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As the city welcomes the festive break, ShopBack is set to catalyze this momentum with the launch of its 2026 Easter Egg Hunt. From April 3 to April 7, the campaign will welcome Gen Z and Millennial cohorts to download the official ShopBack App and discover a world of surprises — where every discovery is a chance to win, turning leisure into leverage and proving that in the modern retail landscape, entertainment is the “new currency”.

The Quantifiable Rise of Gamified Earning

The shift from shopping to active “gaining” is backed by record-breaking engagement metrics within the ShopBack app: Over 1,200 curated game titles have been integrated and downloaded on ShopBack Play. Building on a track record of over HK$5 million in rewards already delivered to our community, the platform has cultivated a new class of “Super Earners.” The top-performing user has successfully extracted over HK$30,000 in Cashback rewards simply by mastering game milestones—positioning ShopBack Play as a sophisticated Cashback tool for avid gamers.

2026 Easter Egg Hunt: A Multi-Dimensional Reward Matrix

While traditional holiday campaigns focus on consumption, ShopBack’s Easter Egg Hunt focuses on Community and Catch-up. The 5-day campaign (April 3-7) introduces two flagship challenges designed to maximize player “yield”:

1. “Easter Egg Everyday” – The Blind Box Thrill: During dedicated daily Happy Hours, users who reach specific milestones in the app’s “Red Zone” will unlock surprise loot “Easter egg” boxes. These eggs contain instant Cashback rewards of up to HK$100, adding an element of high-stakes discovery to the daily routine.
2. “United to Unlock” – The Power of Solidarity: In a bold move toward social gamification, ShopBack introduces a collaborative community challenge. If collective participation reaches the 40,000 opt-in benchmark, a massive HK$20,000 prize pool will be unlocked, and every participant stands a chance to win.

A New Paradigm: Beyond the Transaction

“We are witnessing a transformation in retail, where shopping goes beyond a simple task or pastime. ShopBack Play redefines the experience as an engaging ‘treasure hunt’, enabling users to enjoy shopping while earning real rewards effortlessly,” says Mr. Arthur Wan, General Manager of East Asia Cluster at ShopBack. “With ShopBack Play, we have evolved past a simple Cashback upgrade into the next level of ‘Play-to-Earn’. This Easter, we aren’t just offering discounts; we are presenting an immersive hunt where the stakes are real, and the rewards are tangible. We are moving Hong Kong from Gaming to Gaining.”

This Easter, swap the chocolates for real rewards. Dive into ShopBack Play to earn real cash—making the holiday not just a treat, but a “treasure-filled” retreat.

Hashtag: #ShopBack

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About ShopBack

Founded in 2014 in Singapore, ShopBack Group is the leading shopping, Cashback, and payments ecosystem in the Asia-Pacific, serving over 60 million users across 13 vibrant markets. Driven by a mission to make every shopping journey rewarding, the platform seamlessly integrates commerce with entertainment, pioneering the “Play-to-Earn” movement through its innovative ShopBack Play feature. Beyond consumer empowerment, ShopBack serves as a strategic growth engine for thousands of merchants and brands, providing sophisticated, performance-based marketing solutions that drive measurable outreach and high-intent engagement. With the expansion into ShopBack Pay, the Group continues to redefine the future of retail finance, offering a frictionless payment infrastructure that bridges the gap between digital rewards and real-world spending.

For further details and to start earning Cashback today, visit:

• Website: https://www.shopback.com.hk/
• App: https://app.shopback.com/sbhk-shopbackplay

China’s central bank has pulled cash from the banking system for the first time in about a year, signalling a more cautious near-term approach to liquidity management as higher oil prices begin to feed into factory costs, transport bills and corporate margins.

The People’s Bank of China conducted a small reverse repo operation on 2 April while a far larger batch matured, producing a net daily withdrawal of 223.5 billion yuan. The move came after policymakers had spent months leaning towards support for growth, and it suggests Beijing is trying to preserve room for manoeuvre rather than rushing into broader easing while imported inflation risks build.

That calibration matters because China is facing two conflicting pressures at once. On one side, domestic demand remains weak, producer prices are still soft, and policymakers have already acknowledged that supply continues to outstrip demand in parts of the economy. On the other, the oil shock linked to the Middle East conflict is lifting input costs and complicating the case for an immediate flood of fresh liquidity. China’s central bank said after its first-quarter monetary policy committee meeting that it would maintain an “appropriately loose” stance while keeping liquidity ample and supporting a recovery in prices.

The timing of the drain is striking because it follows signs that parts of the economy had started to stabilise before energy costs became a bigger threat. Official manufacturing activity returned to expansion in March, with the PMI rising to 50.4 from 49.0 in February, while a private survey showed factory output and orders still growing even as cost pressures intensified. Those readings pointed to a modest improvement in momentum, but they also showed that the rebound is vulnerable to rising commodity prices and longer supplier delivery times.

Economists and policy advisers in China have begun to frame the challenge less as a choice between stimulus and restraint, and more as a balancing act between supporting growth and containing imported inflation. Huang Yiping, a central bank adviser, said this week that oil-led price pressure was hurting profitability and narrowing the room for policy to respond, even though broader inflation remains below the official target. China’s consumer inflation rose 1.3% in February, the highest in more than three years, but still below Beijing’s target of around 2% for 2026.

For markets, the signal is not that Beijing has turned hawkish. The seven-day reverse repo rate remained unchanged at 1.4%, and the central bank has continued to stress that it can still use rate cuts, reserve requirement reductions and other tools if needed. What has changed is the sequencing. Officials appear unwilling to react to every external shock with an immediate dose of easier money, especially when higher oil prices could push up headline inflation even as underlying demand stays fragile.

That caution is also tied to the broader policy picture. China set a 2026 growth target of 4.5% to 5%, below last year’s goal, reflecting weaker confidence in the external environment and the unfinished task of shifting growth away from debt-heavy sectors and towards household consumption. Policymakers have pledged to support demand, private investment and prices, but the tone from Beijing has been measured rather than aggressive. The central bank’s liquidity withdrawal fits that pattern: it does not amount to a policy reversal, but it does show a preference for targeted fine-tuning over blunt stimulus.

The oil backdrop helps explain why. China has entered the current energy shock in a stronger position than some of its Asian peers, with strategic stockpiles, diversified power supply and a large electric-vehicle base helping to soften the blow. That resilience has supported Chinese assets during wider market turbulence. Yet the country is not immune. Independent refiners have already been cutting processing rates as crude costs climb and domestic fuel demand stays under pressure, while manufacturers are reporting the fastest increase in output prices in years.

South Korea’s consumer prices rose 2.2 per cent in March from a year earlier, quickening from 2.0 per cent in both January and February as higher energy costs fed through the economy and kept inflation above the Bank of Korea’s medium-term 2 per cent target. The increase was milder than market expectations for 2.4 per cent, but it still marked the fastest annual pace since December and underscored the strain created by elevated crude prices linked to conflict-driven instability in the Middle East.

On a monthly basis, consumer prices rose 0.3 per cent in March, matching February’s pace. Petroleum products were a major driver even after Seoul introduced emergency measures to curb the blow to households and businesses. Government controls on fuel prices helped limit the pass-through, yet petroleum product prices still rose sharply from the previous month, showing how external energy shocks are overpowering domestic stabilisation efforts.

The inflation print matters because it lands at a moment when policymakers are trying to balance stronger export-led growth against mounting imported price pressures. The Bank of Korea said in its February outlook that consumer-price inflation for 2026 was expected to average 2.2 per cent, slightly above its previous 2.1 per cent forecast. That projection was made before the latest oil surge intensified, leaving economists to question whether the central bank’s assumptions have already been overtaken by events.

Core inflation, which strips out volatile food and energy items, eased slightly to 2.2 per cent in March from 2.3 per cent in February. That suggests underlying domestic demand pressures remain contained, even as headline inflation is being pushed up by imported costs. Another closely watched measure, which excludes agricultural products and petroleum, had been running at 2.5 per cent in February, indicating that sticky service-sector and household spending components have not fully disappeared.

Food prices offered some relief. Agricultural product prices fell in March as supply conditions improved, helping offset part of the jump in fuel-linked costs. That softer food picture helped explain why the overall figure came in below forecasts despite the energy shock. Still, analysts say the cushion from better farm output may prove temporary if transport, fertiliser and logistics costs keep climbing with oil.

South Korea is especially exposed because of its dependence on imported energy. About 70 per cent of its crude oil imports come from the Middle East, leaving the country vulnerable whenever shipping routes or production in the region come under threat. The government has already floated wider demand-management steps, including possible driving curbs beyond the public sector if crude prices climb further, a sign of how seriously officials are treating the supply risk.

Seoul has also moved on the fiscal side. This week the government proposed a supplementary budget of 26.2 trillion won, or about $17.3 billion, aimed at cushioning the economy from the oil shock and supporting low-income households and affected businesses. Of that, 10.1 trillion won is earmarked for measures tied to surging oil prices, including support for refiners operating under the emergency pricing system. The package highlights concern that inflation and slower consumption could combine to weaken the broader recovery.

For the central bank, the March data complicate an already delicate policy setting. The Bank of Korea’s next rate decision is due on April 10. Policymakers had held rates steady in February, and the latest inflation reading, while lower than forecast, is unlikely to offer much comfort because upside risks remain tied to oil, the exchange rate and transport costs. At the same time, softer core inflation argues against an aggressive response unless the energy shock broadens into wages and services.

The Orange Dot Award is a benchmark of excellence in the pet industry, established by a panel of elite American experts, including the former president of the American Pet Products Association (APPA). It recognizes products that push the boundaries of safety, innovation, and nutritional science. This year, the spotlight shines on MR.VET’s commitment to “Precision Healthcare.”​

A Biotech Breakthrough: The T-Series Revolution​

The award-winning entry, MR.VET’s T-Series, represents a paradigm shift in how pet owners approach feline health. Unlike conventional dry kibble, the T-Series—comprising T1 (Intestinal Care), T2 (Skin and Coat Care), T3 (Urinary Health), and T4 (Indoor Cat)—is built on a foundation of advanced biotechnology.​

At the heart of this innovation is MR.VET’s Specialized Freeze-Drying Technology. While traditional high-heat processing often destroys delicate bioactive compounds, MR.VET utilizes low-temperature dehydration. This “Bioactive Retention” process locks in original nutrition, ensuring that proteins, fatty acids, and essential micronutrients remain intact for efficient absorption. By combining this technology with customized nutritional profiles, MR.VET offers a tailored solution to the most common health “pain points” faced by modern pet owners.​

Certified Market Dominance: The Number One Choice​

MR.VET’s scientific accolades are backed by staggering commercial success. According to a recent market position statement by the world-renowned consulting firm Frost & Sullivan, MR.VET has been officially certified as the “Ranked No. 1 in Southeast Asia by Sales Volume of Dry Cat Food in 2025.”​

Frost & Sullivan, a global leader in market research for over 60 years, conducted an exhaustive analysis of the Southeast Asian landscape, confirming MR.VET’s status as the undisputed market leader. Over the past year, the brand has witnessed an explosive growth trajectory across both digital and physical storefronts:​

1. Indonesia: Ranked #1 on both TikTok and Shopee.​
2. Vietnam: Ranked #1 on TikTok and #3 on Shopee.​
3. Thailand: Recognized as a Top 10 TikTok Trending Brand.​
4. Regional Reach: Rapidly becoming the preferred choice for consumers in Malaysia and the Philippines.​

Double Victory: Bite of Wild Sweeps Nutrition Category​

The Orange Dot Award ceremony also celebrated a second victory for the group, as sister brand Bite of Wild secured the award in the Nutrition Category for its 42 Series.​

The inspiration for Bite of Wild began with a personal mission by co-founder Steve Bui. As a devoted pet owner, Steve sought to create a diet that truly honored the “obligate carnivore” nature of his own pets. Dissatisfied with conventional options, he set out to develop a high-meat, biologically appropriate formula, which eventually evolved into the award-winning 42 Series.​

Designed to replicate the “Ancestral Blueprint” of wild felines, the Bite of Wild 42 Series (including the P42 High Meats, F42 6-Fish recipes, and K42 Kitten Formula) is engineered for the “Tiger Physique.” The series boasts industry-leading specifications:​

1. 92% Animal Raw Materials: Providing pure biological fuel.​
2. 42% High Crude Protein: The gold standard for lean muscle and vitality.​
3. 0% Grain & Pork: Eliminating common allergens to ensure peak digestive health.​

Bite of Wild caters to the “obligate carnivore” nature of cats, proving that high-performance nutrition can be both scientifically precise and naturally sourced.​

A New Era for the Pan-Asian Pet Market​

The success of MR.VET and Bite of Wild at the Global Pet Expo signals a broader revolution within the Asian pet market—a transition from “basic feeding” to “scientific nurturing.”​

“Winning two Orange Dot Awards in Biotech and Nutrition is a powerful validation of our commitment to elevating pet health standards across the Asian market,” said Steve Bui, co-founder of the brands, during the Orlando ceremony. “It proves that by merging global scientific breakthroughs with deep regional insights, we can lead the world in both market scale and technological sophistication.”​

As MR.VET continues to expand its footprint across the Pan-Asian region and beyond, its mission remains clear: to provide pets with “the right care made easy”—backed by science and proven by millions of satisfied owners. The revolution in pet health has arrived, led by the “Tiger Physique” of Bite of Wild and the biotech-driven precision of MR.VET.

Hashtag: #MRVET

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The mission is an extension of the 42-year relationship Ray Dalio has had with China and its people, and it is delivered in collaboration with the Chinese People’s Institute of Foreign Affairs (CPIFA), the Second Institute of Oceanography (SIO), and the China-U.S. Exchange Foundation (CUSEF). The mission’s goals are to promote high quality people-to-people exchanges between nations, advance ocean literacy and scientific understanding, and equip participants with the skills to communicate the importance of our shared ocean to broader audiences.

Expanding Access to Ocean Science and Education

The China 2026 program represents a milestone in OceanX’s global engagement efforts, creating new opportunities for students and researchers to access hands-on learning at sea. Participants from the United States and China will take part in a structured program designed to build practical knowledge, develop interpersonal connections, and strengthen individual capabilities in ocean science, operations, and communication.

“At this time of great conflict in the world, I believe more than ever in the power of people-to-people exchanges to create mutual understanding” said Ray Dalio, Founder of OceanX. “Understanding the ocean is a shared interest for both the U.S. and China—and for the scientists and students who are on this joint mission. It is a thrill to see them working together.”

Hands-On Learning Across Science, Operations, and Media

The program delivers a structured curriculum that combines lectures, workshops, and applied learning experiences across three focus areas:

• Marine Exploration: Ocean data collection methods, ecosystem observation, and introductions to oceanographic research tools
• Operations: Life aboard a research vessel, including equipment demonstrations such as ROV operations, water sampling, and microscopy
• Media & Communication: Science communication and media production training to support clearer public understanding of ocean issues

Participants will develop individual and small-group projects as part of the program, focused on applying knowledge gained throughout the voyage. They will also forge new connections and build mutual understanding with their peers.

“Understanding the ocean requires both scientific insight and the ability to communicate it clearly,” said Vincent Pieribone, Co-CEO and Chief Science Officer of OceanX. “This program is designed to give participants exposure to the tools, technologies, and storytelling approaches that are shaping how ocean science is conducted and shared.”

Inspiring the Next Generation of Ocean Leaders

By combining advanced marine technology, scientific research, and immersive storytelling, OceanX is working to broaden access to ocean discovery and inspire future generations to engage with ocean science.

“A Shared Voyage: OceanX China 2026 represents an important opportunity to support ocean education and public awareness,” said Ms. Lyu Tin, director of the Department of North American and Oceanian Affairs, Chinese People’s Institute of Foreign Affairs (CPIFA).

“This initiative highlights the importance of continued investment in ocean science education and capacity building,” said Prof. Huang Wei, Chinese Chief Scientist for the mission and research at Second Institute of Oceanography (SIO).

A Shared Voyage: OceanX China 2026 supports OceanX’s mission to unlock the ocean’s sustainable potential through science and education, while advancing ocean literacy and long-term stewardship.
Hashtag: #OceanX

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About OceanX

OceanX is a nonprofit working to unlock the ocean’s sustainable potential. Through a dual focus on science and education, we’re building a new paradigm where humanity and the ocean mutually thrive. Our approach is fueled by exploration, leveraging advanced research, multimedia educational programs, cross-sector partnerships, and advanced technology to help transform how people understand and value the ocean. Our work strives to fortify biodiversity and increase the sustainable use of ocean resources to help ensure the ocean remains a foundation for human wellbeing and potential. OceanX is a nonprofit operating program of Dalio Philanthropies. For more information, visit www.oceanx.org and follow OceanX on Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, and YouTube.