Google appears to be edging towards a new chapter in wearables, with leaks pointing to a screen-free fitness band branded as Fitbit Air and a broader push to fold Fitbit more tightly into a wider Google health ecosystem. The device, if launched in the coming weeks as tipped, would mark one of the clearest signals yet that the company sees room for simpler, lower-distraction health hardware alongside […]
Philippine lawmakers widened their impeachment inquiry into Vice President Sara Duterte on Tuesday by pulling her Statements of Assets, Liabilities and Net Worth, bank-related records and other financial documents into a deeper examination of whether her declared wealth and reported transactions match what public officials are required to disclose. The move sharpens one of the most politically charged cases in the country, with the House justice committee […]
Arabian Post Staff -Dubai Raimondi Middle East has crossed the threshold of 100 cranes in operation across the UAE, underscoring how deeply the company has embedded itself in one of the Gulf’s busiest construction markets. The 100th machine, a Raimondi LR273 luffing jib crane, has been deployed in Dubai and is the first unit of that model to be installed in the country. The milestone is more […]
OmniOps has joined Grafana Labs’ partner programme, a move that gives the Riyadh-based infrastructure company a stronger route into Saudi Arabia’s fast-growing market for cloud monitoring, telemetry and data-sovereign digital operations. The step positions OmniOps to sell and implement Grafana-backed observability services for enterprises that want tighter control over metrics, logs, traces and performance data inside the Kingdom’s regulatory and strategic framework. The partnership matters because observability […]
Parody outlet The Onion has unveiled a fresh attempt to take control of Infowars, recasting a long-running legal and commercial fight over Alex Jones’s media platform into a new phase driven by state-court liquidation rather than the failed bankruptcy auction that stalled the deal in late 2024. The latest proposal, filed in Texas, would give The Onion an exclusive temporary licence over key Infowars intellectual property while […]
This scene is not from a typical ecological farm’s spring planting but represents a significant transformation taking place within a traditional coal enterprise.
Minda Coal Mine is the largest open-pit mine in Dongsheng District, producing up to 8 million tons of coal annually. Just a few hundred meters away, mining operations continue as usual; meanwhile, on the other side, 300 greenhouses flourish all year round, and the livestock area produces 6,000 pigs, 2,000 heads of cattle, 4,000 sheep, and 10,000 chickens annually.
This transformation began in 2018. Initially, the goal was simple: to provide mine workers with safe, locally produced vegetables and meat. Seven years later, this integrated “planting and breeding circular chain” has achieved tangible economic results. In 2025, the agricultural output value reached 12 million yuan, benefiting 150 farming households in Tongchuan Town, with each household seeing an average annual income increase of 30,000 yuan. The ecological supermarket in Toudao Lane, Dongsheng District, which opened just five months ago, now serves approximately 300 customers daily, with daily sales exceeding 10,000 yuan.
The challenges here extend beyond deciding what to plant.
Situated on the Ordos Plateau, Minda Coal Mine experiences less than 400 millimeters of annual rainfall, with drought occurring nine years out of ten. The reclamation area initially consisted largely of stripped rock and soil, with organic matter content as low as 0.2%. To address this, the mine invested 150 million yuan to construct 11 water storage ponds that collect rainwater from slopes, roads, and rooftops, creating a “rainwater bank” with a total capacity of 5,000 cubic meters, achieving 100% utilization of collected rainwater. Soil quality was enhanced through screening, backfilling, and the application of biological fertilizers, increasing the organic matter content across 14,000 mu of reclaimed land from 0.2% to 1.5%.
“Coal will eventually run out, but the land must be preserved for future generations.” A statement from the head of Minda Coal Mine highlights a long-term challenge faced by resource-dependent regions.
Currently, Dongsheng District has achieved an 87% green mine certification rate, completed reclamation greening of 820 hectares, and manages 1,525 hectares of goaf areas. New industries such as sea buckthorn cultivation, photovoltaics, agriculture, and animal husbandry have been established in the reclamation area. Where coal mining once accounted for 90% of income, ecological agriculture now contributes 18%, with projections of an increase to 35% by 2027. Plans are underway for slaughterhouses, food processing plants, feed factories, fertilizer plants, and breeding bases.
From coal mining to farming, from the “rainwater bank” to supermarket shelves, the spring of 2026 at Minda Coal Mine offers a promising answer to a common question in China’s resource-based regions: after underground resources are depleted, how can above-ground advantages be sustainably leveraged?
Hashtag: #DongshengDistrictIntegratedMediaCenter
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A newly disclosed cyberattack using destructive malware known as Lotus Wiper has put Venezuela’s energy and utilities sector under sharper scrutiny, highlighting how digital sabotage is moving beyond theft and extortion towards permanent operational damage. Security researchers say the malware was designed to erase data, cripple recovery options and leave affected systems unusable, signalling a far more aggressive intent than the ransomware campaigns that have dominated critical […]
A critical security weakness in Atlassian Bamboo Data Center and Server has exposed a fresh risk for organisations that rely on automated software build and deployment systems, after Atlassian disclosed that an authenticated attacker could remotely execute operating system commands on affected installations. The flaw, tracked as CVE-2026-21571, carries a CVSS 4.0 score of 9.4 and was published in Atlassian’s April 21 security bulletin, which covered dozens […]
Arabian Post Staff -Dubai Abu Dhabi has stepped up its push to place more Emiratis in banking, finance and insurance, with the Central Bank of the UAE saying the sector’s Emiratisation programme outperformed its 2025 target and moved beyond entry-level hiring towards strategic and specialised roles. The latest official update said the “Ethraa” programme reached 160% of its 2025 goal, building on a strong 2024 performance and […]
Two fully laden Iranian tankers have slipped out of the Persian Gulf with their tracking signals muted, underscoring how Tehran’s oil trade is adapting to a tightening US-led maritime squeeze even as warships, seizures and threats of interception raise the stakes across one of the world’s most critical energy corridors. Reports circulating on Wednesday said the vessels were part of a broader flotilla that has moved millions […]
A key highlight of the programme was a closed-door Governors’ and Chairs’ Strategic Roundtable on “Sovereign Intelligence,” where senior policy leaders, financial regulators, and central bank governors convened under Chatham House Rule to address the challenge of maintaining national policy autonomy in an era of AI and digital finance.
The session reached consensus on three strategic pillars:
Ian Fong, VP of Content – Asia, Money20/20, said: “Today’s consensus signals that the region’s policy and regulatory leaders are moving from observation to production-grade governance. They are not just managing technology; they are defining the blueprint for how sovereign intelligence will safeguard the future of global finance.”
The Shift to Co-Creation & Trust
A dominant theme emerging from Policy20: the future of financial systems in Asia will be built not just on innovation, but on trust, collaboration, and intelligent infrastructure.
One of the most striking insights was the industry-wide shift from traditional regulatory models toward co-creation. Regulators are increasingly positioning themselves as enablers rather than enforcers, working alongside the private sector to design frameworks that evolve in real time with technological advancements. This marks a fundamental move away from static, compliance-led approaches toward dynamic, partnership-driven regulation.
At the same time, trust has become the cornerstone of financial innovation. As digital ecosystems expand, trust is derived from transparent systems, strong governance, and regulatory alignment, particularly as AI and digital assets continue to outpace traditional regulatory cycles.
Infrastructure with Purpose
The discussions also highlighted that innovation without usability is problematic. Discussion points centered on the idea that true financial inclusion in Asia depends on intelligent infrastructure, systems that are not just accessible, but intuitive and affordable enough to remove friction for underserved populations at scale.
A Multi-Rail Future
Looking ahead, Policy20 experts outlined a multi-rail financial ecosystem where tokenised deposits, stablecoins, and traditional banking coexist. The takeaway was clear: the future is not about one dominant model, but achieving seamless interoperability, through shared cross-border standards and frameworks.
Scale vs. Safety
Ultimately, the discussions underscored a regional commitment to balancing speed with safety. While innovation is accelerating, regulators and industry players alike emphasised that growth must not come at the expense of consumer protection, financial stability, or accountability. There was a strong agreement that meaningful adoption, not just access, has become the ultimate measure of success, with a focus on whether financial innovation is genuinely improving lives.
As Policy20 continues, one message is clear: Asia is no longer just adapting to the digital age; it is defining the global blueprint for responsible regulation.
Hashtag: #money20/20 #fintech #bangkok
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A software platform traced to Belarus has been identified as a key enabler of a sprawling SIM-farm ecosystem that investigators say is helping cybercriminal operations run at scale across multiple continents. The platform, known as ProxySmart, was linked to at least 94 SIM-farm locations in 17 countries, with researchers identifying 87 exposed instances of its control panel across 24 proxy providers and 35 mobile carriers. The findings […]
Britain is confronting what its cyber defence chief has described as a “perfect storm”, with fast-moving technological change colliding with rising geopolitical tension and exposing companies, public bodies and critical infrastructure to a more dangerous class of digital attack. The warning, delivered at the CYBERUK 2026 conference in Glasgow, signals a sharper threat environment in which ransomware remains widespread but the gravest strategic risks are increasingly […]
SINGAPORE – Media OutReach Newswire – 22 April 2026 – Dell Technologies (NYSE: DELL) today outlined how enterprise AI adoption across Asia Pacific (APAC) is moving from experimentation to implementation, with 48% of organisations with more than 500 employees in the region already deploying AI PCs and 95% expecting workstations to play a critical or important role in AI initiatives over the next two years. Together, these trends point to a more distributed AI environment – one that brings intelligence closer to users while supporting increasingly complex and compute-intensive workloads.
Two IDC InfoBriefs, commissioned by Dell Technologies and Intel reinforce this shift – Future-Ready Workforce: The Strategic Case for AI PC Adoption and Powering Future-Ready Computing with Workstations: Built for AI. Built for You. The research highlights growing enterprise momentum behind both intelligent endpoints and higher-performance systems as organisations shape the next phase of AI adoption.
For Dell, this shift reflects a broader industry trend toward aligning the right compute resources with specific workload requirements, as organisations balance intelligent endpoints for everyday productivity with high-performance systems designed for advanced AI and professional use cases. Enterprise AI deployments are increasingly spanning client devices, edge environments and the data centre, reflecting a more distributed approach across the IT environment.
AI PCs: Bringing intelligence closer to everyday work
AI PCs are becoming a core component of the modern workplace, enabling AI workloads to run directly on the device to deliver faster, more responsive user experiences while reducing reliance on continuous cloud connectivity. This approach also supports enhanced data privacy and security, provides IT teams with greater control over deployment and management across device fleets, and enables more consistent scaling of AI capabilities across the workforce.
The IDC research commissioned by Dell Technologies and Intel underscores this momentum. As AI becomes embedded in day-to-day work, device strategy is shifting accordingly. 89% of APAC organisations now consider AI capabilities a very important factor in future PC purchasing decisions.
In Singapore, 54% of organisations have already deployed AI PCs – 12% higher than the regional average – highlighting strong early adoption momentum. Southeast Asia’s AI PC adoption is outpacing the regional average by 6%, driven by the ability to adopt new technologies without legacy constraints, strong infrastructure in markets like Singapore, favourable market conditions and supportive government initiatives.
APAC Organisations with over 50% AI PCs in their fleet report saving 2.17 hours per employee per day, a 30% productivity increase compared to using AI on traditional PCs. AI PCs are enabling a new class of enterprise use cases – from real-time collaboration and report generation to natural language search and content creation – delivering tangible productivity gains.
In practical terms, this can translate into faster proposal turnaround for sales teams, quicker analysis cycles for finance and operations, streamlined drafting for HR, faster document review for engineering teams, and more responsive support for customer-facing employees. As organisations prepare for more autonomous and agentic AI in hybrid work environments, AI PCs are increasingly becoming the governed way to scale intelligent experiences across the workforce – safely, consistently, and with clearer business impact.
Four out of five APAC organisations expect AI PCs to drive adoption of agentic AI, with the same proportion agreeing they enhance control and security for these applications. The broader momentum is clear: within APAC, 84% of organisations expect AI PCs to increase employee productivity, while 78% cite security benefits and 77% highlight cost advantages of running AI locally.
This shift is leading to a tangible investment. Across APAC, 65% of organisations are willing to pay a premium of 10% or more for AI PCs, reflecting their role as core infrastructure for enterprise AI.
Workstations: Powering advanced AI and specialised workloads
While AI PCs distribute intelligence across the workforce, workstations continue to serve as the performance backbone for more demanding workloads – particularly as organisations shift more AI development on-premise. Developers, engineers, designers, and data teams rely on workstation-class systems for AI model development, simulation, rendering, data preparation, and other compute-intensive activities that require reliability, low latency, and sustained performance.
The IDC research on workstations reflects this reality. 95% of organisations across APAC expect workstations to play a critical or important role in AI initiatives over the next two years, while 50% would choose a workstation as their preferred device for AI development, and 97% of organisations agree workstations are high-performance devices that fuel innovation for the organisation by empowering teams to explore cutting-edge technology like AI and Machine Learning models.
Across Southeast Asia, 92% of organisations surveyed reported higher productivity among workstation users, while 52% expect the share of workstations in their fleet to grow over the next five years. Organisations in this part of the region also reported workstation use for data preparation (66%), model fine-tuning (62%), and foundational model training (55%), underscoring the role of high-performance systems in advanced AI and professional workloads.
Use cases vary by sector – from engineering and architecture workflows in manufacturing, to content rendering in media, software development in technology, and risk modelling in financial services. AI has become the top technical computing use case for workstations, supporting the full lifecycle from data preparation (62%) and model training (60%) to fine-tuning (59%), deployment (44%) and inference (29%).
This also shifts the conversation from upfront device price to total cost of ownership – including lifecycle longevity, scalability, performance consistency, and risk reduction. As AI initiatives move closer to production, workstations are increasingly seen as long-term platforms that can scale with evolving workloads, rather than short-term tools for experimentation.
Toward an AI compute continuum that supports the next phase of enterprise AI
Together, AI PCs and workstations form an AI compute continuum, supporting everything from everyday productivity to advanced AI development and professional workloads across the enterprise.
For organisations across Asia Pacific, the next phase of AI will not be defined by a single environment or device category, but by the ability to place the right workload on the right compute. AI PCs are extending AI into everyday workflows, while workstations are helping organisations industrialise more advanced, compute-intensive, and specialised AI use cases. Combined, they give leaders a more practical foundation for scaling AI with greater speed, control, and long-term value.
Perspectives:
“AI is changing where work happens and where intelligence needs to live,” said Jacinta Quah, vice president, client solutions group, Asia Pacific, Japan and Greater China (APJC), Dell Technologies. “AI PCs and workstations are not simply device categories in a refresh cycle – they are foundational platforms built for the next phase of enterprise AI era. AI PCs bring intelligence to everyday workflows, at the fingertips of employees where data is generated. Meanwhile, workstations provide the performance and control needed for more specialised, compute-intensive workloads. Together, they enable organisations to scale AI more effectively, strengthen security and privacy, and drive meaningful business outcomes.”
“AI is placing new demands on compute, requiring both local intelligence and high-performance processing to work seamlessly together,” said Jack Huang, regional sales director, PC client commercial and channel, Asia Pacific and Japan, Intel. “As AI workloads become more diverse, organisations need silicon innovations and platforms that can support both efficient on-device experiences and more demanding workstation use cases. Together with Dell, we are helping to enable the next phase of enterprise AI with technologies built for responsiveness, efficiency and scale.”
“The speed at which AI models are being compressed to run on-device has been remarkably fast,” said Bryan Ma, vice president, client devices, IDC. “In the next year or two, very robust models will run on PCs that far exceed today’s capabilities. At the same time, organisations continue to depend on high-performance workstations for advanced AI development and specialised workloads, reinforcing a more distributed AI environment across the enterprise.”
Research Methodology:
The findings are based on two IDC InfoBriefs:
Future-ready Workforce: The Strategic Case for AI PC Adoption is based on a survey of 720 IT and business decision-makers across Asia Pacific organisations with more than 500 employees. Powering Future-Ready Computing with Workstations: Built for AI. Built for You surveyed 960 IT and business decision-makers in the region to assess workstation adoption, usage, and their role in enterprise AI strategies.
Hashtag: #DellTechnologies
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Dell Technologies (NYSE: DELL) helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the AI era.
Blackstone-owned AirTrunk is preparing what could become a landmark financing for Asia-Pacific digital infrastructure, with the data-centre operator seeking to raise at least A$500 million through asset-backed bonds backed by its facilities, according to market reports and company disclosures on its broader funding platform. The move would mark a notable step in bringing securitised debt structures, long familiar in other asset classes, into the region’s fast-growing data-centre […]
The Gentlemen ransomware operation is building momentum across the cybercrime market, drawing in more affiliates, broadening its toolset and sharpening its focus on corporate targets as security researchers trace a faster pace of attacks through the opening months of 2026. Check Point said the group has publicly claimed more than 320 victims, with about 240 of those listed this year, a pattern that points to rapid affiliate […]
SHAH ALAM, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Today Fiuu, which is powering payments in Southeast Asia, now enables its merchants in Malaysia to seamlessly and securely accept in-person contactless payments with Tap to Pay on iPhone. Tap to Pay on iPhone allows merchants to accept all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using iPhone and the Fiuu Virtual Terminal (VT) iOS app – no additional hardware or payment terminal needed. This launch follows their December 2025 launch of Tap to Pay on iPhone in Singapore.
Using Tap to Pay on iPhone is easy, secure, and private. With Tap to Pay on iPhone, at checkout, merchants will simply prompt the customer to hold their contactless payment near the merchant’s iPhone, and the payment will be securely completed using NFC technology.
Apple’s Tap to Pay on iPhone technology uses the built-in security and privacy features of iPhone to help protect your business and customer data. Apple doesn’t store card numbers or transaction information on the device or on Apple servers, so merchants and customers can rest assured that their data stays theirs.*
“The future of commerce is not about choosing between online and offline payments, it is about enabling both seamlessly,” said Eng Sheng Guan, CEO of Fiuu. “With Fiuu VT iOS app and Tap to Pay on iPhone, we are giving merchants a true omnichannel payment experience that enables their customers to pay through their preferred channels, including Apple Pay. Businesses such as Allbirds Malaysia, Hedgren, Herschel Supply Co., Hydro Flask, and Kipling are leveraging these capabilities to streamline operations and deliver better customer experiences across every touchpoint.”
Tap to Pay on iPhone enables Fiuu’s merchants to use a contactless payment acceptance solution that is easy to set up and use. Merchants can unlock contactless payment acceptance within minutes through the Fiuu VT iOS app on an iPhone 11 or later, running the latest version of iOS.
For more information on Fiuu Virtual Terminal, please visit https://fiuu.com/virtual-terminal.
*Encrypted card numbers are temporarily stored on iPhone only for transactions made in Store and Forward mode.
Hashtag: #Fiuu
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Oil traders are warning that the prolonged disruption in the Strait of Hormuz is no longer just a supply crisis but an escalating threat to global growth, as high fuel costs begin to erode consumption, strain industry and darken the outlook for the world economy. Shipping through the waterway remains severely restricted, with only a handful of vessels moving through compared with the normal daily flow, while […]
Ministers are moving to turn England’s school mobile phone rules into law, shifting a long-standing policy push from guidance into statute as the government tries to tighten control over children’s screen use and strengthen schools’ hand in enforcing phone-free days. The change is being advanced through the Children’s Wellbeing and Schools Bill after fresh parliamentary pressure over children’s online safety and time spent on devices. The proposal […]
Unchecked AI agents are triggering cybersecurity incidents across a broad swathe of companies, with data exposure, disrupted operations and direct financial damage now emerging as common consequences of a fast-moving corporate shift towards autonomous software. A new industry survey found that 65% of organisations suffered at least one AI agent-related incident over the past 12 months, while 82% said they had discovered previously unknown AI agents operating […]
Cyber criminals are using a tampered Android app to steal payment card data and PINs in a campaign that marks a more aggressive phase in near-field communication fraud, with the latest NGate malware variant targeting users in Brazil and enabling both unauthorised payments and cash withdrawals at contactless ATMs. The newly identified strain hides inside a doctored version of HandyPay, a legitimate NFC relay application, and appears […]
Arjavi Indraneesh While demand for shisha smoking is steadily going up, air quality regulations, fire safety concerns and the operational burden of managing charcoal-based systems have historically presented challenges to hospitality venues. Ronan Barry, Chief Legal and Corporate Affairs at AIR, the global leader in hookah and pioneer in advanced inhalation technologies, spoke to the Arabian Post on the emerging shisha trends and the company’s future plans. […]
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
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