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Over 90% Take Punitive Action Against Brand Doubt, While 61% Have Walked Away
HONG KONG SAR – Media OutReach Newswire – 6 July 2026 – Hong Kong consumers have very low tolerance for brands and organisations that are deemed not believable, responding with rapid and decisive backlash when corporate promises trigger doubt. According to a new study on “The Believability Economy” by Ogilvy and YouGov, local residents quickly escalate from questioning claims to complaining on social media, switching to competitors, and fully disengaging. Part of a seven-market Asia Pacific initiative, the Hong Kong SAR edition of Ogilvy’s “Believability Index: The Power of Proof” reveals how critical proof has become to maintaining brand survival.
Believability Index HK Infographics
Silent Disengagement Directly Threatens Revenue
When believability falters, consumer action is almost universal. Of the 1,032 Hong Kong residents aged 18 and over surveyed between late April and early May 2026, 94% stated that they take punitive action once they harbour doubts about a brand or organisation, leaving only 6% with their behaviours unchanged. The local backlash is only slightly below the APAC average of 96%.
This belief-triggered disengagement also inflicts immediate financial consequences: 61% of Hong Kong respondents (70% in APAC) have stopped engaging with or purchasing from a brand or organisation over the past 12 months due to a lack of belief in its claims.
More importantly, silent forms of disengagement dominate the Hong Kong market. Nine in 10 Hongkongers (89%) opt for “silent disengagement”, walking away without saying a word. This quiet exit also carries a severe commercial penalty: it includes 46% who stop purchasing altogether and 32% who migrate to a competitor.
“The research findings are a stark wake-up call for brands and organisations, and show believability makes or breaks consumer decisions in immediate and severe ways,” said Clara Shek, President, Ogilvy Public Relations Hong Kong. “The Hong Kong findings reflect a broader trend in the Asia Pacific region: disengagement often combines quiet withdrawal with more visible signals. Brands and organisations must recognise that what they see publicly is only part of the picture — the quieter, unseen behaviours are dangerous and could be the silent killers of an organisation’s success.”
Vocal punishment is common. Over half (58%) of the respondents say they would take public or semi‑public action, such as:
Telling friends, family or colleagues not to support the brand or organisation (30%)
Reporting or flagging organisational content as misleading (17%)
Leaving a negative review or public comment (15%)
Actively and publicly avoid their content (14%)
Contacting them directly to express concerns (12%)
Posting personal experiences directly on social media (10%)
Lack of Competence and Ethics Triggers Consumer Disengagement
When consumers abandon a brand or organisation due to a breakdown of belief, the top reasons that prompted them to stop engaging or stop purchasing in the past 12 months tie directly to operational execution:
Products and services didn’t deliver what was promised (34%)
The brand or organisation handled an issue or mistake poorly (29%)
Poor business ethics (27%)
Communication missteps also erode foundational belief. A quarter of consumers (25%) state that exaggerated or misleading communications have prompted them to disengage, and 24% disengage when a brand or organisation is unresponsive to issues they raise. In contrast, influencers and spokespeople play a smaller role in believability-driven disengagement — only 15% of respondents report that they would stop engaging with a brand or organisation because a spokesperson or influencer loses credibility.
Drivers of Believability
In Hong Kong, believability is driven far more by the credibility of the source than by the creative style of the content, and people rely primarily on their own judgement or official sources, rather than influencers or highly-polished content. Three quarters (76%) of Hong Kong residents rely on credibility-related influences (such as credible sources and multiple sources), 62% rely on personal perception (whether information aligns with existing knowledge), 59% turn to reviews, and 43% turn to peer validation.
Across all ages, the top drivers of belief are consistently rooted in familiarity and prior experience:
A source they already find credible (43%)
Information that aligns with their own knowledge or experience (34%)
Official or institutional sources (30%)
Conversely, the signals that dominate digital and social media culture — polished and professionally produced content (8%), the amount of people engaging with or sharing the information (16%), and “authentic” creator content (12%) — sit at the bottom of the list as factors that influence whether they believe new information about a brand or organisation.
The Channel Paradox – Where Belief and Scepticism Collide
The Ogilvy Believability Index 2026 finds that mainstream media and official brand channels remain the most influential sources of increased belief in Hong Kong. Almost two-thirds (58%) of Hong Kong residents say information from mainstream media increases their belief in brands and organisations that matter to them, and half (50%) say official brand channels improve belief. Both sources were greeted with relatively minimal scepticism (7% and 8% respectively).
Influencer content and private messaging apps tell a more complex story. The study shows that 30% of Hong Kong consumers say information from social media influencers and KOLs increase their belief, but 26% express heightened scepticism. Private group chats such as WhatsApp show the same near‑equal split: 30% say these channels strengthen their belief, while 26% say they make them more doubtful. In these environments, brands and organisations aren’t generating belief alone — they’re generating belief and doubt in almost equal measure.
“Social media channels may be influential in reach and visibility for brands and organisations, but they are far less effective at strengthening belief,” Ms. Shek said. “In fact, they often create a mix of belief and doubt – a paradox that organisations need to navigate carefully. Traditional tracking tools can create a blind spot for senior leadership as organisations run the risk of over-indexing spending on the exact platforms that are triggering scepticism.”
The importance of mainstream media echoes the latest findings in South China Morning Post’s (SCMP) Intersection of Influence study released on June 24, 2026. The SCMP study shows news media commands the highest attention of any channel in Hong Kong, significantly outperforming other channels (such as social media) in terms of audience focus and staying power. Sixty-one percent (61%) say news reports stay with them long after reading, and 16% use the information to make important decisions. For believability, this shows that news environments don’t just attract attention; they generate intentional, lasting and active engagement in the content.
Negative Ripple Effect for Other Brands
When believability breaks, it spreads. A third (31% local; 36% in APAC) of consumers admit that when their belief in a brand or organisation is lost, they become more wary or suspicious, with 38% of Hong Kong consumers (29% in APAC) reporting that they will subsequently minimise their use of similar products or services from other brands and organisations.
Restoring Belief – Action is Louder Than Words in Hong Kong
On the bright side, 82% of Hong Kong residents (85% in APAC) say belief can be restored. Only 14% of Hong Kong residents (11% in APAC) say that once belief in a source is lost — whether an organisation, media outlet, or public figure — it can never be regained.
When it comes to restoring belief, Hong Kong consumers respond most positively to concrete action. Half (50%) say an organisation must “actively fix the issue” before they will believe them again – a requirement that ranks well above a “public acknowledgement” (40%). Furthermore, another 40% believe it is important to “demonstrate consistent accuracy.”
For Hongkongers, these concrete actions carry far more weight than shifts in communication style alone. Only 29% of respondents feel that being “more transparent or further evidence-based” in their communication helps restore belief, while only 13% say “endorsements from respected individuals” helps restore belief. In other words, accountability and follow‑through are the real drivers of believability.
“Consumers are open to brands and organisations that take actions to repair that credibility. The path to redemption clearly lies in tangible action – correcting problems, publicly acknowledging mistakes and demonstrating consistency. As the findings show, accountability is the ultimate currency of belief,” said Ms. Shek at Ogilvy.
“Despite the popularity of social media and digital channels, Ogilvy’s Hong Kong edition of the ‘Believability Index: The Power of Proof’ calls for a rethink on marketing and issue management approach,” Ms. Shek concluded. “To protect against silent disengagement, leaders must deliver on their core promise, tackle issues transparently, and anchor their communications in mainstream media and official channels, with mindful management of social media and influencer strategy recognising these channels’ belief-scepticism double-edged impact on consumers.”
Hashtag: #Ogilvy
The issuer is solely responsible for the content of this announcement.
About Ogilvy’s 2026 Believability Index: Power of Proof
The Hong Kong edition of “Believability Index: The Power of Proof” was conducted online between 22nd April – 4th May 2026. The sample comprised an online representative sample of 1,032 Hong Kong adults aged 18 years and older. Total sample size for Ogilvy’s seven-market Asia Pacific Believability Index 2026 was 7,176 adults in Australia, Indonesia, Singapore, Malaysia, the Philippines, Mainland China and Hong Kong SAR (1,032). All figures, unless otherwise stated, are from YouGov Plc. The figures have been weighted and are representative of all respective market adults (aged 18+). Ogilvy designed the questionnaire in collaboration with YouGov.
About Ogilvy PR
Ogilvy PR and Influence is a global creative communications agency that partners with organisations to drive value and growth. We build brands, protect reputations, and earn attention and influence through creative storytelling informed by data, and fuelled by technology. Our specialist practice areas offer media relations, social and digital communications, external and internal stakeholder communications, issues and crisis management, and stakeholder engagement. We are the region’s largest and most specialised public relations and public affairs consultancy.
A UAE-based company has moved to bring Korean manufacturing into Abu Dhabi through a proposed industrial zone that could host more than 25 factories in its first phase and attract investments exceeding $1 billion.
AG Company signed a strategic partnership with Akbar Investment Company of the Republic of Korea to study the establishment of a zone dedicated to Korean industries, with Al Ain identified as the proposed location. The initiative comes as the UAE and Korea deepen economic ties under a bilateral trade framework that entered into force on May 1, 2026, after being signed in Seoul on May 29, 2024.
The announcement coincided with the visit of a high-level Korean delegation to Abu Dhabi, led by Jung Min Kim, a member of the National Assembly of the Republic of Korea and member of its Committee on Trade, Industry, Energy, SMEs and Startups. The delegation included representatives from government and semi-government entities, investors and industrial companies.
The agreement was accompanied by the signing of 15 memoranda of understanding with Korean companies and manufacturers across industrial sectors. The proposed zone is expected to focus on advanced manufacturing, technology-led production, artificial intelligence applications, healthcare technologies and related industries, although the final sector mix will depend on feasibility studies, regulatory approvals and investor commitments.
The project aligns with Abu Dhabi’s wider industrial strategy, which seeks to more than double the emirate’s manufacturing sector to AED172 billion by 2031, expand non-oil exports and create thousands of skilled jobs. Abu Dhabi has been positioning industrial growth as a pillar of diversification, combining ports, free zones, logistics networks and investment incentives to attract manufacturers serving the Middle East, Africa and South Asia.
During the visit, the Korean delegation held meetings with the Abu Dhabi Investment Office and Khalifa Economic Zones Abu Dhabi to review the emirate’s investment environment, infrastructure and industrial services. The delegation also met business leaders and investors and carried out field visits to assess operational readiness, logistics capacity and production facilities.
Jung Min Kim said the UAE, and Abu Dhabi in particular, had established itself as one of the world’s most attractive and trusted investment destinations due to its economic vision, legislative environment and infrastructure. He said those advantages, along with stability and the capacity to attract quality investment, made the country an appropriate partner for expanding the presence of Korean industries across the region.
Dr Ahmed Abdullah, chief executive of AG Company, said the project reflected the UAE’s direction towards a more diversified and competitive economy based on knowledge, innovation and autonomous artificial intelligence capable of self-operation and execution. He said attracting Korean industries represented not only an economic investment but also an opportunity to transfer expertise, develop national competencies and strengthen the UAE’s position as a hub for industry and innovation.
The UAE–Korea trade agreement is expected to eliminate or reduce duties on more than 90 per cent of tariff lines over a period of up to 10 years. It also covers trade in goods and services, investment, customs procedures, digital trade, intellectual property, government procurement and cooperation in sectors including energy, healthcare and advanced industries.
The industrial zone proposal gives private-sector form to those commitments. Korean companies have strong global positions in electronics, automotive components, batteries, robotics, shipbuilding, healthcare equipment and advanced materials. Abu Dhabi offers access to capital, energy, transport infrastructure and regional markets, while Korean manufacturers bring production systems, export networks and technology capabilities.
The location of Al Ain carries added significance. The city has been seeking a larger role in Abu Dhabi’s economic diversification beyond its established strengths in agriculture, education, culture and tourism. A manufacturing cluster there could broaden industrial activity outside the coastal logistics corridor, although investors will assess connectivity, labour requirements, utilities, supply chains and access to ports before committing to factory sites.
Safwan Bals, board adviser at AG Company, said nominating Al Ain reflected a vision of expanding economic development and diversifying production hubs. He said the project could support the city’s economic and social development by attracting investments and creating direct and indirect employment opportunities.
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Adani Enterprises has expanded its qualified institutional placement to ₹150 billion after demand from large investors exceeded the original ₹100 billion target, giving Gautam Adani’s flagship company a sizeable pool of equity capital for its next phase of infrastructure and industrial expansion.
The share sale, opened to institutional investors this week, drew bids of about ₹380 billion, or roughly 3.8 times the base offer. The indicative price was set at ₹2,883 a share, below the regulatory floor price of ₹3,034.68 and at a discount to the stock’s previous close, reflecting the typical pricing structure used to secure large-block institutional participation.
The enlarged issue marks one of Adani Enterprises’ biggest equity-raising exercises since the group was hit by a market rout in 2023 following allegations by US short-seller Hindenburg Research. The conglomerate denied wrongdoing, and group companies have since rebuilt access to capital through a mix of equity, debt, asset recycling and strategic partnerships.
The strong response to the placement signals that institutional investors are again willing to back the group’s growth strategy, even as they continue to price in governance, leverage and execution risks. The investor book included global funds and domestic asset managers, with demand high enough for the company to lift the deal size by 50 per cent.
Adani Enterprises is the incubator of the group’s newer businesses. Its portfolio spans airports, roads, data centres, green hydrogen, mining services, defence, solar manufacturing and other infrastructure-linked ventures. The company has been central to the group’s plan to build large operating platforms before eventually listing or separating mature units.
The latest fundraising comes as the group accelerates capital spending across transport, energy transition and materials. Its airports business operates eight airports and is preparing for the opening of Navi Mumbai International Airport, a project expected to strengthen the group’s presence in aviation infrastructure. Data centres and green hydrogen remain capital-intensive bets that require long gestation funding and steady access to institutional capital.
The timing also follows Adani Enterprises’ rights issue of about ₹250 billion completed in late 2025, which was oversubscribed. That offer was used to support capital expenditure, debt repayment and shareholder loan obligations. The new placement gives the company additional flexibility at a time when infrastructure companies are competing for long-duration capital amid rising demand for logistics, power, digital infrastructure and manufacturing capacity.
The share sale is also significant because it reduces reliance on borrowings for the next leg of expansion. Equity funding can ease pressure on balance sheets and improve investor perception of leverage, particularly for companies pursuing several projects at once. At the same time, the discounted pricing means some dilution for existing shareholders, a common trade-off in large institutional placements.
Market reaction was measured. Adani Enterprises shares initially faced pressure after pricing details emerged but later stabilised, suggesting investors had largely anticipated a discount. The stock has recovered substantially from its 2023 lows, though it remains closely watched because of the group’s debt profile, promoter holdings and regulatory scrutiny around past allegations.
The company’s investment cycle has broadened further with plans linked to a major aluminium project in Odisha in partnership with Abu Dhabi’s International Holding Company. The proposed project, valued at about $11.5 billion, is expected to include bauxite mining, alumina refining, aluminium smelting and downstream capacity. The partnership underscores the group’s continuing effort to deepen industrial manufacturing alongside infrastructure.
IHC has been a notable backer of the group through periods of market volatility. Its involvement provides strategic weight to Adani’s expansion into metals, a sector that requires heavy upfront investment, access to raw materials, power security and strong execution discipline. Aluminium demand is being driven by transport, packaging, power transmission, construction and renewable energy infrastructure.
Adani Enterprises’ fundraising also fits a broader trend across the equity market, where companies have used qualified institutional placements to raise growth capital while valuations remain supportive. QIPs allow listed companies to place shares with large investors without the longer timelines associated with some other public offerings. For issuers, the format is faster; for institutions, it provides access to sizeable allocations in liquid companies.
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Singapore-based companies have committed more than S$5.5 billion in Johor since the JS-SEZ memorandum of understanding, while IMFC-J reported 1,000 enquiries linked to RM73 billion in potential investment in March 2026.
JOHOR, MALAYSIA – Media OutReach Newswire – 2 July 2026 – Forest City Special Financial Zone (Forest City SFZ) today issued a progress update on the Johor-Singapore Special Economic Zone (JS-SEZ), pointing to early implementation milestones in investment facilitation, financial-services incentives and cross-border connectivity.
Forest City, Johor
The JS-SEZ agreement, signed on 7 January 2025, covers approximately 3,588 square kilometres across southern Johor. It comprises nine flagship areas and targets investment in 11 sectors, including manufacturing, logistics, financial services, the digital economy, tourism, education, healthcare and the green economy. Forest City is the designated financial-services flagship within the framework.
“The JS-SEZ has moved beyond framework design and into early-stage execution. Forest City has a defined role in financial services and family-office activity, while the wider zone is building a pipeline across multiple industries,” a Forest City SFZ spokesperson said.
Investment pipeline builds across the JS-SEZ
Singapore’s Ministry of Trade and Industry said Singapore-based companies had committed more than S$5.5 billion in investments into Johor since the JS-SEZ memorandum of understanding was signed in January 2024. The figure was highlighted at the second JS-SEZ Joint Investment Forum in Singapore in October 2025.
On the Malaysian side, the Invest Malaysia Facilitation Centre Johor (IMFC-J) reported in March 2026 that it had received 1,000 investor enquiries and was facilitating RM73 billion in potential investment.
IMFC-J is a joint federal-state one-stop centre led by the Iskandar Regional Development Authority, Invest Johor and the Malaysian Investment Development Authority.
The figures represent investment commitments and potential project value rather than fully realised capital expenditure, but provide an early measure of the commercial pipeline forming around the economic corridor.
Forest City builds financial-services proposition
Malaysia announced the Forest City SFZ incentive package in September 2024, followed by the gazettement of the Single Family Office (SFO) tax rules in October 2025. Under the scheme, a qualifying SFO vehicle may receive a 0% tax rate on eligible investment income for an initial 10-year period, with a possible extension for a further 10 years, subject to asset, local investment, staffing and operating-expenditure requirements.
The initial phase requires at least RM30 million in assets under management. The wider Forest City incentive framework also includes a 5% corporate tax rate for qualifying global-services and selected relocation activities, while eligible knowledge workers in the JS-SEZ may qualify for a 15% personal income tax rate, subject to prevailing rules and approvals.
According to Forest City data, nine family offices had received approvals under the scheme by June 2026. The Securities Commission Malaysia had previously reported more than 30 expressions of interest and has set a target of RM2 billion in SFO assets under management by the end of 2026.
Separately, Forest City said 593 applicants were approved for the SFZ category of the Malaysia My Second Home programme between 1 October 2024 and 31 March 2026, indicating demand from investors, professionals and long-stay residents alongside the financial-services push.
Cross-border measures support the dual-market model
The JS-SEZ framework is intended to combine Johor’s land, industrial capacity and cost base with Singapore’s capital, connectivity and business ecosystem. Measures under the bilateral framework include investor facilitation, automated immigration channels, paperless goods clearance and improved transport links.
Singapore has rolled out QR-code immigration clearance across travel modes at the Woodlands and Tuas checkpoints. Travellers should continue to carry their passports, which may still be required for verification and for clearance at the Malaysian border.
The Johor Bahru-Singapore Rapid Transit System Link is targeted to begin passenger service by the end of 2026. The four-kilometre line will connect Bukit Chagar and Woodlands North in about five minutes and is designed to carry up to 10,000 passengers per hour in each direction during peak periods.
Execution and conversion remain the next test
The World Bank projects Malaysia’s economy to expand by 4.4% in 2026, supported by domestic demand, while warning that trade restrictions, global policy uncertainty and weaker external demand remain downside risks.
For the JS-SEZ, the next phase will be measured by the conversion of enquiries and commitments into approved projects, realised investment, skilled employment and operating businesses. Delivery of transport, utilities, talent development and regulatory coordination will also determine the pace at which companies adopt a cross-border operating model.
“The early indicators are encouraging, but the economic impact should be assessed over a multi-year horizon. The priority now is to convert the pipeline into sustainable business activity, jobs and a deeper professional-services ecosystem,” the spokesperson said.
Forest City SFZ said it will continue working with public agencies, financial institutions and professional-service providers to support family offices, international investors and companies evaluating Johor as part of their regional growth strategy.
Key figures
Indicator
Latest stated figure
JS-SEZ coverage
Approximately 3,588 km²; nine flagship areas; 11 priority sectors
Singapore-linked commitments
More than S$5.5 billion committed into Johor since January 2024
IMFC-J pipeline
1,000 enquiries; RM73 billion in potential investment as at March 2026
SFO incentive
0% on eligible investment income for 10 years, with a possible further 10 years
RTS Link
Targeted passenger service by end-2026; up to 10,000 passengers per hour per direction
Malaysia 2026 GDP outlook
4.4% growth forecast by the World Bank
Hashtag: #ForestCity
The issuer is solely responsible for the content of this announcement.
About Forest City Special Financial Zone
Located in Iskandar Puteri, Johor, Forest City Special Financial Zone (FCSFZ) is Malaysia’s pioneering special financial zone and the financial-services flagship within the Johor–Singapore Special Economic Zone. It is positioned to attract financial institutions, multinational corporations, high-net-worth individuals and businesses operating in wealth management, financial technology and global business services.
Its incentive framework includes a 0% income tax rate for qualifying Single Family Office Vehicles for up to 20 years, a preferential 5% corporate tax rate for approved qualifying activities, and a special 15% personal income tax rate for eligible knowledge workers, subject to the applicable conditions, regulatory approvals and prevailing legislation. Forest City also holds duty-free island status, further strengthening its appeal as a regional investment, business and wealth-management destination near Singapore.
Textile exporters have emerged as some of the strongest performers on Dalal Street this year, as investors price in improved access to the US and UK markets for suppliers of garments, towels, bed linen and home furnishings to global retailers including Walmart, Gap and JCPenney.
The rally has been led by export-heavy names such as Gokaldas Exports, KPR Mill, Welspun Living, Trident, Indo Count Industries and Pearl Global Industries, whose earnings prospects have brightened after tariff relief in key overseas markets. The sector has drawn renewed attention at a time when broader equities have faced bouts of volatility linked to global rates, trade uncertainty and uneven consumption trends.
The immediate trigger has been a series of trade developments that have altered expectations for the industry. A trade understanding with the US reduced tariffs on a range of goods, easing pressure on apparel exporters that had been absorbing costs to protect long-standing customer relationships. The India-UK Comprehensive Economic and Trade Agreement, due to take effect on July 15, is expected to remove tariffs of up to 12 per cent on textiles and clothing shipped to Britain.
That change is significant for companies competing against Bangladesh, Vietnam, Cambodia and China in price-sensitive categories. Apparel and home textile exports operate on thin margins, and even a modest tariff difference can influence sourcing decisions by large retailers. Zero-duty access to the UK strengthens the case for shifting more orders to factories with scale, compliance records and established relationships with global buyers.
Gokaldas Exports has become a focal point for the trade. The Bengaluru-based apparel exporter manufactures about 90 million garments a year and earns a large share of revenue from the US, while also serving markets such as Canada, the UK and France. Its customer base includes major retailers, making it one of the more direct beneficiaries of improved tariff conditions. The company’s fiscal 2025 revenue stood at about ₹38.64 billion, and management has indicated scope for margins to move into double digits as the benefit of lower duties flows through.
Welspun Living, one of the world’s largest home textile manufacturers, is another major beneficiary of the shift. Its presence in towels, sheets, rugs and other home products gives it exposure to large-format retail demand in North America and Europe. The company has also invested in traceability, sustainable cotton sourcing and branded offerings, areas increasingly monitored by overseas buyers under stricter compliance and environmental standards.
KPR Mill, with its integrated operations across yarn, fabric, garments and sugar, has attracted investor interest because of its operating scale and relatively strong balance sheet. Pearl Global Industries and Indo Count Industries have also gained attention as investors look beyond the most visible exporters to companies with capacity expansion plans, customer diversification and scope to improve utilisation.
The rally has not been confined to a single trade event. Textile counters moved sharply in February after the US tariff relief, again after clarity on the UK agreement, and then attracted further institutional interest as brokerages initiated coverage on several sector names. Some reports have projected potential upside of more than 40 per cent in select stocks, though the bullish view is not uniform. More conservative calls on parts of the sector reflect concerns over valuations, cotton prices, wage inflation and execution risks.
The optimism also comes after a difficult period. Higher US tariffs had squeezed exporters, forcing some companies to absorb costs or offer discounts. Global retailers delayed shipments in parts of fiscal 2025 as tariff uncertainty disrupted ordering cycles. Demand in discretionary categories such as home textiles has been uneven, especially in the US, where retailers worked through excess inventory after the pandemic-era surge.
That makes the latest rally a test of whether tariff gains can translate into sustained earnings growth. Investors are looking for evidence of higher order books, improved realisations and better plant utilisation over the next two to four quarters. Margin expansion will depend not only on lower duties but also on raw material prices, currency movement, freight costs and the ability of exporters to negotiate better terms with buyers.
The rupee’s movement will also be important. A weaker rupee generally supports exporters, but higher imported input costs can dilute the advantage. Cotton price volatility remains another risk, particularly for companies that cannot pass on cost increases quickly. Compliance spending, labour availability and delivery timelines will influence whether larger buyers shift orders at scale.
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ZURICH, SWITZERLAND – Media OutReach Newswire – 1 July 2026 – An iconic Swiss chocolate brand meets one of the world’s most celebrated names in crystal artistry to bring ‘Never Square’ to life. Creating something unexpected, something beautiful, and something that gives back: Toblerone today announces The Ultimate Gift.
The Making of – Toblerone Crystal Bar crafted by Swarovski
The centrepiece is the Toblerone Crystal Bar crafted by Swarovski: an exceptionally rare series of hand-made crystal replicas of the original Toblerone chocolate bar – the gift many associate with travel. Familiar in form. Remarkable in execution. Individually numbered, certified, and utterly one-of-a-kind.
The Ultimate Gift: A Global Auction for Good
From 1st July to 31st July 2026, travellers passing through some of the world’s most iconic airports (Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich) will encounter a mesmerising pop-up experience celebrating both brands and, above all, will have the chance to bid in person on the Toblerone Crystal Bar crafted by Swarovski.
Toblerone Crystal Bar crafted by Swarovski
Each auction is linked to the airport’s own established charity partner – organisations already embedded in their local communities and chosen by the airports themselves. 100% of winning bids will be donated to the designated charity at each location.
However, the auction is open to everyone globally. No need to be travelling to take part. Bidding is available online (terms and conditions apply), click here to visit the auction site and here for more information on the charities.
Toblerone Crystal Bar crafted by Swarovski unveiled in the Crystal Dome at Swarovski Kristallwelten
The Story Behind the Crystal Bar
Toblerone was born in Switzerland in 1908. Its triangular shape has made it one of the most recognised silhouettes in the world. For generations of travellers, it has been the gift you bring home: a small but indulgent, reliable piece of Switzerland.
To bring the Toblerone Crystal Bar to life, Toblerone turned to Swarovski. Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals and created stones as well as finished products such as jewelry.
The two share more than Alpine geography. They share a belief that quality is not a detail but it is the point. That the things worth making are worth making properly. And that some of the most enduring objects in the world are the ones that manage to be both beautiful and, somehow, completely unpretentious about it.
The result is the Toblerone Crystal Bar crafted by Swarovski: Toblerone’s unmistakable triangular form, unapologetically rich on the inside, reimagined as a luxury artefact through Swarovski’s crystal craftsmanship.
Iain Livingston, President Toblerone & World Travel Retail, says: “Toblerone has always been more than a chocolate bar. It’s a ritual, a symbol of travel, and one of the world’s most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place.”
The Craft Behind the Crystal
Each Toblerone Crystal Bar crafted by Swarovski is exclusively designed and developed using Swarovski’s rich savoir-faire:
Modelled on the original Toblerone chocolate bar & manufactured in Austria
Each weighs 851g and measures 305mm in length
546 individually cut facets per bar
140 hours of development and 65 hours of production – 100% handmade
Crafted with high-precision cutting technology, characterised by unmatched brilliance
The Ultimate Gift Box: Available to All
For those who prefer to take something home immediately, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail throughout the campaign period across airports globally.
Inside: a Milk Toblerone bar.
Crystals on the outside. Unapologetically rich on the inside. The answer, as ever, to the question every traveller eventually asks themselves at the airport: “Where is my Toblerone?”
The issuer is solely responsible for the content of this announcement.
About Toblerone
In 1908, Theodor Tobler and Emil Baumann invented a unique chocolate: Toblerone. “Toblerone” is a portmanteau of “Tobler” and “Torrone,” the Italian term for honey-almond nougat. Its distinctive triangular shape has been recognised around the world ever since. Today, production remains based in Bern Brünnen, where employees work with great passion every day — producing up to 4 million Toblerone products daily, with around 90 percent of all Toblerone sold worldwide manufactured right there in Bern.
Toblerone has never been square. Not in shape. Not in spirit. And not in ambition. Never Square is the belief that the best things in life refuse to conform — and that the most interesting gifts are rarely the obvious ones.
About Swarovski
Masters of Light Since 1895.
Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression.
Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world’s finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewelry, and accessories, as well as home décor and crystals for the automotive industry.
Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company’s heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation, championing diversity and inclusion, and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
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HONG KONG SAR – Media OutReach Newswire – 29 June 2026 – Organised by the Hong Kong Institute of Construction Managers (HKICM / the Institute), the biennial flagship event of the construction industry—the 6th Construction Management Awards (the Awards)—is now open for nominations. Since its debut in 2016, the Awards have received enthusiastic support from the industry, successfully gathering outstanding construction professionals. By recognizing the cornerstone professionals of the construction sector—such as construction managers, site managers, and engineers—the Awards acknowledge their practices and exceptional contributions in their professional fields, actively driving the professional development of the industry while nurturing and attracting younger generations of talent.
Deepening “Corporate Leadership, On-Site Implementation” to Reflect Excellent Governance Standards
Entering its sixth edition, the Awards continue to uphold their mission of creating a credible exchange platform for industry elites. In recent years, with society’s high emphasis on occupational safety and health, along with the widespread application of smart construction technologies, site safety has gone far beyond the traditional, rigid mindset of “checking in and re-inspecting”. The Institute thoroughly understands that excellent site safety performance does not rely solely on the routine compliance execution of frontline sites; it must stem from the forward-looking vision and comprehensive policy drive of corporate management.
To this end, this year’s Awards have comprehensively enhanced the judging criteria. Building upon the existing award categories, the judging perspective has been extended from frontline construction management to the macro corporate level, significantly increasing the weight of the “Safety” element in scoring to elevate industry standards. This edition will more comprehensively and deeply review the effectiveness of corporations in formulating and implementing safety management policies. In addition to frontline execution capabilities, the judging panel will place greater emphasis on how corporations promote an excellent construction safety culture from a policy level, including integrating tech solutions like Smart Site Safety Systems (SSSS) into long-term development strategies to safeguard site safety. Furthermore, special emphasis is placed this year on how corporations establish long-term accident prevention and continuous improvement mechanisms through institutional frameworks, embedding safety concepts into the core of corporate governance to lead a comprehensive transformation of the safety culture in Hong Kong’s construction industry.
Inaugural “Excellent Construction Safety Culture Award” with a Dedicated Judging Panel Establishes Industry Authority
Cr Alfred TANG, President of the Hong Kong Institute of Construction Managers, stated: “Site safety has always been the core focus most valued by the Government and the Institute. The Institute firmly believes that ‘Corporate Leadership, Safety Implementation, Everyone’s Responsibility’ is the key to driving industry transformation. To encourage more developers, main contractors, and stakeholders to actively play a top-down driving role, this year’s Awards have introduced the ‘Excellent Construction Safety Culture Award’, supported by an independent ‘Dedicated Safety Judging Panel’ composed of top senior safety experts and consultants in the industry to review the long-term effectiveness of corporate safety policies from the most rigorous and professional perspective. We firmly believe that this brand-new award and dedicated judging mechanism will effectively drive continuous progress in Hong Kong’s construction industry, laying a solid foundation for building a sustainable, safe, and highly efficient future.”
The “Construction Management Awards 2026” is opening for nominations from today until 31 August 2026. For details about the Awards, nomination forms, and judging criteria, please visit the Awards website (www.hkicm-cma.com).
Award Categories Overview
Award Categories
Team / Corporate Awards
Corresponding Individual Award Categories
Building Project
Excellent Construction Team Award (Building Project)
A) Construction Manager Award B) Site Manager Award C) Engineer Award D) EHS Officer Award E) Construction Supervisor Award
Civil Project
Excellent Construction Team Award (Civil Project)
A) Construction Manager Award B) Site Manager Award C) Technical Manager Award D) Engineer Award E) EHS Officer Award F) Construction Supervisor Award
Corporate Project
A) Excellent Construction Safety Culture Award B) Excellent Construction Innovation Enterprise
/
Individual Project
/
Young Construction Manager Award
Jury Panel
Chairman of the Judging Panel (Building Project): Mr HO Chun Hung, JP, Director of Buildings, Buildings Department, HKSARG
Members of the Judging Panel (In apathetical order of surnames):
Ir CHAN Siu Chung, Cedric, Chairman of Building Division, The Hong Kong Institution of Engineers
Prof CHAN, Isabelle Y. S., Associate Dean of the Faculty of Architecture; Associate Professor at the Department of Real Estate and Construction, The University of Hong Kong
Cr TANG Yu-chi, Alfred, President, The Hong Kong Institute of Construction Managers
Sr WAN Wai Ming, Tony, President, The Hong Kong Institute of Surveyors
Ir Prof Michael C. H. YAM, Head of Department of Building and Real Estate, The Hong Kong Polytechnic University
Mr Emil YU Chen-on, President, The Hong Kong Federation of Electrical & Mechanical Contractors Limited
Chairman of the Judging Panel (Civil Project): Mr HO Ying Kit, Tony, JP, Deputy Secretary for Development (Works) 3, Development Bureau, HKSARG
Members of the Judging Panel (In apathetical order of surnames):
Ir Benjamin CHAN, JP, Project Manager (West), Civil Engineering and Development Department, HKSARG
Cr CHAN Chi-man, Vice President, The Hong Kong Institute of Construction Managers
Ir CHAN Ho-yee, Vice chairperson of Civil Division, The Hong Kong Institution of Engineers
Prof Jack Chin Pang CHENG, Associate Head of Civil and Environmental Engineering, The Hong Kong University of Science and Technology
Mr HO Kwing-kwong, Alex, Director – Industry Development, Construction Industry Council
Mr NG Wai-hong, Patrick, Project Manager/Major Works, Highways Department, HKSARG
Prof Songye ZHU, Interim Head of Department of Civil and Environmental Engineering, The Hong Kong Polytechnic University
Members of the Excellent Construction Safety Culture Award Judging Panel (In alphabetical order of surnames):
Prof Dr Daron Wai Kwong LEUNG, Safety Adviser, The Hong Kong Institute of Construction Managers
Dr Winson YEUNG, Principal Consultant, Occupational Safety & Health Council
Hashtag: #HKICM
The issuer is solely responsible for the content of this announcement.
About HKICM
Established in 1997 with the sovereignty handover, Hong Kong Institute of Construction Managers (“Institute” or “HKICM”) is the only local professional institution representing the construction management profession in Hong Kong. The Institute has developed rapidly, with its members reached 3,439, of which 1,285 were Corporate Members (including Fellows and Members).
Our objectives are to secure the advancement and facilitate the acquisition of knowledge and expertise which constitutes and promotes the practice of and professionalism in construction management. The works of the Institute include setting standards for professional services and performance, establishing rules of conduct, promoting Registered Construction Managers and Construction Supervisors and promulgating the recognition of professional site supervisors. We believe that all construction sites need to be managed by registered professional construction managers to ensure compliance of operation with government laws, safety and environmental protection requirements. In order to improve the professional standard of technical personnel in an orderly manner, the government needs to register and recognize the professional qualifications of site supervisors.
