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NIO’s sub-brand ONVO unveiled its flagship SUV, the L90, at Auto Shanghai 2025, marking a significant stride in the electric vehicle market. Positioned as a full-size, six-seat SUV, the L90 is built on NIO’s NT3.0 platform and features a 900V high-voltage architecture, aiming to cater to families seeking spacious and efficient electric mobility.

Measuring 5,145 mm in length, 1,998 mm in width, and 1,786 mm in height, with a wheelbase of 3,110 mm, the L90 offers a substantial presence on the road. Its design incorporates a distinctive “shark nose” front, frameless doors, and hidden door handles, contributing to a sleek and modern aesthetic. The vehicle’s exterior is further enhanced by the “Star Path Illumination” pixel headlight system, which supports adaptive lighting functions and customizable light patterns.

One of the L90’s standout features is its storage capacity. The SUV boasts a 240-liter front trunk, or “frunk,” which ONVO claims is the largest among current models in China. This front compartment can accommodate two 20-inch suitcases and a smaller bag, while the rear cargo area is designed to hold seven standard 20-inch suitcases, even when all six seats are occupied.

Under the hood, the L90 offers both rear-wheel-drive and all-wheel-drive configurations. The rear-wheel-drive model is equipped with a 340 kW motor, while the all-wheel-drive variant adds a 100 kW front motor, resulting in a combined output of 440 kW . Both versions come standard with an 85 kWh battery pack, available in lithium iron phosphate and ternary lithium chemistries. The SUV also supports NIO’s battery swap technology, allowing for quick battery replacements at designated stations.

The L90’s suspension system features a double-wishbone independent front suspension and a multi-link independent rear suspension, complemented by an air suspension setup for enhanced ride comfort. Additionally, the vehicle includes electric side steps and a thick D-pillar design, contributing to its robust and commanding appearance.

Inside, while the full interior has yet to be revealed, ONVO emphasizes the L90’s focus on space efficiency and intelligent mobility systems. The SUV is designed to accommodate various travel scenarios, supporting configurations like “six passengers and ten suitcases.” The vehicle also incorporates a pure vision-based autonomous driving solution, indicated by the presence of two roof-mounted cameras.

The L90 is scheduled for official launch in the third quarter of 2025. ONVO aims to position the SUV competitively in the market, targeting middle-income families seeking a spacious and technologically advanced electric vehicle. The brand has set ambitious sales targets, with plans to achieve 20,000 monthly deliveries by March 2025.

Eight Sleep, the US-based sleep fitness company, has launched its flagship Pod 5 system in Saudi Arabia, aiming to address the Kingdom’s widespread sleep quality issues. The move follows internal data indicating that Saudi Arabia ranks lowest among over 30 global markets in sleep quality.

The Pod 5 system features a temperature-controlled mattress cover and blanket, offering adjustable cooling and heating between 55°F to 110°F. Integrated surround-sound speakers provide soothing soundscapes and guided meditations, developed in collaboration with neuroscientist Andrew Huberman. A new Health Check feature monitors heart rate and breathing during sleep, providing overnight health insights through AI analysis. The system’s price ranges from $2,849 for the Core model to $6,099 for the full setup, with an annual subscription fee starting at $199.

Eight Sleep’s expansion into Saudi Arabia follows its entry into the UAE market, where sales within the first three months were five times higher than the average for other markets. The company plans to expand further into the GCC region, with Saudi Arabia and the UAE as key focus markets.

The launch of Pod 5 in Saudi Arabia comes amid growing awareness of sleep health in the region. A survey of 2,727 people across the GCC found that only half manage to sleep for the recommended six to eight hours per night, with 24 percent getting less than six hours. Cities such as Riyadh and Jeddah are among the worst in the world for sleep, according to data from wearable device company Whoop.

Eight Sleep’s Pod technology aims to address these issues by offering personalized sleep solutions. The system’s AI-powered features adjust bed temperature automatically, track sleep health metrics, and provide personalized sleep fitness scores. The company claims that after one month of using the Pod, members reported 32% better sleep quality scores on average, with improvements in daytime energy, sleep interruptions, and sleep onset time.

The sleep tech market in Saudi Arabia is growing, with both wearable and non-wearable technologies playing important roles in improving sleep quality and managing sleep disorders. Non-wearable sleep tech devices, such as smart mattresses and sleep-enhancing pillows, currently dominate the market. Consumers frequently want to test the comfort and functionality of these products in retail settings before making a purchase.

Apple continues to hold its position as the world’s most valuable brand, maintaining a dominant lead in the annual Kantar BrandZ rankings. The technology giant’s brand value remains firmly ahead of its competitors, driven by sustained innovation, strong consumer loyalty, and expanding services. Among the global giants, Saudi Aramco stands out as the only company from the Gulf Cooperation Council and Middle East region to secure a spot within the Top 100, reflecting its growing international recognition amid shifting energy markets.

The Kantar BrandZ report evaluates thousands of brands worldwide based on consumer perceptions, financial performance, and market presence. Apple, which has consistently topped the rankings for several years, saw its brand value strengthen further due to its diversified product ecosystem and significant investments in augmented reality, artificial intelligence, and subscription services. Its ability to integrate hardware, software, and services continues to set it apart, contributing to record-breaking revenues and reinforcing customer engagement across the globe.

The inclusion of Saudi Aramco in the Top 100 highlights the resilience and strategic positioning of this energy giant amid global transitions. As the world accelerates its shift towards renewable energy, Saudi Aramco’s presence in the rankings underscores its efforts to diversify and adapt to evolving demands. The company has been investing heavily in cleaner energy technologies and sustainability initiatives, while still capitalising on its vast oil reserves and refining capabilities. This dual approach has helped maintain its strong financial standing and global brand stature.

Saudi Aramco’s entry into the list marks an important milestone for the GCC and the Middle East, regions that have been working to boost their global business profiles beyond the traditional hydrocarbon sector. The company’s brand value benefits from its critical role in global energy supply chains and its status as one of the largest integrated energy and chemicals companies worldwide. Its prominence in the BrandZ ranking reflects the ongoing transformation of the regional economy and the growing importance of Gulf-based enterprises in international markets.

Technology companies dominate the upper echelons of the BrandZ Top 100, with Apple’s closest rivals including Microsoft, Amazon, Google, and Samsung. These brands owe their high valuations to their broad global reach, innovation pipelines, and ability to capture consumer attention in a fast-evolving digital landscape. The report shows a marked increase in the value of brands involved in cloud computing, software services, and digital entertainment, signalling shifts in consumer behaviour and business investment.

Financial services and luxury goods brands also feature prominently, with firms such as Visa, Mastercard, and Louis Vuitton holding strong positions. These sectors benefit from sustained consumer demand and adaptation to digital channels, including e-commerce and fintech innovations. Luxury brands have further capitalised on expanding affluent markets in Asia and the Middle East, contributing to their steady brand valuation growth.

Saudi Aramco’s inclusion is particularly notable given the absence of other Middle Eastern brands in the Top 100, illustrating the challenging environment for regional companies in competing at this global scale. Despite high national revenues and significant economic influence, many Gulf firms have yet to establish the kind of global brand recognition needed to appear alongside the world’s largest multinational corporations. This reflects broader economic and strategic factors, including the diversification efforts underway across GCC countries and their focus on building competitive industries beyond energy.

The report also highlights evolving consumer expectations around sustainability and corporate responsibility, with brands that demonstrate genuine commitment to environmental and social governance increasingly favoured in valuation metrics. For energy companies like Saudi Aramco, this presents both challenges and opportunities, as stakeholders scrutinise their environmental impact and transition strategies. The company’s public commitments to reducing carbon emissions and investing in alternative energy projects are critical to its ongoing reputation and brand strength.

Among the factors contributing to Apple’s sustained brand leadership is its capacity to maintain premium pricing while expanding its user base globally. Its flagship products such as the iPhone, iPad, and Mac continue to enjoy strong demand, while services like Apple Music, iCloud, and the App Store generate consistent recurring revenue streams. Innovations in health technology, privacy features, and integration with smart home devices further deepen consumer engagement and brand loyalty.

The Kantar BrandZ rankings serve as a barometer for global business trends, reflecting shifts in consumer sentiment, technological advancement, and economic power distribution. Apple’s dominance underlines the continuing importance of technology innovation as a driver of brand value, while Saudi Aramco’s position signals the evolving role of energy companies in the global economy. As the world grapples with climate change and digital transformation, these rankings highlight how adaptability and strategic vision underpin the most valuable brands.

The presence of Saudi Aramco in the Top 100 is likely to inspire other Gulf-based companies to pursue greater international brand recognition through strategic investments, partnerships, and innovation. Governments across the region have increasingly prioritised economic diversification and global competitiveness, aiming to foster industries such as technology, finance, tourism, and renewable energy. Building strong, globally respected brands will be essential to this long-term vision.

This year’s BrandZ report underscores the growing concentration of brand value among a relatively small group of global leaders, with the top 10 brands accounting for a significant share of total valuation. While new entrants occasionally disrupt the rankings, the core list remains dominated by technology firms and consumer-focused corporations with expansive ecosystems and high consumer trust.

Saudi Aramco’s performance within this competitive context is a testament to its strategic management and financial robustness. It reflects its ability to navigate geopolitical uncertainties, market volatility, and the pressures of a shifting energy paradigm. As international investors and consumers become more conscious of sustainability, Saudi Aramco’s ongoing brand strategy will likely focus on balancing its traditional strengths with innovation in low-carbon energy solutions.

The Kantar BrandZ Top 100 also illustrates broader global economic trends, including the rise of Asian brands and the shifting influence of different markets. Chinese companies such as Tencent, Alibaba, and Huawei continue to climb the rankings, leveraging vast domestic markets and aggressive expansion strategies. Meanwhile, European brands have seen mixed fortunes amid economic challenges and regulatory shifts, emphasising the competitive pressures on established global players.

Tether, the issuer of the world’s most traded stablecoin, is preparing to launch a new U.S.-based digital dollar product as early as late 2025 or early 2026, contingent on the progress of stablecoin legislation in Congress. The move signals a strategic pivot as the company seeks to enter the domestic market it has long avoided.

Chief Executive Paolo Ardoino confirmed that the company is developing a separate stablecoin tailored to U.S. regulatory requirements and consumer preferences. Unlike its flagship token, USDT—which dominates global stablecoin circulation with a market capitalisation of nearly $150 billion—this new offering would be issued through a U.S.-based entity and designed to comply with forthcoming federal oversight.

Ardoino described USDT as one of the most successful financial exports of the United States, noting its widespread use in emerging markets as a hedge against inflation and currency instability. However, he acknowledged that U.S. consumers have largely gravitated toward alternatives like Circle’s USDC, which has gained traction amid growing bipartisan support for stablecoin regulation.

The proposed U.S.-specific stablecoin is expected to function as a digital checking account, integrating with point-of-sale systems and offering seamless transaction capabilities. Tether envisions a broader blockchain-powered payment network that could rival existing platforms like Square, potentially transforming the way consumers and merchants interact with digital assets.

This initiative coincides with a significant shift in the U.S. regulatory landscape. President Donald Trump’s administration has expressed support for cryptocurrency innovation, with key legislation such as the STABLE Act and the GENIUS Act advancing through Congress. These bills aim to establish clear guidelines for stablecoin issuers, including mandatory reserve requirements and regular audits, to enhance transparency and financial stability.

Tether’s decision to develop a U.S.-compliant stablecoin reflects its commitment to aligning with these regulatory changes. The company has engaged in discussions with U.S. lawmakers and regulators to ensure that its new product meets the necessary standards. Ardoino emphasized Tether’s proactive collaboration with law enforcement agencies, including the FBI and the Department of Justice, to address concerns related to illicit activities and compliance.

Despite its global success, Tether has faced scrutiny over the transparency of its reserves and its lack of formal audits. In response, the company has appointed a Chief Financial Officer and is pursuing a full audit, engaging with major accounting firms to bolster credibility. These steps are part of a broader effort to enhance trust and demonstrate Tether’s readiness to operate within the U.S. regulatory framework. , Tether considers US-only stablecoin as Trump loosens crypto rules)