KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 January 2025 – The U.S. dollar has been appreciating almost relentlessly since the end of September. In just three and a half months, the Dollar Index (DXY), which measures the value of the greenback relative to a basket of six major foreign currencies, including the euro, Japanese yen, British pound, Canadian dollar, Swedish krona, and Swiss franc, was […]
Meta Platforms is actively courting TikTok content creators by offering substantial financial incentives to encourage their transition to Meta’s social media platforms, Facebook and Instagram. This strategic move comes amid TikTok’s ongoing regulatory challenges in the United States, which have led to its temporary removal from app stores. Central to Meta’s initiative is the “Breakthrough Bonus” program, designed to attract creators new to Facebook and Instagram. Eligible […]
With over 1,000 guests in attendance, this year’s gala underscores the company’s commitment to promoting creativity and innovation, providing content creators and viewers with a diverse and enriching experience. SINGAPORE – Media OutReach Newswire – 22 January 2025 – Bigo Live, a leading global social live-streaming platform, is excited to announce the return of the highly anticipated BIGO Awards Gala, now in its sixth edition. Under the […]
CommerceDotCom: Championing Sustainable Innovation SELANGOR, MALAYSIA – Media OutReach Newswire – 21 January 2025 – CommerceDotCom (CDC) is proud to collaborate with researchers from the College of Engineering, Universiti Teknologi MARA (UiTM), in their research to develop an innovative hydrogen-powered urban concept vehicle. Earlier today, a formal signing collaboration ceremony was held with the College of Engineering to initiate this partnership, marking a significant milestone in empowering […]
Dubai-based developer Sobha Realty is set to unveil a range of new projects in the UAE this year, capitalizing on the nation’s property boom. The company’s founder recently confirmed plans to introduce eight to 10 new ventures, collectively valued in the multibillion-dirham range. These upcoming developments come at a time when the UAE’s real estate market has shown significant signs of resilience and growth, despite global economic […]
JAKARTA, INDONESIA – Media OutReach Newswire – 21 January 2025 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has unveiled an expanded suite of large language models and AI development tools, upgraded infrastructure offerings, and new support programs for global developers at its annual developer summit today. These advancements aim to empower developers worldwide to build innovative AI applications more cost-effectively and drive […]
MOSCOW, RUSSIA – Media OutReach Newswire – 20 January 2024 – Wildberries, one of the largest e-commerce platforms in Eurasia, has expanded its use of artificial intelligence (AI) to enhance the user experience for customers and sellers on its marketplace. Customers can now search for products — such as a sweatshirt with a specific print or a uniquely designed chair — by using images that show the […]
Pooi To Middle School and HKFYG Lee Shau Kee College emerge as champions Youngest primary school team proudly claims the Most Potential Award HONG KONG SAR – Media OutReach Newswire – 20 January 2025 – The unique allure of a cappella lies in its harmonious melodies, created solely by human voices, without instrumental accompaniment. On 18 January, local and international talent came together to celebrate the art […]
From Hong Kong to Florence, FabriX continues to tour Europe after Paris Fashion Week FW2024, debuting at Pitti Immagine Uomo 2025 with the world’s first Fashion AR kiosk Cross-disciplinary tech trailblazers Avery Dennison, Genesis-One and ZERO10 continue to propel digital fashion further and beyond Featuring digital fashion creations from a full squad of 10 Hong Kong and international designers Full launch of men’s fashion to the gaming […]
HONG KONG SAR – Media OutReach Newswire – 20 January 2025 – Arlo Technologies, a leader in smart home security solutions, is proud to announce the launch of its innovative fire detection feature, empowering users to safeguard their homes with the most cutting-edge technology. The new feature will immediately alert users when a flame is detected, allowing for faster contact with emergency services and giving users valuable […]
Numou, a subsidiary of Abu Dhabi Global Market (ADGM), has significantly expanded its digital lending marketplace by partnering with prominent institutions, including the Khalifa Fund for Enterprise Development and private credit providers such as Credible-X, Klubworks, and NymCard Payment Technologies. This initiative aims to revolutionize financing for small and medium-sized enterprises (SMEs) in the United Arab Emirates (UAE), offering a seamless, fully digital application process that connects […]
Arlo becomes the exclusive worldwide provider of Origin’s AI Verified Human PresenceTM detection technology to be integrated into new innovative security solutions SINGAPORE – Media OutReach Newswire – 15 January 2025 – Arlo Technologies, Inc. (NYSE: ARLO), a leading smart home security brand, recently announced a strategic partnership agreement with Origin AI, pioneers in AI SensingTM technology. Sharing a common mission to protect customers through advanced AI-powered […]
Study Shows UK, Canada, and Japan as Favorites, Highlighting Trends in Post-Pandemic Travel NEW YORK, US – Media OutReach Newswire – 15 January 2025 – As 2024 comes to a close, numerous Americans have ventured across the globe, with some international destinations standing out as clear favorites. Nomad, leveraging insights from over 50,000 of its customers, reveals the top travel destinations by state, showcasing trends in international […]
A Landmark Achievement Following HKbitEX VATP License Approval HONG KONG SAR – Media OutReach Newswire – 15 January 2025 – Pioneer Asset Management Limited (“Pioneer“), a subsidiary of Tykhe Capital Group Limited (the “Group” or “Tykhe Capital“), a leading Real-World Asset (RWA) and Security Token Offering (STO) innovator in the APAC region, announces the launch of Hong Kong’s first tokenized USD money market fund (TMF Token) (the […]
Experts explore new economic opportunities presented by New Productive Forces, with a focus on comprehensive support for businesses HONG KONG SAR – Media OutReach Newswire – 16 January 2025 – As 2025 unfolds, the global economic landscape is being reshaped, with innovative technologies redefining industrial development. This marks a crucial period for Hong Kong, poised to spearhead future economic growth through innovation-driven productivity. Hong Kong Productivity Council […]
BANGKOK, THAILAND – Media OutReach Newswire – 17 January 2025 – The Functional Foods for Wellness Summit BKK 2025 concluded successfully in Bangkok, Thailand, on January 16th. The summit received strong support from international organizations such as the International Probiotics Association (IPA), the Health Food Supplement Association (HFSA), the Malaysia Dietary Supplement Association (MADSA), the Japan Health Business Media, the Turkish Food Safety Association, and the Expert […]
HONG KONG SAR – Media OutReach Newswire – 17 January 2025 – On January 16, 2025, the 1st APAC Intelligent Finance Forum, hosted by the Global Corporate Scale Management Association and co-organized by Jin Xing Hui and HK Strategy King, was successfully held at the Nina Hotel Tsuen Wan, Hong Kong. The event brought together 520 attendees from eight countries and regions, including China, South Korea, Japan, […]
Investcorp, a global alternative investment firm, has signed a definitive agreement to acquire Epipoli, a leading Italian alternative payments enabler. The acquisition includes the stakes held by private equity firm Bregal Milestone and Epipoli’s founder and CEO, Gaetano Giannetto. Giannetto will retain a significant minority share and continue to lead the company. The financial terms of the transaction have not been disclosed. Established in Milan in 2000, […]
HONG KONG SAR – Media OutReach Newswire – 16 January 2025 – To attract high-yield visitors to Hong Kong, the Hong Kong Tourism Board (HKTB) constantly promotes the development of Meetings, Incentives, Conventions and Exhibitions (MICE) tourism through elevating business travellers’ experience in Hong Kong, reinforcing the city’s position as the “World’s Meeting Place”. In line with this mission, and with the vision of the newly released […]
HONG KONG SAR – Media OutReach Newswire – 16 January 2025 – The 18th Asian Financial Forum (AFF) concluded successfully on January 14 after a two-day run at the Hong Kong Convention and Exhibition Centre, which drew more than 3,600 participants, including over 130 high-level speakers, and facilitated 700-plus one-on-one AFF Deal-making meetings to link up sources of funds with investment projects around the globe. The Asian […]
HONG KONG SAR – Media OutReach Newswire – 16 January 2025 – The Transport Department of the HKSAR Government recently announced an increase in the daily processing capacity for “Northbound Travel for Hong Kong Vehicles”, raising the limit from 400 to 500 applications per working day, reflecting a growing demand in the market. Automotive Platforms and Application Systems (APAS) R&D Centre has been actively working with professional […]
SHENZHEN, CHINA – Media OutReach Newswire – 16 January 2025 – OPPO today announced 17-year-old Spanish football prodigy, Lamine Yamal, as its global brand ambassador. In his new role, Yamal will play a pivotal part in OPPO’s “Make Your Moment” brand refresh initiative, working with OPPO to inspire more young people worldwide to seize the present, channel their passion into action, and create their own extraordinary stories […]
Dubai has unveiled the Creators HQ, a pioneering initiative aimed at attracting 10,000 influencers to the United Arab Emirates (UAE) in the coming years. Located in Emirates Towers, this hub is designed to empower digital content creators by providing comprehensive support, including assistance with UAE Golden Visa applications, relocation services, and business setup facilitation. The Creators HQ was inaugurated during the third edition of the 1 Billion […]
With alcohol sales in both the U.S. and China experiencing a decline, global spirits giants Diageo and Pernod Ricard are shifting their focus to the South Asian market, specifically targeting a new generation of drinkers. Both companies, recognized for their premium brands such as Johnnie Walker, Guinness, and Chivas Regal, have identified India and neighboring countries as pivotal in their plans for growth. This region, with its expanding middle class and evolving consumer behavior, presents an untapped opportunity to offset the challenges they face in more established markets.
In the U.S., consumption of alcohol has been on a downward trajectory for years, as changing social attitudes and concerns about health have altered traditional drinking habits. A similar trend is observed in China, where alcohol consumption has slowed amid an economic downturn and increasing government pressure against excessive drinking. The shift in consumer preferences in these regions has led Diageo and Pernod Ricard to recalibrate their strategies and focus more heavily on markets with burgeoning potential.
India, in particular, stands out as a key market for these companies, with its large, young population and rising disposable income. A growing number of millennials and Generation Z consumers are becoming more interested in Western-style alcoholic beverages, which has spurred the development of tailored marketing campaigns. Diageo and Pernod Ricard are not only aiming to introduce their premium brands but also creating a cultural shift toward drinking in social settings and a higher acceptance of international alcoholic beverages.
While the alcohol market in India is still highly regulated, with state-level restrictions and varying taxes across regions, the demand for spirits, especially whisky, is substantial. Whisky remains the preferred alcoholic drink in the country, and international brands have found a niche within this preference. Both Diageo and Pernod Ricard have been ramping up their investments in the subcontinent, focusing on establishing a foothold in India’s rapidly growing urban centers.
Pernod Ricard, for example, has introduced a wide range of products tailored to local tastes while maintaining the global appeal of its brands. The company’s strategy has been to offer products at different price points, allowing them to target both the premium and mass markets. Similarly, Diageo’s Johnnie Walker has launched region-specific campaigns that cater to India’s burgeoning demand for luxury spirits while also targeting younger drinkers through social media platforms.
One of the biggest advantages for both companies is the growing number of young consumers who are eager to experiment with new tastes and experiences. This demographic is highly active on digital platforms, where global trends in fashion, food, and drink have a quicker impact. Social media marketing has proven effective in India, with influencers and brand ambassadors reaching millions of consumers daily. Diageo and Pernod Ricard have capitalized on this trend, using digital media to promote their products and tap into the aspirational mindset of Indian youth.
In addition to traditional retail outlets, the rise of e-commerce in India has provided another channel for alcohol sales. Platforms such as Amazon and local players like BigBasket now offer alcohol delivery in select regions, expanding the accessibility of international spirits. The availability of premium alcohol through these channels aligns with a shift in consumption patterns, where convenience is as important as quality. With more consumers preferring to shop online, Diageo and Pernod Ricard are ensuring their products are visible and accessible in the digital marketplace.
While the potential in India is significant, it comes with its challenges. Cultural norms around drinking vary widely across the country, and alcohol consumption is still taboo in some communities. Moreover, navigating the labyrinth of state-imposed regulations presents an ongoing hurdle for both Diageo and Pernod Ricard. The two companies have had to collaborate with local distributors and build relationships with regional governments to ensure that their products meet regulatory standards and can be sold across the diverse Indian market.
Beyond India, the broader South Asian market, which includes countries like Pakistan, Bangladesh, and Sri Lanka, also holds promise for growth. However, these nations present their own unique set of challenges. In Pakistan, for instance, where alcohol is heavily restricted, the market for foreign spirits is limited to the non-Muslim population and expatriates. Nevertheless, these markets are still considered important in the long-term strategy of Diageo and Pernod Ricard as they seek to diversify their consumer base.
To further boost their presence, both companies are also exploring opportunities in the craft beverage sector. Craft spirits have been gaining traction in urban areas in India and other parts of South Asia, where consumers are looking for unique and locally inspired flavors. Diageo’s push into craft gin and local distillery partnerships is part of a broader strategy to cater to the growing interest in premium and artisanal drinks. Pernod Ricard has followed suit by promoting craft options and expanding its portfolio to include Indian-made liquors, creating products that blend traditional flavors with modern drinking preferences.
