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Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Hashtag: #Ogilvy #Vaseline

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About Vaseline

Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook

This scene is not from a typical ecological farm’s spring planting but represents a significant transformation taking place within a traditional coal enterprise.

Minda Coal Mine is the largest open-pit mine in Dongsheng District, producing up to 8 million tons of coal annually. Just a few hundred meters away, mining operations continue as usual; meanwhile, on the other side, 300 greenhouses flourish all year round, and the livestock area produces 6,000 pigs, 2,000 heads of cattle, 4,000 sheep, and 10,000 chickens annually.

This transformation began in 2018. Initially, the goal was simple: to provide mine workers with safe, locally produced vegetables and meat. Seven years later, this integrated “planting and breeding circular chain” has achieved tangible economic results. In 2025, the agricultural output value reached 12 million yuan, benefiting 150 farming households in Tongchuan Town, with each household seeing an average annual income increase of 30,000 yuan. The ecological supermarket in Toudao Lane, Dongsheng District, which opened just five months ago, now serves approximately 300 customers daily, with daily sales exceeding 10,000 yuan.

The challenges here extend beyond deciding what to plant.

Situated on the Ordos Plateau, Minda Coal Mine experiences less than 400 millimeters of annual rainfall, with drought occurring nine years out of ten. The reclamation area initially consisted largely of stripped rock and soil, with organic matter content as low as 0.2%. To address this, the mine invested 150 million yuan to construct 11 water storage ponds that collect rainwater from slopes, roads, and rooftops, creating a “rainwater bank” with a total capacity of 5,000 cubic meters, achieving 100% utilization of collected rainwater. Soil quality was enhanced through screening, backfilling, and the application of biological fertilizers, increasing the organic matter content across 14,000 mu of reclaimed land from 0.2% to 1.5%.

“Coal will eventually run out, but the land must be preserved for future generations.” A statement from the head of Minda Coal Mine highlights a long-term challenge faced by resource-dependent regions.

Currently, Dongsheng District has achieved an 87% green mine certification rate, completed reclamation greening of 820 hectares, and manages 1,525 hectares of goaf areas. New industries such as sea buckthorn cultivation, photovoltaics, agriculture, and animal husbandry have been established in the reclamation area. Where coal mining once accounted for 90% of income, ecological agriculture now contributes 18%, with projections of an increase to 35% by 2027. Plans are underway for slaughterhouses, food processing plants, feed factories, fertilizer plants, and breeding bases.

From coal mining to farming, from the “rainwater bank” to supermarket shelves, the spring of 2026 at Minda Coal Mine offers a promising answer to a common question in China’s resource-based regions: after underground resources are depleted, how can above-ground advantages be sustainably leveraged?
Hashtag: #DongshengDistrictIntegratedMediaCenter

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Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.

Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.

“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”

Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”

“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).

More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.

While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.

“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”

With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.

For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.

Hashtag: #TropicanaTwister

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About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Building on last year’s theme “Super Every Moment”, this year’s edition introduces a brand-new Super Video category alongside expanded support programs offering creators more visibility and professional support. This year’s competition also includes a total prize pool of $76,500 distributed across the various prize categories.

“Over the past four years, the OPPO Photography Awards has evolved into a truly global platform that empowers mobile creators everywhere to express their inspiration effortlessly through OPPO’s powerful imaging capabilities,” said Ling Liu, Overseas CMO at OPPO. “Championing young creators has always been central to the Awards, and this year, we are taking this further by creating more opportunities for the next generation to be seen, supported, and recognized. Smartphone users have always embraced video as a powerful tool for mobile storytelling, and through our advanced imaging technologies and long-term partnership with Hasselblad, we hope to empower more creators worldwide to tell rich and authentic stories with their mobile devices.”

New Categories Celebrate New Possibilities in Mobile Imaging

The OPPO Photography Awards 2026 introduces two new categories—Super Video and Super Zoom—as part of an updated six-category lineup that also includes Journey, Me, Live, and Snap.

Marking the first dedicated video category in OPPO Photography Awards history, the Super Video category aims to highlight the growing influence of video alongside photography as a distinct medium for mobile storytelling. With life’s meaningful moments taking place not only in static frames but the dynamic motion and emotions that unfold between them, OPPO is empowering storytellers from all walks of life to capture this motion through the latest innovations in mobile videography. Building on its longstanding focus on video, OPPO continues to deliver industry-leading capabilities across its product portfolio, enabling both enthusiasts and professionals to fully embrace the fun of creation.

Beyond offering cutting-edge technology, OPPO is equally committed to enhancing how these creations are shared. OPPO and Meta are closely collaborating to optimize the video-sharing experience on Instagram. OPPO Find X9 Ultra users can now achieve near-lossless video quality from capture to share. Videos shared on Instagram will retain quality virtually indistinguishable from the original footage, achieving the industry’s highest standards and ensuring that every shared moment remains true to the original creation. This reflects OPPO’s continued focus on optimizing the entire creative lifecycle for a truly seamless user experience.

This year’s other new category, Super Zoom, seeks to explore the creative potential made possible through OPPO’s long-term investment in advanced telescope zoom technology. By pushing the boundaries of mobile imaging, OPPO has brought smartphone zoom capabilities closer than ever to those of traditional standalone cameras, allowing users to capture unseen details with precision and explore life’s hidden beauty from completely new perspectives.

Committed to Supporting Young Creators

OPPO is committed to supporting young creative talents and amplifying their voices globally. Through the 2026 Awards, this commitment is taken even further with several new programs designed to empower creators’ long-term growth through professional guidance and coaching.

In partnership with Discovery Channel, OPPO has launched the Filmmaker Accelerator Program, offering young creators exclusive mentorship from industry professionals. Creators who submit videos to the Super Video category will have the chance to be invited to produce a short film with end-to-end creative support and potential broadcast opportunities, alongside a grant provided by OPPO.

OPPO is also extending support to the wider creator community through a range of accessible learning resources. Among them, the new OPPO Imaging Academy features a series of tutorial videos designed to help users tap into the full power of OPPO’s cutting-edge technology to transform creative inspiration into artistry.

In addition to these initiatives, the OPPO Creators program further expands visibility and creates more professional development opportunities for young creators. Through the program, outstanding works will be showcased across various OPPO platforms, and creators will also gain priority invitations to flagship launches and collaboration opportunities, along with complimentary professional equipment to support their ongoing development.

Opening Diverse Pathways for Creators Worldwide

As part of efforts to recognize a wider range of creators and expand participation in the Awards, the OPPO Photography Awards 2026 introduces a diverse awards program that gives creators more opportunities to gain global exposure and showcase their work on a bigger stage.

In addition to the Gold, Silver, and Bronze Awards up for grabs in the main competition, participants can also earn recognition and generous incentives through Honorable Mentions, Regional Awards, and the Audience Choice Awards. A total of 38 different awards or acknowledgements are on offer recognizing outstanding creators across all categories, with a total prize pool of $76,500.

The year’s judging panel also brings together renowned industry professionals in both photography and cinematography, including Tina Signesdottir Hult and Wang Jianjun, Hasselblad Masters; Vikram Channa, Vice President, Co-Lead, and Editorial Chief at Warner Bros. Discovery; Zhu Jiong, Professor at the School of Visual Media and Communication, Beijing Film Academy; Pete Lau, Senior Vice President and Chief Product Officer at OPPO; and Joy Cheng, Director of Imaging Cognition at OPPO.

To further encourage participation, the 2026 Awards also introduces a new monthly contest format. Through the new format, young creators can receive feedback and more visibility on an ongoing basis, while also having the opportunity to progress into the main competition.

Global Competition Submissions Open Until December 31

Submissions for the OPPO Photography Awards 2026 and the first round of monthly contests are now open. Creators worldwide are invited to submit their entries and showcase their creativity and storytelling visions captured on OPPO, OnePlus or realme devices.

Entries for the global competition will remain open until 24:00 (UTC+8), December 31, 2026. Submissions for all categories can be made via the official OPPO Photography Awards website. Submissions for the Super Video category can also be made through Instagram and TikTok using the hashtags #SuperVideo and #ShotOnOPPO.

Entries for the first global monthly contest can be submitted via the official website or on Instagram with the hashtags #SuperEveryMoment and #ShotOnOPPO. Upcoming monthly contests will feature different themes, with future submissions accepted through both social platforms and the official website.

For more information on the OPPO Photography Awards 2026 and the monthly contests, please visit the official website at https://lumo.oppo.com/en/.
Hashtag: #OPPO

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By Nantoo Banerjee Pakistan may be right that peace in Lebanon is essential for talks between the US and Iran. But, the key question is: will Iran’s theological regime ever ask its terror sponsor, Hezbollah, to go soft on Israel which lately launched massive waves of airstrikes across southern Lebanon, hitting over 200 Hezbollah targets, […]

The article Pakistan’s Back-Channel US-Iran Peace Negotiation May Not Work appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

This year’s ESG Achievement Awards are centred around the theme “Shaping a Resilient Future Through People and ESG,” placing a strong emphasis on ESG education and human capital development. In today’s fast-evolving landscape, organisations are increasingly recognising that sustainable success depends not only on strategy, but on equipping people with the right skills, capabilities, and mindset. This year, entrants are invited to showcase how they embed ESG into their culture, invest in talent development, and foster accountability and employee engagement in ESG across all levels of the organisation.

In addition to continuing to recognise holistic ESG excellence across environmental stewardship, social responsibility, and governance, the Awards introduce new award that reflect evolving market priorities. And the newly launched Outstanding Women Empowerment Awards will celebrate organisations that drive measurable progress in gender equality, workplace inclusion, and leadership representation.

Mr Paul Pong, Co-Founder of IESGB, highlighted the significance of this year’s theme, stating, “As ESG continues to mature, we are seeing that resilience is built not only through strategy, but through people who understand how to turn ESG principles into action. This year’s Awards are designed to recognise organisations that are investing in human capital, reinforcing ESG ownership, and embedding sustainability into the way they work every day.”

Mr Vincent Pang, Chairman of the Jury Panel, shared his perspective, saying,”What truly distinguishes the strongest entries is not just ambition, but tangible evidence — measurable progress, genuine execution, and long-term impact. Under this year’s theme ‘Shaping a Resilient Future Through People and ESG,’ we are especially looking for organisations that embed ESG into their culture, invest in human capital development and ESG education, and drive meaningful inclusion and women’s empowerment.”

The Awards will continue to honour excellence across a comprehensive range of categories, covering corporate ESG performance, innovative projects, sustainable vision, talent development, and individual leadership. With a distinguished and diverse jury panel comprising experts from academia, finance, corporate governance, and sustainability, submissions will be evaluated based on impact, innovation, transparency, and alignment with ESG principles. Winners of the ESG Achievement Awards 2025/2026 will be celebrated at the prestigious Awards Ceremony Luncheon, scheduled for September 2026. The Awards continue to serve as a leading platform for knowledge exchange, peer learning, and recognition of best practices that contribute to a more sustainable and resilient economy.

Award Categories

Key Dates (Subject to change)

Jury Panel (in alphabetical order of last name)

Hashtag: #IESGB

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IESGB

The Institute of ESG & Benchmark (IESGB) is a non-profit organization founded in 2020, dedicated to advancing environmental, social, and governance (ESG) practices in Hong Kong and beyond. Through professional training, certification, and industry collaboration, IESGB promotes ESG education and fosters the development of a robust and sustainable ecosystem that drives long-term value and positive impact.

Compared to the previous flagship model PR1055X launched in 2021, the new PR1060W brings significant upgrades in operational smoothness, embroidery precision, and overall productivity.

Intelligent Matrix Copy Function – Handle Large Orders with Ease

The PR1060W is equipped with an advanced matrix copy function that automatically calculates and arranges the maximum number of repeated patterns according to different hoop sizes, making full use of the available embroidery space. This feature effectively reduces fabric waste and repeated hooping procedures, significantly boosting productivity — ideal for handling high-volume orders.

For example, when using a 180 x 130mm embroidery hoop, the machine automatically duplicates the design into 4 identical patterns. When switched to the larger 360 x 200mm hoop, it can automatically replicate the design into up to 20 identical patterns.

Expanded Embroidery Area with Wireless Workflow

The PR1060W features a spacious 360 × 200mm embroidery field and comes with over 1,280 built-in designs and more than 100 fonts (including 3D fonts), offering greater creative freedom.

Once the design is ready, users can wirelessly transfer the file directly from a laptop or smartphone to the machine, eliminating complicated file transfer steps and making the workflow more efficient for both personal creations and bulk enterprise production.

10-Needle System – Multi-Color Embroidery in One Go

Equipped with 10 needles and 10 spool stands, the PR1060W can automatically switch between up to ten thread colors during embroidery, eliminating the need for frequent manual thread changes. This greatly reduces production time for complex multi-color designs.

Combined with auto-threading, auto-trimming, and jump stitch functions, the entire embroidery process becomes smoother and more stable, allowing users to complete high-quality work faster.

Advanced Camera Positioning – Significantly Enhanced Accuracy

The PR1060W is upgraded with optical camera positioning technology. Through the machine’s LCD screen, users can see the exact needle drop position in real time, enabling clear preview of the design before stitching. Even on small areas such as caps and sleeves, precise positioning is achievable, greatly reducing the risk of misalignment.

Versatile Embroidery Accessories

Brother offers a wide range of accessories* for the PR series, including specialized hoops designed for caps and socks. The machine supports automatic hoop detection, which instantly recognizes the installed hoop size and displays the available embroidery area on screen — no manual input required, making operation safer and more reliable.

In addition, the quick-release magnetic hoops secure fabric with simple magnetic attachment. They are particularly suitable for thick or delicate materials, preventing clamp marks or damage while improving embroidery quality and saving preparation time.

*Additional purchase required

Hong Kong Exclusive Local Support

Purchasers of the PR1060W enjoy Brother Hong Kong’s official warranty service, covering comprehensive repair and maintenance. Optional professional on-site installation and basic operation training services are also available, delivered by experienced local technical teams to help users quickly master the machine and start production without delay.

BE1 Embroidery Studio – Professional Design Partner

The powerful BE1* Embroidery Studio software supports high-precision complex pattern creation and fully integrates with CorelDRAW® vector editing tools. Users can easily convert photos into embroidery designs and apply various special effects, including hand-stitched and sparkling styles — ideal for highly customized projects.

*Additional purchase required

Opening a New Chapter in Embroidery Business

With its intelligent positioning, high productivity, and versatile functions, the new PR1060W makes embroidery work smoother and more efficient. Whether you are expanding a personal embroidery business or enhancing enterprise-level production capabilities, this flagship machine can be the key enabler to unlock greater commercial possibilities.

For more information on the PR1060W or to arrange a product demonstration, please feel free to contact Brother

Where To Buy

Customers can WhatsApp 3187 0505 or email [email protected] to contact a sales manager for detailed quotations, inquiries about purchasing details, product information, and after-sales service. If you are interested in learning more about product operations, you are welcome to schedule a product demonstration, and we will arrange for a product manager to assist you. For more details, please stay updated via the official website or the Brother Love DIY HK Facebook page.

PR1060W Specifications

Hashtag: #Brother #PR1060W #商用自動刺繡機 #客製化 #刺繡設計

https://www.brother.com.hk/
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About Brother Hong Kong

Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centers (MFCs), fax machines, labelers, label printers, and a wide range of home and industrial sewing machines.

Brother International (Hong Kong) is one of the leading suppliers of home, office, and industrial products in Hong Kong. Established in 1994, it has been serving customers in Hong Kong and Macau for over 30 years. According to IDC’s Global Hardware Peripheral Tracker report, Brother’s A3 multifunction colour inkjet printer has been the number one in shipment volume in Hong Kong for 18 consecutive years from 2008 to 2025, reaffirming Brother’s business success in the region.

For more information about Brother, please contact us via WhatsApp at 3187 0505 or visit www.brother.com.hk.