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Spotlighting Macao’s Emerging Medical and Wellness Sector

MACAU SAR – Media OutReach Newswire – 3 August 2026 – iRad Hospital, a premier medical and wellness facility launched by Melco Resorts & Entertainment and iRad Group, was recently featured in a July 2026 episode of CNN’s internationally broadcast program Meanwhile in Asia. The program discussed Macao’s efforts to diversify its economy beyond gaming, spotlighting its medical and wellness tourism sector.

During the episode, CNN examined how destinations across Asia are seeking new growth avenues, noting Macao’s strategic push to develop a niche in medical tourism. The feature included a visit to iRad Hospital, which opened within a luxury integrated resort environment, and highlighted its proposition of allowing visitors to incorporate health screenings and aesthetic treatments into their leisure or family stays.

Located at Melco’s Studio City, iRad Hospital is the world’s first and Macao’s only integrated resort hospital. In partnership with iRad, Melco is playing a leading role in advancing Macao’s medical tourism development by integrating healthcare and wellness services with its world-class Forbes Five-star spa portfolio. The initiative aligns with Macao’s broader economic diversification objectives and contributes to strengthening the city’s appeal to high-value international visitors beyond gaming.

iRad Hospital offers advanced diagnostic imaging, wellness and preventive care, aesthetic medicine, executive health screening, and dedicated medical concierge services. Through partnerships with leading hospitals and institutions in Hong Kong, the United States and Korea, the hospital provides visitors with access to expanded specialty medical resources and healthcare options.

Mr. Lawrence Ho, Chairman & CEO of Melco Resorts & Entertainment, said, “Macao’s next phase of development will be defined by quality, innovation, and diversification. As the leading integrated resort operator, we are committed to advancing the evolution of the integrated resort model beyond traditional hospitality—integrating culture, wellness, and high‑value services that strengthen the city’s long‑term competitiveness. Through initiatives such as iRad Hospital at Studio City, Melco is helping shape the development of integrated medical and wellness tourism and enhancing Macao’s visibility as a diversified international destination.”

Hashtag: #melco #iRadHospital #iRad #StudioCity #medicaltourism #wellness

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About Melco Resorts & Entertainment Limited

The Company, with its American depositary shares listed on the Nasdaq Global Select Market (Nasdaq: MLCO), is a developer, owner and operator of integrated resort facilities in Asia and Europe. The Company currently operates City of Dreams (www.cityofdreamsmacau.com) and Altira Macau (www.altiramacau.com), integrated resorts located in Cotai and Taipa, Macau, respectively. In addition, the Company operates Studio City (www.studiocity-macau.com), a cinematically-themed integrated resort in Cotai, Macau. In the Philippines, the Company operates and manages City of Dreams Manila (www.cityofdreamsmanila.com), an integrated resort in the Entertainment City complex in Manila. In Europe, the Company operates City of Dreams Mediterranean, an integrated resort in Limassol, in the Republic of Cyprus (www.cityofdreamsmed.com.cy). In South Asia, the Company manages the Nüwa hotel at City of Dreams Sri Lanka (www.cityofdreamssrilanka.com), an integrated resort in Colombo, Sri Lanka. For more information about the Company, please visitwww.melco-resorts.com.

The Company is majority owned by Melco International Development Limited, a company listed on the Main Board of The Stock Exchange of Hong Kong Limited, which is in turn majority owned and led by Mr. Lawrence Ho, who is the Chairman, Executive Director and Chief Executive Officer of the Company.

About iRad – Hong Kong’s largest MRI diagnostic services provider

Established in 2006, iRad is a trusted leader in diagnostic radiology across Hong Kong. As at 2024, iRad was the largest MRI diagnostic services provider in Hong Kong by revenue and by the number of MRI scanners. Focused on delivering high-quality imaging services and exceptional patient care, the Group’s strong and extensive client base includes the Government of the Hong Kong SAR, as well as other high-profile medical groups, corporations, private doctors and NGOs. Meanwhile, iRad Hospital is the first and largest private medical imaging and examination service provider within an integrated resort in Macau, making iRad Group the first medical imaging group in the world to offer comprehensive private imaging and examination services, including MRI and CT services, to the integrated resort industry.

As the global watch industry slows and fraud risks in the secondary channel draw public attention, Times Avenue is among Singapore’s secondhand luxury watch specialists seeing sustained growth on the back of shifting buyer preferences and tightening consumer scrutiny

SINGAPORE – Media OutReach Newswire – 3 August 2026 – Times Avenue by Horology Maison marks its five-year anniversary in 2026, as Singapore’s pre-owned luxury watch market expands amid a broader slowdown in the global watch industry.

A Growing Secondary Market and the Case for Regulated Dealers
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded references by transaction value, recorded its best half-year performance since early 2022 in the first half of 2025, reflecting a broader shift in buyer preference towards the secondary channel.

The growth of the pre-owned segment has been driven by a combination of factors, including tighter supply of popular references at authorised dealers, record gold prices lifting new watch retail costs, and a shift among buyers towards immediate availability and market-reflective pricing.

Founded in 2020, Times Avenue has grown alongside this trend, transacting more than 3,000 authenticated timepieces from its Beach Road boutique over its first five years of operation. The boutique’s inventory is weighted towards luxury Swiss timepieces including Rolex, Patek Philippe, Audemars Piguet, Tudor and Cartier, with a focus on sought-after references that are typically subject to long waiting lists in the primary market.

At the same time, authentication and fraud risks in the secondary channel have drawn public attention, including the recent prosecution of an Italian national who attempted to trade a “fake” Rolex GMT Saru at a Singapore retailer. Both developments underline the importance of sourcing from licensed, regulated dealers.

Licensed secondhand goods dealers like Times Avenue operate under frameworks that impose customer due diligence, transaction reporting, record-keeping, and stock movement obligations. Exempted by the Singapore Police Force and a fully regulated dealer under the Ministry of Law, Times Avenue ensures that every watch sold undergoes rigorous in-house authentication before it reaches the client, and each piece is covered by an in-house warranty, giving buyers assurance of authenticity for every transaction.

Times Avenue also offers in-person buying from the public, trade-ins, consignment, and authentication, alongside retail, covering both the acquisition and resale ends of the secondary market.

Clients and prospective buyers can view current inventory, arrange private viewings, or request a sourcing consultation at https://horologymaison.com/contact-us/.
Hashtag: #TimesAvenue #PreOwnedWatches #LuxuryWatchesSingapore #WatchCollector #HorologyMaison

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Times Avenue by Horology Maison

Times Avenue by Horology Maison is a Singapore-based luxury watch grey dealer established in 2021, offering authenticated new and pre-owned timepieces from Rolex, Patek Philippe, Audemars Piguet, Tudor, Cartier and other leading maisons. The company provides retail, buying, trade-in, consignment, sourcing and authentication services from its boutique at 371 Beach Road #02-55 City Gate, Singapore 199597. Times Avenue by Horology Maison is registered with the Ministry of Law as a Regulated Dealer (Registration No. PS20220002864) and holds SPF Exempted Second-Hand Goods Dealer status.

HONG KONG SAR – Media OutReach Newswire – 2 August 2026 – The Eugene BB Expo, Hong Kong’s largest annual maternity and baby grand event, grandly opened at the Hong Kong Convention and Exhibition Centre. XINGZISHAN, an original Chinese functional kids’ loungewear brand from mainland China, staged its highly anticipated debut at the exhibition. Blending Eastern and Western aesthetics with premium craftsmanship, the brand leverages the Greater Bay Area as a strategic gateway to complete its landmark Hong Kong & Macau market premiere, officially kicking off its overseas expansion journey.

Hashtag: #XINGZISHAN

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By K Raveendran India’s political conversation appears to be acquiring a new address. It is no longer confined to Parliament House, party headquarters, election rallies or television studios. Increasingly, it begins with a mobile phone placed at a flattering angle, a carefully chosen background and the familiar instruction to look into the camera and speak […]

The article When Parliament Goes Silent, Politics Switches On The Camera appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

New regional programme will assess environmental hygiene practices, support hospital improvement, and recognise excellence in patient safety across Asia Pacific, with winners honoured at the APSIC 2028 Congress.

SINGAPORE – Media OutReach Newswire – 31 July 2026 – The Asia Pacific Society of Infection Control (APSIC), in collaboration with Schuelke, has launched the APSIC Environment Hygiene Excellence Award, a programme to recognise hospitals that demonstrate excellence in environmental hygiene and infection prevention across the Asia Pacific region. The programme was announced today at the APSIC 2026 Congress.

Environmental hygiene is a critical component of infection prevention and patient safety, yet standards and implementation of environmental hygiene vary significantly across the region’s healthcare settings. The new programme aims to raise awareness, strengthen best practices, and support hospitals to improve environmental hygiene through a structured, scientifically guided framework.

Participating hospitals will be evaluated using APSIC-developed guidelines and audit criteria, with assessments conducted through an independent scientific framework led by an APSIC-appointed expert panel comprising infection prevention specialists from across the region.

“Environmental hygiene is fundamental to infection prevention and patient safety, yet often under-recognised. This initiative brings renewed focus to raising standards across healthcare systems in Asia Pacific,” said Professor Moi Lin Ling, APSIC Programme Chair, APSIC Environment Hygiene Excellence Award

Through this regional collaboration, APSIC and Schuelke aim to:

• Promote awareness and adoption of best practices in environmental hygiene across healthcare institutions in Asia Pacific.
• Provide hospitals with structured tools to assess performance and identify opportunities for improvement.
• Enable benchmarking and knowledge exchange among healthcare institutions to advance infection prevention standards regionally.

Shortlisted hospitals will receive expert-led educational support, including regional webinars and on-site training sessions, to help strengthen infection prevention strategies and improve operational environmental hygiene practices. Finalists will undergo an on-site audit by APSIC experts, and winners will be honoured at the APSIC 2028 Congress.

“As a long-standing partner in infection prevention, Schuelke is committed to supporting healthcare institutions in advancing environmental hygiene standards through scientific collaboration and education,” said Patrick Kaminski, President and CEO, Schuelke Asia Pacific.

The programme represents one of the first coordinated regional efforts to standardise, assess, and recognise excellence in environmental hygiene across healthcare systems in Asia Pacific. By combining scientific criteria, expert review, and practical education, the initiative is designed to support meaningful and measurable improvements in hospital hygiene, patient safety, and infection prevention outcomes.

Healthcare institutions interested in participating in the programme can find more information at www.ehea.health
Hashtag: #Schuelke

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About Asia Pacific Society of Infection Control (APSIC)

APSIC was established in 1998 and is a multinational, voluntary organisation dedicated to advancing infection prevention and control practices to reduce hospital-associated infections, respond to emerging and re-emerging infectious diseases, and improve patient outcomes. APSIC brings together multidisciplinary infection prevention and control professionals across the region to share knowledge, experience, quality improvement initiatives, and research findings through training courses, seminars, congresses, and conferences in Asia Pacific. APSIC also works to establish collaborative partnerships that promote cost-effective, evidence-based practices across the region.

Learn more about APSIC at: https://apsic-apac.org/

About Schuelke

Schuelke, headquartered in Norderstedt, Germany, is a global leader in infection prevention and control with more than 135 years of experience. Guided by its purpose, “We protect lives worldwide,” Schuelke is committed to advancing health and safety through innovative solutions, scientific expertise, and strong partnerships across the healthcare ecosystem.

In an increasingly interconnected world where infectious risks transcend borders, Schuelke works closely with healthcare professionals, institutions, and industry partners to strengthen infection prevention practices across diverse care settings.

The company operates across four key business areas—Healthcare, Consumer Health (OTC), Direct Patient Care, and Life Sciences—offering a comprehensive portfolio of solutions spanning antisepsis, disinfection, hygiene management, and specialised applications.

With globally recognised brands such as mikrozid®, microshield®, octenisept®, desmanol®, and desderman®, Schuelke provides trusted solutions for surface disinfection, skin antisepsis, hand hygiene, and wound care, supporting healthcare professionals in maintaining safe and effective clinical environments.

Learn more about Schuelke at: https://www.schuelke.com

For SkinLab, this reflects two decades of building a holistic beauty ecosystem spanning medical aesthetics, skin health, and wellness, under Dr Kelvin Chua, Senior Medical Director and Founder of SL Aesthetic Group. Treatments are personally developed by Dr Chua to address different skin concerns, such as acne, pigmentation, sensitivity, rosacea, dryness, and ageing. The medical spa also offers a range of skincare products formulated for Singapore’s humid climate and to support long-term skin health.

With 10 outlets islandwide, SkinLab has cared for more than 100,000 customers through this model of doctor-designed care. As no two skin conditions present the same way, each treatment can be customised to individual needs and preferences.

SkinLab has also been recognised by Harper’s BAZAAR, HerWorld, and Singapore Women’s Weekly for treatments targeting deep hydration, rejuvenation, and complexion correction. Behind these treatment outcomes are medical-grade technologies, including the LDM Triple, a triple-frequency ultrasound that targets multiple skin depths simultaneously; FDA-approved Lumenis M22 IPL system for photorejuvenation and pigmentation; Onda Pro with Coolwaves™ technology for body contouring; and the globally-recognised HydraFacial.

The medical spa continuously invests in technology that improves the customer experience, including using AI-assisted skin analysis to support consultations alongside chatbot-based scheduling to reduce waiting time and streamline appointment bookings.

SkinLab’s commitment to holistic care extends beyond treatment sessions, promoting skin health literacy educational content and workshops with doctors from sister brand SL Aesthetic Clinic.

“This award is a valuable milestone that reflects how far SkinLab The Medical Spa has grown as a brand,” says Dr Chua. “From the very start, our brand was designed with the customer at the centre, and that principle continues to guide every treatment developed and every experience delivered moving forward. The brand remains committed to advancing medical-led facial treatments that address a wide range of skin concerns more effectively.”

Looking ahead, SkinLab The Medical Spa remains committed to advancing its medical-led approach to skin health, continuing to explore and adopt clinically validated technologies to deliver more individualised care while reinforcing its commitment to clinical excellence across all its outlets.

To learn more, visit: www.skinlabmedspa.com

Hashtag: #SkinLabTheMedicalSpa #SLAestheticGroup #SingaporeRetailersAssociation

https://www.skinlabmedspa.com

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About SkinLab The Medical Spa

SkinLab The Medical Spa brings together the attentive, understated service of a world-class spa with medically grounded aesthetic science. As the dedicated medical spa brand of SL Aesthetic Group, SkinLab focuses on non-invasive facial treatments for acne, pigmentation, sensitive skin, and overall skin rejuvenation, delivering evidence-based care that supports long-term skin health.

Founded in the 2000s, SL Aesthetic Group is a healthcare and aesthetics group specialising in skin and hair health, women’s wellness, and holistic medicine. Its portfolio includes SL Aesthetic Clinic, a doctor-led medical aesthetics practice; SkinLab The Medical Spa; TrichoLab, a specialist hair and scalp centre; PROLOGUE, a women’s wellness and lifestyle medical clinic; and Euphie Skin Solutions in Malaysia. Across its network of clinics and outlets, the Group offers a comprehensive range of FDA-approved aesthetic and medical treatments, all supervised by trained and certified healthcare professionals holding Certificates of Competency (COC) recognised by the Aesthetic Practice Oversight Committee (APOC).

SkinLab The Medical Spa operates 10 locations across Singapore, including its flagship medical spa at Wheelock Place, while SL Aesthetic Group has a network of more than 20 clinics and outlets across Singapore and Malaysia.

The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in the Kingdom of Denmark, together with representatives from leading Danish organizations, including 3F, Dansk Erhverv, DPT and Carnegie Investment Bank, alongside strategic partners and industry stakeholders from the transport, technology, energy, finance and infrastructure sectors.

As one of the world’s leading cities in sustainable urban mobility, Copenhagen was chosen as Green SM’s first European market. Here, the company aims to complement the city’s existing transport network by offering another reliable, fully electric mobility option for residents and visitors alike.

In Denmark, the company operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to help ensure consistent service quality and customer experience. During the initial phase of operations, Green SM will focus on establishing a reliable local operation, ensuring full compliance with Danish regulations, and continuously improving its service based on feedback from customers, drivers, and other stakeholders.

Delivering a safe, professional, and consistent customer experience begins with Green SM’s drivers. Before serving customers, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation. Together with ongoing training and a robust local operations system, this helps ensure every journey reflects the high standards Green SM is committed to delivering.

Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically at the end of every journey. To mark its launch in Copenhagen, Green SM is offering new customers five (5) vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride throughout the Grand Launch period from July 30 to September 30, 2026.

Richard Nabil Chahine, CEO of Green SM Europe, said: “Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow.”

Green SM’s expansion into Europe reflects the company’s long-term approach to international growth. Rather than prioritising rapid expansion, Green SM focuses on building well-structured local operations, adapting its services to local market needs, and earning trust through consistently reliable service.

With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark’s long-standing ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.

Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India and Kazakhstan. Through its fully electric fleet, technology platform and consistent operating standards, the company is steadily expanding internationally while adapting its services to local market needs.

Hashtag: #GreenSM

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The collaboration marks a significant moment for Taiwan’s international media presence, as the completion of Gaudí’s vision draws global attention to one of the world’s most visited cultural landmarks. NHK has documented the construction of the Sagrada Família for decades, building a relationship of trust with the basilica’s team that enabled joint coverage.

TVBS crews filmed in areas rarely accessible to media, including the crypt where Gaudí is buried, architectural workshops, and key structural sections of the basilica. The team conducted interviews with architects and experts involved in the project during preparations for the inauguration ceremony. Construction on the church began in 1882, one year before Gaudí took over as chief architect.

Taiwanese actress Lin Chi-ling joined the reporting team in Barcelona as a cultural ambassador for the project. Lin met with architects and experts to explore the basilica through the perspectives of architecture, aesthetics, and cultural heritage. Her involvement added a cultural dimension to the coverage beyond conventional architectural reporting.

The coverage brought together partners from Taiwan’s technology and financial sectors. HTC, through its VIVE Arts initiative, contributed its immersive experience “Gaudí, the Atelier of the Divine.” The virtual reality program allows audiences to explore Gaudí’s architectural world in new ways, transcending geographical and physical boundaries.

TS Financial Holding Co., Ltd., which has long supported arts and cultural exchange, sponsored the live broadcast. The company cited values of integrity, innovation, and sustainability in joining the project. The cross-sector collaboration extended Taiwan’s cultural advocacy onto the international stage, connecting the 144-year architectural endeavor to audiences in Taiwan and Chinese-speaking communities worldwide.

TVBS integrated AI-powered real-time translation technology throughout the live coverage, facilitating multilingual communication across international production teams. The project showcased Taiwan’s ability to connect industries and communities across borders. TVBS, NHK, HTC, and TS Financial Holding Co., Ltd., together documented a defining milestone in the Sagrada Família’s history.

Hashtag: #TVBS

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Largest category marketing investment in 15 years supports Desert diamonds’ debut in Asia, opening a brilliant new chapter for natural diamonds

SHANGHAI, CHINA – Media OutReach Newswire – 30 July 2026 – De Beers Group hosted the Desert diamonds Asia launch event in Shanghai on 29th July, marking the official arrival of the Desert diamonds beacon in China, embodying the spirit of “authenticity, individuality and inner radiance”. This is the first new beacon launched by the Group in over a decade. Backed by its largest category marketing investment in 15 years, the campaign champions a renewed perspective for natural diamonds and aims to unite the industry, further underscoring the strategic role of China in shaping future demand for natural diamonds and supporting the industry’s long-term growth.

First unveiled in 2025 at the JCK Las Vegas Show, the Desert diamonds beacon marks a new chapter in the celebration of natural diamonds. Drawing inspiration from the desert landscapes that echo the ancient desert routes of Dunhuang and the lingering charm of the Silk Road, Desert diamonds pays tribute to the untamed authenticity of natural diamonds, celebrating a spectrum of colours from warm whites to champagne tones and amber hues. Desert diamonds jewellery has been seen on international stages – worn by celebrities such as Taylor Swift, Rihanna, Bad Bunny, Doja Cat, and Aryna Sabalenka. By bringing the beacon to China, De Beers Group aims to meet the growing consumer demand for self-reward, emotional gifting, and milestone celebrations — reaffirming the enduring desirability of natural diamonds for a new generation of consumers.

Departing from traditional jewellery marketing, De Beers Group has creatively invited “Real People” to interpret the unique allure of Desert diamonds. These “Real People” are not celebrities or professional models, but pioneering individuals from diverse fields who dare to pursue authenticity and illuminate their individuality through their own stories. They vividly embody the authenticity, individuality and inner radiance that Desert diamonds represent, through their personal journeys. This groundbreaking approach forges a deeper resonance between natural diamonds and genuine emotions, echoing today’s consumer desire for sincere and diverse narratives.

Lynn Serfaty, General Manager, Natural Diamonds, De Beers Group, said, “From red carpets to everyday life, consumers want a natural diamond that tells their personal story – a unique symbol for life’s most precious moments. Following its global success, we are confident in bringing Desert diamonds, a natural inspiration from the desert to China.”

She added: “Our research shows that Desert diamonds resonate strongly with Chinese consumers: 95% desire to own them, 94% find them distinctive, and 96% consider them innovative. Consumers increasingly see jewellery as a key expression of emotional connection and self-affirmation. The authenticity, individuality and inner radiance they seek are the soul of Desert diamonds. I’m delighted to see the industry is uniting to reignite passion for natural diamonds and shape a brilliant future.”

Departing from conventional advertising fronted by celebrities, De Beers Group has for the first time selected four “Real People” through authentic storytelling, breaking away from the traditional celebrity endorsement model. Each of them interprets the campaign’s theme — “Authenticity” — through their unique life stories: embracing every mark of life with truth, the singular stance of being born one of a kind, and the brilliant light that shines from deep within.

In China, consumers are increasingly drawn to jewellery that is authentic, rare, and everlasting — a clear shift toward self-expression through pieces that reflect authenticity, individuality, and inner radiance. De Beers Group observes that today’s consumers seek not only the timelessness of natural diamonds but also designs that are distinctive, personal, and value-driven — Desert diamonds perfectly embodies this exceptional realm of effortless refinement.

Leading retailers Chow Tai Fook, Chow Sang Sang and TSL | Tse Sui Luen, which are the strategic partners of the Desert diamonds campaign, have been developing collections that showcase the desert-inspired palette, underscoring the industry’s strong confidence in the campaign. The retailers will debut their Desert diamonds jewellery collections at the launch and lend their firm support to the campaign in future marketing initiatives.

Created to resonate with a new generation, this campaign targets young consumers through a holistic media and digital strategy. Today’s young consumers are proudly embracing tradition, finding meaning in their cultural roots. The creative storytelling parallels each diamond’s natural journey with the wearer’s own path, allowing the authenticity, individuality and inner radiance of Desert diamonds to strike a chord, and reinforcing that every Desert diamond and every individual is one of a kind. This narrative also echoes a timeless legacy of diamonds as the indestructible stone, a symbol of resilience and everlasting brilliance, and qualities this generation deeply admires. The campaign will steadily ramp up marketing investment, harnessing robust media and social influence to establish Desert Diamonds as the preferred choice of discerning consumers.

Beyond engaging consumers and retailers, the Desert diamonds campaign supports national efforts to drive quality consumption and product innovation. It aligns with the Shopping in China initiative, which promotes high-quality goods with strong provenance, traceability and sustainability. De Beers Group is leveraging the launch to drive natural diamond category education in China and champion premium natural diamond jewellery. With a focus on brand building, quality assurance, product innovation and sustainable development, Desert diamonds provides Chinese consumers with a trustworthy, high-quality choice, supporting the high-quality development of China’s consumer market and the initiative’s goal of stimulating domestic consumption.

Building on its global momentum, Desert diamonds has become a powerful cultural phenomenon. In the U.S., it has captured attention on red carpets and through high-profile celebrity engagements, with warm-toned diamonds growing increasingly visible across fashion, music, and entertainment. Retailers who took part in the initial U.S. campaign reported higher foot traffic and a surge in enquiries tied to life milestones – clear signs of growing consumer desire for these naturally warm diamonds at life’s defining moments. By drawing a parallel to the wearer’s own journey, the campaign positions Desert diamonds not just as gems, but as emotional keepsakes rooted in the earth and elegant symbols of true individuality and enduring meaning.

Please follow the official accounts to find more information regarding Desert diamonds.

De Beers Group Official Website www.debeersgroup.com
Natural Diamond Instagram Page：@ADiamondisForeverhk

Hashtag: #Naturaldiamonds #Diamonds #DeBeersGroup #Desertdiamonds #ADiamondisForever

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About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.