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The program has brought in local recycling startup The Loops Hong Kong (“The Loops”) as its strategic partner. By leveraging advanced recycling equipment and a well-established processing system, the initiative introduces a breakthrough approach—rinse-free recycling. Customers no longer need to wash out bottles or disassemble components. Instead, they simply hand over used fragrance bottles or skincare cosmetics containers to store staff for collection. The materials are then sent to The Loops’ Hong Kong facilities for processing and ultimately transformed into recycled resources—lowering the barrier to recycling and making participation far more convenient.

Hong Kong’s first rinse-free recycling program

“Green is Eternal” is built on two key advantages: rinse-free and all brands. It greatly simplifies the recycling process—customers do not need to wash away any residue left in the bottles, nor do they need to remove decorative elements from packaging. Eligible glass or plastic bottles can be handed directly to store staff at designated Eternal Beauty locations to complete the recycling process.

The eligible recycling scope includes fragrance bottles, skincare product bottles, home fragrance bottles, and cosmetics packaging from various brands. Excluded from the program are personal care products (such as shampoo and hair-care products, body wash, body-care products, aerosol spray containers, and makeup tools), as well as fragrance bottles with a capacity of less than 10ml.

To encourage widespread public participation, the program features an incentive mechanism: for every eligible fragrance or skincare cosmetics bottle recycled, customers receive an electronic stamp. After collecting 10 electronic stamps, they can redeem them for a shopping voucher.

The program is already up and running at the Group’s eight outlets and offices across Hong Kong. The Group has also provided dedicated environmental recycling training for frontline staff to ensure the recycling process is standardized, efficient, and seamlessly woven into everyday customer service. Throughout the year, the Group will collaborate with a local charity to host recycling facility tours, guiding the public and students through the inner workings of recycling operations—raising environmental awareness and helping cultivate lasting recycling habits.

Beyond recycling: Advancing sustainability at the community level

“Green is Eternal” is more than an environmental recycling initiative—it is a structured sustainability project that blends retail-based education with deep community engagement. According to industry data, packaging is one of the major sources of carbon emissions in the sector. Furthermore, recycling fragrance and makeup bottles poses significant challenges due to the complexity of residual ingredients, which limits the adoption of recycling practices and results in persistently low voluntary recycling rates for these containers.

Drawing on its industry expertise, the Group partners with The Loops to tackle the challenges of traditional recycling through professional technology. The company also works with community organizations to build an educational and awareness platform, bringing employees, community members, and students into recycling facilities for in-depth environmental learning, while encouraging the public to integrate recycling into daily life. The goal is to establish a sustainable corporate model that is both socially responsible and environmentally friendly.

Wendy Lau, Executive Director of Eternal Beauty and Chairperson of its ESG Committee of the Group, commented: “Understanding the core challenge in traditional recycling systems—that customers are required to put in effort to clean bottles—explains why many people give up on participation. We are delighted to work with The Loops, whose advanced recycling system and equipment can effectively address the impact of residual ingredients in fragrances and cosmetics, truly enabling rinse-free recycling. We hope this program motivates more customers to take the initiative in environmental protection and, together with our partners, promotes sustainable development across the fragrance and beauty industry.”

Jorch Wong, Founder of The Loops Hong Kong, added: “This program marks a major milestone for sustainability in the fragrance and beauty industry. In recent years, while the number of recycling programs has increased, recycling fragrance and beauty packaging has remained difficult and cumbersome, leading to persistently low recycling rates for this category. As an industry leader, Eternal Beauty has proactively taken the lead in launching Hong Kong’s first rinse-free recycling program. This not only strengthens consumers’ environmental awareness but also helps the public build long-term recycling habits—an important encouragement for the entire recycling industry and a replicable model for sustainable development.”

As a leader in China’s fragrance industry, the Group fosters sustainable development through four key pillars: Environment, People, Product, and Community, while actively fulfilling its corporate social responsibility. Following the successful launch of “Green is Eternal” in Hong Kong, the Group aims to expand the program to its distribution points across Mainland China within the year—strengthening environmental collaboration between Hong Kong and Mainland markets, extending the program’s environmental impact, and encouraging the broader industry to move toward sustainability.

Note: The recycling scope does not include personal care products (such as shampoo and hair-care products, body wash, body-care products, aerosol spray containers, and makeup tools), nor fragrance bottles with a capacity of less than 10ml.

Green is Eternal Collection Points:

For campaign details, please visit https://www.eternal.hk/green-is-eternal/campaign.

Hashtag: #EternalBeautyHoldings

The issuer is solely responsible for the content of this announcement.

About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)

Eternal Beauty Holdings Limited is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macau) in terms of retail sales in 2023. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 30 September 2025, it conducted product distribution and market deployment for a total of 74 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macau.

About The Loops Hong Kong

The Loops, founded in 2019, is Hong Kong’s premier one-stop recycling center, offering door-to-door collection, sorting, and reporting. Handling over 40 recyclable types in a single basket, we simplify waste management for homes and businesses, provide real-time ESG data, innovative food waste recycling, and dirty recycling services, fostering sustainable practices. The Loops also empowers disadvantaged homemakers with flexible work, supports families, and transforms waste into resources for a sustainable future through a circular economy.

“Across Hong Kong, organizations are rethinking how work gets done with agentic AI—moving beyond experimentation to running operations at scale,” said Judson Althoff, CEO of Microsoft’s Commercial Business. “Frontier Transformation is helping them deliver business impact and measurable outcomes by embedding AI into real workflows, with trust, security, and governance fully integrated throughout.”

Frontier Success Framework: How Microsoft Helps Organizations Scale Agentic AI with Confidence

As AI matures, success is no longer defined by deploying individual tools. At the AI Tour, Microsoft shared its Frontier Success Framework—a practical approach designed to help organizations turn agentic AI into business real, measurable business value. The framework centered on four outcomes: enrich employee experience, reinvest customer engagement, reshape business process, and bend the curve on innovation.

As part of this journey, Microsoft announced that Wave 3 of Microsoft Copilot, delivered through Microsoft 365 E7 (Frontier Suite) will reach general availability in Hong Kong on 1 May 2026. Built on the principles of Intelligence and Trust, Microsoft 365 E7 brings together Microsoft 365 Copilot, Work IQ and Agent 365, alongside enterprise security, identity, and agent governance. By grounding AI in deep work context—understanding how people collaborate, what they work on, and how decisions are made—Work IQ enables Copilot and AI agents to operate with relevance and accuracy. At the same time, Agent 365 provides a centralized control plane to govern agents, while integrated security and governance ensure AI can scale responsibly across the enterprise.

Frontier Success in Action across Hong Kong

Across industries, Hong Kong organizations are already demonstrating what Frontier Success looks like in practice.

AIA –AdvancingAgentic AI Across Its Enterprise: AIA is applying Microsoft’s AI platform to deploy a holistic, agentic AI strategy across its operations. This includes agentic AI supporting product training, lead management and knowledge access, automated claims processing and customer self-service. In addition, a citizen developer program using Copilot Studio to increase productivity. Together, these capabilities enable AIA to reduce manual effort, improve accuracy, and scale operational efficiency while meeting the requirements of a highly regulated industry.

AS Watson Group – Driving Scaled AI‑Powered Personalization Across O+O Retail Channels: AS Watson Group has adopted a wide range of AI tools in its Retail HK businesses, including Microsoft Copilot and its AI capabilities across its O+O (Offline plus Online) platform to enhance productivity and decision‑making. Key use cases include AI‑driven product discovery, AI skin analysis, and in‑store personalization to enhance customer engagement, alongside employee‑focused applications such as AI‑enabled store support and AI‑generated marketing content. By scaling generative AI across operations and customer insight analysis, the Group achieves efficiency, effectiveness and cross-team collaboration in its unique O+O business model.

These examples reflect a broader shift across Hong Kong’s business community: organizations are no longer asking whether AI works, but how it should sit inside the operating model to drive meaningful outcomes.

Looking Ahead: Sustaining Frontier Success Through Continuous, Enterprise‑Grade Trust

Microsoft has been part of Hong Kong’s technology and business community for 35 years, supporting enterprises as the city evolves into a hub for innovation and global impact.

“Over the past 35 years, we have had the privilege of supporting Hong Kong through multiple waves of digital transformation. Today, as this momentum carries Hong Kong into the frontier era of AI, where organizations are not just adopting new technologies, but rethinking operating models across the enterprise,” said Leo Liu, General Manager of Microsoft Hong Kong and Macau. “As this frontier journey accelerates, Microsoft is committed to empowering local customers and partners to get ahead in the age of AI while maintaining strong data governance and enterprise‑grade privacy—ensuring human judgment remains firmly in control and enabling Hong Kong to define what Frontier Success looks like on the global stage.”

As AI adoption accelerates, Microsoft emphasized that Frontier Success is not a single milestone, but a continuous transformation—one that requires clarity of purpose, strong governance, and real-world execution. Through its platform, partners, and ecosystem, Microsoft aims to support Hong Kong organizations as they move from experimentation to sustained, responsible AI driven growth.

Hashtag: #Microsoft #AI #FrontierSuccess

The issuer is solely responsible for the content of this announcement.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

By K Raveendran Over 70 Opposition members of the Rajya Sabha have opened a new constitutional front against Chief Election Commissioner Gyanesh Kumar, submitting a fresh notice for his removal on grounds they describe as “proven misbehaviour”. The move comes after an earlier attempt was rejected and is centred on allegations including partisan enforcement of […]

The article Need For New Laws To Ensure Neutrality Of Constitutional Institutions appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Hardware Built for Local Conditions

The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.

• PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
• Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
• Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.

A New Partnership with MIA Group

The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.

“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”

Media Contact:
Midea Hiconics Press Office
Website: https://www.hiconics-global.com/
Location: Solar Pakistan 2026, Booth A-3-8
Hashtag: #MideaHiconics

The issuer is solely responsible for the content of this announcement.

About Midea Hiconics

Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.

Check out https://www.hiconics-global.com/ for more info.

By T N Ashok In most democracies, high voter turnout is read as a simple good—an affirmation of faith in the system. In India, it is rarely that straightforward. The extraordinary participation seen in the 2026 assembly elections in Tamil Nadu and West Bengal—with turnout brushing past 84% and 90% respectively—demands a more layered reading. […]

The article What Record Turnouts In Tamil Nadu And West Bengal Really Signal On Results? appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

The move follows high-level talks involving the Financial Services Agency, the Bank of Japan, national cyber security officials, Mitsubishi UFJ Financial Group, Sumitomo Mitsui Financial Group, Mizuho Financial Group and Japan Exchange Group. The focus is Anthropic’s Mythos, a powerful AI model developed for defensive cyber security work but now regarded by regulators as a potential systemic risk if similar capabilities reach hostile actors.

Finance Minister Satsuki Katayama has framed the issue as an urgent challenge for core financial institutions, warning that Japan’s highly connected financial system could face cascading disruption if attackers used AI to identify and exploit weaknesses before institutions could repair them. No breach linked to Mythos has been reported, but officials are pressing banks to examine incident response plans, software exposure, vendor dependencies and market-continuity arrangements.

Japan tightens bank defences over Mythos as regulators confront a new cyber security problem: an AI tool built to strengthen software security may also demonstrate how fast the balance between defenders and attackers is shifting. Anthropic has said its Mythos Preview found thousands of high-severity vulnerabilities, including flaws affecting every major operating system and web browser. The company has placed the model under restricted access through Project Glasswing, an effort to use frontier AI for defensive discovery before equivalent capabilities spread more widely.

Security specialists see the financial sector as particularly exposed because banks rely on layered infrastructure that includes legacy systems, cloud services, trading platforms, third-party vendors and customer-facing applications. A vulnerability in one component may not remain isolated. Settlement systems, payment networks and securities markets depend on trust, synchronised data and rapid processing, leaving little tolerance for prolonged outages or uncertainty.

Japan’s top lenders have spent heavily on cyber resilience after a series of global incidents involving ransomware, software supply-chain attacks and attacks on critical infrastructure. Yet regulators remain concerned that AI-enabled vulnerability discovery could compress the time between flaw identification and exploitation. Traditional patch cycles often take days or weeks, while advanced models may help attackers generate working exploit paths far faster.

The task force is expected to coordinate technical assessments, information sharing and emergency procedures across the financial sector. Officials are also likely to examine how institutions verify third-party software, monitor anomalous activity and isolate critical operations during a cyber event. For exchanges and clearing systems, the priority will be maintaining orderly trading and settlement even if parts of the technology stack come under pressure.

The concern extends beyond Japan. Regulators in Asia, Europe and the United States have been urging banks to review their cyber controls as AI systems become more capable of code analysis, vulnerability chaining and automated exploitation. The issue has moved from a narrow technology debate into the domain of financial stability, because a successful attack on a major bank or exchange could quickly affect liquidity, confidence and cross-border transactions.

Anthropic has presented Mythos as a controlled defensive tool rather than a public product. The company says the model is intended to help responsible institutions find and fix vulnerabilities before they are misused. That defence has not removed policy concerns. The same capability that enables security teams to uncover hidden bugs can also lower the barrier for sophisticated offensive activity if access controls fail or comparable models emerge elsewhere.

Japan’s response reflects a broader shift in cyber regulation. Authorities are moving away from treating cyber security as a compliance checklist and towards stress-testing how institutions would cope with fast-moving, AI-assisted threats. Banks may face pressure to shorten patching timelines, improve software inventories and strengthen board-level oversight of technology risk.

For Japan, the issue also intersects with its ambition to modernise finance while promoting digital innovation. The country is expanding fintech services, digital payments and AI adoption across corporate operations, but regulators are signalling that innovation must be matched by stronger safeguards. Financial institutions are being asked to prepare for a threat environment in which attackers may use tools that can scan, reason and adapt at machine speed.

The immediate test for the task force will be whether it can turn concern into operational readiness. That means clear reporting channels, shared technical indicators, realistic crisis drills and faster coordination between banks, regulators, exchanges and cyber agencies. Japan’s financial authorities are seeking to prevent an AI-driven security breakthrough from becoming a market-disrupting event.

“Retail today demands more than scale, it requires agility, digital precision and deep customer trust,” said Dr. Malina Ngai, Group CEO of AS Watson. “Being ranked among the world’s top 15 retailers is a timely affirmation that we are focusing on the right priorities: disciplined allocation of capital, an unwavering focus on customers, empowered by technology and executed with discipline.”

“As we celebrate our 185^th anniversary this year, this recognition is especially meaningful. Since 1841, AS Watson has evolved through generations of change – economic cycles, technological revolutions and shifting consumer expectations. Our presence across Asia and Europe has strengthened our ability to combine the speed and digital dynamism of Asia with the operational excellence and retail heritage of Europe.”

“In an increasingly digital retail world, we believe our true differentiation lies in combining advanced data, AI and seamless O+O (Offline plus Online) integrated capabilities with something far more enduring – the human touch. That combination of digital precision and human service drives stronger conversion, deeper loyalty and long-term trust. It is this balance that has sustained us for 185 years, and will continue to define our leadership in the years ahead.”

Scaling AI and Personalisation at Global Reach

AS Watson has accelerated investments in AI-powered personalisation, advanced analytics and digital ecosystems across its brands. By integrating loyalty data, online platforms and in-store engagement, the Group continues to enhance customer relevance while improving operational efficiency.

This data-driven approach enables:
– A strengthened focus on customer needs
– More precise assortment and pricing strategies
– Enhanced loyalty engagement
– Faster supply chain responsiveness

Resilient Growth in a Volatile Environment

Amid ongoing supply chain volatility, cost pressures and shifting consumer behaviour, AS Watson has demonstrated resilience through diversified geographic exposure, strong local market execution and disciplined cost management.

The Group’s scale, combined with agile regional operations, positions it to respond swiftly to market dynamics while sustaining long-term growth.

Hashtag: #ASWatson

https://www.aswatson.com/our-company/o-and-o-strategy/
https://www.linkedin.com/company/aswatson/
https://www.facebook.com/ASWGroupofficial/
https://www.instagram.com/aswatsongroup_corp/

The issuer is solely responsible for the content of this announcement.

About AS Watson Group

Established in 1841, AS Watson Group is one of the world’s longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.

In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company’s technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.

AS Watson Group supported over 180 charitable and non-profit organisations every year, dedicating over 40,000 hours of volunteer work to serve over 370,000 people in need in our operating markets.

AS Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in over 50 countries.

Please visit www.aswatson.com/our-company/o-and-o-strategy/ for more information.

Recognized for Strategic Excellence in Delivering AI-Ready, Secure, and Integrated Digital Infrastructure

HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – DYXnet, a wholly-owned subsidiary of VNET Group (Nasdaq: VNET) and a leading enterprise network and ICT service provider in Greater China, has been honored the BRONZE STEVIE^® Award for Innovation in Technology Management, Planning & Implementation at the 13th annual Asia-Pacific Stevie^® Awards.

Gaining this prestigious recognition not only affirms DYXnet’s dedication to delivering professional, high-quality ICT services but also underscores its ongoing commitment to advancing with the fast-evolving technological landscape—particularly in the AI era—empowering enterprises to achieve seamless digital transformation through innovative, integrated solutions.

The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 markets of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards^® for 24 years.

This accolade celebrates DYXnet’s proven expertise in guiding enterprises through the complexities of the AI era. By combining thoughtful strategic planning with precise, end-to-end execution, DYXnet has created a powerful, unified infrastructure that seamlessly brings together high-performance AI computing, flexible cloud resources, reliable network connectivity, and comprehensive cybersecurity protections.

This integrated “AI+ Cloud-Network-Cybersecurity” approach empowers businesses to deploy and scale AI initiatives with confidence—whether through rapid private AI environments, intelligent operations automation (AIOps), or tailored enterprise AI applications that enhance decision-making, streamline processes, and boost overall efficiency. It effectively addresses critical demands such as surging computational requirements, secure hybrid environments, regulatory compliance, optimized resource use, and seamless multi-cloud connectivity, all while maintaining robust data protection.

These capabilities have already delivered tangible value across industries: improving production efficiency and security modernization in manufacturing, accelerating R&D cycles in emerging technology sectors, and strengthening operational resilience through compliant, high-performance infrastructure.

As a trusted enterprise network service provider in Hong Kong and Greater China, DYXnet places strong emphasis on the transformative power of AI. The company is committed to empowering enterprises with greater agility, resilience, and innovation through its one-stop “AI + Cloud + Network + Cybersecurity” solutions, and was amongst the first ICT service providers in the regions to obtain the prestigious ISO/IEC 42001 certification for AI management systems last year. The company continues to turn strategic vision into tangible outcomes, enabling enterprises to achieve secure, intelligent, and sustainable growth in the rapidly evolving digital landscape.

Hashtag: #DYXnet #第一線 #AI #雲網安

https://www.linkedin.com/company/90470

The issuer is solely responsible for the content of this announcement.

About DYXnet

DYXnet, established in 1999 in Hong Kong, became a wholly-owned subsidiary of VNET Group, Inc. (NASDAQ: VNET) in 2014. It is a leading ICT service provider in Hong Kong and the Asia Pacific region, delivering innovative technologies and solutions to enterprises of all sizes and helping them fully embrace digital transformation. DYXnet offers a comprehensive portfolio of services, including enterprise networks (MPLS and SD-WAN), cloud solutions, data center services, cybersecurity, and AI solutions, empowering businesses to realize their full potential.

Being a pioneer in the ICT sector, DYXnet operates over 200 PoPs worldwide, covering more than 700 cities and serving over 30,000 client sites. DYXnet was among the first ICT service providers in the region to obtain prestigious ISO certifications, including ISO/ IEC 42001, ISO/IEC 27001, ISO/IEC 20000, and ISO 9001. Additionally, DYXnet is one of the inaugural official members of the China Cross-border Data Telecommunications Industry Alliance and has played a crucial role as one of the initial drafting units for SD-WAN service standards.

A newly completed Hong Kong study suggests there may finally be a way to bridge that gap. The AIM Greater China Psychology Research Group has completed a Hong Kong-based study conducted in the 2025–2026 academic year, comparing the effectiveness of human hypnotherapists against AI in delivering hypnotic experience-based stress relief experiences. The findings were striking: a significant proportion of participants felt that both approaches yielded virtually equivalent levels of relaxation — and more than 60% reported preferring their AI session after the fact.

Over 400 Applicants: A Reflection of a Generation in Need of Being Heard

The research team recruited participants experiencing family-related stress via Facebook. Within a short period of the post going live, over 400 individuals voluntarily applied — a figure that speaks not only to the pervasiveness of stress in modern life, but also to a growing willingness among the public to prioritise their own emotional wellbeing and actively seek self-care solutions.

From the applicant pool, 48 participants were randomly selected to take part. Each participant underwent two separate hypnotic experience stress relief audio sessions, each lasting approximately one hour — one recorded by a human hypnotherapist, and one fully generated by AI, including both the script and voice. Participants then compared their personal experiences of both sessions.

What Humans Can Do, AI Can Do Too

In the most critical area of comparison — stress relief effectiveness — the largest single group of participants (41.7%) rated the AI and human sessions as equally effective. On a scoring basis, the AI hypnotic experience averaged approximately 2.92 points, compared to 2.58 points for the human session — with AI coming out marginally ahead.

The study further found that nearly 90% of participants indicated they would enjoy a session if it genuinely helped them feel relaxed. In other words, what people truly care about is whether it works — not whether the voice behind it belongs to a human or a machine. On this front, AI has passed the test.

Over 60% More Willing to Share Their Feelings with AI

The results around personal preference were perhaps the most eye-opening. When asked which session they enjoyed more, 62.5% of participants chose the AI experience — and among women, that number climbed even higher, to 68.4%.

So what made AI the preferred choice? Researchers believe it comes down to one simple thing: feeling safe. With AI, there is no worry about being judged. No fear of saying the wrong thing. No awkwardness. About 1 in 4 participants said they actually found it easier to talk openly with AI — because it communicates in a way that feels clear, calm, and natural, much like everyday conversation.

The truth is, some things are just easier to say when no one is watching. That is not a flaw in human nature — it is simply how many of us work.

When it came to privacy, the findings were equally reassuring. More than half of all participants said they had no concerns about AI handling their personal information. Only a very small number — just 2.08% — said they felt uncomfortable. This points to a growing sense of trust in AI tools among the general public.

AI Reads the Data; Therapists Read the Person

Beyond the hypnotic experience itself, the local research team also evaluated AI’s capability as an analytical tool — with equally impressive results.

AI was able to rapidly process large volumes of participant responses, objectively assess individual stress levels, and identify underlying patterns. For instance, AI identified that 35% of participants independently expressed a desire for “personal space” or “better soundproofing” in their homes. On the surface, these may seem like trivial lifestyle concerns — yet AI connected this pattern to the reality of Hong Kong residents living in constrained spaces, highlighting a deeper psychological sense of having “nowhere to breathe”. This level of insight would be difficult to uncover through manual review of dozens of questionnaires alone.

AI also observed that many participants habitually occupied the role of “problem-solver” or “mediator” within their households, suppressing their own emotional needs in the process. Researchers noted that this reflects a widely recognised social phenomenon — the pressures faced by eldest daughters and the so-called “sandwich generation,” caught between the responsibilities of caring for ageing parents and raising children. AI’s ability to rapidly identify these hidden emotional burdens allows therapists to bypass lengthy preliminary assessments and focus more swiftly on the core issues that require their attention.

AI Is Here to Help, Not to Take Over

The local research team emphasises that the study was never intended to position AI as a replacement for human therapists. Rather, the aim is to explore how the two can work in tandem. Much like how blood test reports assist physicians in diagnosis, AI can play an analogous supporting role in the mental health field — organising data, identifying patterns, and lowering barriers to seeking help, so that mental health professionals can direct their energy towards the moments that truly require a human touch.

Those who proactively seek psychological support remain a minority, often deterred by the fear of inconvenience, social stigma, or the awkwardness of speaking up. If AI can serve as the bridge that encourages more people to take that first step, that alone may be its most meaningful contribution to society.

Hashtag: #HypnosisInstitute

The issuer is solely responsible for the content of this announcement.

About Hypnosis Institute

Hypnosis Institute is dedicated to helping people in Hong Kong lead healthier and more fulfilling lives through hypnotic experience. We offer accessible and practical hypnotic experience training programmes designed to integrate hypnotic techniques into everyday life, with a focus on stress management, emotional wellbeing, and personal growth.

Hypnosis Institute is Hong Kong’s only hypnotic experience professional development platform that simultaneously operates a research group, social innovation group, practical training group, crisis psychological support group, charitable initiatives, networking events, therapeutic services, and a comprehensive training pathway.

As the sole Hong Kong chapter of the Association for Integrative Medicine (AIM) in the United States, the sole overseas Hong Kong academy of UK educational institution Study House (Quality Licence Scheme), and the sole specialist hypnotic experience training school in Hong Kong under Cambridge International College in the United Kingdom, Hypnosis Institute provides internationally recognised qualifications that contribute to the advancement of the industry.

Founder Charles Leung is a trainer of trainers in the field of hypnotic experience, and has been specially appointed by the Association for Integrative Medicine as the Chief Instructor for Specialist hypnotic experience in Greater China. He has trained over 1,000 hypnotherapists and instructors, upholding the highest standards of professional development in the mental health field.

The Institute’s programmes integrate a comprehensive range of methodologies, including hypnotic experience combined with MBTI personality profiling, DISC behavioural analysis, mental health coaching, emotional education, and the HiddenMe Cards inner child tool — providing a holistic and personalised approach to hypnotic experience practice. Instructors specialise in paediatric hypnotic experience, Internal Family Systems (including inner child) hypnotic experience, stress and insomnia relief hypnotic experience, interpersonal relationship hypnotic experience, as well as hypnotic experience in reminiscence and palliative care.

Driven by the belief that everyone can harness the power of hypnotic experience to enhance their mental wellbeing, Hypnosis Institute is committed to sharing psychological knowledge and providing professional support in the areas of emotional management, life challenges, and the professional development of the hypnotic experience industry.

Follow us at hypnosisinstitute.com.hk, Facebook, Instagram and YouTube for the latest updates.

By Dr. Gyan Pathak As the first phase of election in West Bengal in underway on April 23, the electoral battle for the second phase of election to be held on April 29 has now become a rare spectacle in which Bengal Tigress Mamata Banerjee is seen fighting back as ferociously as the political attacks […]

The article Narendra Modi And Amit Shah’s Vicious Attacks On Mamata Catapult Her To National Stage appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).