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36% of Japan’s 14 million youth 18 years and under are gamers

There is an opportunity for non-Japanese gaming companies to expand and increase their presence in Japan, as the country’s youth gamers is a potential market on its own”

— Lisa Hanson

SILICON VALLEY, CA, USA, August 21, 2023/EINPresswire.com/ — Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest findings on Japan’s youth gamers. Insights from the research show that 46% of Japanese gamers aged 16-18 and 67% of parents of Japanese youth aged 6-18 believe that it is parents who should be in charge of supervising children’s gaming time, not government. As gaming is considered a national pastime in the country, where gaming has a rich history, most Japanese parents in our survey have a favorable view towards gaming.

“Our report looks closely at the gaming behavior of Japan’s youth and the parental opinions about playing all types of video games,” said Lisa Hanson, CEO and founder of Niko Partners. “We found that foreign game titles, esports, and game livestreaming are much more popular among Japan youth than among older gamers, who historically have gravitated to domestic IP. There is an opportunity for non-Japanese gaming companies to expand and increase their presence in Japan, as the country’s youth gamers is a potential market on its own.”

Key takeaways from this report include:
• Most youth gamers play on console (72%) followed by mobile (64%) and then PC (15%). Parents favor consoles due to increased visibility and control over gaming content compared to other platforms.

• Youth gamers play an average of 8 hours per week on mobile, compared to 6.5 hours on PC and console.

• Japanese youth are more receptive than adult gamers to foreign game titles, esports, game livestreaming, and VTubers. Nearly 46% of Japanese youth are drawn into esports and competitive games, compared to 12% of overall Japanese gamers.

• Premium games still play a large role in Japan, primarily due to the popularity of consoles, and are the most popular individual purchase made by youth gamers.

• Parents of Japanese youth are generally accepting of video games as a means of entertainment and are more likely to be gamers themselves.

• The majority of both parents and youth in general believe that control over children’s game time should be managed by each family, rather than by the government or game companies, with 70% of parents and 46% of youth agreeing with this.

Niko Partners surveyed more than 300 parents of youth gamers aged 6-18 and more than 90 gamers aged 16-18 for this report. We also conducted interviews with parents, teachers, and industry experts while complementing our research and analysis with publicly disclosed data of related institutions and insights from other Niko’s reports and services. The Japan Youth Gamers Report offers recommendations for companies looking to tap into the Japan youth gamers market. Contact us for more information on our methodology for our ongoing market intelligence services and reports.

For more information, check out the 60-pages report
https://nikopartners.com/japan-youth-gamers/

ABOUT NIKO PARTNERS
Niko Partners is the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa. Leveraging unmatched local expertise with a global perspective, Niko Partners delivers the most in-depth market intelligence on the world’s fastest-growing regions. With our deeper understanding of these markets, game developers, publishers, investors, and suppliers can make smarter business decisions with the utmost confidence. Our detailed reports, subscription insights, and custom consulting services dig into the details of nuanced, complex markets, empowering firms with a stake in the video game and esports ecosystems to make the right moves for their organizations. Coverage areas include East Asia (Japan, S. Korea, Chinese Taipei), China, Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), India, and MENA (Saudi Arabia, UAE, and Egypt in North Africa). The company is based in Silicon Valley, with offices in Shanghai, Bangkok, Jakarta, and London. Learn more at www.nikopartners.com

Lisa Hanson
Niko Partners, Inc.
+1 415-269-7303
email us here
Visit us on social media:
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_Esports Pod Model

The model setup

Esports Pod Model

On the desktop of the Esports Pod

The Esports Pod

Esports Pod Logo

USA Entertainment Ventures

Veteran-Owned Government Contracting Company Servicing 50 States & Federal Agencies

The Esports Pod is the work simulator for technology, durability, and comfort, opening up vast possibilities within the collegiate E-sports domain.

SEVERANCE, COLORADO, UNITED STATES, August 14, 2023/EINPresswire.com/ — USA Entertainment Ventures LLC, an industry leader in cutting-edge sports creative and technology, is proud to unveil its latest innovation – the Esports Pod. This groundbreaking device is designed to offer immersive training experiences across multiple industries, including aviation, heavy equipment, automotive, and esports.

Specifically, the Esports Pod holds immense potential in the multi-billion dollar competitive gaming industry and the burgeoning realm of high school and collegiate esports. The innovation sets a new standard for esports gaming. Unlike traditional simulators, each Esports Pod is equipped with standardized internet speed and equipment, emphasizing skill and talent over any advantage of superior software. That is, the Esports Pod paved the way to ensure a level playing field for all participants.

Over the past few years, the growth of esports programs in high schools, community colleges, and universities has been remarkable, extending their reach to broader student populations and fostering larger and more inclusive campus communities. Currently, most esports scholarships offer students $500-$8,000 annually, but schools are starting to provide full-tuition scholarships as the esports industry grows. Individuals who excel within these schools at esports tournaments are now offered scholarships to go to college. In response to the growing trend in competitive gaming, USA Entertainment Ventures LLC designed and produced a new gaming pod that will maximize the efficiency of holding tournaments.

Together with Dell Technologies, USA Entertainment Ventures LLC wished to distribute these Esports Pods to educational institutions nationwide, opening the door for more high schools, community colleges, and universities to embrace the exciting world of esports.

USA Entertainment Ventures LLC is extending the exclusive media rights of the Esports Pods to the 34 universities and 192 colleges participating in the Esports league, providing sponsorship sales rights, on-demand and streaming rights, pod usage rights, and NIL access to students for sponsorships. USA Entertainment Ventures LLC can also be the liaison between the institution and the sponsor. Through its extensive network and expertise, USA Entertainment Ventures LLC can help facilitate meaningful partnerships that may amplify students’ engagement in the esports community and assist them in fostering strong ties with educational establishments.

As the industry grows rapidly, students and aspiring gamers can explore new opportunities and potentially secure substantial prizes through this pioneering technology. USA Entertainment Ventures LLC recognizes the growing trend in esports and has created a product that does the following: 1) Offers institutions and students valuable resources 2) Helps achieve sponsorship and advertising needs.

High-Speed Internet
USA Entertainment Ventures LLC ensures that the pods are equipped with high-speed internet, wi-fi, and 110V plug-ins, essentials for enhancing a player’s performance.

Exceptional Warranty Coverage
Each Esports Pod unit comes with exceptional warranty coverage backed by Dell Premium Support Plus. This 4-year warranty provides comprehensive protection against drops, spills, and surges, all with zero deductible, giving users peace of mind and confidence in their investment.

Seamless Technical Support
In the event of any technical issues, the Esports Pod offers seamless technical support through multiple channels, including chat, email, and phone. Users can access prompt assistance and resolution, minimizing disruptions and maximizing productivity during training or gaming sessions.

Live-Streaming Capabilities
Embracing the future of content creation and education, the Esports Pod features cutting-edge live-streaming capabilities. Content creators, educators, and gaming enthusiasts can share their experiences and expertise with a broader audience, opening exciting avenues for engagement and learning.

User-Friendly Shipping and Assembly
The Esports Pod comes completely assembled with the Alienware 38 Curved Gaming Monitor – AW3821DW, the Razer BlackWidow V3 Pro Mechanical Wireless Gaming Keyboard, the Razer Basilisk V3 Customizable Ergonomic Gaming Mouse, and a Gaming Chair with built-in lumbar arch, optimized cushion density, and eco-friendly synthetic leather. The pod can also roll through doorways and easily be placed on elevators. This convenience ensures that users can quickly get started with their training or gaming experiences without unnecessary delays or complications.

Customizable Accessories
The Esports Pod is highly customizable to cater to individual preferences and optimize user experiences. Enhance your training or gaming setup with a wide range of accessories, including the Thrustmaster T248 RS GT Wheel and Pedal Set, the TSS Handbrake Sparco Mod Plus, and more, tailoring the Esports Pod to suit specific needs.

USA Entertainment Ventures LLC is thrilled to introduce the Esports Pod, as it combines the latest advancements in technology with our hope to bring not only durability, comfort, and cross-training functionality but also equity and inclusion into schools. We sincerely invite businesses, educational institutions, and gaming enthusiasts alike to explore the boundless possibilities offered by this state-of-the-art device.

About USA Entertainment Ventures
USA Entertainment Ventures LLC (USAEV) is a subsidiary of Dakdan Worldwide. Headquartered in Severance, Colorado, USA Entertainment Ventures is a veteran-owned government contracting company servicing 50 states and federal agencies since 2020. USAEV’s manufacturing factory in Huntsville, Alabama, has the capacity to mass-produce hundreds of simulator units on demand. USAEV operates warehouses across the globe in Japan, UAE, and the U.S. to ship the simulator units worldwide. For more information about USAEV, visit https://usaentertainmentventures.com/.

For more information, visit https://esportspod.gg/.

Dan Kost
USA Entertainment Ventures LLC
+1 970-436-0580
email us here

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