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Vietnam’s First Mixed-Use Landmark Destination

Set opposite Ben Thanh Market, One Central Saigon is a landmark mixed-use destination where luxury living, hospitality, retail and business converge at the centre of Ho Chi Minh City. The project also marks The Ritz-Carlton hotel brand’s debut in Vietnam, alongside The Ritz-Carlton Residences, Saigon, Grade A+ offices, curated retail, services and fine dining.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 13 May 2026 – Masterise Homes, a member of Masterise Group, has officially launched One Central Saigon, Vietnam’s first mixed-use landmark destination, marking the arrival of a new address where international standards of living, hospitality, retail, business and services come together in Ho Chi Minh City.

The launch event was attended by representatives of Ho Chi Minh City government authorities, senior leaders from Masterise Group, Masterise Homes and Marriott International, as well as leading experts in real estate, economics and tourism.

Over the past decade, the centre of gravity of the global economy has shifted decisively towards Asia, with Vietnam emerging as one of the region’s most compelling growth stories. Ho Chi Minh City, the country’s economic engine, is entering a new phase of development as a dynamic, deeply connected metropolis.

Around the world, certain developments have helped shape how cities are recognised internationally, from Hong Kong’s IFC and Singapore’s Marina Bay Sands to Kuala Lumpur’s Petronas Twin Towers and Dubai’s Burj Khalifa. These projects did more than create striking skylines. They helped shape how the world sees their cities and countries. One Central Saigon is positioned within this tradition of city-shaping developments, with a vision that combines international standards, Vietnamese identity and long-term urban value.

“We believe Vietnam has reached the moment where it is ready for a development of the calibre of One Central Saigon,” said Ms Nguyen Thi Minh Phuong, Managing Director, Southern Region, Masterise Group. “The project has been present in Ho Chi Minh City for some time and has passed through several phases of development. Today, it is being introduced with a clearer vision. With a sense of responsibility to contribute to the nation’s development journey in a new era, Masterise Group aspires to continue building an iconic landmark where the world’s highest experiential standards converge with the identity, energy and ambition of the city. This is also how we contribute to projecting the image of a modern, confident and culturally rich Vietnam onto the international stage.”

A rare address in the city’s historic core
For more than a century, Ben Thanh Market has been one of Ho Chi Minh City’s great urban constants: a place of trade, arrival and encounter, and one of the few landmarks instantly recognised across Vietnam and beyond.

Its clock tower, market halls and surrounding streets are woven into the city’s daily rhythm and public memory, giving the area a significance that extends far beyond location. Set directly opposite the market, with four rare frontages along Pham Ngu Lao, Calmette, Le Thi Hong Gam and Pho Duc Chinh streets in the former District 1, One Central Saigon holds one of the city’s most strategic locations and shares a unique connection with Ho Chi Minh City’s historic urban core.

One Central Saigon will rise as two towers above a retail and commercial podium on an 8,537 sqm site, with 19,990 sqm of commercial space across seven above-ground levels and six basement floors. The retail centre is envisioned as a destination for luxury retail, curated services and fine dining, with brands and experiences selected for both international appeal and the evolving needs of Vietnamese customers. Its basement levels will connect directly to Ben Thanh Metro Station via an underground link, integrating the project with the city’s public transit network.

Together with Grade A+ offices, The Ritz-Carlton, Saigon and The Ritz-Carlton Residences, Saigon, the development forms a seamless mixed-use ecosystem for luxury living, hospitality, retail, business, services and lifestyle experiences at the centre of Ho Chi Minh City.

Song Long Ngậm Ngọc: Vietnamese symbolism, global expertise
The architecture of One Central Saigon is inspired by Song Long Ngậm Ngọc, or Twin Dragons Playing with a Pearl, a Vietnamese cultural motif associated with strength, prosperity and wisdom. The two towers rise and converge around a central point, creating a contemporary architectural expression of Vietnamese identity within the Ben Thanh district.

Among the tallest twin towers in Vietnam and the region, One Central Saigon is a structurally complex undertaking that requires significant investment, precision, and attention at every stage of execution. The project brings together an international design and construction team, including Arquitectonica as design architect, HBA for interior design, B+H, a member of Surbana Jurong Group, as executive architect, and Turner for project management.

International operational standards add another defining layer of value to One Central Saigon. With more than a century of heritage in luxury hospitality, The Ritz-Carlton brings refinement, attention to detail, privacy and highly personalised service to the project’s ultra-luxury positioning.

The Ritz-Carlton Residences, Saigon opens a new chapter in ultra-luxury living, while The Ritz-Carlton, Saigon marks the hotel brand’s debut in Vietnam, reflecting Ho Chi Minh City’s growing appeal to international travellers, investors, entrepreneurs and high-net-worth individuals.

The Grade A+ office component is designed for global corporations and forward-thinking business leaders seeking a workplace within a 5-star international ecosystem.

Vietnam’s luxury momentum accelerates
The launch comes as Vietnam continues to attract global capital, international brands and a rising generation of high-net-worth consumers. Official data showed real GDP growth of 8.02% in 2025, up from 7.09%, while foreign direct investment reached a record US$27.62 billion.

Tourism is adding further momentum. Vietnam welcomed nearly 21.2 million international visitors in 2025, its strongest year for inbound tourism, while Ho Chi Minh City received nearly 8.6 million international visitors, up 40.3% year on year.

Branded residences are following the same trajectory. Savills reports that branded residences in Asia Pacific increased by 55% over the past five years, while C9 Hotelworks’ Asia Branded Residences Market Review 2025 points to Vietnam as one of the region’s most important future supply markets.

For Masterise Group, One Central Saigon extends an international branded real estate portfolio that includes Grand Marina, Saigon, featuring Marriott and JW Marriott-branded residences, and The Ritz-Carlton Residences, Hanoi at The Grand. It also gives Vietnam’s ultra-luxury real estate growth story tangible form beside one of Ho Chi Minh City’s most prized historical sites.

As the city enters a new phase of development, expanding in both scale and quality, thoughtfully planned and professionally operated integrated developments such as One Central Saigon are expected to enrich the city’s tourism, services and urban experience ecosystem. The project is positioned to create lasting value for the community and elevate the standing of Ho Chi Minh City and Vietnam on the international stage.
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About Masterise Group

Masterise Group is an international real estate development group, pioneering a comprehensive ecosystem spanning residential and hospitality developments, as well as urban infrastructure and logistics. Founded in 2007 as Thao Dien Investment and officially rebranded as Masterise Group in 2019, Masterise Group sees real estate as more than buildings; it is the foundation for a nation’s future, providing infrastructure for connection, momentum for progress, elevated living and generational legacy. With a long-term vision, Masterise Group continuously pushes boundaries, creates sustainable value, elevates quality of life and contributes to strengthening Vietnam’s new era of growth and global ambition.

Masterise Homes is a member of Masterise Group and manages and develops all of the group’s residential real estate brands. As Vietnam’s pioneer in branded real estate development, Masterise Homes’ mission goes beyond delivering architectural landmarks with refined design and integrated amenities. Masterise Homes strives to craft comprehensive living spaces where residents experience a standard of living that goes beyond the basic function of a home.

More info: https://masterisegroup.com/en.
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CapBridge Pte Ltd has teamed up with Sun Life Singapore to distribute SunBrilliance insurance solutions to high-net-worth individuals and family offices, strengthening its push beyond private-market investments into wealth protection and succession planning.

The collaboration gives CapBridge clients access to Sun Life Singapore’s SunBrilliance Indexed Universal Life II, a permanent life insurance product designed for families seeking cross-border wealth transfer, estate liquidity and long-term legacy planning. The product is targeted at global high-net-worth clients who want life cover alongside cash-value growth linked to market performance, while retaining protection against negative index returns.

CapBridge, a Singapore-headquartered digital investment platform and member of FOMO Group, has been expanding its wealth offering for mass affluent investors, HNWIs and institutional clients. Its platform provides access to private and public market opportunities, including funds, digital asset funds, stocks, bonds and equities, while also arranging life insurance products through licensed partners. The company is regulated by the Monetary Authority of Singapore and holds a capital markets services licence for dealing in capital market products and providing custodian services.

Sun Life Singapore, formally Sun Life Assurance Company of Canada Singapore Branch, is part of Sun Life Financial Inc., the Canada-based financial services group listed on the Toronto, New York and Philippine stock exchanges under the ticker symbol SLF. The Singapore branch focuses on wealth preservation, growth and transfer solutions for affluent and high-net-worth clients, positioning the city-state as a core hub for its Asian insurance and legacy planning business.

SunBrilliance Indexed Universal Life II is denominated in US dollars and offers whole-life coverage with a minimum sum assured of US$500,000. The product allows policyholders to allocate premiums to indexed and fixed accounts, with indexed returns linked to the S&P 500. It includes lifetime protection, flexible premium and death benefit arrangements, and downside protection through a guaranteed floor. The plan is positioned for clients seeking a balance between market participation and capital preservation in succession structures.

The tie-up comes as Singapore’s wealth management sector continues to attract family offices and internationally mobile capital. Single-family offices in Singapore rose to about 2,000 in 2024 from 1,650 a year earlier, reflecting the city-state’s appeal as a base for governance, investment structuring and succession planning. Wealth managers and insurers have been competing to serve families from Greater China, Southeast Asia, South Asia and the Middle East, many of whom are looking for multi-jurisdictional solutions that combine investment access, insurance, tax planning and estate continuity.

Demand for indexed universal life products has grown as wealthy families seek instruments that can provide insurance protection while allowing some participation in equity-market upside. Such products are often used to address estate tax liquidity, business succession, charitable planning and intergenerational asset transfer. They can also help families ring-fence assets for beneficiaries while maintaining flexibility in premium schedules and policy structures.

For CapBridge, the collaboration adds another layer to a platform that has already moved beyond private-market access into broader portfolio and wealth planning services. The company’s earlier partnerships in insurance and investment access show an effort to build a more integrated proposition for accredited and high-net-worth clients who prefer consolidated digital execution rather than dealing separately with brokers, banks, custodians and insurers.

For Sun Life Singapore, the arrangement widens distribution for its high-net-worth insurance suite through a digital platform serving investors already active in alternative assets and private markets. That client base is increasingly relevant for life insurers as family offices allocate more capital across private equity, private credit, structured products and global equities, while also requiring protection products to manage wealth transfer risk.

The collaboration also reflects a broader industry shift in Asia, where life insurers are moving closer to private banks, external asset managers and digital investment platforms. Insurance products are no longer being marketed only as protection tools; they are being embedded into wealth architecture, particularly for families with assets, heirs and business interests spread across several jurisdictions.

Cinema star C. Joseph Vijay took office as Tamil Nadu Chief Minister on Sunday after his Tamilaga Vettri Kazhagam secured outside support from smaller parties, ending decades of dominance by the DMK and AIADMK in one of the country’s most industrialised states.

Vijay was sworn in by Governor Rajendra Vishwanath Arlekar in Chennai after TVK, which emerged as the single largest party in the 234-member assembly, crossed the majority threshold with backing from allies and smaller groups. The result marks a dramatic transition for a politician who launched his party only two years ago and built his campaign around welfare promises, anti-corruption messaging, youth mobilisation and a direct appeal to voters frustrated with entrenched Dravidian party structures.

TVK won 108 seats, short of the 118 needed for a simple majority, but support from Congress, Left parties, Viduthalai Chiruthaigal Katchi and the Indian Union Muslim League gave Vijay the numbers to stake claim to power. The Bharatiya Janata Party said it would neither support nor participate in government formation, leaving the new administration dependent on a coalition arrangement that will test Vijay’s ability to move from mass politics to legislative management.

The swearing-in has wider economic significance because Tamil Nadu is a key manufacturing base for automobiles, electronics, textiles, renewable energy components and iPhone assembly. The state hosts major production networks linked to Apple suppliers, including Foxconn near Chennai, Tata Electronics in Hosur and facilities connected with Pegatron’s operations. Its industrial corridors around Chennai, Sriperumbudur, Hosur, Coimbatore and Tiruchirappalli have made it central to efforts to expand high-value manufacturing supply chains outside China.

Vijay’s first orders signalled an effort to combine welfare politics with a law-and-order pitch. His early decisions included 200 units of free electricity for households, a dedicated anti-drug task force and a separate mechanism for women’s safety. He also moved to seek a white paper on the outgoing government’s finances, a step likely to shape the first phase of political confrontation with the DMK.

The new Chief Minister used his first speech to frame the victory as a social justice mandate, telling supporters that his government would represent ordinary people rather than political dynasties. His language echoed themes that powered TVK’s campaign: dignity for poorer households, jobs for young voters, clean administration and a break from the established rivalry between the DMK and AIADMK.

Tamil Nadu’s business community will be watching how the new government handles investment approvals, land acquisition, labour relations, power subsidies and infrastructure spending. The state has attracted large investments in electronics and electric vehicles while retaining a strong automobile base built over several decades. Any uncertainty in policy execution could affect expansion plans, but a stable administration could strengthen Tamil Nadu’s position as a production hub at a time when global manufacturers are diversifying supply chains.

Vijay’s cabinet includes a mix of TVK loyalists and figures brought in to manage administration, political outreach and coalition discipline. N. Anand, Aadhav Arjuna and other senior party functionaries are expected to play central roles in converting a campaign-driven organisation into a governing machine. The inclusion of experienced political hands will be closely scrutinised because TVK lacks the administrative depth of the DMK and AIADMK.

The DMK, led by M. K. Stalin, now faces a sharp reversal after years in office, while the AIADMK’s weakened position raises questions about the future of the opposition space. Vijay’s rise has disrupted the familiar structure of Tamil Nadu politics, where cinema and politics have long intersected but power has remained largely within parties rooted in the Dravidian movement. His victory shows that celebrity appeal, when tied to welfare messaging and anti-incumbency sentiment, can still reshape electoral arithmetic.

Coalition pressures may emerge quickly. Parties extending support to TVK will expect policy consultation, constituency-level influence and space in governance decisions. Welfare commitments, including subsidised power, will also place pressure on state finances unless matched by revenue growth and investment-led job creation.

Sarvam has partnered with YCP India to help enterprises move artificial intelligence projects from small pilots into structured, organisation-wide deployments aimed at measurable business gains.

The collaboration brings together Sarvam’s full-stack sovereign AI platform and YCP India’s consulting, digital transformation and execution capabilities. The two companies plan to work with businesses on use-case selection, technology integration, change management and deployment across functions where AI can cut costs, improve productivity or strengthen customer engagement.

The partnership comes as companies across sectors are trying to convert interest in generative AI into practical results. Many organisations have tested chatbots, document automation, coding assistants and customer-service tools, but have struggled to scale them because of legacy systems, data-quality issues, compliance concerns and weak alignment with business priorities. Sarvam and YCP India are positioning their alliance as a response to that gap, with an emphasis on deployment rather than experimentation.

Sarvam’s platform covers language, voice and multimodal systems, with a focus on operating conditions in India, including regulatory requirements, data sovereignty and cost-efficient deployment. That positioning is significant for banks, insurers, retailers, healthcare providers, manufacturers and public-facing enterprises that need AI tools capable of working across languages, accents and workflow environments.

YCP India is expected to bring sector knowledge, programme management and strategy advisory support. The company’s role will include helping clients identify high-impact use cases, redesign workflows, manage adoption within teams and ensure that AI deployments are tied to commercial outcomes rather than isolated technology trials.

The partnership will focus on three broad areas. The first is identifying and prioritising AI opportunities that have clear business value. This could include automating customer queries, improving internal knowledge retrieval, digitising documents, supporting frontline staff or building multilingual service channels. The second is co-delivering integrated solutions that connect Sarvam’s technology stack with enterprise systems. The third is joint execution, where YCP teams work with Sarvam engineers to support implementation and change management.

The timing reflects a wider shift in the AI market. Enterprises are moving from proof-of-concept work to production systems, but the transition requires more than access to a large language model. Companies need governance frameworks, reliable data pipelines, security controls, integration with enterprise resource planning and customer relationship management platforms, and clear accountability for outcomes. Without these elements, AI projects risk remaining confined to innovation teams without affecting day-to-day operations.

Sarvam has emerged as one of the key domestic AI companies building models and applications designed for the country’s linguistic and business environment. Its products include speech-to-text, text-to-speech, translation, document digitisation and conversational AI tools. The company has also been associated with broader efforts to develop sovereign AI capabilities, including foundational models built for secure, population-scale use.

The enterprise opportunity is expanding rapidly. The country’s AI market is expected to grow strongly through 2027, supported by enterprise technology spending, a deepening talent base and rising investment in AI-led transformation. Technology services firms and global capability centres are also pushing generative AI into software development, business process management, IT consulting and customer operations.

For Sarvam, the alliance with YCP India could strengthen access to boardroom-level transformation projects, where decisions are shaped by business value, risk controls and execution capacity. For YCP India, the tie-up adds a technology partner focused on locally relevant AI capabilities at a time when clients are demanding practical deployment roadmaps rather than advisory reports alone.

The challenge will be delivery. Enterprises often face fragmented data, uneven digital maturity and uncertainty over how AI should be governed. Regulated sectors also need clarity on privacy, auditability and accountability when automated systems influence customer interactions or internal decisions. The partnership will have to demonstrate that sovereign AI can be not only locally relevant but also robust, secure and commercially competitive against global platforms.

Cost will be another deciding factor. Many businesses are assessing whether AI systems can deliver enough savings or revenue gains to justify investment in infrastructure, integration and training. Sarvam’s emphasis on cost-efficient deployment could appeal to companies that want AI capabilities without depending entirely on expensive global model providers.