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Richard Yu, Executive Director of Huawei, Director of the Investment Review Board, and Chairman of the Huawei Consumer BG, stated: “The HUAWEI Mate 90 Series is equipped with the flagship Tau chipset across the entire series. Through vertical integration of hardware, software, chips, and cloud, we have achieved a comprehensive evolution in design, performance, imaging, reliability, and smart user experience. Today, we step into a new era of brilliance.”

Between 2007 and the end of 2025, Huawei invested a total of CNY1.8 trillion into R&D. Today’s product breakthroughs are the direct result of long-term R&D investment and a foundation of core technology. Huawei is turning foundational advancements in Kirin, HarmonyOS, and beyond into tangible product experiences that consumers can truly feel.

Meticulously Crafted, Radiant at First Sight

The HUAWEI Mate 90 Series introduces a refined, seamless design, pairing a glossy mid-frame with a matte metal rear cover.

In terms of durability, the Mate 90 Pro and higher models are built on the full-body Kunlun Xuanwu architecture. The camera cover introduces the industry’s first Optical Kunlun Glass, delivering 20x better drop resistance, while the front display is protected by 3rd-gen Kunlun Glass, offering a 50% improvement in impact resistance. The Pro Max Premium Edition and RS ULTIMATE DESIGN go further with upgraded Xuanwu Kunlun Glass, cutting reflections by 70% and boosting scratch resistance by 16x. The entire lineup supports IP68 dust and water resistance up to 6 meters alongside IP69 resistance against high-temperature, high-pressure water jets.

Powered by LogicFolding Tau Chip: A Massive Leap in Performance

At the heart of the HUAWEI Mate 90 Pro Max is the LogicFolding Tau Chip, built on an innovative architecture that drastically compresses critical path latency to enable 5 million signal transmission bonds and an impressive 125 TB/s inter-die bandwidth. The Pro Max Premium Edition and RS ULTIMATE DESIGN are powered by the Kirin 9050 Pro chip, delivering a 31% increase in overall performance. Meanwhile, the Pro model’s Kirin 9035 chip brings a 20% performance boost, and the standard edition’s Kirin 9030 chip offers a 27% gain in performance.

Vertically integrated with HarmonyOS 7 across hardware, software, chips, and the cloud, the Kirin 9050 Pro CPU supports hyper-threading technology for effortless, ultra-smooth operations. Mobile gaming also reaches new heights with hardware-accelerated ray tracing, capable of rendering up to 55 million rays per second.

Second-Generation Linglong Display: A Screen That Truly Stands Out

The HUAWEI Mate 90 Pro introduces the second-generation Linglong Display, reaching an unprecedented peak brightness of 12,000 nits at 1% APL. Built on an enhanced Tandem OLED Architecture, panel lifespan is extended by 138%. The HUAWEI Mate 90 Pro Max and RS ULTIMATE DESIGN debut the Full-color Linglong Display. Leveraging its 12,000-nit ultra-high brightness and full BT.2020 end-to-end color management, over 60 mainstream apps can now upsample P3 content to vibrant, full-color BT.2020 quality. Eye care technology also receives a major upgrade, featuring industry-first ambient light detection and a 1-nit ultra-low brightness eye-comfort mode for a seamless, strain-free viewing experience.

Breakthrough Connectivity & Reliable Outdoor Utility

Connectivity gets a total overhaul. The industry-first Wi-Fi and cellular converged antenna architecture boosts signal gain by 2 dB. The entire lineup supports eSIM, with the Pro Max pioneering four-SIM, three-standby functionality. With multi-device communication sharing, photo and video upload speeds are boosted by up to 40% in congested environments like crowded concerts or remote outdoor areas.

XMAGE True-to-Color Portrait

The entire series comes equipped with True-to-Color Camera 3.0, featuring full-focal-length infrared optical coating for the first time, which advances overall color accuracy by 37% and skin-tone accuracy by 62%. The updated XMAGE True-to-Color Portrait engine introduces four versatile shooting modes: Portrait original, Soft light portrait, Dazzling fireworks, and Starburst, delivering striking, authentic portraits that speak directly to the heart.

The Pro Max features a powerful 18 EV ultra-HDR main camera, a large-sensor 200 MP RYYB telephoto camera, and CIPA 7.5-rated hardware image stabilization, guaranteeing crisp, steady shots even beyond 20x zoom. The lineup also introduces a dedicated live-streaming optimization mode, making it an ideal companion for content creators.

Additionally, the HUAWEI XMAGE Z10 Modular Camera features a 1-inch large sensor, 24–240 mm continuous optical zoom, and a maximum aperture of f/2.0 to f/4.5, providing pristine, studio-quality imagery across every focal length.

HarmonyOS AI: Smarter, Proactive, and Seamless

Powered by the 30B MoE full-modal on-device foundation model on the Pro Max and higher models, next-generation AI features come to life. Celia Memories seamlessly syncs and organizes content from over 50 mainstream apps, while the Celia navigation bar proactively suggests over 30 context-aware actions based on on-screen content. For everyday tasks, Celia Call 2.0 handles automated call answering, call summaries, and real-time translation, while the Celia Gallery Assistant enables intuitive voice- or text-driven photo editing and instant video generation. Furthermore, HarmonyOS Interconnect brings distance-free remote Huawei Share and allows one-tap sharing to multiple HarmonyOS devices simultaneously.

Committed to taking the harder but right path, Huawei provides users and developers with a powerful alternative in HarmonyOS. Today, HarmonyOS 6 and HarmonyOS 7 power over 90 million devices, including smartphones, PCs, and tablets, and are on track to pass the 100 million mark by the end of this year. At the same time, Huawei’s global registered developer community has grown to over 11 million.

ULTIMATE DESIGN: See the Extraordinary

The HUAWEI Mate 90 RS ULTIMATE DESIGN evolves the iconic Star Diamond camera module aesthetic and debuts Dynamic Lenticular Kunlun Glass, elevating high-durability materials into an expression of premium design. The rear cover showcases an all-new Ascending Texture available in Red, White, and Black. Under the hood, it packs the Kirin 9050 Pro chip, Full-color Linglong Display, Tiantong Satellite Communications, BeiDou Satellite Messaging, four-SIM three-standby, and the advanced True-to-Color Camera 3.0 with an 18 EV ultra-HDR main camera, delivering ultimate design, technology, imaging, and experience.

The series starts at CNY5,999 for the HUAWEI Mate 90, CNY6,999 for the HUAWEI Mate 90 Pro, CNY9,499 for the HUAWEI Mate 90 Pro Max, and CNY12,999 for the HUAWEI Mate 90 RS ULTIMATE DESIGN.

Hashtag: #Huawei

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American artist Michael May from Oklahoma City has joined forces with local ceramic artist Master Xie to create a one-of-a-kind ceramic vessel combining 3D printing with traditional Chinese ceramic craftsmanship.

The process brings together modern technology and the centuries-old art of blue-and-white porcelain. The vessel is shaped through a combination of handcraft and 3D printing, decorated with traditional qinghua patterns, then glazed and fired in a kiln.

From shaping and painting to glazing and firing, follow the camera to see how a new ceramic artwork comes to life through cross-cultural collaboration.

Hashtag: #CGTN

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Century-old Sauce Brand Continues Drive Toward Sustainable Packaging

HONG KONG, CHINA – Media OutReach Newswire – 30 September 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), the century-old sauce brand, has been honoured with the Gold Award in the inaugural Packaging Reduction Charter by the Environmental Protection Department (EPD) of the Government of the Hong Kong Special Administrative Region. Recognised for outstanding performance in driving packaging reduction and sustainable development, Lee Kum Kee was among the first signatories to the Charter and is one of the first cohort of food manufacturers to receive the award. The honour reflects its role as a responsible corporate citizen committed to advancing sustainable packaging.

Launched by the EPD on 31 March 2025, the Packaging Reduction Charter encourages businesses to reassess and reduce packaging usage, foster a waste-reduction culture in the commercial sector, and support Hong Kong’s long-term goal of carbon neutrality. To date, over 140 companies across sectors including retail, logistics, electronics, and food & beverage have joined, with Lee Kum Kee being one of the first. Participating companies undergo an annual professional assessment for packaging reduction, recyclability, reuse/recycling, sustainability, and promotion of packaging reduction. Lee Kum Kee demonstrated multiple packaging optimisation achievements during the assessment process, ultimately earning the Gold Award.

Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee Sauce, said, “This award is a significant recognition of Lee Kum Kee’s long-standing commitment to sustainable packaging transformation. Guided by our value of ‘Si Li Ji Ren’ (Considering Others’ Interests), we are committed to integrating sustainable development into every aspect of our business operations. Through innovative thinking, we continuously optimise packaging design for greater efficiency and recyclability, delivering high quality, delicious and environmentally responsible products to consumers. Moving forward, we remain dedicated to collaborating with the industry to support Hong Kong’s vision of achieving carbon neutrality.”

Lee Kum Kee continuously refines its packaging with reference to the Practical Guides on Packaging Reduction and Management published by EPD and the Golden Design Rules developed by the Consumer Goods Forum (CGF), driving packaging weight reduction while enhancing recyclability and circular value. Since 2002, Lee Kum Kee has consistently reduced the weight of its glass bottles; for example, in 2025, it cut the weight of its 32-ounce oyster sauce bottles from 410 to 390 grams, saving 10 tonnes of glass throughout the year. Additionally, the company has saved more than 200 tonnes of carton material annually through improved carton designs. Over 95% of packaging materials, by weight, are recyclable.

Lee Kum Kee’s sustainable packaging was featured in the 2026 Golden Design Rules Case Study Booklet during the CGF China Day in early September, confirming that its initiatives align with both local policy directions and international best practices.

For details on Lee Kum Kee and sustainability, please refer to the Lee Kum Kee Global Sustainability Highlights 2025: https://corporate.lkk.com/en/csr
Hashtag: #LeeKumKee #LKK

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About Lee Kum Kee Sauce

Lee Kum Kee Sauce is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee Sauce’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee Sauce’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

The Packaging Reduction Charter was launched by the Environmental Protection Department of the Hong Kong Special Administrative Region Government in 2025. The Charter aims to bring together enterprises and organisations to advance sustainable packaging solutions through collaborations, reduce packaging waste, and contribute to Hong Kong’s long-term goal of carbon neutrality. The Charter assesses signatories against five key areas, packaging reduction, packaging recyclability, packaging reuse, sustainable packaging, and promotion of packaging reduction, to recognise companies with outstanding performance. For more information, please visit: www.lesspackaging.hk

Initiatives aim to support high-quality development of the GBA, align rules and mechanisms within the region, and promote cross-boundary collaboration.

“The HKSAR Government will continue its efforts in fostering synergistic development of the GBA,” said Mr Lee. “We will strengthen co‑operation in technological innovation, promote ‘hard connectivity’ in infrastructure, foster ‘soft connectivity’ by deepening the alignment of rules and mechanisms, and achieve ‘connectivity of hearts’ among residents of the three places.”

The HKSAR Government will continue to actively participate in the development of the various major co-operation platforms, including Qianhai of Shenzhen, Nansha of Guangzhou, Hengqin of Zhuhai and the Hetao Shenzhen-Hong Kong Co-operation Zone, to promote mutual benefits.

In terms of “hard connectivity” the HKSAR Government will support Nansha in its role as a high‑standard gateway for opening up, including encouraging the trade to participate in Nansha’s infrastructure development.

“To promote the co‑ordinated development of rail transit in Guangdong, Hong Kong and Macao, we are pressing ahead with the Northern Link Project and the Hong Kong‑Shenzhen Western Rail Link (Hung Shui Kiu‑Qianhai), with target commissioning in 2034 and 2035 respectively, to fully connect the rail transit networks of Hong Kong and Shenzhen,” Mr Lee said.

Regarding “soft connectivity”, Mr Lee said the HKSAR Government will set up a Task Force to explore ways to advance the alignment of rules and mechanisms within the GBA.

To achieve “Connectivity of Hearts” among residents across the GBA, Hong Kong will strengthen co-operation between its higher education institutions and those in other GBA cities by establishing cross‑disciplinary partnerships, facilitating scientific research, knowledge transfer, and commercialisation, with a view to promoting high‑level research.

Hong Kong’s Secretary for Constitutional and Mainland Affairs, Janice Tse, noted that the First Five-Year Plan clearly states that Hong Kong will participate in the development of the GBA into an international first‑class bay area and a world‑class city cluster with global influence.

“Hong Kong will forge closer alignment and synergy with the nine GBA cities in Guangdong Province and Macao, making full use of our respective advantages to jointly promote the high-quality development of the GBA,” Miss Tse said.

To foster financial development in the GBA, Hong Kong will continue to capitalise on institutional innovation, financial infrastructure upgrading and enhanced regulatory alignment to encourage the orderly flow of financial elements among GBA cities.

The Hong Kong Exchanges and Clearing Limited’s Core Climate, in collaboration with the Guangzhou Power Exchange Centre, is working towards the pilot trading of national renewable‑energy, green electricity certificates in Hong Kong in 2026.

“On connecting the Chinese Mainland and the world, the HKSAR Government will continue to support green technology development through the HK$400 million (aboutUS$51 million) Green Tech Fund, leveraging Hong Kong’s function as a springboard for green technology and assisting national green technologies and products in going global,” said Hong Kong’sSecretary for Environment and Ecology, Tse Chin-wan. “On the development of hydrogen energy, we have participated in drafting national hydrogen energy standards with a view to helping these standards align with international practice.”

To meet the country’s “dual carbon” targets and fulfil Hong Kong’s commitment to achieving carbon neutrality before 2050, the HKSAR Government steered the establishment of a production base for sustainable aviation fuel (SAF) in Dongguan, leveraging the leading position of Hong Kong enterprises in the international SAF industry.

“By combining technology strengths with industrial foundation, Hong Kong and Guangdong will jointly develop a globally influential green industry,” Mr Lee said.

The HKSAR Government will take forward the construction of an SAF blending facility in Hong Kong to build an end‑to‑end SAF value chain and reduce logistics costs to make SAF prices more competitive. The target is to achieve an SAF consumption ratio of 1% to 3% for flights departing from Hong Kong International Airport in 2030.

Hong Kong’s Five-Year Plan promotes the integrated development of culture, sports, and tourism, to develop the GBA into a cultured bay area.

Under the strategic framework of the Agreement on Strengthening of Sports Cooperation and Promotion of Integrated Development, Hong Kong will deepen co-operation, and strive to co‑organise important regional and international single‑sport events. It will also strengthen cultural exchanges, pass on Cantonese opera and the characteristics of Lingnan culture, and promote the sales and cross‑boundary exhibition of Hong Kong publications.

Hashtag: #HongKong #PolicyAddress #First5YearPlan #GBA #Green #Transformation

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NDP 2026 returned to the National Stadium for the first time since 2016 and played to a capacity crowd of about 42,000, the largest National Day Parade audience in a decade. Staged under the theme “Majulah Singapura, Go Beyond!”, the show ran across six chapters on an arrow-shaped stage measuring 162 metres long and 74 metres at its widest, served by six stage lifts and eight tunnel entrances and exits. More than 2,600 performers and 36 artistes took part alongside 32 marching contingents and 1,271 civilian participants, according to the NDP 2026 organising committee. The production carried 1,654 entertainment lighting fixtures and over 170 special effects machines, and featured NDP’s first indoor drone display, in which 300 drones flew 30 metres above a stadium floor occupied by performers.

Show-calling is the discipline that commits all of that to a single running order. Working from a cue script, the show-caller calls each segment change, performer entry, lighting state, audio cue, video roll and effect in sequence over headset to the crews and stage managers executing them. What separates a parade from a corporate show is that there is no reset. The running order cannot be paused or restarted, so a late cue does not delay the show. It puts the performers, the drones, the lighting, and the broadcast feed out of alignment with one another for as long as it takes to recover. Se7en Friday’s show-callers worked through the full rehearsal ladder, including the combined rehearsals, the two National Education shows, and the previews on 25 July and 1 August, building and testing the cue stack and the contingency calls for weather, timing overruns, and equipment faults. This same level of show control and precision underpins Se7en Friday’s work in dinner and dance event management and large-scale corporate productions.

The appreciation event that followed the parade was planned and run by the same team, covering catering, event decoration, master of ceremonies services, and the games and segments that made up the programme. Because the team producing it had worked the production from planning through to show day, the event was built by people who knew the schedule the participants had been keeping. For the organisers, it also placed a single supplier in charge of both the show-calling and the appreciation event, rather than a second vendor briefed from scratch once the parade was over.

Henry Tan, Events and Managing Director at Se7en Friday, said the engagement was decided in rehearsal.

“A show this size is not difficult because it is big, it is difficult because nothing waits. If a cue lands a second late, the performers, the drones, and every light in the building are a second out of alignment, and there is no way to take it back. So most of the work happened in the stadium in the weeks before, building the cue stack and deciding in advance what we would do if something went wrong, which meant that on the night there was nothing left to decide. The appreciation event was the other half of it. For months everybody on this project had been working to somebody else’s cue, and that was the one evening the people who built the show got to sit down and be looked after.”

The same cue scripting, stage management, and rehearsal practice apply to the company’s commercial work at a smaller scale. Se7en Friday runs conference and seminar event management, dinner and dance events, product launches and openings, family days and retreats, and livestreamed and hybrid events, using an in-house production team with its own warehousing and logistics fleet and full-time crew.

The NDP engagement is the largest application to date of the production discipline Se7en Friday applies to its corporate work. The company continues to operate from Singapore, serving government ministries, statutory boards, and corporate accounts. The direction Tan has set out is for the company to continue operating as a single production partner across the full run of an event, from cue scripting and technical delivery through to the events that follow it, rather than as a supplier engaged for one component of a programme.
Hashtag: #Se7enFriday

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About Se7en Friday

Founded in 2015, Se7en Friday Pte Ltd is a Singapore-based corporate event management company with more than 10 years of industry experience. The company has delivered over 5,200 events across more than 20 industries for clients including the Ministry of Defence, the Ministry of Foreign Affairs, the Ministry of Health, the Singapore Civil Defence Force and the Ministry of Culture, Community and Youth, alongside statutory boards and Fortune 500 corporations. Its services span conferences and seminars, product launches and openings, dinner and dances, family days and retreats, and livestreamed, virtual and hybrid events, supported by an in-house production team, company-owned warehousing and a logistics fleet. Se7en Friday is bizSafe Level 3 certified, a certified Safe Event SG organiser, and the exclusive carrier of L-Acoustics professional audio systems in Singapore.

INNSBRUCK, AUSTRIA – Newsaktuell – 29 September 2026 – MED-EL, a global leader in hearing implant technology, today announced the launch of TICI UNICO, the world’s first and only commercially available totally invisible cochlear implant. Designed for people with severe-to-profound hearing loss, TICI UNICO enables continuous hearing 24 hours a day while remaining completely beneath the skin. It has received CE Mark approval and is being introduced in European markets.

Cochlear implants have helped hundreds of thousands of people worldwide to hear. TICI UNICO expands hearing implant options by combining continuous hearing with complete invisibility and freedom from external audio processors. Users can hear while sleeping, exercising, showering, swimming and charging the device.

“TICI UNICO is a new chapter in the history of hearing,” says Dr. Ingeborg Hochmair, co-founder and CEO of MED-EL. “For the first time, invisible hearing with a cochlear implant is possible. This is a milestone for people with hearing loss and the result of decades of research and innovation at MED-EL.”

Key benefits of TICI UNICO:
· Completely invisible
· 24/7 access to sound
· No external equipment to wear, remove, or maintain
· No concerns about losing or damaging external devices
· Hearing performance comparable to established cochlear implant solutions

Long-Held Vision becomes Reality

Capturing sound through the skin has long been one of the greatest challenges in developing a totally invisible cochlear implant. MED-EL successfully developed an innovative microphone technology designed to deliver high-quality sound while remaining completely beneath the skin.

Prof. Philippe Lefèbvre, Head of the ENT Department at CHU Liège, and Prof. Joachim Müller, Associate Professor for Otology and Cochlear Implants at LMU University Hospital Munich, highlight the significance of TICI UNICO: “Twenty-four-hour, invisible hearing opens the door to a completely new generation of hearing implants.”

For recipients, the impact extends to the freedom of hearing. Thomas, one of the first TICI UNICO recipients, says: “I wake up hearing, fall asleep hearing, and can enjoy everyday moments without having to think about my hearing device.”

TICI UNICO is intended for people with severe-to-profound sensorineural hearing loss who may benefit from a cochlear implant. More information: http://go.medel.com/tici.

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About MED-EL

Users in 142 countries hear with a MED-EL device. www.medel.com

Spotlighting the AI Wave and Exploring Paths Forward for Private Enterprises

HONG KONG SAR – Media OutReach Newswire – 29 September 2026 – The second “Jun’s Circle” Fireside Chat, initiated by Ge Jun, an Academician of the International Eurasian Academy of Sciences and Chairman and CEO of TOJOY Shared Smart Enterprise Services Co., Ltd. (“TOJOY”), was recently held on the shores of Dianchi Lake in Kunming. The event was livestreamed simultaneously on Xinhuanet, TOJOY Boss Cloud and other platforms, drawing more than 3.1 million cumulative views online. Online and in-person audiences together took part in an in-depth exchange of ideas, creating an experience in which they were “surrounded by ideas.”

In 2025, the inaugural “Jun’s Circle” Fireside Chat debuted in Hangzhou. Its core proposition — “With vision, break the impasse and build a new landscape” — resonated widely across China’s private sector. On 22 September, the 2026 event came to Kunming, a frontier hub for China’s opening-up to South and Southeast Asia. It directly addressed the central concerns of private enterprises amid AI-driven technological change, the reconfiguration of the overseas expansion landscape and economic-cycle adjustments, helping entrepreneurs clarify their direction and strengthen confidence.

Blueprint for Private-Enterprise Transformation under AI Technological Disruption

Addressing business development amid the AI wave, Ge Jun systematically presented the “Five-Layer Tree Theory” for enterprise AI transformation. Covering the accumulation of data assets, upgrades in entrepreneurs’ cognitive capabilities, workforce-wide capability building, forward-looking strategic planning and symbiosis across industry ecosystems, it provides private enterprises with a comprehensive implementation framework for AI transformation.

Drawing on Kunming’s geographic advantages, the dialogue explored a long-term approach to expansion into ASEAN markets. Ge Jun proposed an “In ASEAN, With ASEAN, For ASEAN” development philosophy, stressing that sustainable overseas growth can only be achieved by establishing deeply rooted local operations, building symbiotic partnerships with local industries and creating social value for local communities. Manuel C. Menendez III, founder and CEO of MCM Group Holdings Ltd. and an expert on international economic and trade issues, drew on frontline experience to stress that managing compliance risk is a fundamental prerequisite for survival for companies expanding overseas. He noted that resource-constrained small and medium-sized private enterprises can leverage professional platforms to pool resources when expanding overseas, advance localization step by step and avoid the risks of going it alone.

The Critical Role of Entrepreneurship and Long-Termism

Turning to the question of how to navigate economic cycles, the dialogue returned to the fundamentals of entrepreneurship, exploring the underlying forces that enable businesses to weather volatility. Xue Jingxia, Chairwoman of the Henan-based investment and construction group, KONITA GROUP, and a deputy to the National People’s Congress for four consecutive terms, said, drawing on four decades of hands-on business experience, that there are no shortcuts to navigating cycles: it takes the creativity to build something from nothing and the resolve to hold firmly to one’s principles. Ge Jun added that entrepreneurs in the AI era need to strengthen their learning capabilities across four dimensions—questioning, command, staying power and transmission—to respond to a rapidly changing market environment, remain committed to doing what is difficult but right, and navigate cyclical ups and downs with a long-term mindset.

As one of the flagship programs in Ge Jun’s four-part thought-leadership series for empowering private enterprises, this year’s “Jun’s Circle” Fireside Chat used a systematic framework of ideas to address the widespread concerns of today’s private entrepreneurs.

Hashtag: #天九企服 #TOJOY

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Guided by the themes of innovation, intelligence, sustainability and high-end development, and committed to “building a new platform for upgrading the entire liquid food industry chain while writing a new chapter of high-quality development,” CBB 2026 will bring together leading enterprises from every segment: baijiu (Chinese spirits), beer, beverages, dairy, condiments and packaging equipment. More than 900 exhibitors from China and abroad will make a joint appearance, and over 60,000 professional visitors from around the world are expected to attend for business discussions, across an exhibition area exceeding 100,000 square meters.

After more than three decades of development, CBB has long been more than a trade fair. It continuously connects the entire chain — from raw materials, brewing and filling to packaging and digital smart manufacturing — creating an integrated industry platform for business matching, technical exchange and innovation. Step into CBB and you will see an exhibition; look closer and you will read the present and the future of an entire industry chain.

01 Leading Enterprises from Every Segment — One Show for the Entire Industry Chain

This year’s exhibitor lineup can truly be described as a full mobilization of the industry chain.

From upstream raw and auxiliary materials, brewing and processing, to midstream filling, packaging equipment and production line integration, and on to downstream labeling and coding, smart warehousing and digital solutions — leading enterprises from every segment, including baijiu, beer, beverages, dairy and condiments, will take the stage together, forming a complete map of the industry.

Whether you are sourcing turnkey production lines or comparing individual machines, whether you focus on a single process or evaluate complete smart-manufacturing solutions, you will find your answer at this show.

02 Four Highlights: Unlocking the 2026 Trends of the Liquid Food Industry

Closely aligned with industry development trends, this edition focuses on four main themes — internationalization, localization, intelligentization and green development — bringing together cutting-edge technologies and innovations from around the world to present a clear picture of where the industry is heading.

Highlight 1 | Global Giants Gather as Frontier Technologies Take the Stage

The international zone boasts a stellar lineup: world-renowned brands including BarthHaas, Fermentis, Krones, HEUFT, CIMC Enric, SACMI, ifm, Endress+Hauser, SEW-Eurodrive, Alfa Laval and Grundfos will all be present, covering core supporting technologies that range from hops, raw and auxiliary materials and pre-treatment processes to filling and packaging equipment and integration, end-of-line packaging and conveying, smart factory solutions and water treatment — spanning the entire liquid food production and packaging chain. A number of brand-new machines and solutions will make their on-site debuts, showcasing the latest achievements in smart manufacturing and green sustainability for the liquid food industry.

Highlight 2 | Chinese Smart Manufacturing Breaks Through as Homegrown Equipment Goes Global

Leading Chinese liquid food equipment manufacturers — Tech-Long, Newamstar, Lehui, Zhongya, Zhongchen, SUNRISE, Hermann and Talos — will exhibit in force, showcasing independently developed core equipment and technologies such as high-speed filling, aseptic packaging, intelligent inspection and integrated smart production, covering the entire production process from raw material pre-treatment, brewing and processing to filling and sealing, labeling and coding, and smart warehousing. These achievements not only help small and medium-sized food producers cut costs, boost efficiency and optimize their production systems, but will also accelerate the expansion of Chinese high-end equipment into global markets.

Highlight 3 | Smart Upgrading Across All Scenarios: Building a New Ecosystem of Digital Production

Digital transformation is one of the defining features of this edition, addressing smart-upgrading needs across the entire liquid food industry chain. From automated and intelligent production scheduling, predictive maintenance and big-data quality control throughout the process, to complete digital-twin factory solutions, every scenario is covered. Core intelligent equipment — including smart sensors, automated control systems and unmanned sorting machines — will be on display, helping the industry move from traditional manual control toward fully digital, intelligent and unmanned production.

Highlight 4 | Green and Low-Carbon Empowerment: Sustainable Production Solutions That Deliver

Aligned with global dual-carbon strategies and the industry’s low-carbon transition, exhibitors will launch a range of low-carbon technologies and equipment, including energy-efficient filling machines, circulating water treatment technologies, equipment for biodegradable packaging, and waste heat recovery systems. While optimizing production costs and efficiency, these solutions comprehensively support energy conservation and emission reduction, offering practical, full-coverage green production solutions for producers of alcoholic drinks, beverages, water, dairy products, condiments and other liquid foods — and helping the industry build a sustainable future.

03 More Than Ten High-Level Forums: Decoding the Trends Shaping the Industry

More than ten high-quality concurrent events will be held during the show, bringing together authoritative industry experts, chief engineers of leading enterprises and industry leaders for in-depth discussions on segment trends, technological innovation and industrial transformation.

04 Why Attend? Three Audiences, Three Answers

• If you are a business owner or procurement decision-maker: compare leading solutions from across the industry chain in one place, connect with quality suppliers, and identify practical paths to lower costs, higher efficiency and transformation.
• If you are an engineer or part of a production technology team: experience live demonstrations of cutting-edge equipment, meet manufacturers’ technical experts face to face, and be among the first to grasp the trends in smart manufacturing and green, low-carbon technologies.
• If you are an industry observer or investor: read the next three to five years of the liquid food industry through the exhibitor lineup, technology directions and forum topics.

05 See You in Shanghai This October

A biennial rendezvous — and a shared point on the calendar for the entire industry.

From October 12 to 15, 2026, CBB 2026 looks forward to welcoming you at the Shanghai New International Expo Centre. For more information, please visit www.chinabrew-beverage.com.

Hashtag: #CBB2026

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