Watches for Asia Pacific, whose attendance of the event in Bangkok reflects the growing weight of the city’s collector community on the regional stage. This year marks Christie’s 40th year of presence in Asia.

Porsche Design Tower Bangkok served as co-host — an adequate setting that reflects the exclusivity of the objects on display. Born from the collaboration between Porsche Design and Ananda Development PCL, the tower is guided by Professor F. A. Porsche’s founding principle of optimising function while uncompromisingly reducing form to the essentials. The result is ‘Sky Villa’ residences — distinguished by design, exclusive in the truest sense, and coveted by those who understand the true meaning and value of architectural excellence. With just 22 residences, Porsche Design Tower Bangkok underscores its profound exclusivity but unequivocally establishes it as an unparalleled, coveted address. Beyond the preview, the evening served as an intimate occasion for Porsche Design Tower Bangkok to host its clients and prospective owners within a setting that reflected the project’s own collector values.

Central to that distinction is the ‘Passion Space’ — a private collector’s garage directly connected to each residence by private lift. Whatever its owner chooses to place within it, the ‘Passion Space’ was designed with the same conviction that defined the evening: that what individuals surround themselves with is never incidental.

Porsche Design Tower Bangkok emerges as one of merely two Porsche Design residential towers globally, drawing a parallel only with its prestigious Miami counterpart.

For those who value the extraordinary, Porsche Design Tower Bangkok welcomes private viewings by appointment at pdtowerbangkok.com.

Hashtag: #PorscheDesign

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About Porsche Design:

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design. Created by Studio F. A. Porsche in Austria, our products are sold worldwide in Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (porsche-design.com).

The city’s merchandise trade gap widened to HK$89.1 billion in March 2026, equal to 12.6 per cent of the value of imports. Total exports rose 35.8 per cent year on year to HK$618.4 billion, while imports jumped 41.2 per cent to HK$707.5 billion, underscoring the unusual scale of the surge in cross-border goods flows through one of Asia’s main trading hubs.

The figures point to a mixed signal for Hong Kong’s externally oriented economy. Export growth was the strongest since early 2021, reflecting robust global demand for electronic components, telecommunications equipment, semiconductors and related supply-chain goods. Yet the sharper rise in imports left the city with a deficit larger than any monthly gap recorded over more than seven decades, highlighting the pressure created by front-loaded purchases, supply-chain repositioning and higher input costs.

For the first quarter of 2026, total exports climbed 32 per cent from a year earlier, while imports increased 37 per cent. The visible trade deficit for the quarter reached HK$168.4 billion, equivalent to 9.8 per cent of imports. On a seasonally adjusted basis, exports rose 18.4 per cent from the previous quarter, while imports advanced 20 per cent.

The most striking gains came from technology-linked categories. Exports of electrical machinery, apparatus, appliances and related parts rose by HK$99.8 billion, or 47.9 per cent, in March from a year earlier. Telecommunications and sound recording equipment exports increased by HK$40.2 billion, or 94.7 per cent, while non-ferrous metals shipments rose by HK$10.2 billion, or 175.9 per cent.

Imports showed a similar pattern, but with larger absolute increases in several categories. Purchases of electrical machinery and related parts grew by HK$106.2 billion, or 49.5 per cent. Telecommunications and sound recording equipment imports rose by HK$45.3 billion, or 93 per cent. Non-ferrous metals imports surged by HK$30.4 billion, a rise of more than 400 per cent, suggesting strong demand for materials used in electronics, data-centre infrastructure and advanced manufacturing supply chains.

The widening deficit also reflects Hong Kong’s role as a re-export centre rather than a conventional manufacturing economy. Goods imported into the city often move onwards to mainland China, Southeast Asia, the United States and Europe after financing, logistics, testing, repackaging or redistribution. During periods of strong global technology demand, import values can rise faster than exports if companies build inventories, reroute shipments or accelerate procurement to avoid transport delays.

Geopolitical tensions have added another layer of volatility. The war in the Middle East has pushed up energy prices, raised shipping risks and complicated trade routes linking Asia with Europe and the Gulf. Higher freight and insurance costs can lift the recorded value of imports, while uncertainty over maritime routes may encourage companies to bring forward shipments or diversify logistics channels. Hong Kong, with its deep financial links and dense regional supply-chain networks, is exposed to those shifts even when final demand originates elsewhere.

The export destination data showed broad-based strength across Asia and beyond. Shipments to Singapore more than doubled, while exports to Malaysia, Thailand, Taiwan and mainland China recorded strong gains. Exports to the United States also rose sharply, reflecting resilient demand for electronics and technology-linked goods despite continuing trade friction and tariff risks. Shipments to the United Kingdom declined, indicating uneven demand across advanced markets.

On the import side, increases were recorded from most major suppliers. Purchases from the United Kingdom, Korea, India, Vietnam, the United States and mainland China all rose substantially, underlining the geographically diverse nature of the procurement surge. Mainland China remained central to the city’s trade flows, both as a supplier and destination, while Southeast Asian economies continued to gain prominence in electronics and component supply chains.

The data suggest that Hong Kong is benefiting from the global investment race in artificial intelligence, cloud computing and advanced electronics, but the gains come with greater exposure to external shocks. Demand for AI servers, chips, networking equipment and related components has lifted trade volumes across Asia, while higher energy prices and shipping uncertainty are adding costs and complicating timing decisions for importers.

Directed by Piero Bressan and photographed by Dario Catellani, “Mediterranean Escape” transports viewers to Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The campaign reflects a sense of ease — where travel becomes immersive, expressive, and grounded in the spirit of the destination.

At the heart of the collection is a bold new seasonal palette introduced across key TUMI collections, including the iconic 19 Degree Collection. Lush thyme greens, sun-washed terracotta, and radiant sunlit yellow reimagine sculpted silhouettes through destination-inspired hues. The palette also extends into the 19 Degree Aluminum family with the International Carry-On in Horizon Blue, a seasonal tone inspired by where the sky meets the sea that brings depth to the signature metallic silhouette.

Beyond 19 Degree, the seasonal story extends across travel essentials and lifestyle silhouettes, introducing new textures and material expressions designed to evoke Mediterranean ease. A raffia-inspired capsule brings woven warmth to the newly expanded Olas and Harrison Collections, balancing artisanal texture with modern construction. Accessories further bring the sensorial spirit of the Mediterranean to life. Olive, flower and lemon-inspired bag charms nod to open-air markets and the lemon groves and florals of the Amalfi Coast, while the Belden Sunglass Charm equips travelers for long days under the sun.

“The Mediterranean represents a slower, more intentional rhythm of travel,” said Victor Sanz, Global Creative Director at TUMI. “For Spring 2026, we embraced that sensibility, the idea of traveling while fully experiencing every moment through the senses. The sounds, smells, tastes, textures, and surroundings come together to create a lasting emotional connection long after the journey ends. We infused that sensorial richness into our most iconic collections, using color to tell a story of movement and discovery. At its core, the collection captures the emotion of escape, balanced by the precision and performance that define every TUMI piece.”

The campaign also debuts the new Mediterranean Print across pieces from Voyageur, Tegra-Lite™, Belden, and Nassau collections. Bold yet refined, the print reinforces the collection’s energy while maintaining TUMI’s focus on precision and performance.

“This campaign represents an evolution in how we tell our story, “said Jill Krizelman, Senior Vice President, Global Marketing & Ecommerce at TUMI. “The Mediterranean provided the perfect backdrop — celebrating rich color, the romance of travel, and cultural depth — while giving us the opportunity to reveal a more relaxed, playful side of TUMI, as if the brand itself were on vacation. From visual storytelling to immersive brand activations around the world, Mediterranean Escape invites our global community into the spirit of the season and celebrates travel as a form of self-expression.”

Mediterranean Escape will extend beyond the campaign through a series of immersive global experiences celebrating the spirit of the season.

The Mediterranean Escape collection is available now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
Hashtag: #TUMI

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About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.

This year’s AGM saw members returning to Singapore to attend in person, alongside strong participation from those joining virtually.

A year of reset and strategic investment

In 2025, ISCA recorded its first operating deficit in a decade. This was the result of a deliberate decision to invest in areas that will strengthen the Institute’s long-term value to members and the profession. ISCA continues to maintain a strong financial position, with healthy reserves and a resilient balance sheet.

Rather than maintaining the status quo, ISCA undertook a year of reset and renewal, with spending focused on building stronger capabilities, growing the talent pipeline, expanding into new markets and building new growth engines.

ISCA emphasised that these investments were not made for growth alone, but more importantly, to better support members and provide greater member value in a rapidly evolving business and professional landscape.

Looking ahead, ISCA’s priorities remain clear: to deliver a better member experience, strengthen the talent pipeline and enhance its regional relevance. In 2026, the focus will be on ensuring that these investments translate into tangible and visible outcomes for members.

Expanding opportunities through internationalisation

At the AGM, ISCA Council and management addressed members’ questions on the institute’s plans to expand internationally. ISCA’s regional efforts are aimed at making it easier for members to access opportunities beyond Singapore. For members based in Singapore, this means more job opportunities, potential clients and partnerships across the region. For members based overseas, it means stronger local support and a more connected ISCA network where they live and work. ISCA CEO Ms Fann Kor cited an example of a member who had spent over 20 years building his career in China and was looking to return to Singapore. Through ISCA’s network, he was connected to a listed company seeking deep China experience, creating an opportunity that would otherwise have been difficult to access.

Progress across key areas

Despite being an investment year, ISCA reported progress across several areas:

• Membership grew to 43,500, with 11% growth and a 98.3% renewal rate
• ISCA House recorded 30,000 visits, with member satisfaction at 94%
• Singapore Chartered Accountant Qualification (SCAQ) candidate numbers grew by 37%, including 400 overseas candidates
• ISCA expanded its regional footprint to 12 overseas chapters across 9 countries, with 6 overseas offices and 3 Professional Services Centres
• Chartered Accountants Lab (CA Lab) readership reached 39,000, across more than 30 countries
• ISCA developed 8 AI agents and implemented 180 system enhancements to improve access and member experience
• ISCA Academy delivered close to 199,000 Continuing Professional Development (CPD) hours, while reducing average cost per hour by 6% to $37.70
• ISCA Cares marked its 10-year milestone, disbursing $1.5 million and supporting nearly 500 students
• For the first time, SCAQ is being promoted beyond Singapore, making ISCA the first professional body in Asia to promote our national CA qualification overseas
• The SCAQ was embedded in an overseas university for the first time, at Nanjing University of Finance and Economics

2026 ISCA Council Lineup

The newly-elected Council Members are:

• Mr Alan Chang Chi Hsung, Managing Director, OA Assurance PAC
• Ms Chua Siew Hwi, Senior Vice President, Changi Airport Group
• Mr Quah Zheng Wei, CEO, Accredify Pte Ltd
• Ms Tan Aik Na, Senior Vice President (Administration), Nanyang Technological University
• Ms Yong Zen Yun, Partner, General Assurance Leader, Pricewaterhousecoopers LLP

The re-elected Council Members are:

• Ms Jocelyn Goh Chern Ni, Audit & Assurance Partner, BDO LLP
• Mr Koh Wee Kwang, Director, Nexia Singapore PAC
• Mr Lee Boon Teck, Regional Managing Partner, Audit & Assurance, Deloitte & Touche LLP

The Council also appointed Ms Juliet Teo Juet Sim, Joint Head, Portfolio Development Group and Head, Ecosystem Enablement, Temasek Singapore Pte Ltd. Ms Teo was appointed for her expertise on how the finance profession is evolving in response to changing business models, sustainability priorities and global economic trends.

Office bearers

At the first Council meeting following the AGM, the ISCA office bearers were appointed. Mr Teo Ser Luck, immediate past president, was also appointed as ISCA Adviser.

President: Mr Lee Boon Teck

Vice Presidents:

• Ms Ang Suat Ching
• Ms Jocelyn Goh

Treasurer: Mr Song Yeow Chung

Secretary: Ms Judy Ng

Leadership perspectives

The newly elected ISCA President, Mr Lee Boon Teck, said: “The investments we have made over the past year lay the groundwork for a stronger, more connected profession. Our focus now is to ensure that every member, whether they are starting their career, leading an organisation, or building a practice overseas, can see and feel the difference ISCA makes. I am honoured to lead ISCA at this pivotal moment, and I look forward to working with the Council and our members to build on the strong foundations we have in place.”

ISCA Adviser and immediate past President Mr Teo Ser Luck said: “It has been a great privilege to serve ISCA, our members, and the accountancy sector over the past four years. This journey has been one of the most fulfilling I have ever embarked on. None of it would have been possible without an exceptional Council, a dedicated management team, and members who believed in what we were building together. My sincere appreciation to ISCA and our members for the opportunity to serve.”

ISCA CEO Ms Fann Kor said: “2025 was a year of deliberate investment to strengthen what matters most to our members and to the profession. We invested in the talent pipeline, member support, digital capability and regional connectivity so that ISCA can continue to stay relevant and useful in a changing environment. I would also like to thank Mr Teo Ser Luck for his leadership and contributions over the past four years. Under his stewardship, ISCA made meaningful progress in strengthening the profession, growing the Singapore CA Qualification and expanding our regional footprint. Management looks forward to working closely with the new Council to turn these investments into stronger outcomes and clearer value for members.

For the biographies of the elected office bearers, new and re-elected Council Members, please click here.
Hashtag: #DifferenceMakers #Accountancy #ISCACouncil #AGM

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Institute of Singapore Chartered Accountants (ISCA)

The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore. Established in 1963, ISCA administers the Singapore Chartered Accountant Qualification programme and is the designated entity by the Singapore Ministry of Finance to confer the Chartered Accountant of Singapore [CA (Singapore)] designation.

ISCA supports over 43,000 members across industries in Singapore and globally, with members in more than 40 countries. With a growing international presence, ISCA has 12 overseas chapters, 7 offices across 10 countries and a network of over 150 strategic partners, strengthening professional connections and opportunities across borders. ISCA is also a member of Chartered Accountants Worldwide, a global network representing more than 1.8 million Chartered Accountants and students across over 190 countries.

ISCA advances professional development and lifelong learning through ISCA Academy, its training arm and drives community impact through ISCA Cares, its charity arm.

For more information, visit www.isca.org.sg.

The grand opening ceremony welcomed a distinguished lineup of guests, including Wang Ning, Chairman and CEO of Easyhome; Tuan ACP Wan Azlan, Subang Jaya Police Chief; Tan Shyong Shan, Staff Officer for Enforcement (Inspector-General of Police’s Office); Vincent Lee Seng Chiang, CEO of Nanyang Siang Pau; Li Zhiqiang, Vice President of CECA and General Manager of China Telecom Malaysia; Dato’ Sri Dr. Philip Ho, CEO of Pavilion Group; KH Lim, Founder and CEO of Senheng; Dato’ Abdul Wahab, Advisor to Pavilion Group; and General Manager Xue Yaqi.

Strategic Entry into Southeast Asia

Wang Ning expressed strong confidence in Malaysia’s development prospects, positioning the country as a key starting point and strategic hub in the company’s global expansion roadmap.

He noted that as China’s manufacturing capabilities continue to advance, its products have become increasingly competitive globally, making international expansion an inevitable direction. At the same time, younger consumer demographics worldwide are driving demand growth, further reinforcing the push into overseas markets.

Malaysia’s mature business environment, openness to foreign investment, and strategic role as a gateway to Southeast Asia were key considerations. Moving forward, Easyhome Mall will serve as a base to expand into Southeast Asia, as well as into the Middle East and Central Asia.

Wang also revealed that the internationalisation strategy began approximately three years ago, with Malaysia being the first large-scale overseas implementation. Over the next three years, the company plans to strengthen its local supply chain and expand into key cities such as Johor Bahru and Penang, alongside other major regional markets.

A New Benchmark in Home & Lifestyle Retail

Established in 1999, Easyhome has grown into one of China’s leading home furnishing retail groups, operating nearly 400 stores nationwide. Its business ecosystem spans design services, furniture and building materials retail, smart logistics, and commercial operations, with strong emphasis on customer-centric service standards.

The Malaysia debut represents a replication of its proven “one-stop home solution” model, integrating China’s advanced supply chain with local consumer needs to deliver a seamless and innovative retail experience.

The project is developed in collaboration with Pavilion REIT, combining operational expertise and resource strengths to establish a benchmark for China–Malaysia commercial cooperation.

Empowering Smart Living Through Innovation

A representative from Pavilion REIT noted that the opening of Easyhome Mall marks a new phase for the Subang project, reflecting continuous upgrades and transformation to better serve the local community.

As technology reshapes lifestyles, homes are evolving into more intelligent and interconnected spaces. In response, Easyhome Mall introduces a new retail concept that integrates smart home technologies with modern living experiences, bringing a new dimension to Malaysia’s retail landscape.

A Fully Integrated One-Stop Home Destination

General Manager Xue Yaqi highlighted that home-related consumption typically involves multiple stages—from design and renovation to building materials, furniture, and appliances—often requiring consumers to visit multiple locations.

Easyhome Mall addresses this by consolidating the entire value chain into a single destination, enabling a seamless one-stop shopping experience. The “what you see is what you get” concept reduces information gaps and enhances decision-making efficiency.

This integrated model allows consumers to complete their home planning and purchasing journey within one space, significantly improving convenience and overall experience.

Comprehensive Lifestyle Offering

Located in USJ 1, Subang Jaya, Easyhome Mall is easily accessible via major highways including KESAS, NKVE, ELITE, and the Subang–Kelana Jaya elevated highway, as well as nearby LRT and BRT stations.

The mall features a carefully curated, multi-level layout:

Driving Digital Transformation

Easyhome’s expansion is supported by its digital ecosystem, including platforms such as Doorverse, Homestyler, and Easyhome IoT.

Homestyler, developed in collaboration with Alibaba Group and enhanced through AI technologies with NVIDIA, enables advanced 3D design and immersive user experiences.

The Doorverse platform has achieved rapid growth, surpassing RMB100 billion in gross merchandise value within three years, reflecting the strength of Easyhome’s digital capabilities.

These technologies support the transition from traditional retail to a digitalised industry service platform, enhancing both operational efficiency and customer experience.

Strengthening Regional Presence

Malaysia represents a key milestone in Easyhome’s global expansion and serves as its first large-scale integrated overseas development. Following earlier ventures in Phnom Penh and Macau, the Kuala Lumpur launch marks a deeper commitment to Southeast Asia.

Beyond retail, Easyhome Mall acts as a platform connecting high-quality Chinese home furnishing brands with the Malaysian market, while simplifying the traditionally complex home furnishing process into a more efficient and enjoyable experience.

Looking ahead, Easyhome plans to further integrate its supply chain, establish overseas warehousing, and support the global expansion of Chinese home brands—from product export to full-scale internationalisation of brands and manufacturing.

Grand Opening Highlights

The opening ceremony featured lion dance performances and a series of promotional activities, including exclusive offers and “crazy sales” deals, attracting strong public turnout and long queues from early morning.

The successful launch of Easyhome Mall marks a promising beginning in Malaysia and sets the foundation for continued growth across the region.

Hashtag: #easyhomemall #onestophomefurnishing #furnituremall

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