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Initiative offers 1,000 free paediatric eye examinations, 1,000 free adult myopia screenings and a planned three-year myopia-control trial

HONG KONG SAR – Media OutReach Newswire – 20 October 2026 – As part of its mission to eliminate avoidable vision loss, Orbis and the LKS Faculty of Medicine of the University of Hong Kong (HKUMed), partnered to tackle the growing, lifelong burden of short-sightedness (myopia) across Hong Kong. The joint initiative highlights how myopia takes root early in primary school and, if left unmanaged, poses a severe, sight-threatening risk in later life.

Protecting Sight from Childhood to Adulthood: Orbis and HKUMed Tackle Hong Kong Myopia Crisis

Rather than a minor inconvenience corrected by stronger glasses, unmanaged high myopia physically alters the structure of the eye, drastically increasing the lifetime risk of irreversible blindness. Drawing on insights from HKUMed’s academic research and data from the joint Orbis x HKUMed Vision Matters community screening project, this partnership provides a crucial wake-up call on how lifelong visual health is determined during childhood.

In direct response to this public health challenge, Orbis and the Department of Ophthalmology, School of Clinical Medicine, HKUMed, are taking immediate action by offering 1,000 free comprehensive eye examinations for local children. This initiative gives families immediate access to expert care, early detection, and evidence-based guidance to safeguard their children’s sight before permanent damage occurs. In parallel, free eye screening will be provided to 1,000 adults aged over 50 years with known myopia. The 1,000 paediatric eye examinations and 1,000 adult eye screenings are all part of the HKUMed 140 for the Community Campaign.

A Lifelong Threat: From Classroom to Later Life

The joint effort establishes a clear, connected narrative across two generations:

  • Myopia Starts Early: A 2025 HKUMed study conducted at the HKU Eye Centre examined 501 children aged 5–12 and found that nearly 40% suffered from myopia. These findings reinforce the urgent need for regular professional eye examinations, even when a child has not reported any vision problems.
  • Consequences Last a Lifetime: To evaluate the long-term impact, HKUMed researchers analysed 4,217 adults aged 50 and older through the Orbis x HKUMed Vision Matters: Glaucoma AI-ROTA Screening Project. The analysis revealed that 44.5% of older adults suffer from myopia, with 6.7% suffering from high myopia. Given the historical lack of recent large-scale Hong Kong data based on objective eye measurements in this demographic, these findings represent an important public health update.
  • Clear Vision Does Not Remove Risk: Myopia develops when the eye grows excessively long, causing distant objects to appear blurred. While glasses can correct distance vision, they do not shorten an elongated eye or eliminate the long-term risks associated with high myopia, including retinal disease, glaucoma, cataracts, and permanent sight loss.

In the adult analysis, visual impairment or blindness was roughly twice as common among individuals with myopia and more than four times (6.3% vs. 1.5%) as common among those with high myopia, compared to those without myopia. Glaucoma—the leading cause of irreversible blindness—was also nearly twice as prevalent among people with high myopia compared to those without (13.1% vs. 6.8%). Together, these findings highlight the critical importance of identifying and managing myopia early, before it progresses into high myopia.

Practical Action: Free Screenings and Clinical Solutions

To bridge medical evidence with practical community action, Orbis and the Department of Ophthalmology, School of Clinical Medicine, HKUMed are rolling out complementary initiatives. The 1,000 paediatric examinations and 1,000 adult screenings are all part of the HKUMed 140 for the Community Campaign:

  • 1,000 Free Paediatric Examinations: Providing local families with comprehensive eye checks to help identify eye problems early and obtain professional advice on appropriate follow-up care and myopia management.
  • Free Eye Screening for 1,000 Adults with Myopia: Providing free eye screening to 1,000 adults aged over 50 years with known myopia.
  • Landmark “2027 Children Myopia Control Study”: Supporting a three-year HKUMed clinical trial to evaluate three advanced intervention strategies among children aged 5–12: 0.05% atropine eye drops, optical defocus spectacle lenses, and a combination of both therapies.

AT A GLANCE

  • Children: 39.7% of 501 children aged 5–12 screened had myopia.
  • Adults: 44.5% of 4,217 participants aged 50+ had myopia; 6.7% had high myopia.
  • Impact: Visual impairment or blindness affected 6.3% of adults with high myopia, versus 1.5% without myopia.
  • Action: 1,000 child exams; 1,000 screenings for myopic adults over 50. All are free under the HKUMed 140 for the Community Campaign.
  • Next step: Three-year trial of 0.05% atropine, defocus spectacle lenses, and combined therapy.

Leadership Quotes:

Professor Chak-sing Lau, Vice-President and Pro-Vice-Chancellor (Health) and Deanof Medicine, HKU:

“Myopia is an increasingly important public health challenge that places a substantial lifelong burden on individuals and society. Through the HKUMed 140 for the Community Campaign, these initiatives reflect our longstanding commitment to translating academic excellence into meaningful benefits for the community. HKUMed is dedicated to transforming pioneering research into real-world health benefits. Through our partnership with Orbis, we seek to integrate clinical excellence, technological innovation, and population health research to lessen the impact of myopia and its complications in Hong Kong, while providing robust scientific evidence to guide eye health policy and clinical practice in the region. Together, we are working to safeguard the long-term visual health of schoolchildren and the wider population.”

Kathleen Sherwin, President and CEO of Orbis International:

“This partnership connects community service directly with research. The adult screening programme gives us a clearer view of the long-term burden of myopia, while the children’s examinations and planned trial focus on acting earlier. Together, Orbis and HKUMed are turning evidence into practical steps to protect sight.”

Mary Lau, Director of Orbis Hong Kong:

“Parents should see myopia as a condition that needs active management, not simply stronger glasses. By offering 1,000 child exams; 1,000 screenings for myopic adults over 50, we want to help more families identify problems early, obtain professional advice and take action to protect their different generation’s sight.”

Professor Christopher Leung Kai-shun, Albert Bing-Ching Young Professor in Ophthalmology, Chairperson and Clinical Professor, Department of Ophthalmology, School of Clinical Medicine, HKUMed:

“Vision Matters is showing us that myopia is an important part of the eye-health burden among Hong Kong’s over-50s. Glasses can correct blurred vision, but they cannot reverse the excessive growth of the eye or eliminate the risk of permanent sight loss associated with high myopia. The earlier we act, the greater the opportunity to protect sight over a lifetime.”

Dr Helen Zhang, Principal Investigator of the 2027 Children Myopia Control Study; and Clinical Assistant Professor, Department of Ophthalmology, School of Clinical Medicine, HKUMed

“This trial will compare eye drops, myopia-control lenses and both treatments combined. We aim to provide clearer evidence to help families choose the right approach for their children.”

Dr Kendrick Shih, Investigator of the 2027 Children Myopia Control Study; and Clinical Associate Professor of Practice, Department of Ophthalmology, School of Clinical Medicine, HKUMed:

“Myopia can worsen without obvious warning signs. Regular monitoring and timely treatment can help protect a child’s vision for the future.”

What Parents Can Do

  • Prioritize Annual Checks: Arrange regular professional eye examinations rather than waiting for visual symptoms to appear.
  • Explore Clinical Control Options: Seek advice from a qualified eye-care professional if myopia is detected.
  • Look Beyond Standard Glasses: Discuss evidence-based myopia-control options instead of relying only on stronger prescriptions.
  • Encourage Healthy Visual Habits: Encourage outdoor time, regular breaks from close work, and maintain a comfortable reading distance.

Public Registration & Participation

Registration will open in phases:
Phase 1 (Now Open): Free eye screenings for children aged 5–12 (limited quotas, first-come, first-served).
Online Registration: https://forms.cloud.microsoft/r/CzitVUBgJQ

Phase 2 (Coming Soon): Free eye screenings for myopic adults aged 50 or above. Details will be announced on the HKU portal and official Orbis channels.

Hashtag: #Orbis #HKUMed #Myopia

The issuer is solely responsible for the content of this announcement.

Russia’s Bolshoi Theatre will make its first official tour of the United Arab Emirates with five days of opera, orchestral music and ballet at Dubai Opera from 2 to 6 December 2026. The programme, presented by Dubai Opera in collaboration with Art Seasons, will feature Nikolai Rimsky-Korsakov’s opera The Tsar’s Bride, a symphonic concert conducted by Valery Gergiev and Pyotr Tchaikovsky’s The Nutcracker, performed by the Bolshoi […]

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Tesla has demonstrated a redesigned Roadster climbing an inverted ramp, flipping through the air and landing on its wheels during a presentation led by Elon Musk at a SpaceX facility in Texas. The driverless prototype completed the manoeuvre on 15 October before an audience of invited guests, with Tesla broadcasting the demonstration online. Its ability to remain attached to the curved structure while upside down and then […]

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India’s space economy could expand fivefold to $45 billion within eight years as the government seeks more private investment, quicker regulatory clearances and stronger commercial demand, Space Minister Jitendra Singh has said.

Singh estimated the sector’s current value at approximately $9 billion and projected it could reach $40 billion to $45 billion over seven to eight years. Speaking at a New Delhi roundtable on Saturday, he said the next priority was building internationally competitive businesses rather than simply demonstrating technological capabilities.

The minister identified predictable customer demand, domestic and overseas capital, efficient approvals and sustainable business models as essential conditions for expansion. His remarks at the Bloomberg New Economy Forum placed commercial viability at the centre of the government’s efforts to enlarge the role of private companies in space activities.

Government departments could become anchor customers for emerging enterprises, Singh said, providing contracts that enable businesses to test technology and develop products for wider markets. Support for proof-of-concept projects would also help companies demonstrate practical applications before committing to larger production programmes.

Such arrangements could address a central challenge for space ventures: securing reliable revenue while facing substantial development costs and lengthy periods before projects generate returns. Singh argued that an identifiable customer base would encourage manufacturing investment and allow companies to establish more durable commercial operations.

He also called for defined timeframes for installation and export licences, alongside lower operating costs and better integration of supply chains. Regulatory improvements, he said, must produce practical results for companies seeking to enter the market or expand their activities.

Singh referred to goods and services tax measures affecting space products, saying policy changes should deliver tangible benefits to industry. He did not announce a fresh tax package or specify new deadlines for regulatory decisions during the discussion.

The forecast broadly matches the longer-term ambition set out by the Indian National Space Promotion and Authorisation Centre, or IN-SPACe, which has outlined a $44 billion space economy by 2033. Its strategy envisages $11 billion in exports, with opportunities spanning satellite communications, navigation, Earth observation, manufacturing and launch services.

That target remains an aspiration rather than an assured outcome. Delivering it would require sustained growth across multiple segments, with private operators securing customers and financing while navigating technical, regulatory and commercial risks.

Figures disclosed to Parliament in July illustrate both the expansion of private participation and the distance still to travel. Singh said cumulative private investment had reached $618.5 million by March 31, 2026, while $187 million had been reported during 2026. The government had granted 105 authorisations to non-government entities as of July 14.

Those authorisations are subject to national security and strategic considerations under IN-SPACe procedures. The government has said it is developing dedicated safety and security guidelines as commercial activity expands, reflecting the need to balance market access with oversight of sensitive technologies.

Singh said international partnerships could bring investment, technological expertise and access to overseas customers, while domestic capabilities remained important for strategic autonomy. He advocated closer cooperation among government agencies, private enterprises and foreign partners, particularly where collaboration could strengthen manufacturing networks and market access.

He pointed to satellite communications, geospatial services and Earth observation as areas where space technology already supports economic activity. Applications include infrastructure monitoring, agriculture, disaster management and defence, alongside services built around satellite data.

The minister highlighted government use of geotagging to monitor development projects, track implementation schedules and assist administrative clearances. He also cited space-based disaster information supplied to neighbouring countries, including Myanmar, Bangladesh and Sri Lanka.

The commercialisation programme follows the opening of space activities to private participation in 2019 and 2020, a change that enabled enterprises to work alongside public institutions. Singh said that cooperation had yielded results but that technical achievement alone would not guarantee commercial success. The distinction is significant for companies developing satellite hardware, data services and launch technologies: demonstrating that a system works is different from securing repeat orders at prices sufficient to sustain operations. Public procurement and export access could therefore influence investment decisions.

The roundtable, titled Space, Sovereignty and New Economy, included IN-SPACe promotion director Vinod Kumar and Aisha Bowe, founder and chief executive of STEMBoard and LINGO, a former NASA engineer who has flown with Blue Origin. Participants discussed investment, international cooperation and the challenge of converting national space capabilities into commercially viable enterprises.

Step into The World of Indian Cinema and celebrate the Festival of Lights alongside Deepika Padukone, Shah Rukh Khan and many more, in partnership with MakeMyTrip!

SINGAPORE – Media OutReach Newswire – 19 October 2026 – This Diwali, Madame Tussauds Singapore and MakeMyTrip invite visitors to celebrate the Festival of Lights with Icons of India, a limited period experience. As partners, the two brands spotlight the enduring global appeal of Indian cinema, celebrating its glamour, energy and cultural influence while creating new ways for audiences to connect with their favourite stars.

Icons of India

Guests can get up close with the wax figures including Deepika Padukone, Varun Dhawan, Shah Rukh Khan and Ranveer Singh, along with a special lineup of activities. MakeMyTrip is offering travellers an exclusive Buy 1 Get 1 deal on tickets for bookings made between 21 October and 15 November 2026.

Wade Chang, General Manager of Madame Tussauds Singapore, said: “Diwali is an important celebration of Indian culture, bringing people together through the shared spirit of light, joy and togetherness. Through the Icons of Indiacampaign, we’re excited to bring guests closer to the most iconic starsand create memorable experience. The partnership with MakeMyTrip is a wonderful opportunity toshare the magic of Indian cinema with even more audiences in Singapore.”

Jasmeet Singh, Chief Business Officer – Holidays & Experiences, MakeMyTrip, said:“Travellers today want to do more than just visit a destination; they want experiences that make the trip memorable. Our association with Madame Tussauds Singapore brings a much-loved attraction closer to Indian travellers, bookable on MakeMyTrip as easily as a hotel or a flight. With many Indians travelling abroad over the festive season, Icons of India gives travellers heading to Singapore one more reason to plan their trip around Diwali.”

Icons of India

Meet the Newest Star: Deepika Padukone
A highlight of the experience is the newly unveiled wax figure of Deepika Padukone, one of the most recognisable stars of contemporary Indian cinema. Dressed in a striking red floor-length gown with an elegant open-back design, the figure captures Deepika’s signature glamour, with her long cascading hair and captivating gaze bringing her distinctive screen presence to life.

With a celebrated career spanning Indian and international cinema, Deepika has established herself as one of India’s most recognisable global stars, having served on the Feature Film Jury at the 2022 Cannes Film Festival and represented Indian cinema on the global stage at the 2023 Oscars. Her newest wax figure now brings this celebrated icon to Madame Tussauds Singapore.

For more information, please visit www.madametussauds.com/singapore/

Hashtag: #MadameTussaudsSingapore #MakeMyTrip

The issuer is solely responsible for the content of this announcement.

Madame Tussauds Singapore

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.

See for more information.

About MakeMyTrip

MakeMyTrip is a travel technology platform that enables transactions across a range of travel needs, empowering customers with seamless and integrated experiences. It serves a broad and diverse customer base ranging from individuals to enterprises and small and medium sized businesses. Its key brands, MakeMyTrip, Goibibo and redBus, address distinct traveller categories, use cases and price points across the Indian travel ecosystem.

TikTok has restored the promotional account for a documentary about Elon Musk after initially imposing a permanent suspension over alleged political advertising violations, reversing a decision that had disrupted the film’s marketing campaign during its wider theatrical release. The platform’s US spokesperson, Mahsau Cullinane, confirmed that the account had been reinstated following an error. The reversal followed complaints from distributor Bleecker Street, which had challenged the suspension […]

Bitcoin and US stock futures climbed on Monday after China’s economy expanded faster than expected in the third quarter, while falling oil prices helped improve investor sentiment across global financial markets.

China’s gross domestic product grew 4.5% year on year during July to September, exceeding economists’ forecast of 4.4% and accelerating from 4.3% in the preceding quarter, according to the National Bureau of Statistics.

Bitcoin briefly climbed towards $82,500 as cryptocurrency traders responded to the stronger economic figures and improving conditions in traditional financial markets. Nasdaq futures also advanced, reflecting renewed demand for technology shares following a difficult period for companies associated with artificial intelligence.

The market recovery was uneven, however. South Korea’s Kospi faced selling pressure after an initial improvement, highlighting continuing concerns about technology valuations and the substantial financing requirements of artificial intelligence development.

US Nasdaq futures gained approximately 1% during Asian trading, while contracts tracking the broader S&P 500 advanced around 0.7%. Lower energy prices provided additional support as investors assessed their implications for inflation, corporate earnings and borrowing costs.

China’s economic figures offered a measure of reassurance about activity in the world’s second-largest economy. Quarterly output increased 1.2% from the preceding three months, exceeding expectations for a 1.1% expansion and improving from 0.9% growth during April to June.

The stronger performance was supported by exports and industrial production, although weaknesses in household consumption and property investment continued to complicate the economic outlook.

Official figures showed industrial production increasing 5.5% year on year in September, compared with 5.2% in August. Retail sales grew 1.1%, indicating modest improvement in consumer spending despite persistent pressure on household confidence.

China’s government has established an annual economic growth target of approximately 4.5% to 5%, making the third-quarter performance significant for policymakers considering whether further stimulus measures are necessary.

Growth during the first nine months reached 4.6%, according to official estimates, keeping the economy within reach of the government’s full-year objective.

Financial markets nevertheless remained sensitive to concerns that China’s expansion depends heavily on exports and industrial investment rather than sustained improvements in domestic demand.

The property sector remained a particular concern, with investment continuing to contract despite measures intended to support homebuyers and stabilise developers.

Oil markets supplied another important influence on trading. Brent crude futures declined approximately 1.7% to $107.95 a barrel, while US crude futures slipped 0.8% to $100.62.

The decline followed developments surrounding Washington’s sanctions policy towards Russia. President Donald Trump indicated that restrictions could be eased, potentially allowing additional Russian energy supplies into international markets, although the administration had not finalised its position.

US Secretary of State Marco Rubio indicated that the administration could take up to 60 days to assess the economic consequences of changing sanctions arrangements.

Lower crude prices helped ease immediate concerns about inflation, particularly because energy costs influence transport, manufacturing and household expenditure across major economies.

US government bonds strengthened as yields declined. The benchmark 10-year Treasury yield fell approximately four basis points to 5.0525%, providing some relief to financial markets concerned about elevated borrowing costs.

Expectations surrounding Federal Reserve policy remained important for cryptocurrency investors. Lower inflation could eventually create additional room for monetary easing, although policymakers face competing pressures from energy markets and economic activity.

The Federal Reserve’s benchmark interest rate currently stands between 4.75% and 5%, with financial markets expecting policymakers to leave borrowing costs unchanged at their next meeting.

Across Asian equities, the initial advance reflected bargain hunting following substantial losses in technology stocks. Japan’s Nikkei and South Korea’s Kospi both experienced volatile trading as investors reassessed exposure to semiconductor manufacturers.

Concerns about artificial intelligence spending remained prominent. Goldman Sachs estimates that five major technology companies could increase their combined capital expenditure to approximately $1.2 trillion next year, raising questions about investment returns.

China’s currency strengthened against the dollar, with the yuan reaching approximately 6.6828, its strongest level since July 2022.

Gold traded around $4,181 an ounce, supported by declining bond yields, while the dollar remained under pressure against several currencies.

Elsewhere, European equity futures weakened amid political uncertainty in France, demonstrating the differing regional influences on international investment flows.

Chinese blue-chip shares edged lower after initially benefiting from the economic figures, with investors continuing to assess whether stronger industrial activity would translate into a sustained improvement in domestic consumption.

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SINGAPORE – Media OutReach Newswire – 19 October 2026 – Solomon Credit Management (“Solomon”) and SACH Pte Ltd (“SACH”) today announced plans to establish a joint venture to identify, secure distribution rights for and distribute consumer brands across the wellness, medical technology, health technology and lifestyle industries. BUZUD, a Singapore-based healthcare technology company, has appointed SACH as an authorised distributor in Singapore, with Solomon expected to join the distributorship.

The partnership aims to connect healthcare brands with consumers seeking everyday tools to monitor and manage their health. In Singapore, 21.4% of citizens were aged 65 and above in June 2026, underscoring the need for accessible health and wellness solutions. The global wellness economy reached US$6.8 trillion in 2024 and is projected to approach US$9.8 trillion by 2029.

SACH brings experience in technology, e-commerce, retail, consumer engagement and live events, helping brands reach consumers through online and offline channels. Solomon, an independent business financing firm, will serve as Capital Partner, contributing capital and commercial and financial expertise to support distribution and expansion.

The companies intend to develop the partnership in stages: Solomon first supports SACH’s distribution of BUZUD as Capital Partner, then joins the distributorship, before both parties establish a dedicated business unit to secure distribution rights and distribute brands across multiple territories. Key terms and responsibilities are being finalised.

BUZUD focuses on accessible healthcare through medical devices and digital health technologies. It has a research collaboration with Tan Tock Seng Hospital to develop AI-supported diabetes management solutions combining carbohydrate estimation with continuous glucose monitoring. BUZUD also operates retail outlets at Raffles Hospital and Novena Square 2, alongside a retail partnership with Guardian Singapore.

Distribution will begin in Singapore, with expansion into other Southeast Asian markets as rights are secured, through e-commerce, retail, live events and partnerships with businesses, hospitals and research bodies.

“We strongly believe capital should do more than support business growth — it should create opportunities and meaningful impact. Our partnership with SACH represents a strategic step into the fast-growing healthcare and wellness sector, where we see tremendous long-term potential. By combining our financial expertise with SACH’s distribution capabilities, we aim to help promising brands like BUZUD expand their reach, scale sustainably and bring innovative healthcare solutions closer to the people who need them,” said Liong Qin Kai, Partner, Solomon Credit Management.

“Great healthcare products only create impact when they reach the people who need them. Our partnership with Solomon marks an important step for SACH into the healthcare and wellness sector, combining their financial strength with our distribution and consumer engagement capabilities. BUZUD is the first of many brands we hope to bring to market, helping them expand their reach, build lasting relationships with customers and make innovative healthcare solutions more accessible across Southeast Asia,” said Jonathan Zhang, CEO, SACH.

The partners are targeting completion of the proposed arrangement in December 2026, with further details to be announced once terms are finalised.
Hashtag: #SACH

The issuer is solely responsible for the content of this announcement.

About Solomon Credit Management

Solomon Credit Management is an independent business financing firm lending its own capital to small and medium-sized companies and larger corporates. Its financing approach is grounded in disciplined credit assessment and a clear understanding of each borrower’s business, cash flows and assets.

About SACH

SACH develops products and services across technology, e-commerce, retail, consumer engagement and live events.

Ethereum climbed nearly 5% as substantial purchases by large cryptocurrency holders and a recovery in Bitcoin helped lift digital asset prices following a sharp market sell-off. Ether, the native cryptocurrency of the Ethereum blockchain, traded around $2,480 on October 16, registering a gain of approximately 4.6% over 24 hours, according to CoinGecko data. Trading volume reached about $14.48 billion, while its market capitalisation approached $302 billion. The […]

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CHANGSHA, CHINA – Media OutReach Newswire – 19 October 2026 – Co-produced by Hunan Satellite TV and Mango TV and created by Wang Qin Studio, Season 4 of the food and cultural tourism program Go Where Flavors of Hunan Abound premiered on October 12, 2026, and is airing simultaneously on Hunan Satellite TV and Mango TV from Monday to Thursday at 7:30 p.m.

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Under the theme “A Season of World-Class Landscapes,” the new season focuses on the development of the Greater Zhangjiajie International Tourism Area. Host Wang Han leads the program’s food exploration team through Zhangjiajie, Cili, Jishou, Fenghuang, Changde, Shaoyang and Huaihua, presenting a cultural tourism journey that connects local cuisine with spectacular landscapes and the stories of the people who call these places home.

Connecting Landscapes Through Food

The opening episode takes viewers to Zhangjiajie, beginning with the towering Bailong Elevator before following the hiking trails along Golden Whip Stream. International tourists encountered along the way share that Zhangjiajie was their planned first stop in China. Zhangjiajie welcomes more than one million international visitors annually from over 190 countries.

Yet the destination’s international appeal extends beyond its extraordinary scenery. It also lies in the flavors nurtured by the land and the people whose lives are rooted in it.

In Longweiba Village, young entrepreneurs who have returned to their hometowns are rediscovering local ingredients such as kudzu root and vine tea, incorporating them into coffee and bingfen, a traditional chilled jelly dessert. Their creations bring new life to familiar mountain flavors and introduce them to younger generations.

In Cili, local cuisine reveals stories passed down through generations. The dish known as Yanghe Dumi carries a history of mutual support dating back to 1935. After receiving help from their neighbors during difficult times, local residents cut pork tripe into rice-sized pieces to prepare a dish that could be shared among more people. The recipe became a lasting reminder of community solidarity.

The team also visits a centuries-old tree associated with the Red Army and samples Xikou beef. Revolutionary commanders He Long and Xiao Ke once held a pre-battle mobilization meeting at the site. The ancient tree, which survived a lightning strike, embodies the resilience of the local community, a quality echoed in the firm, chewy texture of Xikou beef. Together, the stories and flavors reveal the enduring spirit of the mountains.

Discovering the People Behind the Flavors

At Jixiang Rice Noodle Shop in Jishou, owner Wang Jixiang has been running her business for 35 years. The shop serves four varieties of rice noodles with a selection of toppings. Among them, rice noodles topped with stir-fried pork and fermented chili offer a distinctive combination of sour and spicy flavors characteristic of western Hunan.

The journey continues along the Wanrong River and across Xinnü Bridge, adorned with wish plaques, before reaching the creative home of the Miao folk band Miao Ren San Man.

The band members moved from their mountain village to town to support their children’s education and earn a living by running a business, but they never abandoned their musical aspirations. Performing their original song Calling to the Mountains in a Miao village, they express a longing to reach a mountaintop together and release their deepest frustrations through a collective shout.

In Fenghuang, restaurant owner Xiao Yang offers another example of how local culinary traditions are finding new audiences. After leaving military service, he worked as a tour guide and discovered that many visitors knew little about Fenghuang’s distinctive local cuisine.

He subsequently introduced Miao-style smoked pork trotters in sour soup, a specialty of the La’ershan area, to a wider market, making modest adjustments to suit broader tastes while preserving its traditional character.

Wang Han also shares the history of Miao sour soup, which he learned about when first tasting the dish. During the migrations of their ancestors, the Miao people often faced shortages of supplies, including salt. They fermented green vegetables and relied on sour flavors for seasoning. Over time, sour soup became a culinary reminder of those journeys.

Today, the distinctive fermented flavor continues to evolve as it is paired with an increasingly diverse range of ingredients. Rather than remaining unchanged, traditional recipes continue to thrive through new interpretations, connecting generations of people to the land and its history.

Connecting Local Journeys with the World

One distinctive feature of the fourth season is the introduction of a food-tasting panel at each destination, bringing together local residents, visitors from other regions and international guests.

After sampling the dishes, panel members vote to select the “Hunan Flavor Signature Dishes.”

Among the selected specialties are claypot rice with farm-raised Chinese giant salamander and Tujia-style Sangun Wawa from Zhangjiajie; Xikou beef and Lao Sizhong rice noodles from Cili; and Fangyuan rice noodles and smoked pork trotters in sour soup from Fenghuang.

This interactive format demonstrates how people from different cultural backgrounds can experience and interpret the same dish in their own ways.

The towering sandstone peaks of Zhangjiajie, the Loushui River in Cili, the Wanrong River in Jishou, and the Tuojiang River, Hongqiao Bridge and traditional stilt houses of Fenghuang together form the scenic landscape of the Greater Zhangjiajie International Tourism Area.

Meanwhile, rice noodles, cured meats, sour soup and distinctive local delicacies bring warmth, flavor and everyday life to these natural and cultural landscapes.

About Season 4 of Go Where Flavors of Hunan Abound

Under the theme “A Season of World-Class Landscapes,” Season 4 of Go Where Flavors of Hunan Abound focuses on the Greater Zhangjiajie International Tourism Area and adopts a two-episode format for each destination.

The first episode, focusing on rural and mountain flavors, takes viewers hiking, exploring lesser-known destinations and participating in local challenges while visiting ordinary households to discover traditional home-cooked dishes.

The second episode explores the culinary life of urban neighborhoods, visiting long-established restaurants, discovering local food traditions and featuring signature dishes prepared by experienced chefs.

Landscapes provide the setting, while local flavors bring the stories to life. By bringing together China’s distinctive natural scenery and authentic regional cuisine, Go Where Flavors of Hunan Abound presents the Greater Zhangjiajie International Tourism Area to international audiences as a vibrant destination rich in culture, character and culinary heritage.

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Technology companies, start-ups and financial technology ventures could help lift India-UAE bilateral trade to $200 billion, a diplomat told a Dubai forum, identifying opportunities beyond established trade.

Vishnu Vardhan Reddy, Consul General of India in Dubai and the Northern Emirates, said innovation, renewable energy, defence and space technology could contribute to the next phase of economic expansion. He was addressing the Innovators and Investors Series organised by the Indian People’s Forum on October 16.

The proposal comes as both governments pursue a target of $200 billion in bilateral trade by 2032. Trade reached $101.25 billion during India’s 2025-26 financial year, exceeding $100 billion for a second consecutive year, according to official figures.

Reddy urged businesses and investors to establish partnerships capable of taking emerging enterprises into international markets. Investment in technology businesses, he argued, could create additional commercial activity while linking the UAE’s capital providers with enterprises developing products and services in India.

His remarks were an assessment, not a new government commitment or forecast backed by contracts. Achieving the target would require substantial expansion across multiple sectors, including those already accounting for the largest share of bilateral commerce. The $200 billion figure is a bilateral merchandise trade ambition, not a valuation of technology investments or start-up fundraising.

India’s exports to the UAE totalled approximately $37.36 billion in 2025-26, while imports were about $63.89 billion. The UAE remained India’s third-largest trading partner and second-largest export destination. India was the UAE’s second-largest trading partner, according to diplomatic trade data.

The technology emphasis follows a September meeting of the UAE-India High Level Joint Task Force on Investments, where officials agreed to advance work on local-currency settlement, payment-system integration and central-bank digital currencies. Those initiatives are intended to make financial transactions and cross-border commerce more efficient. Officials also discussed cooperation in financial infrastructure, an area where payment interoperability could lower friction for businesses operating in both markets.

The task force also examined investment proposals involving manufacturing, food processing and logistics. Projects discussed included an integrated aluminium complex proposed for Odisha, a food park in Gujarat and opportunities for aviation and logistics development at Dholera.

At the Dubai forum, speakers called for greater participation by UAE investors in start-ups seeking financing, commercial partnerships and access to international customers. The gathering connected entrepreneurs with businesses and potential financial backers.

Two enterprises, JE Plus Healthcare and University Living, presented their business models. JE Plus Healthcare focuses on distribution and logistics for healthcare products, while University Living provides accommodation services for students studying away from home. Both were seeking investment to expand their operations. Their presentations illustrated the range of businesses seeking support, from physical supply chains to digital services for international customers.

Actor and investor Vivek Oberoi told participants that unsuccessful investments were part of entrepreneurship and that investors needed to recognise the lessons associated with business failures. He said he had invested in 35 companies, with mixed results across his portfolio.

Jitendra Vaidya, national president of the Indian People’s Forum, said stronger two-way investment could support commercial ties between the countries. The organisation’s business representatives encouraged investors to examine opportunities in technology, artificial intelligence, machine learning and robotics.

Mahesh Advani, convenor of the forum’s business council, urged UAE investors to consider start-up financing. Piyush Jhunjhunwala, co-convenor of its business and professional council, identified technology-led businesses as a potential destination for private capital.

Figures circulated at the event described a substantial start-up and venture investment ecosystem in India, including companies operating in financial services and advanced technology. However, the figures covered different categories of businesses and financing activity, making direct comparisons difficult without consistent definitions and reporting periods.

The bilateral trade framework rests on the Comprehensive Economic Partnership Agreement, which entered into force in May 2022. It reduced trade barriers across numerous product categories and provided a platform for wider business cooperation. Trade volumes nevertheless remain sensitive to energy prices, demand conditions and changes in the composition of imports and exports.

Government initiatives now include Bharat Mart, intended to support access to markets, and a Virtual Trade Corridor designed to simplify trade processes. Both form part of efforts to improve the movement of goods and information between the two economies.

The Dubai forum was organised by the Indian People’s Forum, a community organisation that also conducts business and professional networking activities in the UAE.

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