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Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond
HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.
Carlsberg Hong Kong rings in the New Year with extended collection No & Low-Alcohol Range and Beyond Beer collection for conscious celebrations beyond the festive season
At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.
Carlsberg Hong Kong Toasts to Mindful Drinking Choices
Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.
At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking
The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:
Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.
These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.
This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.
Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”
Discover What’s Brewing Beyond Beer
Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:
Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.
Exclusive Deals to Sip, Shop and Savour
Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.
On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.
Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.
Hashtag: #CarlsbergHongKong
The issuer is solely responsible for the content of this announcement.
About Carlsberg Hong Kong
Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.
With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.
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Hong Kong-based Almad Group and Dubai-based Wafi Group have formalised a strategic partnership aimed at tapping the fast-expanding animation, retail and cultural entertainment market in the Gulf, marking a notable deepening of commercial and cultural ties between East Asia and the Middle East.
The agreement, signed on December 11 in Dubai, brings together Almad Group’s lifestyle and cultural development arm, K11 by AC, and Wafi Group, one of the city’s established real estate and hospitality players. At the centre of the cooperation is the creation of a new joint venture entity, Wafi Anime 11, designed to anchor animation-led retail, immersive entertainment and intellectual-property-driven experiences in the UAE, with an eye on regional expansion.
Senior executives and representatives from both sides attended the signing, including Richard Cheung, group chief executive of K11 by AC; Dr Adrian Cheng, founder and executive chairman of K11 by AC of Almad Group; Sheikh Mana bin Khalifa Al Maktoum, founder and chairman of Wafi Group; and Sheikh Rashid bin Mana Al Maktoum, director of Wafi Group. The presence of Dubai Chambers’ executive vice-president for international relations, Salem Al Shamsi, underscored the broader trade and investment significance of the deal.
The partnership goes beyond a single retail concept. According to the framework outlined at the ceremony, Wafi Anime 11 will serve as a platform for developing themed cultural and entertainment projects, hosting IP-exclusive activities, and curating experiences aimed at both residents and international visitors. These initiatives are intended to align with Dubai’s wider strategy of positioning itself as a global hub for creative industries and experiential tourism.
A key commercial pillar of the agreement involves leasing and brand-entry cooperation for Hong Kong and the Chinese mainland labels seeking a foothold in the Middle East. The partners plan to introduce a portfolio of lifestyle, fashion and cultural brands that reflect contemporary Chinese creativity while adapting to local consumer tastes and regulatory environments. This approach reflects a growing trend among Asian brand owners to use Dubai as a gateway to the Gulf and wider Middle East and North Africa markets.
Tourism collaboration also features prominently. Almad Group and Wafi Group will roll out targeted incentive strategies aimed at visitors from Hong Kong and the Chinese mainland, encouraging longer stays and deeper engagement with Dubai’s retail and cultural offerings. Under the plan, travellers will be guided towards premium hospitality assets such as Sofitel Dubai The Obelisk and Raffles Dubai, both located within or adjacent to Wafi City, while being introduced to curated shopping, dining and entertainment itineraries.
Wafi City itself is expected to play a central role in the initiative. Long known as a mixed-use destination combining retail, hospitality and leisure, the complex will host several of the new animation-themed and IP-driven concepts. The partners believe this integrated environment provides a ready-made ecosystem for blending retail with storytelling, live events and digital engagement, a model increasingly favoured by younger consumers and families.
Another element of the cooperation involves the expansion of Gentry Club, a private members’ lifestyle concept, into the Middle East and North Africa. While details remain under development, the inclusion of Gentry Club signals an ambition to build community-based, experience-led offerings alongside mainstream retail, catering to affluent and culturally engaged audiences.
Richard Cheung said the agreement followed extensive groundwork and market analysis. “Our team has been studying the Middle East market since 2024 and is well aware of its immense development potential,” he noted. Cheung added that the first phase of cooperation would focus on brand introduction and ecosystem building, with several flagship labels representing Chinese cultural aesthetics expected to open by 2026.
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