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Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling

BANGKOK, THAILAND – Media OutReach Newswire – 30 January 2026 -The Tourism Authority of Thailand (TAT) is creating a new wave of momentum for Thai tourism, reinforcing the ‘Trusted Thailand’ image and elevating the nation towards becoming a ‘Quality Destination’ with its latest TVC, “Feel All The Feelings,” featuring a story narrated by the Amazing Thailand Ambassador “Lalisa LISA Manobal”, a world-renowned rapper, singer, dancer and actor.

TVC "Feel All The Feelings"

The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.

Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.

TVC ‘Feel All The Feelings‘ by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”

In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win – Metawin Opas–iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.

The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.

Furthermore, the “Feel All the Feelings“ campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.

Join “LISA“ on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings“ campaign. The “Feel All The Feelings“ TVC is currently available at official Amazing Thailand channels:

Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org

Media contacts:

  • Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
  • Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938

Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC

The issuer is solely responsible for the content of this announcement.

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HONG KONG SAR – Media OutReach Newswire – 30 January 2026 – Madame Tussauds Hong Kong welcomes the wax figure of all-round entertainer Tan Jianci, launching a nearly three-month-long limited tour from today until 12 April 2026. Tan Jianci wax figure will greet everyone in the “Hong Kong Glamorous” zone, exquisitely presented in a classic black suit, ready to interact with visitors and adding a touch of star-studded brilliance to the upcoming Spring festival.

Celebrate the New Year of the Horse with Tan Jianci’s Wax Figure
Celebrate the New Year of the Horse with Tan Jianci’s Wax Figure

From Stage to Screen: A Journey of Multi-Directional Development

Hailed as a “Hexagonal Warrior” for his all-around prowess, Tan Jianci has delivered eye-catching performances across multiple fields. In film and television, from the calm portraitist Shen Yi in “Under the Skin” to the impressive and stunning dual roles of Xiang Liu and Fangfeng Bei in “Lost You Forever,” he has won widespread acclaim for his nuanced and powerful acting. In 2025, his roles in the film “I Miss You” and the TV series “Under the Skin 2” earned him dual nominations for Best Actor at the Macau International Film Festival’s Golden Lotus Awards, making him the first actor ever to achieve simultaneous nominations in both film and television categories at the same ceremony.

Meanwhile, Tan Jianci has achieved remarkable success in music. His personal albums, such as “DREAMS” and “HUAN,” showcase his depth and diversity as a creator. His single “Bad Monalisa” not only dominated major charts but also won “Annual Chinese Digital Single” at the 2025 TMEA Awards, where he himself was awarded “Annual Best All-Round Singer.” At the end of 2025, the two lead singles, “PROOF” and “DEAD REFLEX,” from his third album rapidly topped daily charts on multiple music platforms upon release, once again proving his powerful appeal in music.

Furthermore, Tan Jianci actively shines in variety shows and the fashion world. In 2025, he graced the covers of three major mainstream women’s fashion magazines—”ELLE,” “Harper’s Bazaar,” and “Marie Claire”—becoming the first male celebrity that year to achieve covers on all three of these top five publications. Notably, the sales for his “ELLE” New Year issue broke industry records, showcasing his strong commercial value and fashion influence.

Tan Jianci Wax Figure Limited-Time Tour: An Immersive Star-Studded Experience

Tan Jianci’s wax figure now resides in the “Hong Kong Glamorous” zone. Dressed in a classic black suit, the figure’s highly accurate facial features and meticulous details showcase masterful craftsmanship, earning it the affectionate nickname “God of Unfiltered Photos” from fans. Running from 30 January to 12 April 2026, this nearly three-month exhibition allows visitors not only to take close-up photos with the figure but also to engage with interactive installations in the zone. The charm of Tan Jianci’s diverse talents across film, music, and fashion offers visitors a dreamy moment of being “in the frame with their idol” and embarking on a personalised star-studded journey.

Madame Tussauds Hong Kong warmly invites visitors to participate in the “Celebrate the New Year with Tan Jianci” engagement game. From 9 February to 23 February 2026, fans are encouraged to share their own creative photos or videos with Tan Jianci’s wax figure on social media. Participants should tag Tan Jianci and the official accounts of Madame Tussauds Hong Kong and include the hashtags #MeetMoreInTheNewYear and #MadameTussaudsHongKong.The most creative participants will have the chance to win a mystery gift. Welcome to The Peak to capture a unique interactive moment with Tan Jianci wax figure.

Exclusive New Year Surprises Unlocked: Multiple Perks for Festive Joy

In celebration of the New Year, Madame Tussauds Hong Kong is launching a variety of exclusive offers. From 13 February to 23 February 2026, all paid guests will receive a “Mystery Red Packet,” which contains a randomly selected mini card of a celebrity wax figure from Madame Tussauds Hong Kong—each card is a unique collectible. The attraction will also feature the “Year of the Horse Wishing Tree,” where visitors can write down their wishes for the new year, hoping that all their wishes will come true.

To further enhance the festive vibe, Madame Tussauds Hong Kong introduces a limited package—enjoy admission to Madame Tussauds Hong Kong, plus a VR experience and a selected beverage to elevate your immersive visit while sipping on a delightful drink. Adult package prices have been reduced from HKD 370 to just HKD 285.

Combo Ticket Details: Experience The Peak for HKD 390

Madame Tussauds Hong Kong is reintroducing Peak Tram combos (2-in-1 and 3-in-1) at attractive package prices for more surprises and value. From now on, visitors can purchase the following combo tickets at valued rates on the official website:

Combo Ticket Type Guest Category Price (HKD)
3-in-1 Combo

( Madame Tussauds Hong Kong Ticket + Peak Tram Return Ticket + Sky Terrace Ticket)

Adult 390
Child / Senior (65+) 320
Under 2 FREE
2-in-1 Combo

( Madame Tussauds Hong Kong Ticket + Peak Tram Return Ticket)

Adult 335
Child / Senior (65+) 290
Under 2 FREE
3-in-1 Morning Combo Adult 380
Child / Senior (65+) 310
Under 2 FREE
2-in-1 Morning Combo Adult 325
Child / Senior (65+) 275
Under 2 FREE
Limited Package

( Madame Tussauds Hong Kong Ticket + VR Experience + selected beverage)

Adult 285
Child / Senior (65+) 250

Visitors from around the world are invited to celebrate the New Year at Madame Tussauds Hong Kong, capturing unforgettable photos and creating cherished memories with Tan Jianci and more other star figures. Join the festivities and make this celebration special.
Hashtag: #MadameTussaudsHongKong #MeetMoreInTheNewYear

The issuer is solely responsible for the content of this announcement.

About Madame Tussauds

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered for over 250 years. With 17 Merlin-operated attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.

See for more information.

Arabian Post Staff -Dubai   Dubai-based Danube Properties has appointed former Australia fast bowler Brett Lee as its Global Ambassador, a move aimed at strengthening the developer’s international presence and sharpening its brand messaging across key overseas markets. The announcement, made by founder and chairman Rizwan Sajan, positions the retired cricketer as the face of Danube Properties’ outreach to global audiences, leveraging Lee’s worldwide recognition and credibility […]

By Nitya Chakraborty The meeting between Chinese President Xi Jinping and the British Prime Minister Keir Starmer on Thursday, January 29 in Beijing assumes special significance at a time when Britain is fighting its transatlantic ally U.S. over the sovereignty of Greenland and President Trump has mentioned security threat from China and Russia in Arctic […]

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Saudi Arabia is preparing draft proposals to widen eligibility for its premium residency programme, potentially extending long-term residency rights to groups ranging from superyacht owners and residents of flagship developments to high-performing international students, according to a person with direct knowledge of the deliberations. The plans, which remain under internal review and have not been finalised, are designed to draw sustained foreign capital and skilled residents into […]

Hong Kong’s first exchange-traded fund directly tracking physical gold prices posted a sharp rise on its trading debut on Thursday, underscoring renewed investor appetite for safe-haven assets as bullion climbed to a fresh all-time high in international markets.

The Hang Seng Gold ETF gained more than 9% within hours of listing, according to exchange data, drawing robust turnover from institutional and retail investors seeking exposure to gold without holding the metal outright. The launch coincided with spot gold touching a record level just below $2,500 an ounce, driven by a combination of monetary policy expectations, geopolitical uncertainty and sustained central bank demand.

Market participants said the strength of the debut reflected pent-up demand in Hong Kong for simple, exchange-based gold products that track global prices more closely. While futures-linked and commodity-basket funds have existed for years, the new ETF is structured to mirror spot prices using physical gold holdings, reducing tracking error and rollover costs.

Gold’s advance has been underpinned by expectations that major central banks are approaching an inflection point in interest-rate policy. Slowing inflation in the United States and Europe has reinforced the view that rate cuts could come later this year, weakening the dollar and lowering the opportunity cost of holding non-yielding assets such as gold. The metal has also benefited from persistent buying by central banks seeking to diversify reserves amid currency volatility and sanctions-related risks.

In Hong Kong, the ETF’s issuer said the product was designed to meet demand from investors who view gold as both a hedge against macroeconomic shocks and a portfolio diversifier. The fund allows trading in local currency during market hours, offering an alternative to offshore accounts or over-the-counter bullion purchases.

Analysts noted that the timing of the launch proved advantageous. Global gold prices have risen by more than 20% over the past year, supported by strong inflows into bullion-backed products in Asia and the Middle East. In contrast, flows into some gold ETFs listed in North America had been uneven earlier in the cycle, reflecting higher real yields and competition from cash-like instruments. That pattern has shifted as expectations around policy easing firmed.

Hong Kong’s exchange has been seeking to broaden its commodity and currency-linked offerings to attract regional capital, particularly from mainland investors using cross-border trading channels. Although access rules vary by product, fund managers said interest from family offices and private banks was a key driver of early demand for the gold ETF.

Spot gold’s climb to record territory has also been fuelled by geopolitical tensions spanning Eastern Europe and the Middle East, alongside concerns about sovereign debt sustainability in several advanced economies. Such factors have reinforced gold’s role as a store of value during periods of heightened uncertainty.

Bullion dealers in Asia reported steady physical demand from jewellery manufacturers and investors, even as higher prices tempered buying in some price-sensitive markets. Premiums in major trading hubs narrowed but remained positive, signalling underlying support rather than speculative excess.

The strong opening performance of the Hang Seng Gold ETF contrasts with more subdued debuts for some equity-linked funds in the city this year, highlighting the divergence between defensive assets and riskier sectors. Equity markets in the region have faced headwinds from uneven growth prospects and regulatory uncertainty, pushing some investors to rebalance portfolios towards commodities and hard assets.

Industry observers cautioned that gold prices can be volatile in the short term, particularly if inflation data or central bank guidance shifts market expectations. A stronger-than-expected rebound in growth or a delay in policy easing could trigger profit-taking after the metal’s sharp run-up. Even so, many strategists maintain that structural factors, including reserve diversification by monetary authorities and long-term fiscal pressures, provide a supportive backdrop.

Google has moved decisively to narrow the gap between smartphones and personal computers, unveiling an Android desktop interface that brings taskbars, resizable windows and advanced window management to the world’s most widely used mobile operating system. The changes, rolling out across tablets, foldables and external-display setups, position Android to compete more directly with Windows and macOS while reframing how everyday computing tasks can be performed across devices. […]

Tesla chief executive Elon Musk has put fresh emphasis on the need for the electric vehicle and technology company to build and operate its own semiconductor fabrication facility, which he calls a “TeraFab”, to sustain the firm’s ambitions in artificial intelligence, autonomous driving and robotics. Musk outlined the plan on an earnings call this week, framing it as a strategic response to looming chip supply constraints that […]

Shares of cloud security firm Netskope moved higher after Telefónica Tech UK & Ireland unveiled a fully managed Security Edge service built on the Netskope One platform, signalling a deeper alignment between a global telecoms group and a fast-growing specialist in cloud and data protection. The service positions Telefónica’s UK and Ireland technology arm as a one-stop provider of secure access for enterprises grappling with hybrid work, […]

Airport health authorities across parts of Asia have stepped up screening measures following confirmed Nipah virus infections in southern India, as governments move to limit the risk of cross-border transmission of one of the world’s deadliest zoonotic diseases. Thermal scanning, health declarations and targeted advisories for travellers arriving from affected regions have been expanded at several international gateways, according to aviation and public health officials.

Health officials say the steps reflect heightened vigilance rather than evidence of international spread. Nipah virus, which circulates naturally in fruit bats of the Pteropus genus, does not transmit easily between people but can cause severe respiratory illness and fatal encephalitis when outbreaks occur. The case fatality rate recorded in past outbreaks has ranged between 40 per cent and 75 per cent, making it a pathogen of particular concern for health systems with dense populations and high travel volumes.

Kerala has confirmed a small cluster of infections, triggering contact tracing, isolation of close contacts and temporary restrictions in affected localities. State authorities have emphasised that the outbreak remains contained, with surveillance expanded in hospitals and laboratories instructed to prioritise testing of patients with compatible symptoms. Central health agencies have issued advisories to states to strengthen infection-control protocols, especially in intensive care units.

Against this backdrop, several Asian countries have updated airport health protocols. Major hubs in Southeast Asia have reinstated temperature screening for passengers arriving from Kerala and neighbouring regions, while airlines have circulated guidance to cabin crew on recognising symptoms and handling suspected cases in flight. Travellers reporting fever, headache, cough or altered consciousness are being referred for secondary screening and medical evaluation on arrival.

Public health experts note that such measures are designed to buy time rather than eliminate risk entirely. Nipah virus has an incubation period that can extend beyond a week, meaning asymptomatic travellers may not be detected at borders. However, early identification of symptomatic cases can reduce exposure in crowded terminals and allow faster clinical intervention.

Regional travel checks widen amid Nipah concerns, health specialists say, reflecting lessons learned from previous outbreaks. Since Nipah was first identified in Malaysia in 1998 during an outbreak linked to pig farming, sporadic episodes have been recorded in Bangladesh and India, often associated with consumption of raw date palm sap contaminated by bats or close contact with infected patients. Bangladesh has reported more frequent outbreaks, with evidence of limited human-to-human transmission in hospital and household settings.

There is currently no approved vaccine or specific antiviral treatment for Nipah virus. Clinical management focuses on supportive care, including respiratory support and treatment of complications. Experimental therapies and vaccine candidates are under development, but none has reached late-stage approval. This places a premium on early detection, isolation and rigorous infection control.

Airports are a critical interface in that strategy. Aviation authorities say screening has been calibrated to avoid unnecessary disruption to travel while maintaining public confidence. Airlines operating routes to India have not reported cancellations, though some passengers have faced longer processing times at arrival halls.

Economic analysts point out that even limited health alerts can affect tourism-dependent economies if risk communication is mishandled. Governments have sought to strike a careful balance, emphasising that there is no general travel ban and that routine travel remains safe. Health ministries across the region have coordinated messaging through existing disease surveillance networks to ensure consistent guidance.

Within India, the outbreak has renewed scrutiny of zoonotic spillover risks linked to deforestation, urban expansion and climate variability. Ecologists note that changes in bat habitats can increase contact with human settlements, raising the likelihood of viral transmission. Public health planners argue that long-term prevention will require stronger integration of animal, human and environmental health policies under a “One Health” approach.

Waabi Innovation has secured a sizeable capital package to accelerate commercial deployment of its autonomous driving software, widening ambitions beyond long-haul freight into passenger mobility as competition intensifies across the self-driving sector. The Toronto-based company said the financing totals up to $1 billion in committed capital, combining equity, strategic investments and long-term commercial backing, giving it the balance-sheet strength to scale its technology across multiple vehicle platforms. […]

Nairobi has been chosen to host the first Gulfood360 Africa in May 2027, marking a significant expansion of the global food and beverage platform into a continent whose food economy is valued at about $567 billion. The decision, announced on the sidelines of Gulfood 2026 in Dubai, formalises Kenya as the official African host and positions the East African hub at the centre of a strategy to […]

BBC leadership is entering a defined transition phase after the corporation’s Board confirmed that Director-General Tim Davie will step down on 2 April, bringing to a close a tenure that spanned a period of sharp political scrutiny, digital transformation pressures and financial constraint across public service media. The Board said Rhodri Talfan Davies will assume the role of Interim Director-General from 3 April, ensuring continuity at the […]

A humanoid robot with a deliberately unsettling face has shown a new way machines can learn the mechanics of speech, using a mirror and online video rather than human instruction. The system, known as EMO, learned to move its silicone lips with greater accuracy by observing its own facial movements and then analysing how people speak in video clips. Developed by researchers at Columbia University’s engineering school, […]

AI-related Attacks and Supply Chain Risks Emerge as Top Concerns Nearly 30% of Enterprises Lack Dedicated Cybersecurity Personnel

HONG KONG SAR – Media OutReach Newswire – 28 January 2026 – The Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT), under the Hong Kong Productivity Council (HKPC), today hosted a media briefing to officially release the annual “Hong Kong Cybersecurity Outlook 2026”. The report reveals that cyberattacks have become more automated, targeted, and destructive with the rapid proliferation of Artificial Intelligence (AI) technologies, posing significant threats to business operations and information security. A record high 15,877 cybersecurity incidents were recorded in Hong Kong in 2025, marking a 27% year-on-year increase. The report also highlights five key cybersecurity risks expected to emerge in 2026, mainly under AI-related threats and supply chain vulnerabilities.

HKCERT also released the findings of the “Hong Kong Enterprise Cybersecurity Landscape”, which analyses the current state of local enterprises’ cybersecurity defences and resource allocation in the face of cyber risks. The study covered 622 enterprises (including 544 SMEs and 78 large enterprises) and interviewed 50 cybersecurity service providers to assess the key factors businesses consider when selecting cybersecurity services. The findings reveal that nearly 70% of enterprises have dedicated cybersecurity personnel, showing the increasing importance local businesses place on cybersecurity. Many SMEs have also begun strengthening their security measures, demonstrating a proactive awareness of cyber threats. However, they were behind large enterprises in terms of technology deployment and resource allocation. Moreover, around 35% of businesses using AI would enter corporate data into AI tools, suggesting that there is still room for improvement in local overall defence capabilities and AI governance awareness.

Mr Edmond LAI, Chief Digital Officer of HKPC, stated, “The proliferation of AI can drive innovation, but it can also become a powerful tool for hackers, making cyber threats stealthier and more scalable. Our report indicates a lack of governance in corporate use of AI tools. In particular, the limited resources and knowledge of SMEs may limit their full understanding of the potential risks involved. Moreover, supply chain attacks have become the weakest link in enterprise security, where a single vendor’s vulnerability can trigger a chain reaction of crises, even if the enterprises have robust protective measures. To address these challenges, enterprises must shift from passive response to proactive deployment, starting with establishing clear AI usage guidelines and audit mechanisms, and deeply integrating them into the overall cybersecurity strategy”.

Overview of Cybersecurity Incidents in 2025:

Phishing Accounts for Nearly 60% – Record-High Number of Cases

According to the latest statistics from HKCERT, a total of 15,877 cybersecurity incidents were reported in 2025, marking a new record high. Among them, phishing attacks remained the most prominent threat, accounting for nearly 60% (57%) of total cases. The rise of generative AI has made phishing messages increasingly realistic and harder to detect, further amplifying the associated risks. Attack delivery methods have expanded beyond traditional email to social media or instant messaging platforms (such as WhatsApp) (34%) and cryptocurrency platforms (18%).

In parallel, cases involving vulnerable systems also saw a sharp increase, with 2,328 incidents (15%), representing a more than 3.5-fold rise compared to the previous year. This suggests that attackers are actively exploiting misconfigurations and unpatched system vulnerabilities. Meanwhile, botnet-related incidents remained steady at 18%. While stable in number, botnets are notoriously difficult to eradicate completely, representing a long-term latent threat.

Top 5 Cybersecurity Risks in 2026

Based on industry expert analysis and HKPC’s ongoing research into the local business environment, and considering industry trends and technological developments, HKCERT predicts that the following five cybersecurity risks will pose significant challenges to businesses in 2026:

  1. AI-Driven Attacks and Agentic AI Risks
  2. Weak AI Governance of Enterprises Increases Data Leakage Risks
  3. Supply Chain Vulnerabilities and Third-Party Security Gaps
  4. Over-Reliance on Cloud Infrastructure Creates Single Points of Failure
  5. Emerging Threats from AI-Enabled Devices

30% of Enterprises Lack Dedicated Cybersecurity Staff, SMEs Lag in Defense and Investment

“The Hong Kong Enterprise Cybersecurity Landscape” reveals nearly 70% of enterprises have dedicated cybersecurity personnel, showing the increasing importance place on cybersecurity. By company size, 67% of SMEs have personnel responsible for cybersecurity, and 95% of large enterprises do. Among them, 26% of SMEs have dedicated cybersecurity personnel, which is lower than the 59% of large enterprises, reflecting different challenges in resource allocation and professional support for companies of different sizes.

Many SMEs have already implemented basic protective measures, such as 48% of SMEs have adopted email security, but there is still room for improvement when compared to the 79% of large enterprises. For Privileged Access Management (PAM), 29% of SMEs are employed, which is still lower than 60% of large enterprises. The figure on using Advanced cybersecurity practices, such as Remote Access Security Measures (SMEs 31% vs 67%), also reflects that SMEs still need support in promoting technological upgrades, especially when data security is increasingly important today, the protection of SMEs of all sizes cannot be ignored.

Regarding investment and resource allocation, SMEs are generally cautious in their investment, but some companies have gradually increased their investment in cybersecurity and training. In the past year 13% of SMEs increased cybersecurity-related resources (including staff and tools), and 12% invested more resources in cybersecurity training. In comparison, the proportions for large enterprises were 41% and 50%, respectively. Looking ahead to the next 12 months, SMEs are relatively conservative in their plans for increasing resources — no matter in recruitment of cybersecurity personnel (SMEs 5% vs 15%), training (SMEs 13% vs 38%) and budget (SMEs 13% vs 36%). However, as cyber threats evolve, it is believed that enterprises will gradually increase their related investments to strengthen their overall defense capabilities.

HKCERT’s Five Key Recommendations: Helping Enterprises Build Effective Cyber Defenses

HKCERT has outlined five key recommendations to help enterprises strengthen their cybersecurity posture:

  1. Assigning Personnel for Cybersecurity: Enterprises should assign employees with basic cybersecurity knowledge to be responsible for daily monitoring and response work, with clear division of responsibilities to ensure timely response to emergencies.
  2. Promoting AI Governance and Regulation: As the application of AI tools and third-party platforms becomes increasingly widespread, enterprises should formulate relevant policies and operational guidelines, clearly specifying the available tools and scope of data input, as well as procedures for responding to third-party incidents, to minimise operational and reputational risks.
  3. Collaborative Efforts of All Staff to Prevent Phishing Attacks: Enterprises should adopt both technical measures (such as email filtering and multi‑factor authentication) and an organisation‑wide security culture to jointly defend against phishing attacks. This helps enhance each employee’s ability to identify suspicious emails and links, thereby reducing the risk of data leakage.
  4. Enhance Cybersecurity Awareness and Training across all Staff: Cybersecurity is a shared responsibility across the entire organisation. Enterprises should regularly provide targeted security training for different departments—especially for roles that handle sensitive data—and strengthen incident response capabilities through simulation exercises and case‑based learning to reduce human error.
  5. Strengthen Technical Protection Measures: Enterprises should implement essential cybersecurity technologies, including:
    • Email security and access‑rights control
    • Data protection measures (such as encryption and backup)
    • Remote access security measures mechanisms (such as VPNs and identity authentication)
    • Proactive security solutions (such as intrusion detection and firewall monitoring)

As cyber threats grow increasingly complex and attack techniques become more advanced, enabling SMEs to effectively deploy cybersecurity defences has become a shared responsibility across society. In addition to operating a 24-hour incident reporting and supporting hotline, HKCERT continuously monitors local online activities. When cyberattacks targeting Hong Kong are detected, it proactively traces and disrupts the source and issues timely public alerts. In recent years, HKCERT has also leveraged self‑developed AI systems to take down phishing websites in advance, preventing incidents before they occur. To strengthen preventive measures and promote education among SMEs, HKCERT has published multiple security guidelines addressing emerging technology risks, helping technical personnel understand and adopt appropriate protection strategies. At the same time, HKCERT actively promotes cybersecurity awareness through a dedicated webpage on in‑depth analysis of major phishing and ransomware attacks, as well as by organising large‑scale public events and participating in over 30 seminars annually.

Since last year, HKCERT further acted as a bridge between SMEs and cybersecurity service providers to launch the Cybersecurity Service Providers Connect Programme with Digital Policy Office. The Programme offers a one-stop platform that brings together 21 vetted cybersecurity service providers, covering four key areas, including Internet Security Solutions, Cybersecurity Assessment Services, Managed Security and Incident Response Services, and Cybersecurity Training Services. It helps SMEs quickly identify suitable solutions and strengthen their cyber defence capabilities. The Programme will continue to enhance its services, promote resource sharing, and collaborate with the industry to build a safer digital business environment.

Hashtag: #HKCERT

The issuer is solely responsible for the content of this announcement.

About Hong Kong Computer Emergency Response Team Coordination Centre

Managed by the Hong Kong Productivity Council (HKPC), Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT) is the centre for coordination of computer security incident response for local enterprises and Internet Users. Its missions are to facilitate information disseminating, provide advices on preventive measures against security threats and to promote information security awareness.

HKCERT collaborates with local bodies to collect and disseminate information, and coordinate response actions. HKCERT is also a member of the Forum of Incident Response and Security Teams (FIRST) and the Asia Pacific Computer Emergency Response Team (APCERT). We exchange information with other CERTs and act as a point of contact on cross-border security incidents.

About the Hong Kong Productivity Council
The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.

HKPC focuses on addressing businesses challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.

To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.

HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical , assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.

For more information, please visit HKPC’s website:

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