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Mentored by Industry Masters and Winner of the iF Design Award, Andrew Unlocks a New Paradigm for High-Net-Worth Residential and Diverse Commercial Spaces from an Eastern Aesthetic Perspective

HONG KONG SAR – Media OutReach Newswire – 7 August 2026 – As spatial aesthetics and lifestyle philosophies continue to converge across the Greater Bay Area, academic discourse and talent exchange within the interior design sectors of Hong Kong and Mainland China have reached a pivotal milestone. On the evening of July 3, the CIID Hong Kong Inaugural Gala Dinner, themed “AI x ESG,” took place at Lake House in Tai Po. During the event, the CIID Interior Architecture Design Exchange Center, one of the most authoritative academic bodies in China’s interior design industry, officially licensed the designation to “CIID Hong Kong,” marking the formal recognition of its official preparatory branch in Hong Kong by the headquarters.

Mr. Andrew Lam, Founder of am PLUS DESIGNS, was officially appointed Vice Chairman of the CIID Hong Kong Center
Mr. Andrew Lam, Founder of am PLUS DESIGNS, was officially appointed Vice Chairman of the CIID Hong Kong Center

At this grand gathering of industry luminaries, Mr. Andrew Lam, Founder of am PLUS DESIGNS, a premier Hong Kong interior design firm, was officially appointed Vice Chairman of the CIID Hong Kong Centre. This prestigious industry title serves as a resounding endorsement of Andrew’s years of deep cultivation in spatial design and his exceptional international vision. Moving forward, he will work side by side with industry titans—including Mr. Joey Ho, Chairman of the CIID Hong Kong, and Mr. Steve Leung, Honorary Advisor—to co-author a new chapter of integration and synergy for design forces in the Greater Bay Area.

Prestigious Lineage and Artisan Foundation: Refining Eastern Aesthetics Through Structural Space

The calibre of an outstanding designer is often defined at the inception of their career. Andrew began his journey from an exceptional vantage point, studying under Mr. Kenneth Ko, widely venerated as the “Father of Modern Chinese Interior Design.” Imbued with Ko’s design philosophy, Andrew developed a profound understanding of spatial essence: infusing physical architecture with human warmth while allowing functional utility and cultural depth to complement one another. His subsequent encounters with master designer Steve Leung on the professional CIID platform further bolstered his industry standing and provided enduring inspiration.

To explore the broader possibilities of serene Eastern aesthetics within a contemporary context, Andrew pursued advanced studies in Japan earlier in his career, training under prominent local practitioners. He continuously contemplated how to harmonize the grand inclusivity of traditional Chinese culture with the understated restraint of Japanese mono no aware and yugen. Within Hong Kong’s densely populated urban landscape, he set out to construct poetic sanctuaries where human warmth and architectural soul harmoniously coexist.

“Contemporary design is no longer about the ostentatious stacking of lavish materials; it is about providing a sanctuary for the mind, body, and soul within a space,” Andrew explains. In his practice, the spiritual essence of traditional Eastern architecture is distilled into serene, restrained structural space and quiet aesthetics. Unbound by the constraints of any single regional style, he returns to the philosophical core of “exquisite simplicity without excess.” Through capturing natural light and shadow, highlighting the raw authenticity of wood and stone, and utilizing minimalist lines, he sculpts an understated beauty rich in Eastern philosophy.

Andrew’s meticulous craftsmanship and pursuit of this design philosophy have earned him top-tier global acclaim. Designed by the am PLUS team, the “St Michel” residential project stood out among nearly 11,000 entries from 72 countries to win the prestigious German iF Design Award 2024 in the Residential Interior Design category. Known as the “Oscar of Design,” the iF Design Award is judged by a panel of 132 independent global design experts. Receiving this honor signifies that am PLUS’s design prowess, blending international aesthetic refinement with exceptional functional utility, has gained unanimous recognition from world-class peers. Furthermore, Andrew was named one of the “40 UNDER 40 Outstanding Contemporary Young Designers.” He has also garnered an array of esteemed accolades worldwide, including the U.S. MUSE Design Awards as Gold Winner and the Taiwan Good Design Award, solidifying his industry renown through proven expertise.

Spatial Algorithms and Spiritual Resonance: Expanding from Luxury Residences to B2B Commercial Spaces

Both Hong Kong and top-tier cities in Mainland China face the rigorous challenge of high-density urban land scarcity. Market research and industry insights indicate that the spatial demands of urban high-net-worth individuals have evolved from conventional sensory decoration to a dual pursuit of optimized functionality and spiritual sanctuary. Addressing this trend, Andrew translates Eastern wisdom into a sophisticated “spatial algorithm.” Regardless of space constraints, he adeptly dissolves physical boundaries using dynamic partitions and adaptable raised platforms.

In expansive luxury residences, this algorithm translates into fluid circulation layouts and magnificent spatial proportions. Recently, am PLUS successfully executed a four-story villa project exceeding 3,000 square feet on Mount Austin Road, Hong Kong. Andrew skillfully employed Eastern quiet luxury aesthetics, utilizing pure, serene materials and natural light play within a dynamic three-dimensional space to effortlessly express understated luxury. Visual short films documenting the project’s execution received widespread acclaim upon release. “Expansive spaces provide designers with a broader canvas for creation,” Andrew notes. He observes that many high-net-worth clients with refined taste resonate deeply with the quiet luxury of modern Eastern design, and he looks forward to leading his team in crafting more expansive living spaces that embody aesthetic depth and spiritual resonance.

Andrew’s design ambitions extend beyond luxury residential projects. Currently, am PLUS maintains a portfolio ratio of approximately 30% commercial and 70% residential. With the official launch of the CIID Hong Kong Center, Andrew plans to guide the firm through a strategic transformation, gradually shifting toward a balanced 50/50 ratio between commercial and residential domains.

“We aim to translate the meticulous planning and human-centric experiences accumulated from years in luxury residential design into B2B commercial spaces, including corporate offices, retail flagships, and boutique dining,” Andrew affirms. He firmly believes that experiential commercial design not only helps businesses reduce costs and boost efficiency but also transforms rigid commercial environments into inspiring hubs for personal creativity and emotional connection.

Compassion Fueling Creativity: Enriching Design through Human Warmth

In their daily routine, interior designers work with hard architectural materials such as steel, timber, stone, and paint. Beyond his demanding design and managerial duties, Andrew has long dedicated himself to social welfare, actively volunteering with charitable organizations such as “Social Seed (社企苗).” Serving as a compassionate guest instructor, he teaches engaging introductory science courses to primary school students. This warm, cross-disciplinary engagement, seemingly unrelated to high-end design, actually serves as a primary source of Andrew’s creative inspiration.

Andrew reflects thoughtfully: “Design should not be confined to cold blueprints. Only by possessing empathy, loving life, and observing the subtle nuances around us can we truly understand the implicit, unspoken spatial aspirations of our clients. Every time I feel the authentic pulse of society and exchange genuine glances with children, it refines my ‘sixth sense’—my intuition and inspiration. I want every design I create to carry warmth, serving as a meaningful contribution to life and living.”

With the establishment of the CIID Hong Kong Center, Andrew will assume his new role to lead am PLUS DESIGNS forward, continuously exploring and advancing the dual dimensions of contemporary Eastern quiet aesthetics and high-end humanistic spatial design.

Hashtag: #amplusdesigns #CIID #andrewlam #interiordesign




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About am PLUS DESIGNS

Founded in Hong Kong in 2014 by Andrew Lam, Vice Chairman of the CIID Hong Kong Interior Architecture Design Exchange Center, am PLUS DESIGNS is a premier interior design firm dedicated to delivering solutions that combine cutting-edge aesthetics, functional excellence, and sustainable development for high-net-worth individuals and corporate clients across Greater China. Its portfolio encompasses ultra-luxury residences, luxury penthouses, modern corporate spaces, retail flagships, and boutique dining establishments. By synthesizing contemporary Eastern quiet aesthetics with precise functional pragmatism, am PLUS has earned numerous international accolades, including the German iF Design Award.

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TAIPEI, TAIWAN – Media OutReach Newswire – 6 August 2024 – From July 31 to August 2, the Council of Indigenous Peoples (CIP) joined hands with the State of Hawaii Office in Taipei to present the three-day “Formosa-Hawaii Cultural Festival” at the New Taipei City Citizen Plaza, inviting people from across Taiwan to immerse themselves in the world of Austronesia through music and dance, and experience firsthand the beauty and passion of Austronesian culture.

Chairperson Ljaucu Zingrur (Tseng Chih-Yung) of the Indigenous Peoples Council delivered opening remarks at the Aloha Taiwan Cultural Festival, expressing the hope that cultural exchanges between Taiwan and Hawaiʻi will deepen Austronesian cultural connections and help preserve the invaluable cultural heritage of Indigenous peoples.
Chairperson Ljaucu Zingrur (Tseng Chih-Yung) of the Indigenous Peoples Council delivered opening remarks at the Aloha Taiwan Cultural Festival, expressing the hope that cultural exchanges between Taiwan and Hawaiʻi will deepen Austronesian cultural connections and help preserve the invaluable cultural heritage of Indigenous peoples.

Speaking at the opening ceremony, CIP Minister Ljaucu‧Zingrur said that cultural experiences often move people deeply, and that sound policy can turn that emotion into lasting institutions. As the CIP marks its 30th anniversary this year, the opening ceremony of the Formosa-Hawaii Cultural Festival featured a special tribute honoring individuals who have made outstanding contributions to Indigenous affairs. Among these forerunners and partners are those who advocated internationally for the rights of their people, devoted their lives to rescuing endangered Indigenous languages, brought international acclaim to Taiwan through music, dance, and sport, and even those who became guardians of their communities for leading the swift evacuation of an entire village amid a raging storm and rebuilding it in the aftermath. In paying tribute to these unsung heroes, the Minister expressed hope that this honor will be passed on, inspiring more talented citizens to join in advancing Indigenous affairs. He also expressed that this cultural celebration is powerful proof that Indigenous culture is not only flourishing on Taiwan’s own soil, but is also embracing the world with the utmost confidence and openness as it steps onto the international stage.

The festival’s biggest draw is its lineup of top international music and dance performances from across the Pacific, alongside Golden Melody Award-winning stars, paired with a lively, delicious, and fun Austronesian-themed marketplace, together creating the most exuberant summer party of the season! The whole venue is awash in the romance of Aloha. Visitors can savor Hawaiian Kona coffee and Indigenous delicacies in the Austronesian-themed exhibition area, try their hand at Hula dancing and lei making, and enter a daily lucky draw for limited-quantity market vouchers. Families of all ages can spend a leisurely afternoon into the evening enjoying live music while browsing the market stalls, experiencing firsthand the distinctive cultural charm and way of life shared by Taiwan’s Indigenous peoples and Hawaii.

The three-day program offered one highlight after another. During the day, the State of Hawaii Office in Taipei brought in the internationally acclaimed Ke Kai O Kahiki, a dance group known for powerful, masculine hula performances, to showcase the depth of Hawaiian culture. Furthermore, the CIP has invited music and dance troupes from Palau and Tuvalu to share the profound bonds of Pacific heritage. As night falls, Golden Melody Award-winning stars took the stage in succession. On July 31, “The Call of Mountains and Sea” kicked off with performances by Usay Kawlu, Utjung Tjakivalid, and Kasiwa; on August 1, “The Night of Island Sounds” brought Princess Ai and Abao back-to-back; and on August 2, “Aloha Night” closed the festival with a grand finale by Biung and Abus, pouring out the soul of the ocean through the most contemporary electronic beats and rhythms.

The CIP and the State of Hawaii Office in Taipei warmly invited people across Taiwan to bring family and friends to the New Taipei City Citizen Plaza this weekend, to enjoy live music, explore the marketplace, and experience firsthand this not-to-be-missed summer party rich in culture.

Photo: Chairperson Ljaucu Zingrur (Tseng Chih-Yung) of the Indigenous Peoples Council delivered opening remarks at the Aloha Taiwan Cultural Festival, expressing the hope that cultural exchanges between Taiwan and Hawaiʻi will deepen Austronesian cultural connections and help preserve the invaluable cultural heritage of Indigenous peoples.

Hashtag: #CouncilofIndigenousPeoples

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Anchored by the TIGER framework, CUHK leaps toward new heights of academic excellence and global impact

HONG KONG SAR – Media OutReach Newswire – 6 August 2026 – The Chinese University of Hong Kong (CUHK) today (6 August) unveiled its new five-year strategic plan, titled “CUHK 2026–2030: Leaping to Greatness” (the “CUHK 2026-2030“), outlining the University’s development priorities and strategic direction for the next five years. With the ambition to create greater impact on humanity and global communities, CUHK adheres to its vision of becoming a first-class comprehensive research university whose scholarly output, bilingual and multicultural education, and community contributions consistently meet global standards of excellence. As a publicly funded university, CUHK will leverage its strengths in talent cultivation, knowledge innovation and global engagement to contribute to the development of China and the Hong Kong SAR in alignment with priorities in the national 15th Five-Year Plan and the city’s first five-year planning.

CUHK hosts a media luncheon to launch its five-year strategic plan. (From left) Professor Dennis Lo Yuk-ming and Professor John Chai Yat-chiu
CUHK hosts a media luncheon to launch its five-year strategic plan. (From left) Professor Dennis Lo Yuk-ming and Professor John Chai Yat-chiu

The “TIGER” action framework of CUHK 2026–2030 forms five interconnected strategic directions. It reflects a united, well-coordinated and actionable commitment from the entire University to progressively realise our vision of “Leaping to Greatness” that symbolises CUHK’s continued evolution to pursue purpose-driven excellence, impact-oriented outcomes and lasting societal contributions with innovation, rigour and responsibility.

The five interconnected strategic pillars in CUHK 2026–2030 include:

  • T – Talent Attraction and Development
  • I – Institutional Development
  • G – Global and Alumni Engagement
  • E – Education and Student Experience
  • R – Research and Innovation


Embracing the new vision with agility characterised in the spirit of a tiger

In his remarks, Professor Dennis Lo Yuk-ming, Vice-Chancellor and President of CUHK, said: “The five key areas of the Strategic Plan form the ‘TIGER’ action framework that embodies courage, agility and drive, underscoring CUHK’s development vision which will be realised through precise planning and rigorous execution. CUHK will continue to drive breakthroughs in life and health sciences, artificial intelligence (AI), quantum science and other frontier fields, and participate in national scientific research initiatives, leveraging Hong Kong’s unique advantages and position as China’s most international city, with an aim of cultivating world-class talent and new knowledge that benefit the world.”

Aligning with the strategic planning of China and the Hong Kong SAR

Professor Lo said: “CUHK 2026–2030is the first five-year strategic plan formulated since I assumed office in 2025. It marks a major milestone in the University’s development in timely alignment with the five-year planning of China and the Hong Kong SAR. At a time of profound global transformation, technological advances are reshaping the world and redefining the role of universities in society. CUHK has joined the world’s top 20 for the first time in the latest Quacquarelli Symonds (QS) World University Rankings, rising to the 18th place. This is a testament to the University’s progress in the past 63 years signifying our global academic influence.”

Professor John Chai Yat-chiu, Chairman of the CUHK Council; Professor Dennis Lo Yuk-ming, Vice-Chancellor and President of CUHK, Professor Isabella Poon Wai-yin, Provost of CUHK, Professor Anthony Chan Tak-cheung, Pro-Vice-Chancellor (Alumni / Community Engagement & Institutional Advancement), Professor Jiang Liwen, Pro-Vice-Chancellor (Research & External Affairs) and Mr Albert Chow Hing-pong, Vice-President (Administration), together with other members of the University’s senior management, attended the media luncheon today to mark the official launch.

Creating value to benefit humanity

Professor Isabella Poon Wai-yin, Provost of CUHK, introduced the University’s priority areas and said: “In face of global challenges such as the AI revolution, sustainable development and climate change, universities carry an unprecedentedly vital mission. A truly impactful university does not merely respond to the present needs of the era, but will also actively shape the direction of our future. Through interdisciplinary, cross-regional and cross-sector collaborations, we aim to translate CUHK’s deep academic foundation, unique collegiate system and global network into a driving force for social progress and innovation.”

Team spirit of CUHK leadership in co-creating the development blueprint

The formulation of CUHK 2026–2030 was a year-long collaborative effort overseen by the Strategic Plan Steering Committee chaired by Professor Lo with support from the senior management team and consultation from the broad CUHK community, from conceptualisation, drafting to visual design. This multi-faceted collaboration fully demonstrates the team spirit of the CUHK community in propelling the University toward a new chapter. The visual design of the Strategic Plan agenda features circular lines and patterns representing the letters “C” and “U” for CUHK. The concentric-circle motif also symbolises CUHK members coming together like concentric circles, uniting their strengths to work towards common goals. The visual palette centres on the university colours of purple and gold, representing passion and loyalty (purple), alongside perseverance and resolve (gold). For details of the Strategic Plan, please refer to https://www.cuhk2030.cuhk.edu.hk.

The visual design of the Strategic Plan agenda features circular lines and patterns representing the letters
The visual design of the Strategic Plan agenda features circular lines and patterns representing the letters

Key Initiatives

Establishing the 10th College for postgraduates

CUHK will establish a postgraduate college as its 10th college. This initiative will extend the University’s long-standing collegiate system to the postgraduate community, creating a vibrant, international environment for cross-disciplinary dialogue, holistic development and lifelong networking.

In addition, CUHK will develop flagship international undergraduate programmes and signature schemes embedding innovation, entrepreneurship and concepts of sustainability into the curriculum. It will also strengthen industry-academia collaboration and knowledge transfer to attract and nurture outstanding local and international innovative talents. CUHK will also revitalise its General Education curriculum with national and global perspectives. Moreover, the University will strengthen collaboration with CUHK-Shenzhen and other institutions in the GBA and expand opportunities for exchange and internships abroad to support students’ holistic development and lifelong learning.

Attracting global talent and expanding international impact

CUHK will leverage its strengths as an international research university to attract outstanding students, scholars and researchers from around the world, fostering a diverse and inclusive academic community. Currently, approximately 56% of CUHK’s professors come from outside Hong Kong while the University achieved a perfect score in the QS international faculty ratio indicator, demonstrating its success in attracting top academic talent globally.

This year, applications from non-local students increased by about 20% compared with last year. Applications from regions outside the Chinese Mainland rose even more significantly, by 75%, with most applicants coming from Southeast Asia and the Middle East, reflecting CUHK’s growing international appeal. To attract exceptional students, CUHK launched the Fenghuang Scholarship this year. The scholarship offers outstanding students who achieve excellent results in local and overseas public examinations financial support, together with overseas exchange opportunities. Through this initiative, the University aims to attract high-calibre young talent and nurture future leaders with a global vision, innovative capabilities and a strong sense of social responsibility.

Driving interdisciplinary research to address global challenges

CUHK will seize opportunities arising from the Northern Metropolis, the Hetao Cooperation Zone and the Guangdong-Hong Kong-Macao Greater Bay Area, while focusing on frontier fields including life and health technologies, AI, quantum science and green technology. The University will further integrate into the national research and innovation ecosystem and actively participate in major scientific initiatives spanning space, polar research and deep-sea studies, fostering comprehensive development from Antarctic expeditions and space missions to the translation of world-class innovations.

In recent years, CUHK has been actively demonstrating its research excellence. Notable achievements include the successful launch of CUHK Sat-1, the world’s first AI satellite dedicated to urban sustainable development, and leading the development of the laser heterodyne spectrometer selected for the nation’s Tianwen-3 Mars exploration mission. These accomplishments underscore the University’s pivotal role in supporting national strategic science and technology development. Furthermore, the Hong Kong Centre for Logistics Robotics, an InnoHK centre established by CUHK, founded Hong Kong’s first full-stack embodied intelligence laboratory in 2026 to drive frontier technologies in embodied AI and robotics, further consolidating Hong Kong’s position as an international innovation and technology hub.

Hashtag: #CUHK #2026-2030 #five-year #strategicplan






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About The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. Under the University’s unique collegiate system, the programmes and activities offered by its nine colleges complement the formal curricula by delivering whole-person education and pastoral care. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.

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As the global watch industry slows and fraud risks in the secondary channel draw public attention, Times Avenue is among Singapore’s secondhand luxury watch specialists seeing sustained growth on the back of shifting buyer preferences and tightening consumer scrutiny

SINGAPORE – Media OutReach Newswire – 3 August 2026 – Times Avenue by Horology Maison marks its five-year anniversary in 2026, as Singapore’s pre-owned luxury watch market expands amid a broader slowdown in the global watch industry.

Licensed Watch Dealer Times Avenue Marks Five Years amid Singapore's Pre-Owned Watch Market Growth

A Growing Secondary Market and the Case for Regulated Dealers
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded references by transaction value, recorded its best half-year performance since early 2022 in the first half of 2025, reflecting a broader shift in buyer preference towards the secondary channel.

The growth of the pre-owned segment has been driven by a combination of factors, including tighter supply of popular references at authorised dealers, record gold prices lifting new watch retail costs, and a shift among buyers towards immediate availability and market-reflective pricing.

Founded in 2020, Times Avenue has grown alongside this trend, transacting more than 3,000 authenticated timepieces from its Beach Road boutique over its first five years of operation. The boutique’s inventory is weighted towards luxury Swiss timepieces including Rolex, Patek Philippe, Audemars Piguet, Tudor and Cartier, with a focus on sought-after references that are typically subject to long waiting lists in the primary market.

At the same time, authentication and fraud risks in the secondary channel have drawn public attention, including the recent prosecution of an Italian national who attempted to trade a “fake” Rolex GMT Saru at a Singapore retailer. Both developments underline the importance of sourcing from licensed, regulated dealers.

Licensed secondhand goods dealers like Times Avenue operate under frameworks that impose customer due diligence, transaction reporting, record-keeping, and stock movement obligations. Exempted by the Singapore Police Force and a fully regulated dealer under the Ministry of Law, Times Avenue ensures that every watch sold undergoes rigorous in-house authentication before it reaches the client, and each piece is covered by an in-house warranty, giving buyers assurance of authenticity for every transaction.

Times Avenue also offers in-person buying from the public, trade-ins, consignment, and authentication, alongside retail, covering both the acquisition and resale ends of the secondary market.

Clients and prospective buyers can view current inventory, arrange private viewings, or request a sourcing consultation at https://horologymaison.com/contact-us/.
Hashtag: #TimesAvenue #PreOwnedWatches #LuxuryWatchesSingapore #WatchCollector #HorologyMaison




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Times Avenue by Horology Maison

Times Avenue by Horology Maison is a Singapore-based luxury watch grey dealer established in 2021, offering authenticated new and pre-owned timepieces from , Patek Philippe, Audemars Piguet, Tudor, Cartier and other leading maisons. The company provides retail, buying, trade-in, consignment, sourcing and authentication services from its boutique at 371 Beach Road #02-55 City Gate, Singapore 199597. Times Avenue by Horology Maison is registered with the Ministry of Law as a Regulated Dealer (Registration No. PS20220002864) and holds SPF Exempted Second-Hand Goods Dealer status.

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We.R.Wira Season 4 Equips Youth with Industry Ready Skills Aligned with UN SDGs

SELANGOR, MALAYSIA – Media OutReach Newswire – 28 July 2026 – Centriq PR, independent Malaysian public relations consultancy, marked another milestone in its commitment to purposeful communication as Season 4 of its social impact initiative, We.R.Wira, culminated in the Golden Wira Awards Ceremony at Tan Yew Sing Auditorium, INTI International College Subang.

We.R.Wira Season 4 recorded its strongest participation to date, receiving 41 submissions from four institutions. (Below stage, from left): Director of Strategic Communications, Malaysia Digital Economy Corporation, Mr. Frank Chan, Managing Director, EVD Berhad, Mr. Norhizam Abdul Kadir, Head of Community Outreach & Collaborations, United Nations Association Malaysia, Ms. Loke Pak-Yen, Managing Director, Centriq PR, Ms. Jacqueline Arnold, Head of Programme, Mass Communications, Centre for University of Hertfordshire Programmes, INTI International College Subang, Mr. Roberto Calleja Fernandez, Dean, Centre of University of Hertfordshire Programmes, INTI International College Subang, Mr. Lai Mun Loon.
We.R.Wira Season 4 recorded its strongest participation to date, receiving 41 submissions from four institutions. (Below stage, from left): Director of Strategic Communications, Malaysia Digital Economy Corporation, Mr. Frank Chan, Managing Director, EVD Berhad, Mr. Norhizam Abdul Kadir, Head of Community Outreach & Collaborations, United Nations Association Malaysia, Ms. Loke Pak-Yen, Managing Director, Centriq PR, Ms. Jacqueline Arnold, Head of Programme, Mass Communications, Centre for University of Hertfordshire Programmes, INTI International College Subang, Mr. Roberto Calleja Fernandez, Dean, Centre of University of Hertfordshire Programmes, INTI International College Subang, Mr. Lai Mun Loon.

At its core, We.R.Wira reflects Centriq PR’s belief that heroism lives in ordinary individuals—the everyday heroes (“Wira” ) who choose to act with passion and purpose for causes they believe in. By empowering youth to uncover and tell these stories, Centriq PR aims to nurture purposeful storytellers and future changemakers.

Equipping Youth with Industry‑Ready Skills
As the communication industry evolves, Centriq PR recognises that practitioners need more than creativity. They must develop a deeper understanding of the United Nations’ 17 Sustainable Development Goals (UN SDGs), communicate their relevance to different audiences and connect with collaborators across sectors. We.R.Wira equips students with these industry‑relevant skills by combining real‑world storytelling, SDG alignment and academia‑industry partnerships.

In her opening remarks, Managing Director of Centriq PR, Jacqueline Arnold, shared, “At Centriq PR, we believe storytelling has the power to educate, inspire and bring people together. Storytelling is more than creative expression; it is practice for life. Beyond learning to craft authentic narratives, students gain the ability to identify stakeholders with shared values, build meaningful collaborations and amplify stories across multiple platforms to inspire real impact. This is what PR is all about. Through We.R.Wira, we encourage young communicators to listen with empathy and give voice to everyday heroes who create positive change in their communities.”

Season 4 recorded its strongest participation to date, receiving 41 submissions from four institutions: UOW Malaysia Glenmarie, UTAR Kampar, UiTM Shah Alam, and newcomer INTI International College Subang, which proudly hosted the ceremony. Collectively, participants explored 12 of the 17 UN SDGs, with SDG 11 (Sustainable Cities and Communities), SDG 15 (Life on Land), and SDG 10 (Reduced Inequalities) most represented.

Building Skills Through Workshops and Resources
Centriq PR also led a workshop at INTI International College Subang, supported by a video series and workshop deck, to introduce strategic communications, SDG alignment and ESG‑focused narratives. These resources gave students practical skills to connect their stories to sustainability goals and prepare to collaborate with stakeholders as future communicators.

Celebrating Storytelling as a Catalyst for Change
Entries were evaluated by a panel comprising Loke Pak‑Yen (United Nations Association Malaysia), Frank Chan (MDEC), Norhizam Abdul Kadir (EVD Berhad), and Arnold.

The event brought together students, educators and industry leaders to celebrate storytelling as a catalyst for positive change, demonstrating how strategic communications can help advance the UN SDGs.

Academic Dean of INTI International College Subang, Mr. Eric Lee, noted, “This semester, INTI International College Subang aligned its Mass Communication module assessments with the We.R.Wira campaign, encouraging students to submit their coursework to the national competition.”

Honouring Champions and Outstanding Stories
For its compelling storytelling and lasting community impact, the submission titled Anak Pulau: Below the Surface by UiTM Shah Alam emerged champion. Another submission by UiTM Shah Alam, Where Heart Meets: The Story of Tender Hearts Cafe secured the first runner‑up spot, while Beyond the Sirens by UOW Glenmarie took second runner‑up position.

For demonstrating exceptional merit and strong performance, four Honourable Mentions were presented to Colouring Lives (UOW Glenmarie) and Keep Wildlife Wild: Animal Neighbours Project, Sixteen Pillars, One Heritage, and Invisible Citizens: The Fight For A Name, all submitted by UiTM Shah Alam.

In the new Outstanding SDG Alignment category, the submissions titled Invisible Citizens: The Fight For a Name (SDG 10: Reduced Inequalities) and The Lost Food Project: More Than Leftovers (SDG 12: Responsible Consumption and Production; SDG 2: Zero Hunger), UiTM Shah Alam emerged as winners for their powerful alignment with selected SDGs and ability to inspire awareness and action.

Looking Ahead to Season 5
Through We.R.Wira, Centriq PR is cultivating the next generation of communicators by equipping students with practical experience in strategic storytelling, SDG alignment, stakeholder engagement, and industry collaboration—skills essential in today’s PR profession.

Season 4 leaves a resounding message: Change begins when those who care enough, dare to act. Looking ahead, We.R.Wira will return for Season 5, reaffirming Centriq PR’s long‑term commitment to nurturing future communicators through meaningful storytelling, collaboration and social impact initiatives.

Hashtag: #WeRWira #WeRWiraS4 #SocialImpact #SDG #BeTheChange #SustainableDevelopmentGoals





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About Centriq PR

Centriq PR is a Malaysian independent public relations consultancy, recognised for its expertise in strategic content development, corporate communications, media relations, reputation management, ESG communications, and crisis response.

The consultancy focuses on human intelligence, ethical guidance, and trust-building to provide strategic communications counsel, partnering with organisations across industries to build trust, strengthen stakeholder relationships, and deliver measurable outcomes.

Beyond client work, Centriq PR champions communications as a force for social impact. Its flagship youth initiative, We.R.Wira, equips students with practical storytelling skills and amplifies inspiring stories aligned with the United Nations Sustainable Development Goals (UN SDGs), showing how communication can drive lasting positive change.

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Get ready for juju’s Great Fluffy Summer at Pacific Place this July

HONG KONG SAR – Media OutReach Newswire – 27 July 2026 – Pacific Place is delighted to announce juju world, a summer collaboration with internationally acclaimed Australian artist CJ Hendry, running from 23 July to 16 August 2026. Conceived and produced in partnership with creative house Pen & Paper, the event marks Hong Kong’s first large-scale juju experience, transforming the shopping destination into an immersive world inspired by Hendry’s collectible character. The event will feature a Hong Kong exclusive merchandise collection, a wide range of interactive experiences, and seasonal shopping rewards. Pacific Place is set to be the city’s most talked-about cultural and retail destination this summer.

Pacific Place x CJ Hendry Unveil Hong Kong's First Large-Scale juju Experience This Summer
Pacific Place x CJ Hendry Unveil Hong Kong’s First Large-Scale juju Experience This Summer

Who is juju?

Created by CJ Hendry, juju is a collectible character recognised for its floppy ears, flower eye and playful personality. Occupying a unique space in contemporary collectible culture, juju is both an objet d’art and an emotional companion. This summer, juju arrives in Hong Kong in a spectacular new form.

A Planet Has Landed at Pacific Place

At the heart of this whimsical universe is the juju Planet, a vibrant centrepiece surrounded by a colourful wonderland of oversized trees and fluffy clouds of pom-poms, with larger-than-life juju characters welcoming you with open arms. Touch, explore and trigger surprises — every interaction transforms juju world into an unforgettable, multi-sensory adventure for dreamers of all ages.

juju world

Dates: 23 July – 16 August 2026
Time: 10am – 10pm
Location: Garden Court, Level LG1
Entry: No registration required

Step into the Magic

juju Planet

Perched atop the planet is a gigantic juju, gently welcoming visitors into this surreal landscape.
Experience Pure Joy
The Dreamy Swing
Embrace your inner child by sitting on the swing with juju. Snap a photo with the tall, colourful trees — their joyful appearance is sure to bring back lots of happy memories.
The Fluffy Hideaway

juju Room

Step inside an immersive circular chamber where over 400 juju plushies line the walls, surrounding visitors in a sea of fluff.
The Mirror of Dreams

juju Infinity Mirror

Inspired by juju’s signature flower eye, this mirrored installation creates endless reflections of the playful world around it.
Gentle Giant
Meet the Giant juju
Standing an impressive two metres tall, the Giant juju welcomes visitors for an unforgettable up-close experience. Whether posing beside it, hugging it or capturing the perfect keepsake photo, this larger-than-life installation brings the beloved character to life.


CJ Hendry Unveils Hong Kong-Exclusive juju Collectibles

Created exclusively for Pacific Place, the shimmering collection introduces iridescent juju inspired by the city’s vibrant energy. On top of the nine standard versions, five additional secret versions will be added to the collection as a delightful surprise. Available in limited-edition blind boxes, each is housed in a specially designed shiny collectible tin, turning the act of unboxing into a unique experience. The fun continues as visitors unlock surprise accessories at the Capsule Toy Station and customise their juju with interchangeable flower eyes, outfits and more.

juju world Merchandise Store
juju world Merchandise Store

juju world Merchandise Store & Capsule Toy Station

Dates: 23 July – 16 August 2026
Time: 11am – 9pm
Location: Level L1, near Lane Crawford
Entry: Through member entry booking or on-site queue tickets (see details below)

The Collector’s Dream

juju world Merchandise Store

This is the only place in the world to find the rarest new jujus — the Hong Kong-exclusive limited collection, including both the standard and secret versions, alongside loveable 12″ juju plushies dip-dyed in rainbow ombré, and many more limited-edition summer essentials. Quantities are limited, so come early and ready to collect!

Visitors are required to register as above members to receive an On-site Queue ticket, distributed daily from 10am. Existing above blue, above gold, above platinum and above black members may also reserve entry in advance via the Pacific Place Mobile App.

Availability is limited and offered on a first-come, first-served basis while stocks last.

For more details, please visit the Pacific Place Website.

The Spin-and-Style Studio

juju Capsule Toy Station

Purchase a token, spin the capsule machine, and unlock a playful selection of accessories to style your juju exactly as you wish. Choose from clothing, hair ties, and earrings, alongside interchangeable flower eyes making their Hong Kong debut. Your juju will truly be like no other!

Stocks are available on a first-come, first-served basis.


A Summer Full of Rewards

juju world is the centrepiece of a summer season at Pacific Place designed to delight at every turn. From 23 July to 16 August, shopping at Pacific Place and Starstreet Precinct also unlocks the ‘Dreamlike Summer’ rewards programme, offering exclusive Pacific Place shopping e-Vouchers with designated same-day electronic spending, with eligible UnionPay cardholders enjoying additional rewards on top.

Accumulated Same-day
Electronic Spending
General Rewards* UnionPay Users Extra Rewards#
HK$5,000 – HK$34,999 HK$100 Pacific Place
Shopping e-Voucher
HK$50 Pacific Place
Shopping e-Voucher
HK$35,000 – HK$64,999 HK$600 Pacific Place
Shopping e-Voucher
HK$600 Pacific Place
Shopping e-Voucher
HK$65,000 – HK$119,999 HK$1,300 Pacific Place
Shopping e-Voucher
HK$1,300 Pacific Place
Shopping e-Voucher
HK$120,000 or above HK$2,400 Pacific Place
Shopping e-Voucher
HK$2,400 Pacific Place
Shopping e-Voucher

*General shoppers and eligible UnionPay users are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and UnionPay Users Extra Rewards.

#To redeem the UnionPay Users Extra Rewards, shoppers must settle the relevant transaction(s) with UnionPay Credit and ATM Cards with the UnionPay logo, UnionPay Mobile Payment (including but not limited to Apple Pay, Samsung Pay, Huawei Pay) or UnionPay QR Code (including UnionPay App or other App supporting UnionPay QR Code Payment), except the RMB cards issued by specific Hong Kong and Macau card issuing institutions. The qualified transaction(s) must be settled via the UnionPay network in full. WeChat Pay, Alipay and AlipayHK are not eligible for this Promotion. During the Promotion Period, UnionPay users are entitled to redeem the UnionPay Users Extra Rewards up to 5 times. UnionPay users must settle their payment by UnionPay when using the Shopping e-Vouchers from the Extra Rewards. Each shopper is entitled to a maximum of ONE redemption of Rewards per day. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last.

Terms and Conditions apply.

Dates: 23 July – 16 August 2026
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near Joyce)

This summer, Pacific Place becomes something more than a destination. It becomes a world. And juju can’t wait to welcome you in.

Hashtag: #jujuworldHK #ThePlaceForCollectibles #ThePlaceForjuju #PacificPlaceHK #CJHendry #juju

The issuer is solely responsible for the content of this announcement.

About CJ Hendry

CJ Hendry is an Australian, New York-based contemporary artist renowned for her hyper-realistic drawings and large-scale immersive installations. Known for creating ambitious, experiential exhibitions that invite public participation, Hendry has developed a distinctive practice that combines fine art, spectacle, and play. Her projects often explore themes of materiality, consumer culture, value, and perception, turning galleries into fully realized environments that challenge traditional ways of viewing art.

Hendry’s work has been exhibited internationally and collected worldwide, attracting a global audience through her unique ability to merge technical mastery with humour, accessibility, and immersive storytelling.

About Pacific Place

Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and Upper House Hong Kong.

Customer enquiry hotline: (852) 2844 8988 Website: www.pacificplace.com.hk
Facebook: @Pacific Place Hong Kong Instagram: @pacificplacehk
WeChat: @PacificPlaceHK XiaoHongShu: @Pacific Place HK

About Pen & Paper

Pen & Paper is an established Hong Kong–based creative agency. As the creative and production partner for juju world at Pacific Place, Pen & Paper is bringing artist CJ Hendry’s whimsical universe to Hong Kong, continuing her creative journey in Asia Pacific.

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