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All the pretty girls scroll like this

SINGAPORE – Media OutReach Newswire – 10 April 2026 – Modern beauty has a new enemy, and it’s right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. “Text neck” isn’t just a physical issue; it’s quietly changing how we carry ourselves.

LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless “it girl” energy starts with posture. That’s why the brand is launching LUX Chin Up—a digital tool designed to tackle “Text Neck” and help women keep their heads high and their bold beauty even higher. It’s the perfect modern solution for the modern beauty problem.

“LUX always inspires women to boost their presence and own their beauty power,” said Gaurav Datta, Global Brand VP. “Our phones are amazing for self-expression, but there’s a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With ‘Chin Up,’ we’re offering a simple way for women to realign, lift up, and step back into their power.”

LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone’s own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.

• The Sweet Spot: The tool encourages you to keep your screen at an optimal
  90-degree angle.
• The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
• The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.

LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It’s a small shift that brings Main Character Beauty to life, on screen and off.

Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup

Hashtag: #LUXChinUp #LUX

The issuer is solely responsible for the content of this announcement.

About LUX

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In 2026, the Hong Kong Gifts & Premium Fair will spotlight four key focuses – personalisation, sustainability, health & wellness, and culture & creativity – guiding buyers to discover products that reflect the latest market trends and consumer preferences.

The fair will once again feature the highly acclaimed Hall of Fine Designs, a convergence point of reputed brands. First time exhibitors include Alpha Art Gifts LLC (United Arab Emirates), known for its unique and high-quality gift solutions; Crown Decor Pvt Ltd (India), a leading manufacturer for premium laminates. And the distinguished Hong Kong brands Camel and RedA will continue showcase their products at the fair. In addition, the Shanxi Pavilion will make its debut at the Hong Kong Gifts & Premium Fair 2026. This year, the Zhejiang Pavilion, for the first time led by the Department of Commerce of Zhejiang Province, will bring a large number of exhibitors. Meanwhile, the Korea Pavilion and Busan Pavilion will return with even greater presence.

Furthermore, the Hong Kong Exporters’ Association will assemble Hong Kong companies to form a pavilion, showcasing the design skills and branding excellence of Hong Kong’s product designers. The Smart Design Global, organised by Hong Kong Exporters’ Association, will also showcase shortlisted entries and signature products from its participating companies at the Gifts & Premium Fair, leveraging the fair as a platform to promote Hong Kong original designs to international markets.

Running concurrently, Home InStyle will focus on new materials, culture & creativity, and gerontechnology for silver‑age living, aligning with emerging lifestyle and consumer trends. The fair completes the sourcing journey by fostering meaningful connections and spark fresh inspiration across the design and lifestyle community.

A key highlight remains the signature Cultural and Creative Avenue, which will showcase distinguished designs from around the world and welcome international brands that blend unique design concepts with cultural heritage. The fair’s collaboration with Pantone will be elevated, with the Colour of the Year 2026 “Cloud Dancer” prominently featured in this zone. Through trend-focused displays and real-life applications, visitors will see the colour brought to life, helping buyers and exhibitors visualise its use in contemporary home and lifestyle products.

Furthermore, funded by the Innovation and Technology Commission, Home InStyle will launch the Gerontech and Innovative Material Pavilion, where nearly 20 local enterprises will present a wide range of innovative technology products and solutions designed for senior living, while highlighting the application of new materials in home spaces.

“Adding to the fair’s design-led highlights, the 2nd MOTIFX – Embracing the Beauty of Chinese Culture exhibition, organised by the Hong Kong Design Institute (HKDI) under the Vocational Training Council (VTC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), invites emerging designers to reinterpret traditional Chinese elements for contemporary contexts. The project seamlessly integrating historical components into modern objects, interiors, and lifestyle products while deepening new generations’ engagement with their cultural heritage.”

Home InStyle will also host a selection of international brands known for their craftsmanship and creativity. Highlights include vibrant hand-blown Bohemian glassware, handmade baskets and bags woven from wild grapevines alongside classic bamboo steamers, and licensed DC Comics illuminated signs.

Throughout the fairs, a series of seminars and forums will bring together leading industry experts to share forward-looking insights on key trends and future developments, from creative thinking and the silver economy to sustainability and beyond. These sessions are crafted to foster meaningful dialogue and equip attendees with the latest market intelligence. As a comprehensive one-stop sourcing platform, the fairs unlock exciting business opportunities and deliver a diverse, world-class selection of lifestyle products and services tailored to every buyer’s needs.

Digital platform creates efficient exhibition experience
Under the EXHIBITION+ model, the fairs integrate offline and online elements. Buyers can continue searching for products and services on the hktdc.com Sourcing platform and network through the Click2Match smart business-matching platform. During the physical fair, buyers can use the Scan2Match function of the HKTDC Marketplace App to scan exhibitors’ exclusive QR codes, bookmark favourite suppliers, browse product information and continue discussions with exhibitors online during or after the show.

One stop registration for HKTDC trade fairs:
https://tinyurl.com/yc8jvdpp

Hashtag: #HKTDC #GiftsFair #HongKong #TradeFair #Innovation #sustainable

https://www.hktdc.com/event/hkgiftspremiumfair/en

The issuer is solely responsible for the content of this announcement.

The immediate trigger has been the collapse in exports from the Gulf after the outbreak of war in late February and the severe disruption of shipping through the Strait of Hormuz. Middle Eastern LPG exports fell 73% in March from the previous month to 419,000 barrels per day, according to Kpler data cited by Reuters. The squeeze sent April-loading spot premiums for propane and butane from the Gulf to record highs of $250 a tonne over March Saudi contract price swaps, while Saudi Aramco lifted its April official selling price for propane by $205 a tonne to $750 and for butane by $260 a tonne to $800.

That shock is now reshaping trade flows. Preliminary Kpler data show U. S. LPG exports are expected to rise to a record 2.7 million barrels per day in April, with about 1.8 million barrels per day heading to Asia, up 14% from March. Traders say cargoes are also being drawn from Canada, Norway, Argentina and Australia, but the United States has emerged as the principal swing supplier because of its sheer export scale. Marex’s Vasudev Balagopal told Reuters that major importers were actively diversifying beyond the Gulf, although brokers caution that U. S. export terminals were already running close to capacity before the conflict and cannot fully replace Middle East barrels on their own.

The substitution is costly and slow. U. S. Gulf terminal fees for propane and butane hit record levels in March, and cargoes from the Gulf Coast to Asia typically take more than 30 days to arrive, compared with roughly two weeks from the Middle East. Even where a ceasefire has allowed some movement through Hormuz, traders are treating the route as fragile and unpredictable. Reuters reported on April 11 that some tankers had begun exiting the Gulf after a truce, but hundreds of vessels remained stranded or delayed, underlining how quickly physical dislocation can outlast any diplomatic pause.

India’s position illustrates the strain most clearly. The country consumed 33.15 million metric tonnes of LPG last year, with imports covering about 60% of demand and roughly 90% of those imports sourced from the Middle East. State-backed retailers have kept prices for 14.2-kg domestic cylinders unchanged to protect households, even as commercial LPG prices were raised in April and the government diverted supplies away from industry to shield cooking-gas consumers. Reuters also reported that India increased domestic daily LPG output by 40% to 50,000 tonnes and secured 800,000 tonnes of replacement cargoes from the United States, Russia, Australia and elsewhere.

Officials in New Delhi are also using the shortage to accelerate a structural shift towards piped gas. Emergency powers have been invoked to direct limited LPG toward households, while expansion of city gas networks has been fast-tracked. India added 580,000 new household piped-gas connections in March, up sharply from a year earlier, and credit-rating agency ICRA estimates the policy push could cut LPG imports by 10% to 15% by 2030. The fiscal logic is clear: household LPG is sold at deeply subsidised rates, while piped gas is priced closer to the market, easing pressure on public finances as well as on import dependence.

China faces a different kind of pressure. There, LPG is not only a cooking fuel but also a crucial petrochemical feedstock. Rystad Energy estimates regional steam crackers lost about 135,000 barrels per day of LPG demand in March from February levels, with further declines expected in April and May. In China, propane dehydrogenation plants, already running at only 60% to 65% because of weak margins before the conflict, are expected to cut operating rates again as feedstock shortages bite. That matters beyond the energy sector because PDH plants make propylene, a building block for plastics and a wide range of manufactured goods.

The package, unveiled on Sunday at the close of Cheng’s visit to China, includes moves to restore more flights across the Taiwan Strait, permit some residents of Shanghai and Fujian to visit Taiwan, ease standards affecting food and fishery imports, and allow selected Taiwanese television dramas, documentaries and animation to be broadcast on the mainland provided they meet Beijing’s content requirements. Chinese state media also said officials would explore a regular communication mechanism between the Communist Party and the KMT.

The announcement followed Cheng’s meeting with Xi at the Great Hall of the People in Beijing on Friday, a politically sensitive encounter that stood out because China has refused to engage with Taiwan’s President Lai Ching-te, branding him a separatist. During the talks, Xi repeated Beijing’s long-held position that both sides of the strait belong to “one China”, said Taiwan independence was the main threat to peace, and called for efforts toward what he described as reunification. Cheng, presenting her trip as a peace mission, said people on both sides wanted stability, development and more balanced exchanges.

That combination of outreach and warning is central to the significance of Sunday’s measures. Beijing appears to be trying to show Taiwanese voters that practical benefits may be available through engagement with the opposition, while keeping pressure on the ruling Democratic Progressive Party and preserving the political precondition that any improvement in ties must rest on opposition to formal independence. The trade and tourism sweeteners may carry appeal for sectors in Taiwan that have long depended on mainland visitors and mainland demand for agricultural and aquatic products, both of which have been disrupted by years of political tension, pandemic-era restrictions and Chinese import curbs.

Taipei’s response was sharply critical. Taiwan’s Mainland Affairs Council said Beijing’s unilateral concessions were “poisoned pills” dressed up as generous gifts and argued that healthy cross-strait exchanges should not be tied to political conditions. That reaction underscored the core divide between the two governments: China says the issue is domestic and insists on a one-China framework, while Taiwan’s administration says only the island’s people can decide their future and that Beijing should talk directly to its democratically elected government rather than sidestepping it.

The KMT, by contrast, welcomed the package and cast it as beneficial to ordinary people in Taiwan. That stance is consistent with the party’s longstanding preference for deeper economic and diplomatic engagement with the mainland than the ruling DPP supports. Cheng’s trip was the first by a KMT leader to China in a decade, making it symbolically important as well as politically divisive at home, where critics say opposition outreach risks strengthening Beijing’s narrative while weakening Taiwan’s bargaining position.

Any goodwill message from Beijing has also been complicated by events in the skies and seas around Taiwan. Reuters reported that Chinese military activity around the island continued during Cheng’s visit, and Taiwan’s defence ministry said warplanes were detected near the island as Xi met the opposition leader. That has allowed Lai’s administration and its supporters to argue that China is offering conciliation in public while maintaining coercion in practice. The contrast has sharpened a broader political argument inside Taiwan between those who say deterrence and defence spending are indispensable, and those who believe dialogue must have a larger role in reducing risk.

Washington has added another layer to the story. Raymond Greene, the top United States diplomat in Taiwan, said Beijing should abandon threats and military pressure and keep communication open with all of Taiwan’s political parties, especially leaders elected by the Taiwanese people. His remarks reflected a familiar United States position: support for dialogue across the strait, opposition to unilateral changes to the status quo, and insistence that talks cannot be divorced from the balance of deterrence.