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Arabian Travel Market 2025 concluded on 1 May at the Dubai World Trade Centre, drawing over 55,000 industry professionals from 166 countries—a 16% increase in attendance compared to the previous year. The event featured more than 2,600 exhibitors across 13 halls, reflecting the robust recovery and transformation of the global travel and tourism sector.

This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” underscored the pivotal role of technology and sustainability in shaping the future of travel. The Travel Tech segment experienced a 25% year-on-year growth in exhibitors, highlighting the industry’s commitment to innovation. Companies such as Amadeus, Huawei, Sabre, Expedia, Travelport, Hotelbeds, and WebBeds showcased advancements in artificial intelligence , blockchain, and augmented reality, aiming to revolutionize travel experiences.

AI’s transformative impact on aviation was a focal point, with discussions on its applications in optimizing flight routes, enhancing weather monitoring, and improving airport efficiency. Airports like London Heathrow and Gatwick have already implemented AI-powered systems for air traffic management, reducing delays and streamlining operations. Airlines such as Emirates and Etihad are leveraging AI to offer personalized services and seamless check-ins, aligning with the UAE’s commitment to integrating technology into sustainable development.

Sustainability was prominently featured, particularly the adoption of sustainable aviation fuel . The International Air Transport Association projects SAF production to reach 2.1 million tonnes by 2025, doubling from the previous year. Emirates and Etihad have begun incorporating SAF into operations on key routes, including London, Paris, and Singapore, marking significant strides toward reducing the aviation industry’s carbon footprint.

The event also highlighted the resurgence of corporate travel, with the introduction of IBTM@ATM, a specialized segment focusing on business travel. Research indicates that 40% of businesses plan to increase travel budgets in 2025, signaling a positive trend for the sector. This resurgence is expected to drive innovations in tailored travel services, expanded flight routes, and enhanced connectivity.

Asia emerged as the fastest-growing region at ATM 2025, with a projected 27% year-on-year increase in exhibitors. India’s participation surged by 41%, reflecting the country’s expanding tourism market. Countries such as Japan, Macao, the Maldives, Mauritius, South Korea, Thailand, the Philippines, China, Cambodia, Nepal, and Sri Lanka also played pivotal roles, contributing to the event’s diverse international presence.

The Middle East showcased significant growth, with a 17% increase in exhibitor participation. Saudi Arabia’s presence was notable, featuring its giga projects and prominent private sector companies. Europe maintained steady growth at 12%, while participation from Africa and the Americas remained consistent with the previous year.

ATM 2025 featured over 200 high-profile speakers across 60 conference sessions, spread across three main stages: the Global Stage, Future Stage, and the newly introduced Business Events stage. Key sessions addressed topics such as generational trends influencing hyper-personalization in luxury travel, the pervasive role of AI, and data-driven strategies for destination transformations.

Micropolis Holding Co., a UAE-based robotics and AI firm, has entered into a strategic Memorandum of Understanding with SEE Holding Ltd to integrate advanced artificial intelligence and robotics infrastructure into The Sustainable City 2.0, SEE Holding’s forthcoming urban development model. This collaboration aims to embed intelligent systems into the core operations of the city, enhancing efficiency, sustainability, and resident engagement.

The MoU outlines plans for deploying autonomous fleets, smart mobility applications, and integrated command systems to oversee city functions. Additionally, digital platforms will be developed to connect residents with intelligent services, leveraging Internet of Things infrastructure, edge computing, and computer vision technologies. A joint research and development programme is also set to advance sustainable urban technologies, focusing on operational efficiency, resident experience, and environmental performance across SEE Holding’s global projects.

This partnership builds upon a decade-long relationship between the two companies. Faris Saeed, Chairman and CEO of SEE Holding, was among the initial investors in Micropolis at its inception in 2014. Over the years, SEE Holding has provided strategic capital and a real-world testing environment within The Sustainable City for Micropolis’ robotics, computer vision, and autonomous systems.

The Sustainable City 2.0, unveiled at the Annual Investment Meeting Congress 2025 in Abu Dhabi, represents SEE Holding’s next-generation model of urban development. Designed to be AI-driven, net-zero, and human-centric, the city aims to transform waste into resources through repurposing, recycling, or energy conversion, thereby avoiding landfill accumulation and fostering a resilient circular economy. Mobility within the city is planned to be fully electric and autonomous, featuring shared e-cars, e-bikes, self-driving shuttles, and homes equipped to support contactless delivery via last-mile delivery robots and drone pads.

Faris Saeed stated, “With The Sustainable City 2.0, we are revolutionising sustainable urban living through the strategic integration of AI-driven solutions and net-zero principles. Our partnership with Micropolis accelerates this vision, customising and rapidly deploying intelligent robotics solutions that significantly enhance safety, efficiency, and quality of life, ultimately shaping smarter, more resilient, and human-centric communities for the future.”

Mastercard has moved to expand its digital asset footprint by unveiling a stablecoin-powered global payment system that aims to bridge traditional finance with blockchain technology. The initiative incorporates wallet integration, card issuance, merchant settlement, and on-chain remittances, signalling a major endorsement for stablecoins within mainstream financial services.

The payments giant will partner with OKX to launch the OKX Card, offering users the ability to spend crypto assets seamlessly through Mastercard’s established infrastructure. The collaboration is positioned to provide cardholders with the option to convert their digital holdings into fiat currency at the point of sale, utilising USDC stablecoins to facilitate transactions in real time.

Mastercard’s broader collaboration also includes Circle, Nuvei, and Paxos, three key players in the stablecoin and blockchain space. The strategy centres on enabling direct merchant settlement using stablecoins, starting with USDC. The move is expected to accelerate merchant acceptance of digital currencies by eliminating the need for fiat conversions and complex intermediary processes.

Raj Dhamodharan, Mastercard’s head of crypto and blockchain, stated that the company is building a “future-proof” payments ecosystem that integrates digital assets responsibly and securely. He emphasised that Mastercard’s framework would ensure compliance with existing regulations and uphold strong consumer protection measures while offering the benefits of blockchain efficiencies.

By embedding stablecoins into payment rails, Mastercard is seeking to address long-standing challenges that have limited wider adoption of digital currencies, including volatility, liquidity management, and interoperability between financial systems. Stablecoins, which are typically pegged to fiat currencies like the US dollar, offer price stability that traditional cryptocurrencies like Bitcoin do not, making them more suitable for everyday transactions.

The OKX Card is expected to launch initially in select markets, with expansion plans to follow based on regulatory approvals and market demand. OKX’s president Hong Fang described the partnership as a “game-changer” that will “empower millions to experience the future of payments today.” The card will allow users to link their crypto wallets directly and spend their digital assets without the need to manually convert them into fiat beforehand.

Mastercard’s collaboration with Circle is particularly noteworthy as Circle’s USDC stablecoin is widely regarded for its regulatory compliance and transparency. Circle CEO Jeremy Allaire welcomed the partnership, highlighting that direct merchant settlement in USDC would reduce transaction costs, enhance speed, and provide greater transparency across payment processes.

Nuvei and Paxos will contribute to strengthening the backend settlement capabilities. Nuvei, a global payment technology firm, brings extensive experience in integrating alternative payment methods for merchants, while Paxos, a regulated blockchain infrastructure platform, provides trusted stablecoin issuance and custody solutions.

This new framework comes at a time when global financial institutions are increasingly exploring digital currencies. The Bank for International Settlements reported an upsurge in central bank digital currency projects globally, with a growing focus on how stablecoins and blockchain could complement traditional payment systems rather than disrupt them.

Mastercard has been experimenting with blockchain and digital assets for several years, conducting pilot programmes with various crypto companies and financial institutions. The company’s partnership with the Reserve Bank of Australia and the Digital Finance Cooperative Research Centre on a central bank digital currency pilot was another key step illustrating its commitment to innovating responsibly within the space.

Mastercard’s stablecoin settlement model follows a successful pilot in Australia, where live transactions using USDC and Mastercard’s network proved the technical viability and regulatory feasibility of using stablecoins for real-world transactions. The pilot included collaboration with Cuscal and Mintable, showcasing the ability to settle card transactions directly on blockchain networks.

Through these developments, Mastercard appears to be positioning itself as a leader among traditional financial service providers seeking to integrate blockchain into their core offerings. This approach not only supports digital asset adoption but also builds bridges between traditional payment providers and emerging decentralised finance ecosystems.

Industry analysts note that Mastercard’s entry into stablecoin-powered payments could force other major payment processors to accelerate their blockchain strategies. Visa, which has been running its own stablecoin settlement pilots, will likely view Mastercard’s moves as a call to action to deepen its blockchain integration efforts to remain competitive.

There are challenges ahead, particularly regarding regulatory clarity. Stablecoins have come under increasing scrutiny from regulators concerned about financial stability, money laundering, and consumer protection risks. Mastercard has indicated that its stablecoin programme will operate within regulated frameworks, ensuring that only stablecoins backed by transparent and compliant reserves are included.

The initiative also highlights growing merchant interest in accepting digital currencies without bearing volatility risks. Direct stablecoin settlement allows merchants to receive payment in a stable asset without relying on third-party crypto-to-fiat conversion services, streamlining operations and reducing costs.

As stablecoins continue to evolve beyond speculative assets into functional financial tools, Mastercard’s system reflects an understanding that digital currencies must serve real-world use cases to achieve mainstream adoption. The company’s ability to integrate stablecoin technology with traditional card networks could significantly alter how digital assets are used in daily commerce.

Mastercard’s latest announcement also underlines a broader industry shift toward interoperability. By supporting transactions across multiple blockchain networks and integrating with different stablecoin issuers, Mastercard aims to create a unified ecosystem where users, merchants, and financial institutions can interact seamlessly across both traditional and digital finance landscapes.

stc Group has been ranked as the top company for career development in Saudi Arabia for 2025 by LinkedIn, reinforcing its position as a major driver of professional advancement in the region. The recognition reflects the telecommunications giant’s continued investment in employee growth, skills enhancement, and leadership opportunities during a period of rapid digital transformation in the Kingdom.

The LinkedIn Top Companies list, published annually, evaluates organisations based on several critical pillars, including skills growth, company stability, external opportunity, company affinity, gender diversity, and educational background of employees. stc Group secured the top spot after outperforming competitors across these measures, highlighting its emphasis on creating a dynamic and sustainable work environment.

The company’s prioritisation of employee development aligns with Saudi Arabia’s Vision 2030 agenda, which seeks to diversify the economy and build a thriving private sector. stc Group has implemented numerous initiatives aimed at cultivating talent, including internal leadership academies, technical training programmes, and partnerships with leading educational institutions. These efforts are designed to equip its workforce with the digital capabilities and leadership competencies required to thrive in a highly competitive and evolving market.

LinkedIn’s analysis highlighted that stc Group demonstrated exceptional commitment to employee advancement, with many staff members acquiring new skills and transitioning into leadership roles within the company. This has contributed to the organisation’s reputation as a destination employer for professionals seeking both stability and growth in the Kingdom’s vibrant technology and communications sector.

stc Group’s strong performance is also attributed to its comprehensive employee benefits packages, flexible working arrangements, and strategic focus on diversity and inclusion. The company has been recognised for fostering an inclusive workplace culture where opportunities for advancement are accessible across gender and educational backgrounds. This approach is particularly significant as the Kingdom intensifies efforts to boost female participation in the workforce.

The telecommunications sector has seen a major expansion across Saudi Arabia as part of broader efforts to build a digital economy. stc Group has played a central role in deploying 5G infrastructure, expanding fibre optic networks, and investing in emerging technologies such as cloud computing, artificial intelligence, and cybersecurity. This strategic positioning has not only driven the company’s financial success but has also created a wealth of career opportunities for local and international talent.

In addition to its domestic achievements, stc Group has expanded its presence across regional markets, acquiring stakes in companies in Bahrain, Kuwait, and other Gulf Cooperation Council countries. This regional footprint has enabled the company to offer diverse career pathways and foster cross-border professional experiences for its employees.

stc Group’s emphasis on continuous learning has been underscored by the launch of its dedicated Digital Academy, which offers specialised programmes in areas such as data science, cybersecurity, software development, and project management. Through a combination of classroom instruction, online modules, and practical experience, the academy equips employees with the technical expertise needed to lead in the Fourth Industrial Revolution.

The company’s innovation-driven culture has been further reinforced by its establishment of various innovation hubs and research centres, encouraging employees to work on cutting-edge projects that have direct commercial and societal impact. This approach has strengthened employee engagement, enhanced creativity, and driven a spirit of entrepreneurship within the organisation.

The recognition by LinkedIn also comes as stc Group pursues its ambitious DARE strategy, aimed at driving digital transformation, accelerating business growth, reinforcing operational efficiency, and enabling sustainability initiatives. The company’s strategy outlines a clear roadmap for adapting to global technology trends while building a future-ready workforce.

According to data from LinkedIn’s survey, professionals employed at stc Group have experienced higher levels of job satisfaction and career advancement compared to peers in other companies. Many employees have cited the firm’s mentorship programmes, skills training, and international exposure as key reasons for their professional development.

Notably, the company’s focus on promoting female leadership has begun to bear fruit, with women increasingly occupying senior roles across various divisions. This achievement mirrors the broader social and economic reforms underway in Saudi Arabia, where gender parity and empowerment initiatives are gaining momentum across industries.

Saudi Arabia’s labour market has been undergoing a transformation, with employers placing greater emphasis on skills-based hiring and career progression pathways. stc Group’s leadership position in this context underlines its ability to adapt to changing workforce expectations and technological shifts, ensuring that it remains an employer of choice for top talent.

The telecommunications giant’s recognition is expected to further enhance its brand reputation among young professionals and graduates, many of whom view LinkedIn’s Top Companies list as an important guide when considering future employers. stc Group’s investment in youth initiatives, graduate recruitment programmes, and internships has positioned it strongly to attract the next generation of digital leaders.

Beyond technical expertise, stc Group has also focused on cultivating soft skills such as leadership, collaboration, and adaptability among its workforce. The company’s comprehensive talent development strategy is designed to build holistic capabilities, ensuring employees are well-prepared to navigate the complexities of the global digital economy.

Cardano founder Charles Hoskinson has reaffirmed his commitment to foundational principles over market valuations, emphasising that the long-term success of cryptocurrencies hinges on decentralisation, transparency, and real-world utility rather than short-term price movements.

In a series of public statements and interviews, Hoskinson has consistently highlighted the importance of adhering to the core values that underpin the cryptocurrency movement. He argues that the true potential of blockchain technology lies in its ability to empower individuals and foster global inclusivity, rather than serving as a vehicle for speculative gains.

Hoskinson’s perspective is shaped by his extensive experience in the crypto industry, having co-founded Ethereum before establishing Cardano. He has witnessed the volatility and hype cycles that often dominate the market, cautioning against the distractions they pose. Instead, he advocates for a focus on building robust, scalable systems that can deliver tangible benefits across various sectors, including finance, education, and healthcare.

Central to Cardano’s philosophy is the emphasis on scientific research and peer-reviewed development. This approach aims to ensure that the platform’s evolution is grounded in rigorous analysis and long-term viability. Hoskinson believes that such a foundation is essential for achieving “perfect operability,” where information, value, and state can seamlessly move across different blockchain networks.

However, he acknowledges that regulatory challenges remain a significant hurdle. Hoskinson points out that inconsistent and often restrictive policies across jurisdictions can impede innovation and adoption. He calls for a more harmonised regulatory framework that balances oversight with the need to foster technological advancement.

In line with his vision for a decentralised future, Hoskinson has been vocal about the importance of community governance. He envisions a system where stakeholders have a direct say in the protocol’s development, ensuring that the network evolves in a manner that reflects the collective interests of its users. This democratic approach is exemplified by Cardano’s ongoing efforts to implement on-chain governance mechanisms.

Hoskinson’s commitment to principles over price is further evident in his stance on market speculation. He warns against the dangers of equating a cryptocurrency’s value solely with its market price, arguing that such a narrow focus can lead to unsustainable practices and undermine the technology’s broader potential. Instead, he urges the community to consider the societal impact and transformative capabilities of blockchain solutions.

This ethos is reflected in Cardano’s initiatives aimed at driving real-world adoption. The platform has been actively involved in projects across Africa, seeking to provide decentralised solutions for identity verification, supply chain management, and financial inclusion. Hoskinson views these efforts as critical steps toward demonstrating the practical benefits of blockchain technology.