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A Vision Rooted in Sustainable Tourism

Guided by its corporate vision to grow sustainably across all dimensions of Environmental, Social, and Governance (ESG), Proud Group aims to set the benchmark for quality tourism that is responsible to the planet — balancing long-term business growth with the preservation of natural resources for generations to come.

Highlight Activity: Returning Ten Sea Turtles to the Wild

This year, the project hosted its signature event — the release of 10 sea turtles back into the wild on Saturday, 25 April 2026, from 09:00 to 10:00 hrs, at the Wedding Pavilion, InterContinental Phuket Resort by IHG.

As part of the event, Proud Group presented a donation of THB 200,000 to the Mai Khao Marine Turtle Foundation, raised through Reefuel drinking water sales and a curated collection of eco-friendly merchandise, including reusable cups, Sarang-Pu fisherman dolls, sea turtle bracelets, sea turtle keychains, and dugong-patterned hats.

The activity was made possible through close collaboration with the Department of Marine and Coastal Resources (DMCR), via the Upper Andaman Marine and Coastal Resources Research Center, whose expertise ensured each turtle was fully prepared for release. This cross-sector partnership contributed to tangible conservation outcomes, supporting sea turtle survival rates and strengthening the long-term resilience of marine ecosystems.

Building on Four Years of Progress

Since its inception in 2022, the “Go Zero Waste, Save Our Ocean Project“ has steadily expanded its impact. In 2024, the project successfully released 5 sea turtles back into the wild — three in the first release and two in the second — contributing to the recovery of marine ecosystems in Phuket. The initiative also champions plastic reduction through its Reusable Cup campaign, with proceeds and ongoing support from Andamanda Phuket channeled directly into long-term conservation efforts.

A Portfolio of Ongoing Sustainability Initiatives

Over the years, Proud Group and its affiliates have implemented a comprehensive portfolio of sustainability programs:

• No Single-Use Plastic by Andamanda Phuket — eliminating single-use plastics across operations and promoting eco-friendly alternatives throughout the guest experience.
• Integrated Water Management — combining Water Circulation and Water Reuse technologies, achieving daily water loss of only ~3%.
• Reefuel Paper-Carton Drinking Water — a plastic-reducing alternative.
• “PROUD Kamala Project” by InterContinental Phuket Resort by IHG together with Proud Group® and Kamala Subdistrict Administrative Organization — continuous beach-care covering over 3 km of Kamala Beach all year round.
• License to Clean 001 — Andamanda Phuket and InterContinental Phuket Resort by IHG with Ocean For All Foundation, using an eco-conscious catamaran to collect ocean waste for proper recycling and waste management.
• Marine Life Conservation Program — strategic partnerships with government agencies and local communities to restore and protect marine resources.

Toward a Shared, Sustainable Future

The “Go Zero Waste, Save Our Ocean Project 2026” reflects the collective intention of Proud Group and its partners to drive responsible tourism — balancing business growth with environmental conservation and sustainable community development. Proud Group invites everyone, locally and globally, to embrace small, meaningful changes in everyday life, creating positive impact that endures for our planet.

Hashtag: #Andamandaphuket #CSR #Sustainable #GoZeroWasteSaveOurOcean #EarthWeek2026 #ProudGroup #AndamandaPhuket #InterContinentalPhuket #Reefuel #SustainableTourism #Phuket

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About Proud Group

Proud Group is a leading developer of integrated entertainment and resort destinations in Thailand, with a portfolio that includes hospitality, real estate, water parks, and lifestyle retail. Anchored in the principles of sustainable business, the group is committed to building experiences that elevate communities, protect natural resources, and inspire conscious travel.

Over recent months, the host city has established a comprehensive, high-standard service system, now fully operational, to support what organizers describe as a “splendid, exceptional and outstanding” event.

The success of the Games, organizers say, begins with a smooth and welcoming arrival experience. Benefiting from policies under the Hainan Free Trade Port (FTP), entry procedures have been streamlined.

Jože Zidar, a veteran Slovenian sports journalist who visited earlier this year, said he experienced “one of the most efficient border clearances” he had encountered. Such feedback has since been echoed by many participants.

High service standards extend throughout the event. The Games adopt a coastal venue layout described as a “pearls-on-a-string” coastal layout, integrating multiple sites and combining beach sports with the surrounding natural environment to create a “sports and tourism” experience.

All venues have been built or upgraded in line with green standards and are now operational. In terms of logistics, 22 designated hotels, more than 1,000 new energy vehicles, and around 4,700 volunteers have been deployed. The Main Media Center is providing one-stop services for over 1,000 registered journalists from China and abroad.

Given the nature of beach and marine events, Sanya has also established a citywide emergency medical system featuring a “30-minute response network.” A total of 71 on-site medical stations, supported by additional medical posts, 285 medical staff and 46 ambulances, form a comprehensive response system covering on-site treatment, patient transfer and specialized care.

The opening ceremony itself broke with the traditional stadium format, instead integrating performance elements into the natural beach setting of sand, sunshine and palm trees.

Artistic segments combined local Hainan culture, the vision of the Hainan FTP, and the spirit of sport.

The Games mascot “Ya Ya”, the Eld’s deer, appeared throughout the ceremony as a cultural symbol linking the city’s past and future.

Environmentally friendly technologies and virtual imaging were also incorporated to create a visual experience blending digital and real-world elements. Sanya has positioned the Games as a catalyst for urban development under the concept of “promoting construction and improving quality through sports.”

Preparations have contributed to infrastructure upgrades and environmental improvements.

At the same time, a “sports, tourism and consumption” model has been introduced.

More than 200 licensed products have been launched, while promotional campaigns linking tourism resources across the island are underway.

Supporting events, including an international diving festival and cultural exhibitions of intangible heritage, have also been organized to enhance the experience for visitors and participants.

From preparation to opening, Sanya aims to deliver on its commitment to the Asian sporting community through comprehensive services and an open, dynamic city environment.

The Games are expected to serve as a platform to promote unity, friendship and development across Asia.

Hashtag: #Sanya

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Recognised as one of the region’s most authoritative dining guides, SCMP’s 100 Top Tables honours restaurants that excel in cuisine, service, and overall dining experience. The inclusion of multiple Galaxy Macau restaurants across Chinese, Italian and Japanese traditions reflects the award-winning luxury resort’s ability to unite worldclass talent, refined craftsmanship and impeccable hospitality within a single destination. Together, these acclaimed establishments form a sophisticated and diverse dining portfolio that underscores Galaxy Macau’s position at the forefront of Asia’s culinary landscape.

Feng Wei Ju

At StarWorld Hotel, Feng Wei Ju has carved out a niche as the premier destination for Hunan and Sichuan cuisine in the region, imparting an unforgettable taste experience on every guest with its nuanced approach to pristine ingredients and flavours. Master Chef Chan Chek Keong, Assistance Vice President of Food & Beverage Culinary of StarWorld Hotel and Executive Chef of Feng Wei Ju, boasts a deep understanding of regional Chinese culinary traditions, crafting dishes that are as bold and nuanced, as they are delicate. The restaurant’s multi-sensory approach to dining has earned it a loyal following and a quiet yet resounding endorsement of its excellence spanning over a decade as one of Macau’s most coveted dining destinations.

8½ Otto e Mezzo BOMBANA

At Galaxy Macau, 8½ Otto e Mezzo BOMBANA continues to set the standard for Italian fine dining with flawless execution in every detail. Under the leadership of Executive Chef Marino D’Antonio, the restaurant has entered a new chapter. Chef Marino, whose career spans Michelin-starred kitchens, brings a passion for quality and a deep respect for tradition to his craft. His dishes are an ode to Italian food, each one a celebration of regional flavours and produce elevated with ultimate craft.

Lai Heen

Perched on the 51st floor of The Ritz-Carlton, Macau, Lai Heen offers exquisite Cantonese cuisine against a glittering panorama of the Galaxy Resort and Macau beyond. Chinese Executive Chef Jackie Ho Hon Sing, the creative force behind the restaurant, projects his vision and skill into every dish, reimagined with a modern sensibility. Combining traditional Cantonese flavours with Ritz-Carlton’s legendary service, Lai Heen delivers an unparalleled dining experience.

Sushi Kissho by Miyakawa

Sushi Kissho by Miyakawa at Raffles at Galaxy Macau, the first international establishment by Chef Masaaki Miyakawa—one of Japan’s six Michelin three-star sushi masters—has found its home at Raffles at Galaxy Macau. The restaurant celebrates Chef Miyakawa’s interpretation of the art of Edomae sushi, a tradition that celebrates the purity of nature and the time-honoured artistry of the chef. Here, the finest seasonal ingredients, from Japan’s leading growers and generational fisherman, are transformed into delicate bites that speak to the sea, the soil, and the seasons. With only 10 seats at the sushi counter, Sushi Kissho by Miyakawa is an intimate space where every detail is a considered ode to seasonality, experience, and restraint.

Teppanyaki Shou

Since opening its doors in 2024, Teppanyaki Shou at Raffles at Galaxy Macau has earned its reputation as a study in precision and passion, redefining the teppanyaki experience under the guidance of Japanese maestros. The restaurant’s name speaks to its mission: to carry forward the traditions that encapsulate the essence of authentic Japanese food culture. Under the guidance of master chefs, the teppanyaki grill becomes a stage, where the finest ingredients sourced daily from Japan and beyond – air-freighted daily to Macau – ensuring that every dish is a masterpiece of freshness and can be transformed into a symphony of flavour. The chefs, with their deft hands and keen intuition, tailor each dish to the diner’s preferences, creating an omakase experience that is as personal as it is unforgettable.

As a world-class luxury integrated resort, Galaxy Macau continues to shape Macau’s gastronomic landscape through excellence, innovation and a steadfast dedication to quality. This latest authoritative recognition by SCMP‘s 100 Top Tables further reinforces Galaxy’s role as Asia’s leading culinary hub; contributing to Macau’s global reputation as a UNESCO Creative City of Gastronomy.

For more information about Galaxy Macau, please visit www.galaxymacau.com.

Hashtag: #GalaxyMacau

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ABOUT GALAXY MACAU INTEGRATED RESORT

Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel, Hotel Okura Macau, JW Marriott at Galaxy Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau, and Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz- Carlton Spa, Macau help guests relax and rejuvenate.

As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies.

Embark on a delightful and rewarding journey at Galaxy Promenade, the one-stop shopping destination boasting some of the world’s most iconic luxury brands. Be the first to get the latest limited-edition items; explore fascinating pop-ups by coveted labels and revel in fabulous shopping rewards and privileges. Our VIPs are entitled to a highly-curated experience with dedicated personal shoppers at guests’ service, and be invited to exclusive luxury brand events. A different calibre of privileges and rewards also await. Discover the joys of fashion and stand at the forefront of style and sophistication—Galaxy Promenade has everything guests need to stay ahead of the style game.

Galaxy Cinemas takes immersive movie experiences to the next level with the latest audio-visual technology, ultra-luxurious facilities and bespoke services; CHINA ROUGE, one-of-a-kind cabaret lounge that evokes the glamor of Shanghai’s golden era with stylish entertainment and customizable surrounds; and Foot Hub, which presents the traditional art of reflexology for authentic relaxation and revitalization. For Authentic Macau Flavours and Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events.

Meeting, incentive and banquet groups are also catered to with a portfolio of unique venues in Galaxy Macau and an expert service team. Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meters of total flexible MICE, and the 16,000-seat Galaxy Arena – the largest indoor arena in Macau.

For more details, please visit www.galaxymacau.com,www.broadwaymacau.com.mo and www.galaxyicc.com.

By Nantoo Banerjee Only six months in power, Japan’s first female prime minister, Sanae Takaichi, has emerged as the world’s most powerful woman reshaping the country’s domestic social and economic policies and international relations, taking a hard line on China. Takaichi has taken a firm stance on China suggesting that a “Taiwan contingency is a […]

The article Japan’s Pro-India Takaichi Is The World’s Most Powerful Lady appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Held from 21-24 April 2026 at Singapore EXPO, the competition attracted over 180 young culinary talents from Australia, Malaysia, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, the UAE and the USA to show their ingenuity and determination in shaping the future of foodservice.

As Official Sauces and Condiments Partner, Lee Kum Kee sponsored its signature sauces throughout the competition, including Premium Brand Oyster Sauce, Supreme Authentic First Draw Soy Sauce, Seafood XO Sauce and Premium Mushroom Powder, enabling contestants to refine their seasoning and create dishes with exceptional flavour profiles.

The competition was a collaboration between FHA, the Singapore Chefs Association and the Singapore Junior Chefs Club, and was endorsed by the World Association of Chefs’ Societies. As well as being a test of traditional cooking skills, it provided a globally recognised platform that challenged participants to demonstrate creativity, adaptability and culinary confidence in a realistic foodservice environment.

During the competition, young chefs who participated in either the Team Challenge or the Skills and Innovation Challenge showcased their technique and creativity under time constraints. The Grand Prix reached its climax with the Team Challenge Finals, with the top eight teams from an initial field of 14 presenting an intense lunch service for invited guests that required contestants to prepare a three-course menu using mystery basket ingredients. Judges evaluated their performances based on Worldchefs Judging Criteria, underscoring the competition’s high standards of excellence and professionalism. Korea Cooking Art Academy was crowned Champion of the Team Challenge Finals.

As part of its participation at FHA, Lee Kum Kee presented its signature products at a dedicated booth, featuring a range of offerings designed for professional chefs, HoReCa practitioners and industry players. Daily tastings of specially crafted dishes made with Lee Kum Kee sauces were offered to visitors during the exhibition, which invited them to appreciate the quality of the products.

Vincent Wong, President – APAC of Lee Kum Kee Sauce, said: “Supporting the Young Chefs Grand Prix at FHA 2026 underscores our commitment to nurturing future culinary professionals. The event went beyond competition, helping to inspire enduring interest in Asian cuisine and showcasing Lee Kum Kee’s product excellence to the next generation.”
Hashtag: #LeeKumKee, #LKK

https://www.LKK.com

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About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China, and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

Hardware Built for Local Conditions

The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.

• PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
• Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
• Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.

A New Partnership with MIA Group

The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.

“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”

Media Contact:
Midea Hiconics Press Office
Website: https://www.hiconics-global.com/
Location: Solar Pakistan 2026, Booth A-3-8
Hashtag: #MideaHiconics

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About Midea Hiconics

Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.

Check out https://www.hiconics-global.com/ for more info.

“Retail today demands more than scale, it requires agility, digital precision and deep customer trust,” said Dr. Malina Ngai, Group CEO of AS Watson. “Being ranked among the world’s top 15 retailers is a timely affirmation that we are focusing on the right priorities: disciplined allocation of capital, an unwavering focus on customers, empowered by technology and executed with discipline.”

“As we celebrate our 185^th anniversary this year, this recognition is especially meaningful. Since 1841, AS Watson has evolved through generations of change – economic cycles, technological revolutions and shifting consumer expectations. Our presence across Asia and Europe has strengthened our ability to combine the speed and digital dynamism of Asia with the operational excellence and retail heritage of Europe.”

“In an increasingly digital retail world, we believe our true differentiation lies in combining advanced data, AI and seamless O+O (Offline plus Online) integrated capabilities with something far more enduring – the human touch. That combination of digital precision and human service drives stronger conversion, deeper loyalty and long-term trust. It is this balance that has sustained us for 185 years, and will continue to define our leadership in the years ahead.”

Scaling AI and Personalisation at Global Reach

AS Watson has accelerated investments in AI-powered personalisation, advanced analytics and digital ecosystems across its brands. By integrating loyalty data, online platforms and in-store engagement, the Group continues to enhance customer relevance while improving operational efficiency.

This data-driven approach enables:
– A strengthened focus on customer needs
– More precise assortment and pricing strategies
– Enhanced loyalty engagement
– Faster supply chain responsiveness

Resilient Growth in a Volatile Environment

Amid ongoing supply chain volatility, cost pressures and shifting consumer behaviour, AS Watson has demonstrated resilience through diversified geographic exposure, strong local market execution and disciplined cost management.

The Group’s scale, combined with agile regional operations, positions it to respond swiftly to market dynamics while sustaining long-term growth.

Hashtag: #ASWatson

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About AS Watson Group

Established in 1841, AS Watson Group is one of the world’s longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.

In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company’s technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.

AS Watson Group supported over 180 charitable and non-profit organisations every year, dedicating over 40,000 hours of volunteer work to serve over 370,000 people in need in our operating markets.

AS Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in over 50 countries.

Please visit www.aswatson.com/our-company/o-and-o-strategy/ for more information.

Allianz Trade and DBS Hong Kong brief businesses on evolving geopolitical trade risks and the critical need for granular liquidity visibility.

HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – One year after the US Liberation Day, tariffs continue to disrupt global trade and supply chains while many economies and corporates still struggle to find their footing. The broke out of the Middle East conflict has compounded on the effect by driving lower global GDP growth (+2.6% in 2026), higher global inflation (4.3% in 2026) and stronger fiscal pressure. Amid such highly uncertain times, Allianz Trade in Hong Kong partnered with DBS for an exclusive session where industry experts and thought leaders dissected into today’s shifting geopolitical landscape and heightened credit risks, and offered their views on trade opportunities in an increasingly fragmented world.

“The Middle East conflict has added a new layer of shocks to an already fragile environment shaped by tariffs, weakening demand and declining consumer confidence. The good news is that firms have taken operational steps to adapt since the trade war began, with the most common strategies including inventory building, market diversification, sourcing from new suppliers and rerouting through third markets. Asia Pacific has emerged as the clear structural beneficiary of supply chain realignment. Hong Kong, as a major trading and financing hub in the region, continues to play a pivotal role in facilitating trade and investment flows. Together with DBS, we are here to offer our combined intelligence and support to help companies achieve customer and market diversification, better risk selection, and providing them with confidence to trade and grow safely,” states Hassan Omaish, CEO for Hong Kong, South Korea and Taiwan at Allianz Trade.

Jolynn Wong, Managing Director and Head of Global Transaction Services, DBS Hong Kong, says, “We are witnessing a lengthening of cash collection cycles across sectors impacted by trade route and inventory disruptions, leading to a growing proportion of receivables held at extended tenors. In this climate of heightened volatility, the role of trade finance extends beyond mere credit extension; it must now assure corporates of timely critical cash flow realisation and enable strategic suppliers to maintain production amidst disruptions. Leveraging DBS Hong Kong’s robust capital and liquidity, we provide clients with the necessary extended tenors and contingent liquidity to navigate prolonged inventory and shipping cycles, thereby fortifying their resilience. By integrating guarantees, letters of credit, credit insurance, and treasury hedging into a unified architecture through our digital platforms, we empower clients to transform volatile receivables into reliable cash flows and turn disruptions into investable growth opportunities.”

Notes to editors:
To gauge how global exporters fared through tariffs and the Middle East conflict, Allianz Trade recently published its flagship Global Survey, where 6,000 exporters across 13 countries were polled on their export performances over the past year, as well as outlook and coping strategies for the short- to medium-term. The Survey revealed that 75% of exporters expect positive export growth in 2026, which was much more optimistic than the 2025 tariff shock where expectations dropped by -40pp.

“For now, the impact of the Middle East conflict seems moderate, but such level of optimism remains fragile and could quickly fade if the conflict drags on. Allianz Trade’s Global Survey revealed that geopolitical and political risks are the leading threat globally for corporates (65%), while supply-related issues, such as bankruptcy of suppliers and shortage of inputs, came at second place (57%). The Middle East conflict has also tightened trade finance conditions. Not only payment cycles are lengthening, 43% of companies expect payment terms to deteriorate further. Pharmaceuticals, construction and computers/telecom are the most exposed sectors, while larger companies face disproportionately longer payment cycles,” says Ana Boata, Head of Economic Research at Allianz Trade.

Hashtag: #allianztrade #dbshongkong

https://www.allianz-trade.com/en_HK.html
https://www.linkedin.com/company/allianz-trade-apac/

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About Allianz Trade

Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Our proprietary intelligence network is based on instant access to data of 289 million corporates. We give companies the confidence to trade by securing their payments. We compensate your company in the event of a bad debt, but more importantly, we help you avoid bad debt in the first place. Whenever we provide trade credit insurance or other finance solutions, our priority is predictive protection. But, when the unexpected arrives, our AA credit rating means we have the resources, backed by Allianz to provide compensation to maintain your business. Headquartered in Paris, Allianz Trade is present in over 40 countries with 5,900 employees. In 2025, our consolidated turnover was EUR4 billion and insured global business transactions represented EUR1,400 billion in exposure. For more information, please visit allianz-trade.com.

About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named World’s Best Bank by Global Finance, World’s Best Bank by Euromoney and Global Bank of the Year by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named World’s Best Digital Bank by Euromoney and the world’s Most Innovative in Digital Banking by The Banker. In addition, DBS has been accorded the Safest Bank in Asia award by Global Finance for 17 consecutive years from 2009 to 2025.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.

Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Hashtag: #Ogilvy #Vaseline

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About Vaseline

Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook