News related to
Engine

The company recently marked its eighth consecutive participation at Indo Intertex Expo in Jakarta, where it showcased new opportunities for viscose and lyocell fibres and strengthened relationships across the textile value chain. The exhibition brought together suppliers and buyers seeking new product ideas and business opportunities, giving APR a platform to deepen collaboration and expand market connections.

Central to APR’s Jakarta presence was a showcase featuring seven partner companies spanning spinning, weaving, knitting and garment manufacturing. By presenting these partners together, APR, a member of the RGE group of companies founded by Sukanto Tanoto, demonstrated the interconnected ecosystem underpinning Indonesia’s textile sector and the shared value created through close collaboration between fibre producers and downstream manufacturers.

A highlight of the showcase was a dedicated display of lyocell fabrics designed for batik applications. Batik, the wax-resist dyeing craft recognised by UNESCO as part of Indonesia’s cultural heritage, remains central to the nation’s textile identity. Lyocell’s compatibility with traditional dyeing methods offers artisans the opportunity to combine heritage craftsmanship with modern fibre innovation.

Building on this momentum, APR continued its engagement in India through participation in the Fibers & Yarns Expo in Mumbai, one of India’s premier textile trade fairs and a vital networking platform for the country’s extensive supply chain. The event enabled APR to deepen market engagement, forge new partnerships and reconnect with a rapidly expanding customer base.

At the Mumbai exhibition, APR introduced BVF, a finer denier viscose engineered for fine count spinning applications and targeting premium segments such as high-end fashion, athleisure, intimate apparel and home textiles. The Indian market continues to present significant growth potential as manufacturers seek reliable fibre supply, consistent product quality and proactive technical support to meet evolving consumer demands both domestically and internationally.

Sachin Malik, Commercial Head, Asia Pacific Rayon, said: “In the current market scenario, success is not a solo pursuit. It is about how effectively we integrate into our customers’ reality. Our strategy in Indonesia and India demonstrates that fibre producers must align their growth with the success of customers and the wider textile value chain.”

As regional supply chains face increasing pressure to become more resilient, APR’s exhibition strategy underscores a clear message: in textiles, competitive advantage is built not through scale alone, but through trusted partnerships that deliver stability, technical expertise and shared progress.
Hashtag: #RGE #APR #viscose #rayon #Indonesia #India

https://www.aprayon.com

The issuer is solely responsible for the content of this announcement.

About Asia Pacific Rayon

Asia Pacific Rayon (APR), based in Indonesia, is Asia’s first fully integrated viscose rayon producer, from plantation to fibre. APR, which has a capacity of 325,000 tons per year, is located in Pangkalan Kerinci, Riau Province, Indonesia. APR is committed to becoming a leading viscose staple fibre producer with the principles of sustainability, transparency and operational excellence, and serving the interests of the community, country and climate, while providing value to customers. APR is part of the RGE group of companies.

By Nantoo Banerjee Only six months in power, Japan’s first female prime minister, Sanae Takaichi, has emerged as the world’s most powerful woman reshaping the country’s domestic social and economic policies and international relations, taking a hard line on China. Takaichi has taken a firm stance on China suggesting that a “Taiwan contingency is a […]

The article Japan’s Pro-India Takaichi Is The World’s Most Powerful Lady appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

By Dr. Gyan Pathak As the first phase of election in West Bengal in underway on April 23, the electoral battle for the second phase of election to be held on April 29 has now become a rare spectacle in which Bengal Tigress Mamata Banerjee is seen fighting back as ferociously as the political attacks […]

The article Narendra Modi And Amit Shah’s Vicious Attacks On Mamata Catapult Her To National Stage appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Arriving not merely as a residential property, but as a collectible, design-led, ultra-luxury real estate project, Porsche Design Tower Bangkok presents a once-in-a-generation offering. Amidst a spectacular showcase of the world’s finest superyachts, the festival offers Asia’s most discerning yacht owners and collectors a rare opportunity to discover a masterclass in structural originality and absolute privacy. The goal is to connect directly with a global audience of yacht owners and collectors, aligning perfectly with the project’s target group of collectors of exceptional assets.

The centerpiece of this regional showcase is a highly exclusive, invitation-only gathering held within the festival’s newly introduced Spotlight Zone. On Sunday, 26 April, from 2:45 PM to 4:00 PM, an intimate group limited to just 50 guests will be immersed in a bespoke narrative titled “Porsche Design: Shaping Performance, Designing the Future.”

For invited guests, this truly unique experience is meticulously crafted as a curated and intimate occasion. Attendees will be invited into a sophisticated and comfortable setting, designed to facilitate meaningful connections within an exclusive global community of like-minded collectors, prominent thought leaders, and Luminaries

During this intimate afternoon, guests will discover how the philosophy behind Porsche’s legendary sports cars has been seamlessly translated into an outstanding living environment limited to just 22 units. The discourse will highlight the ingenuity behind the tower’s defining architectural features and qualities—revealing how engineering marvels like ‘The Loop’ spiral vehicle ramp and ‘The Passion Space’ elevate automotive ownership into a refined collector’s ritual.

For the region’s exclusive global clientele, this debut represents an exclusive invitation to experience the future of automotive-inspired residences, reinforcing Porsche Design Tower Bangkok’s status as a highly sought-after masterpiece and the definitive reference point in global architectural design.

For discerning individuals wishing to experience this architectural masterpiece in person, the Show Suite based in Bangkok welcomes guests by private appointment only. To inquire about a private viewing, please contact [email protected] or visit pdtowerbangkok.com.

Hashtag: #Ananda #PorcheDesign

The issuer is solely responsible for the content of this announcement.

About Porsche Design Tower Bangkok

The Porsche Design Tower Bangkok sets a new standard for ultra luxury living with its limited offering of just 22 exclusive residences. Located on Sukhumvit 38, one of Bangkok’s most prestigious addresses, this groundbreaking project is the first of its kind in Asia and the third globally, following Miami and Stuttgart. Designed for ultra-high-net-worth individuals seeking unparalleled exclusivity, the tower offers residents the perfect blend of serene living in the coveted Thonglor neighborhood, with easy access to the city’s most vibrant attractions and amenities. Among its standout features are the customizable “Passion Spaces”—private, in-unit garages that allow residents to showcase their prized car collections, creating a truly unique living experience.

Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Hashtag: #Ogilvy #Vaseline

The issuer is solely responsible for the content of this announcement.

About Vaseline

Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook

The AI Compute Continuum: from intelligent endpoints to advanced AI workloads

SINGAPORE – Media OutReach Newswire – 22 April 2026 – Dell Technologies (NYSE: DELL) today outlined how enterprise AI adoption across Asia Pacific (APAC) is moving from experimentation to implementation, with 48% of organisations with more than 500 employees in the region already deploying AI PCs and 95% expecting workstations to play a critical or important role in AI initiatives over the next two years. Together, these trends point to a more distributed AI environment – one that brings intelligence closer to users while supporting increasingly complex and compute-intensive workloads.

Two IDC InfoBriefs, commissioned by Dell Technologies and Intel reinforce this shift – Future-Ready Workforce: The Strategic Case for AI PC Adoption and Powering Future-Ready Computing with Workstations: Built for AI. Built for You. The research highlights growing enterprise momentum behind both intelligent endpoints and higher-performance systems as organisations shape the next phase of AI adoption.

For Dell, this shift reflects a broader industry trend toward aligning the right compute resources with specific workload requirements, as organisations balance intelligent endpoints for everyday productivity with high-performance systems designed for advanced AI and professional use cases. Enterprise AI deployments are increasingly spanning client devices, edge environments and the data centre, reflecting a more distributed approach across the IT environment.

AI PCs: Bringing intelligence closer to everyday work

AI PCs are becoming a core component of the modern workplace, enabling AI workloads to run directly on the device to deliver faster, more responsive user experiences while reducing reliance on continuous cloud connectivity. This approach also supports enhanced data privacy and security, provides IT teams with greater control over deployment and management across device fleets, and enables more consistent scaling of AI capabilities across the workforce.

The IDC research commissioned by Dell Technologies and Intel underscores this momentum. As AI becomes embedded in day-to-day work, device strategy is shifting accordingly. 89% of APAC organisations now consider AI capabilities a very important factor in future PC purchasing decisions.

In Singapore, 54% of organisations have already deployed AI PCs – 12% higher than the regional average – highlighting strong early adoption momentum. Southeast Asia’s AI PC adoption is outpacing the regional average by 6%, driven by the ability to adopt new technologies without legacy constraints, strong infrastructure in markets like Singapore, favourable market conditions and supportive government initiatives.

APAC Organisations with over 50% AI PCs in their fleet report saving 2.17 hours per employee per day, a 30% productivity increase compared to using AI on traditional PCs. AI PCs are enabling a new class of enterprise use cases – from real-time collaboration and report generation to natural language search and content creation – delivering tangible productivity gains.

In practical terms, this can translate into faster proposal turnaround for sales teams, quicker analysis cycles for finance and operations, streamlined drafting for HR, faster document review for engineering teams, and more responsive support for customer-facing employees. As organisations prepare for more autonomous and agentic AI in hybrid work environments, AI PCs are increasingly becoming the governed way to scale intelligent experiences across the workforce – safely, consistently, and with clearer business impact.

Four out of five APAC organisations expect AI PCs to drive adoption of agentic AI, with the same proportion agreeing they enhance control and security for these applications. The broader momentum is clear: within APAC, 84% of organisations expect AI PCs to increase employee productivity, while 78% cite security benefits and 77% highlight cost advantages of running AI locally.

This shift is leading to a tangible investment. Across APAC, 65% of organisations are willing to pay a premium of 10% or more for AI PCs, reflecting their role as core infrastructure for enterprise AI.

Workstations: Powering advanced AI and specialised workloads

While AI PCs distribute intelligence across the workforce, workstations continue to serve as the performance backbone for more demanding workloads – particularly as organisations shift more AI development on-premise. Developers, engineers, designers, and data teams rely on workstation-class systems for AI model development, simulation, rendering, data preparation, and other compute-intensive activities that require reliability, low latency, and sustained performance.

The IDC research on workstations reflects this reality. 95% of organisations across APAC expect workstations to play a critical or important role in AI initiatives over the next two years, while 50% would choose a workstation as their preferred device for AI development, and 97% of organisations agree workstations are high-performance devices that fuel innovation for the organisation by empowering teams to explore cutting-edge technology like AI and Machine Learning models.

Across Southeast Asia, 92% of organisations surveyed reported higher productivity among workstation users, while 52% expect the share of workstations in their fleet to grow over the next five years. Organisations in this part of the region also reported workstation use for data preparation (66%), model fine-tuning (62%), and foundational model training (55%), underscoring the role of high-performance systems in advanced AI and professional workloads.

Use cases vary by sector – from engineering and architecture workflows in manufacturing, to content rendering in media, software development in technology, and risk modelling in financial services. AI has become the top technical computing use case for workstations, supporting the full lifecycle from data preparation (62%) and model training (60%) to fine-tuning (59%), deployment (44%) and inference (29%).

This also shifts the conversation from upfront device price to total cost of ownership – including lifecycle longevity, scalability, performance consistency, and risk reduction. As AI initiatives move closer to production, workstations are increasingly seen as long-term platforms that can scale with evolving workloads, rather than short-term tools for experimentation.

Toward an AI compute continuum that supports the next phase of enterprise AI

Together, AI PCs and workstations form an AI compute continuum, supporting everything from everyday productivity to advanced AI development and professional workloads across the enterprise.

For organisations across Asia Pacific, the next phase of AI will not be defined by a single environment or device category, but by the ability to place the right workload on the right compute. AI PCs are extending AI into everyday workflows, while workstations are helping organisations industrialise more advanced, compute-intensive, and specialised AI use cases. Combined, they give leaders a more practical foundation for scaling AI with greater speed, control, and long-term value.

Perspectives:

“AI is changing where work happens and where intelligence needs to live,” said Jacinta Quah, vice president, client solutions group, Asia Pacific, Japan and Greater China (APJC), Dell Technologies. “AI PCs and workstations are not simply device categories in a refresh cycle – they are foundational platforms built for the next phase of enterprise AI era. AI PCs bring intelligence to everyday workflows, at the fingertips of employees where data is generated. Meanwhile, workstations provide the performance and control needed for more specialised, compute-intensive workloads. Together, they enable organisations to scale AI more effectively, strengthen security and privacy, and drive meaningful business outcomes.”

“AI is placing new demands on compute, requiring both local intelligence and high-performance processing to work seamlessly together,” said Jack Huang, regional sales director, PC client commercial and channel, Asia Pacific and Japan, Intel. “As AI workloads become more diverse, organisations need silicon innovations and platforms that can support both efficient on-device experiences and more demanding workstation use cases. Together with Dell, we are helping to enable the next phase of enterprise AI with technologies built for responsiveness, efficiency and scale.”

“The speed at which AI models are being compressed to run on-device has been remarkably fast,” said Bryan Ma, vice president, client devices, IDC. “In the next year or two, very robust models will run on PCs that far exceed today’s capabilities. At the same time, organisations continue to depend on high-performance workstations for advanced AI development and specialised workloads, reinforcing a more distributed AI environment across the enterprise.”

Research Methodology:
The findings are based on two IDC InfoBriefs:

• IDC InfoBrief, sponsored by Dell Technologies and Intel, Future-ready Workforce: The Strategic Case for AI PC Adoption, Doc. #AP242547IB, January 2026
• IDC InfoBrief, sponsored by Dell Technologies and Intel, Powering Future-Ready Computing with Workstations: Built for AI. Built for You, Doc. #AP242550IB, February 2026

Future-ready Workforce: The Strategic Case for AI PC Adoption is based on a survey of 720 IT and business decision-makers across Asia Pacific organisations with more than 500 employees. Powering Future-Ready Computing with Workstations: Built for AI. Built for You surveyed 960 IT and business decision-makers in the region to assess workstation adoption, usage, and their role in enterprise AI strategies.
Hashtag: #DellTechnologies

The issuer is solely responsible for the content of this announcement.

About Dell Technologies

Dell Technologies (NYSE: DELL) helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the AI era.