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Cushman & Wakefield Interpretation Report Highlights Eight Impact Areas for Real Estate Market

HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – Global real estate services firm Cushman & Wakefield has released its China’s Two Sessions 2026: Interpreting the Government Work Report publication. Against a backdrop of increasingly complex domestic and international conditions, the 2026 government work report outlines more flexible and adaptive targets for national economic development. These policy directions will have a profound influence on the real estate sector. The market’s transition from focusing on incremental expansion to revitalizing and optimizing existing assets — combined with the accelerating integration of artificial intelligence across industries —will reshape market structures, redefine asset values, and reconfigure spatial development patterns in far-reaching ways.

Macroeconomic Stability Strengthens the Foundation for Commercial Real Estate Stabilization

China’s core economic targets for 2026 are clearly defined, with GDP growth set between 4.5%–5%, balancing the dual objectives of stabilizing growth and adjusting structure. This forms a strong macro foundation for the stabilization and gradual recovery of the commercial real estate sector. Between 2024 and 2025, GDP growth remained steady at around 5.0%. For 2026, the fiscal deficit ratio is maintained at a relatively high 4.0%, with RMB4.4 trillion in local special‑purpose bonds. The quota for ultra‑long‑term special treasury bonds is further expanded to RMB1.3 trillion. Coordinated fiscal and monetary policies will continue to support leasing demand recovery and improved business sentiment in the commercial property market.

Accelerated Industry Transformation Sees Quality Enhancement of Existing Assets Become the Core Theme

The report emphasizes a three‑pronged approach of “city‑specific policies to control new supply, reduce inventory, and improve quality”, while encouraging diverse channels to revitalize existing housing stock and advancing the construction of “good homes.” This marks an accelerated shift from incremental expansion to quality enhancement of existing assets. In 2024, China’s real estate value‑added as a proportion of GDP was just 6.3%, far below the 12.56% average of developed economies. This reflects a structural imbalance characterized by heavy investment in development and insufficient focus on services and leasing. The ongoing transition will make asset management, property services, and leasing operations increasingly central to asset valuation.

Consumption‑Driven Momentum Creates a New Growth Window for Retail Properties

Consumption‑boosting policies are injecting new vitality into the retail property market. The government work report allocates RMB250 billion of ultra‑long‑term special treasury bonds to support product upgrades and replacement, complemented by RMB100 billion in coordinated fiscal‑financial funds — creating a RMB350 billion consumption stimulus package. In 2025, China’s total retail sales of consumer goods exceeded RMB50 trillion, with per‑capita GDP reaching USD13,953, signaling a critical inflection point where service‑oriented consumption accelerates. With services currently accounting for just 46.1% of consumption, there remains significant room for growth. Policies promoting “high‑quality service consumption” and “new consumption scenarios,” combined with the promotion of staggered school holidays in spring and autumn, will create opportunities for high‑quality shopping centers focused on experiential and social retail formats.

AI‑Powered Intelligent Economy Drives an Upgrade in Office Market Demand

The rapid evolution of the intelligent economy is reshaping office market demand. The work report calls for expansion of “AI+,” wider deployment of intelligent agents, and accelerated development of large‑scale computing clusters, indicating the transition of AI into commercialized and scaled applications. In 2025, China’s core digital economy industries accounted for more than 10.5% of GDP, with the target set at 12.5% during the 15th Five‑Year Plan. AI‑related companies are expected to become key new leasing drivers in 2026. This will also stimulate a fresh investment cycle for data centers and industrial parks, with core computing hub cities — in the Beijing‑Tianjin‑Hebei region, Yangtze River Delta, and the Guangdong‑Hong Kong‑Macao Greater Bay Area — set to benefit first.

Capital Market Reforms Expand, Enabling a Full “Investment–Financing–Management–Exit” Cycle for Commercial Real Estate

Capital market reforms continue to support expansion in commercial real estate investment. The work report calls for deepened reform of comprehensive investment and financing mechanisms, expanded exit channels for private equity and venture capital, and accelerated growth of the public REITs market. By 2025, China’s public REITs issuance exceeded RMB210 billion, making it the largest REITs market in Asia. In 2026, commercial public REITs enter their first year of development, with pilots extended to hotels and commercial offices. This establishes a “dual‑engine” landscape of “infrastructure + commercial real estate” and enables a more complete investment‑financing‑management‑exit cycle

Further Opening‑Up Boosts Cross‑Border Logistics and Foreign Investment Demand

China’s opening‑up objectives in 2026 feature two core characteristics: expanding services sector openness to attract foreign investment, and promoting standardized, high‑quality development of cross‑border e‑commerce. In 2025, China’s cross‑border e‑commerce imports and exports totaled RMB2.75 trillion, with growth outpacing overall trade for the fourth consecutive year. The sector’s demand for high‑specification warehouses — characterized by high density and rapid turnover —continues to rise. Cushman & Wakefield data shows that the warehouse market is experiencing volume growth alongside price adjustment, with notable regional differences. As cross‑border e‑commerce becomes more regulated, and cold‑chain logistics demand continues to expand, green‑certified, intelligent high‑spec warehouses are expected to gain a competitive advantage.

Advancement of New Urbanization Brings Opportunities for Urban Clusters and Urban Renewal

A notable highlight among 2026 urbanization policies is the first‑ever proposal to build “innovation‑driven industrial communities and business communities.” This concept breaks the traditional boundary between industrial parks and business districts, fostering integrated complexes that combine office, commercial, and residential functions. The report also supports the development of world‑class city clusters in the Beijing‑Tianjin‑Hebei region, the Yangtze River Delta, and the Greater Bay Area, while enhancing the dual‑city Chengdu‑Chongqing Economic Circle and accelerating growth in the middle‑Yangtze city cluster — further intensifying regional differentiation in the commercial property market. Urban renewal and revitalization of existing stock assets are core pillars of the current urbanization strategy. Policies promoting the reuse of existing land and idle buildings align closely with efforts to revitalize existing housing stock. For owners and operators of prime urban assets, regeneration projects offer strategic opportunities for repositioning and value enhancement.

Green Transformation Prompts Sustainability Certifications to Become a Key Competitive Advantage

The work report dedicates a standalone section to the green transition, announcing dual controls on total carbon emissions and intensity, as well as new policy tools such as zero‑carbon parks and a national low‑carbon transition fund. In 2025, China’s national carbon market saw 235 million tons of allowances traded, with transaction value reaching RMB14.63 billion, up approximately 24% year‑on‑year. Carbon costs have become an increasingly important factor in corporate leasing and location decisions. With 97.9% of newly built urban buildings in 2024 meeting green standards, green retrofits of existing buildings are gaining momentum. Commercial properties certified under LEED, WELL, and China’s Green Building Label standard enjoy notable advantages in rental premiums and tenant attraction.

Sabrina Wei, Chief Policy Analyst and Head of Research, North China, Cushman & Wakefield, said, “The 2026 government work report outlines a clear development vision for commercial real estate characterized by macroeconomic stability, targeted policies, and structural transformation. A GDP growth rate of 4.5%-5% will provide market stability, a RMB350 billion consumption stimulus will activate demand for retail properties, “AI+” will reshape the office market; capital market reforms and public REITs will enable a full “Investment–Financing–Management–Exit” cycle, urban renewal will unlock values of existing assets, and green certification will define new competitiveness for the industry. As the real estate industry transitions from a construction‑focused model to one centered on operations and services, institutions with strong capabilities in asset management and high‑quality operational service delivery will be best positioned to capture the emerging opportunities of this transformative new cycle.”

To access the full report please click here.
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About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (www.linkedin.com/company/cushman-&-wakefield-greater-china).

Campaign highlights wellness, culture and meaningful travel across the Kingdom featuring international creators including British singer-songwriter Henry Moodie.

BANGKOK, THAILAND – Media OutReach Newswire – 20 March 2026 – The Tourism Authority of Thailand (TAT) invites travellers worldwide to rediscover balance through the global Healing Journey Thailand campaign, guided by the communication concept Healing is the New Luxury. Launched in January 2026, the campaign reflects Thailand’s tourism strategy focused on high-value, wellness-led, purpose-driven travel, positioning the Kingdom as a destination where travellers reconnect with themselves through cultural encounters and restorative journeys.

Henry Moodie plays a central role, with his storytelling shaping the campaign narrative. His journey, featured in the campaign film premiered at The Cinema at Selfridges London, follows travels through Krabi and Trang, from Ko Muk and Ko Kradan to the Na Muen Sri community, highlighting Thailand’s living culture and spirit.

The campaign presents creator-led experiences in the Kingdom, reflecting a global shift in luxury from material to meaningful engagement.

In southern Thailand, Swedish creators Malin & Jules (@Malinandjules) explored “hidden luxury” in Chumphon and Ranong through slow living, coffee culture, island life on Ko Phayam, hot springs and a garden lunch.

In northern Thailand, Casey Pickup (@howtotravelfulltime) and Kseniia Kalenyk (@kseniia.journey) explored Chiang Mai‘s heritage through Lanna arts and craft workshops, including Nuat Fon, Lanna massage inspired by Fon Leb dance, Yam Khang massage, concluding with a Ping River dinner cruise and sound healing meditation.

In the historic Sukhothai, Aytan Abbasli (@aytanabbasil) and Mia Emilie Persson (@miaemiliepersson) explored UNESCO-listed sites, Sukhothai silver craftsmanship, Tin Chok textiles and community life at Baan Na Ton Chan, concluding with merit-making at Wat Traphang Thong.

Nature and adventure shaped the Khao Yai journey of Naziha Banu Fathima (@the_fatimablejournal) and Khaled Mohamed Abdulla Hamad Aljneibi (@alsinaani_khalid000), combining sustainability with outdoor activities including park trekking, forest glamping and dialogue at Khao Yai Art Forest.

In Phang-Nga, Patrick James Mitchell and Meghan Celina McPhee (@megsandpat) experienced harmony with nature at Samed Nangshe Viewpoint, Surin Islands diving, bamboo rafting, and in Khao Lak with a fire show and sound healing by the Andaman Sea.

Together, these journeys reflect Thailand’s identity, where travel is shaped by quality and sustainability. Guided by Healing is the New Luxury, the campaign advances TAT’s Value over Volume strategy, encouraging travellers to engage with landscapes, culture and communities, fostering support for sustainable tourism growth.

Hashtag: #Healingjouneythailand #Healingisthenewluxury #Amazingthailand

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By Nitya Chakraborty The U.S.-Israel combo’s war against Iran entered its 20th day on March 19 with global diplomats monitoring closely the Chinese reaction to the continued decimation of Iran’s leadership and key installations by Trump and Netanyahu and also Tehran’s fierce retaliatory attacks against Israel as also the US allies in West Asia including […]

The article Decoding China-U.S. Relations Amidst Trump-Netanyahu’s War Against Iran appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

HONG KONG SAR – Media OutReach Newswire – 19 March 2026 – Li Ning Company Limited (the “Company” or “Li Ning Company”; together with the subsidiaries, the “Group”; stock codes: 2331 (HKD counter) and 82331 (RMB counter)) today announced its audited annual results for the year ended 31 December 2025 (the “Year”).

Financial Results

In 2025, the Group continued to enhance the technological features of its products, optimising channel efficiency, and strengthening the brand’s professional positioning, delivering stable operating performance. During the year, the Group’s revenue amounted to RMB29,598 million, representing an increase of 3.2% compared with 2024 (2024: RMB28,676 million). Gross profit amounted to RMB14,489 million, up 2.4% from 2024 (2024: RMB14,156 million). The overall gross profit margin decreased by 0.4 percentage points to 49.0% (2024: 49.4%).

During the year, the net profit attributable to equity holders was RMB2,936 million (2024: RMB3,013 million). The margin of net profit attributable to equity holders was 9.9% (2024: 10.5%). Return on equity attributable to equity holders was 10.9% (2024: 11.9%). Basic earnings per share was RMB113.91 cents (2024: RMB116.98 cents). The Board has recommended the payment of a final dividend of RMB23.36 cents per ordinary share for the year ended 31 December 2025. Together with the interim dividend of RMB33.59 cents per ordinary share paid in September 2025, the total dividend for the year ended 31 December 2025 will amount to RMB56.95 cents per ordinary share or a total dividend payout ratio of 50% (2024: 50%).

In cash flow management, the Group’s net cash generated from operating activities during the year amounted to RMB4,852 million (2024: RMB5,268 million). As at 31 December 2025, cash and cash equivalents (including cash at banks and on hand, and fixed-term deposits with an original maturity of no more than three months) amounted to RMB16,717 million, an increase of RMB9,218 million compared with 31 December 2024. Adding back the amount recorded as fixed-term deposits held at banks, cash balance at 31 December 2025 amounted to RMB19,973 million, representing a net increase of RMB1,833 million compared with 31 December 2024. During the year, revenue increased year-on-year, while cash-based expenses including marketing costs and tax payments rose, coupled with the settlement time lag of e-commerce platforms, leading to a year-on-year decrease in net cash generated from operating activities. Meanwhile, the maturity and redemption of time deposits led to a significant increase in net cash generated from investing activities. The Group will continue to place extra emphasis on cash flow management to ensure the stable development of the Company in the long term.

Operational Summary

In 2025, the Group remained anchored in its “Single Brand, Multi-categories, Diversified Channels” strategy, advancing development through product upgrades, channel optimisation, and brand marketing.

The Group focused on six core categories—running, basketball, training, badminton, table tennis and sports casual—while actively pursuing opportunities in emerging fields and exploring new sports subcategories, such as outdoor, tennis and pickleball. During the year, the Group continued to upgrade its products through technological innovation and enhance the deployment of professional sports resources, guided by three key pillars: reinforcing a professional sports mindset, showcasing sports-fashion aesthetics, and honouring Chinese cultural heritage. In addition, it worked proactively to strengthen brand influence and increase brand recognition and visibility through diversified, and comprehensive marketing campaigns.

As the official partner of the Chinese Olympic Committee, the Group leveraged its deep expertise and strong professional sports credibility to blend sportsmanship with cutting-edge technology and Eastern aesthetics—all under the narrative theme “China’s Glory, Together with LI-NING.” During the year, it opened the world’s first LI-NING “Loong Store” and launched the “Glory Gold Label” product series, transforming exclusive, top-tier scarce sports resources into a driving force for brand reputation and market recognition, continuously strengthening consumers’ perception of LI-NING’s professional capabilities and product reliability.

In terms of channel development, the Group continued to advance a multi-dimensional channel network layout to expand market coverage while enhancing operational efficiency. In high-end markets, the Group deepened synergistic collaborations with top-tier commercial complexes and leading outlet malls, jointly promoting the planning and implementation of innovative stores. During the year, the Group successfully launched an independent outdoor store “COUNTERFLOW”, marking an important milestone for the brand’s official entry into the outdoor segment. The Group actively carried out cross-industry collaborations, partnering with top IPs embodying Chinese cultural heritage such as the Palace Museum, and launched marketing campaigns by collaborating with channel partners through diverse initiatives, effectively improving brand reach and conversion. In terms of efficiency enhancement, the Group continued to optimize the channel structure and improved rental structures and cooperation models, enhancing overall channel health and operational sustainability through a series of strategic optimization measures. As of 31 December 2025, the LI-NING brand (including LI-NING Core Brand and LI-NING YOUNG) operated a total of 7,609 conventional stores, flagship stores, China LI-NING stores, factory outlets, and multi-brand stores, representing a net increase of 24 POS compared with 31 December 2024.

In terms of retail operations, the Group built a highly profitable, efficient, and replicable single-store operating model. In high-level markets, targeted brand strategies were implemented across key regions, strengthening brand image and improving product operation efficiency through optimised channel structure, store product mix, and shopping experience. The Group established a distribution management model to improve operational efficiency and sustainable development capabilities of the distribution system. In addition, the Group strengthened the efficient coordination between retail outlets and the logistics system. Through refined planning systems, flexible supply chain construction and digital support, channel inventory turnover and full lifecycle product management were realised, thereby comprehensively improving operational quality and efficiency.

In terms of e-commerce operations, the Group made precise deployments that effectively enhanced consumer awareness and market share during major e-commerce campaigns such as Tmall Celebration Day and Tmall Super Product Day. During the year, core IP products such as “Zhui Feng”, “DLO”, “ULTRALIGHT” and “LI REN” delivered outstanding performance, successfully penetrating multiple consumer segments including Gen Z, professional sports and trendy fashion, ranking highly in both sales and reputation across segmented markets. By leveraging top athletes, celebrities, trending events and channel resources, the Group not only enhanced product exposure and achieved traffic acquisition and promotional sales conversion, helping inventory optimisation, but also supported offline business and drove overall revenue growth.

In terms of supply chain, the Group continuously optimised the supplier matrix, aligning high-quality supplier resources for high-end sports, outdoor, premium and sponsored product lines. Meanwhile, the Group aligned with its major product plan by adopting segmented production planning and data-driven management to achieve high-level coordination among product planning, supply chain, logistics, and retail outlets. To improve operational efficiency, the Group adopted multiple measures such as integration of fabric resources, optimization of process structures, large-scale procurement of materials and staggered production scheduling, further improving the cost structure, while enhancing production efficiency. In addition, the Group continued to integrate sustainable development into supply chain management and promoted green products, with the proportion of eco-friendly products exceeding annual targets during the year.

In terms of logistics, the Group launched a channel logistics project to connect the order system with logistics operations, improving product circulation efficiency and fulfilment timeliness. On the digital front, the Group introduced a warehouse coordination system and adopted SKU-level refined management. In terms of automation, automated equipment was introduced into various warehouses, enabling multi-scenario coverage and data visualization management. In December 2025, the East China and North China warehouses took the lead in adopting RFID full-process warehouse management, achieving full-process traceability of logistics data, greatly strengthening inventory management precision, and deployment across all warehouses is expected to be completed in the first quarter of 2026 to continuously drive cost reduction and efficiency improvement.

In terms of its kidswear business, LI-NING YOUNG continued to focus on professional sports and children’s developmental needs, advancing product optimization and exclusive IP creation. In terms of channel strategy, the Group continued to strengthen outlet channel development, improve single-store efficiency and optimize overall channel structure while accelerating its e-commerce deployment. LI-NING YOUNG maintained a coordinated development of wholesale and direct retail. Through refined management and strategic layout, both scale and quality were improved. In terms of marketing, LI-NING YOUNG centred its efforts around three core pillars “Event Cooperation + User Stories + IP Collaboration” to build professional recognition and accumulate its user foundation, successfully expanding its influence among youth and family demographics. As at 31 December 2025, the total number of LI-NING YOUNG POS was 1,518, representing a net increase of 50 POS since 31 December 2024.

Outlook

Entering 2026, the Group will seize the development opportunities arising from the continuous release of domestic demand potential. The Group will remain committed to its core value of “serving the public with sportsmanship,” meticulously refine its “LI-NING’s experience value,” and strive to become the preferred professional sports brand.

1. Technology-driven product upgrades: The Group will firmly implement the development strategy of “Single Brand, Multi-categories, Diversified Channels”, empowering product iterative upgrades with technology to build core competitiveness and market differentiation barriers. Relying on the technical accumulation and R&D of the LI-NING technology innovation platform, the Group will focus on deep cultivation of core categories and actively expand into emerging segments such as outdoor sports. The Group aims to respond to increasingly diversified and personalised consumer demands, achieving full-scenario coverage from professional competitive sports to daily wear. By promoting the ingenious integration of cutting-edge technology and fashion design, the Group will create a product system that combines excellent functionality, technological texture, and aesthetic value. Furthermore, the Group will continuously strengthen the efficiency of transforming scientific and technological achievements, promoting the rapid realization of frontier technologies into product competitiveness.

2. Olympic marketing empowering the brand: The Group will drive value creation through sports marketing, establish emotional connections with consumers, and facilitate the steady enhancement of brand value. By continuously deepening the cooperation with the Chinese Olympic Committee, the Group will seize the development window of the Olympic cycle and promote the brand to achieve a leap from resource cooperation to value co-creation. LI-NING will fully explore the diversified value of the cooperation with the Chinese Olympic Committee. Through systematic marketing layout and technological equipment support, it will convey the story of the mutual growth of LI-NING and Chinese sports, highlighting the technological strength and cultural confidence of the national brand.

3. Dual improvement in quality and efficiency of business operations: The Group will continue to focus on improving quality and efficiency across all aspects of its business. By deepening channel layout, strengthening product operations, and optimising supply chain management, the Group aims to build an efficient operational system, achieve simultaneous improvements in operational quality and efficiency, and lay a solid foundation for the high-quality growth of the enterprise. Offline channels will focus on improving efficiency in high-tier markets and penetrating emerging markets, while exploring new business models. Online channels will strengthen domain synergy and resource integration, promoting complementarity between online and offline channels. In terms of product operations, the Group will optimize the precision of full-chain planning and flexible supply capabilities, and accelerate inventory turnover. The supply chain will achieve coordinated optimization of cost, quality, and delivery time across the entire chain, thereby enhancing overall operational efficiency.

4. Consolidating the foundation to safeguard development: The Group will continuously strengthen three core support capabilities: talent, finance, and digital intelligence, to lay a solid bedrock for high-quality development. In terms of talent strategy, talent development will focus on selection, incentives, and efficiency. In terms of financial management, emphasis will be placed on precise resource allocation and risk control. In terms of digitalization, the Group will promote the deep integration of AI and big data with business operations, enhance operational efficiency and the scientific nature of decision-making, and provide systematic safeguards for the long-term development of the Group.

Mr. Li Ning, Executive Chairman and Joint CEO of the Group, concluded: “2026 marks the first year of the 15^th Five-Year Plan. With the strategic goal of accelerating the development of a sports powerhouse, the nation will further unlock sports consumption potential while driving the transformation and upgrading of the sporting goods manufacturing industry. We expect this to release domestic demand potential and create both strong support and a vast stage for the sports industry to thrive.”

“We will remain rooted in the local market while looking ahead, seizing opportunities of the era with greater foresight and more efficient execution. We will continue to deepen the Group’s ‘Single Brand, Multi-categories, Diversified Channels’ strategy, optimising and upgrading our core category matrix while exploring emerging segments. Most importantly, we will keep strengthening the core advantages of our products—professional performance, technological capability, and sports experience—by empowering them with innovative technology and design aesthetics to reward consumer trust.”

Hashtag: #LiNing

The issuer is solely responsible for the content of this announcement.

About Li Ning Company Limited

Li Ning Company Limited is one of the leading sports brand companies in China, mainly operating professional and leisure footwear, apparel, equipment and accessories under the LI-NING brand. The Group has comprehensive research and development, design, manufacturing, marketing, distribution and retail management capabilities. It has established an extensive retail distribution network and supply chain management system in China. We are committed to be the most prominent, stylish, world-leading sports brand from China.

In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes, sells various sports products which are self-owned by or licensed to the Group, including Double Happiness (table tennis), AIGLE (outdoor sports) and Kason (badminton), which are operated through joint venture/associate with third parties of the Group.

Distinguished guests attended the conference, including Cloud Zhang, Head of ByteDance’s Game Business and CEO of MOONTON Games; Yaguang Ma, also known as Link Ma, Head of MOONTON Games’ Lighthouse Studio; renowned screenwriter Ran Ping; celebrated author Jiang Nan; acclaimed animation director Shen Youbafang; Wang Shanshan (Film and Television Director of Science Fiction World); as well as leaders from the National Radio and Television Administration; the Hong Kong Trade Development Council; numerous media representatives; and industry peers.

Founded in 2014, MOONTON Games has crafted a portfolio of classic game IPs loved by gamers worldwide. Its debut at Hong Kong FILMART marks the launch of MOONTON Games’ global incubation journey for premium IPs with a brand-new vision, completing a cross-dimensional creative leap from a digital game kingdom to a cinematic light and shadow realm, and empowering Chinese culture-rooted original content to shine on the international stage. MOONTON Games’ Lighthouse Studio, the core vehicle for its film-game IP development, made its official debut at the conference, and its unwavering commitment to long-termist creative philosophy has become the cornerstone of Moonton’s film-game integration layout. The three distinctive original IPs form MOONTON Games’ first film-game IP matrix; all anchored in high-quality content, they pose profound emotional inquiries around What it means to be human, what it means to live, with unique themes and expressive formats.

You Ming Zhi: Rooted in Chinese Folk Customs, Forging a Benchmark for Eastern Fantasy Theatrical Animated Films

As MOONTON Games’ maiden cross-border film and television project, the Eastern fantasy IP You Ming Zhi—deeply rooted in Chinese folk culture—officially kicked off at the conference. The IP builds a distinctive worldview where the world is governed by animal Spirits of Light, and humans embark on a quest to uncover their own history and the meaning of survival. Breaking free from the clichés of traditional immortal and chivalric fantasy, it returns to a narrative core rooted in mortal life and journey experiences. The growth story of protagonist Zhou Chu mirrors the self-discovery and identity exploration of contemporary young people, embodying both profound Chinese cultural heritage and universal emotional resonance.

The IP’s first concept short film made a stunning debut at the conference. Wanzhou Yu, the IP producer, shared that creative inspiration stemmed from personal emotional resonance, aiming to create a humanistic Eastern fantasy work where the protagonist achieves inner growth through witnessing rather than conquering. Cloud stated that this IP was chosen as the starting point of MOONTON Games’ cross-border endeavor for its compelling narrative rooted in Chinese folk customs that transcends media boundaries; it reflectsand MOONTON Games’ aspirations to set an aesthetic and narrative benchmark for it with the ceremonial essence of film. Yaguang Ma highlighted the IP’s pure creative team, original worldview and systematic aesthetic system, believing it to be an IP seed with sustainable growth potential for a decade. A landmark announcement was made: national first-class screenwriter Ran Ping officially joined the project as the animated film’s screenwriter. Ran Ping noted that the IP’s allure lies in exploring profound propositions of civilization, loneliness and coexistence through a fantasy lens, integrating the traditional heritage of ancient supernatural tales with modern narrative consciousness, and a great fantasy work ultimately reflects reality. The MOONTON Games team presented Ran Ping with a framed original art poster of the IP, marking his official joining in a highly ceremonial way.

Cetus: Debut of a Dieselpunk Sci-Fi IP, Launching a Global Co-creation Plan

Following You Ming Zhi, MOONTON Games released the high-concept sci-fi IP Cetus, with the first concept short film of its dieselpunk post-apocalyptic adventure animated series also unveiled at the event. The IP constructs a post-apocalyptic world shrouded in a sea of clouds, where humans have built a unique civilization based on whaling in an isolated island setting, and cling to hope and resolve amid ruins and steel.

Cetus boasts celebrated author, Jiang Nan, as co-creator and acclaimed sci-fi animation director, Shen Youbafang, as director—two core creative forces with profound expertise in building grand worldviews and crafting sci-fi animations. Yaguang Ma commented that Jiang Nan has endowed Cetus with a profound textual foundation and epic grandeur, while Shen Youbafang masterfully captures and presents the distinctive texture of this sea of clouds world to audiences. Jiang Nan explained that the core of Cetus is to depict the essence of humanity in desperate situations: even if only one tower remains in the world, there will still be stories, warmth, and dignity. Shen Youbafang frankly shared that the challenge and joy of creation both lie in building a dieselpunk visual system that blends industrial ruggedness with the warmth of life, making every gear and rust mark an integral part of the narrative. Moonton also announced the official launch of the Cetus Global Co-creation Plan at the conference, opening up the IP’s worldview setting to global sci-fi writers, illustrators, animators and game designers, and inviting creators worldwide to jointly build this magnificent sea of clouds universe. The plan is jointly promoted by MOONTON Games and Science Fiction World, the benchmark platform for Chinese sci-fi literature. Cloud, Wang Shanshan and three other distinguished guests launched the plan with a jigsaw puzzle ceremony, marking Cetus as the first Chinese dieselpunk sci-fi IP nurtured by global creators.

Project: Lovania: A Cozy Game Surprise Debuts, Creating a Spiritual Haven

As a delightful surprise at the conference, MOONTON Games launched the original cozy game, Project: Lovania, whose promotional short film brought a warm and heartfelt experience to the audience. The game builds a fairy-tale wonderland named the Hometown Never Forgotten, where players take on the role of a little puppet and embark on a magical adventure following a long-eared star. In the game, players can build exclusive homes, customize their avatars, and pursue the starlight and the moon hidden in fascinating stories. In an era driven by efficiency, Project: Lovaniacenters on the core of healing, serving as a warm emotional complement to MOONTON Games’ IP matrix and adding greater diversity to the company’s film-game IP layout.

For The Future: MOONTON Games Releases the Core Strategy for Film-Game Integration

At the conference, MOONTON Games showcased the creative aspirations and team spirit of Lighthouse Studio through a corporate short film, with original aspiration and unwavering faith as the studio’s core tenets. On behalf of the studio, Yaguang Ma released MOONTON Games’ core strategy for film-game integration, stating that the establishment of Lighthouse Studio stems from MOONTON Games’s persistent commitment to long-termist content creation. The studio rejects rushed content production, focuses on returning to the essence of creation itself, and builds a tailored creative ecosystem for the sustainable growth of premium IPs.

MOONTON Games’ film-game integration layout is not a simple cross-media expansion, but is centered on building a living, evolving world. Each IP is enabled to naturally evolve into diverse formats including games, films and animations, based on a complete worldview and a profound emotional core. Cloud emphasized that MOONTON Games has always believed that a good story transcends media and time, and the core of film-game integration is to take high-quality original content as the foundation, allowing IPs to realize value amplification and enduring vitality across different media. The three IPs released at the event represent the first implementation of this core strategy, and Moonton will continue to deepen its focus on original content creation, fueling the incubation and growth of more film-game IPs in the future.

Industry Elites Gather at the Forum to Explore the Key to Success for the Future of Film-Game Integration

After the IP release session, MOONTON Games hosted an industry forum themed What is the Decisive Factor for the Future of IP-Based Film-Game Integration, moderated by Li Xingwen, a famous cultural critic and Chief Editor of Film and Television Critic. Cloud, Ran Ping, Jiang Nan, and Huang Haibo, Director of Phoenix TV Movie Channel, engaged in an in-depth discussion from diverse professional perspectives.

The forum delved into core topics including the key factors for translating film-game integration concepts into practical execution, the essential traits of IPs with sustainable cross-media vitality, the creative differences between animation and traditional film and television production, the creative adaptation of literary IPs for film and game cross-border development, the new forces urgently needed in the film and television industry, as well as the opportunities and challenges for game enterprises venturing into the film and television sector. Combining their rich practical experience and insightful industry observations, the guests offered multi-dimensional insights and ideas for the industrial development of film-game integration, helping the on-site audience gain a clearer and more in-depth understanding of its future development trends.

MOONTON Games’ film-game IP launch conference at Hong Kong FILMART marks the official launch of the company’s global film-game IP layout, emerging as a pivotal practice for game enterprises in cross-border film-game integration. From deepening its roots in the game industry to incubating film-game IPs, MOONTON Games takes these three original IPs as its starting point, integrating the essence of Chinese culture with modern creative expression. With its long-termist creative philosophy and open co-creation operation model, Moonton sets a new paradigm for the development of the global film-game integration industry. As the conference theme From Spark to Spotlight implies, this launch is not the end of MOONTON Games’ cross-border film and game journey, but the beginning of a new chapter. In the future, Moonton’s Lighthouse Studio will continue to polish high-quality original content, drive the in-depth integration and global development of film-game IPs, and let Chinese original film-game IPs shine brightly on the world stage.

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About MOONTON Games

Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

About Lighthouse Studio

Lighthouse Studio is a studio under MOONTON Games that creates original content. It currently owns 3 IPs: You Ming Zhi, Cetus, and Project: Lovania. The studio adheres to the principle of “Innovation as the Core, Content Is King”, deeply exploring the integration of storytelling and artistic expression in its commitment to building an immersive art world that combines emotional resonance and visual tension.

With its relentless pursuit of quality, Lighthouse Studio leverages its cutting-edge aesthetic vision and technical capabilities to continuously push the boundaries of creativity, establish a complete chain from the core settings of IP, aesthetic innovation to multi-form content development, and create benchmark IPs with global recognition and cultural influence—whether it’s games, film and television, or animation.

Contact Name: Peter
Email: peterping@moonton.com