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Three-year partnership celebrates excellence, ambition and Botswana’s remarkable development story through natural diamonds.

LONDON, UK/ GABORONE, BOTSWANA – Media OutReach Newswire – 15 October 2026 – De Beers Group and the Government of the Republic of Botswana today announced the extension of De Beers’ partnership with Olympic champion and Botswana sporting icon Letsile Tebogo. Originally launched in January 2025, when Tebogo was appointed a De Beers Global Ambassador, the partnership has now been expanded into a three-year programme of work between De Beers and the Government of Botswana as part of their wider collaboration to support natural diamond demand and promote Botswana’s unique contribution to the diamond industry. The extended partnership will help shine a light on the progress Botswana has achieved through diamonds as the nation celebrates its ‘diamond’ anniversary of 60 years since independence.

Building on the success of the initial partnership, the relationship will be anchored in a global storytelling platform themed “The Road to LA28”, following Tebogo’s journey as he prepares for the next chapter of his extraordinary career. The collaboration will spotlight the transformative role that natural diamonds play in creating opportunities, supporting communities and driving long-term prosperity in Botswana.

Letsile Tebogo said: “My success story is connected to Botswana’s diamond heritage. The resources that built our schools and sports facilities helped create opportunities for young athletes like me. This partnership goes beyond sport – it is about showcasing how natural resources can drive positive change and create pathways for the next generation.”

In 2024, Tebogo made history when he won Olympic gold in the men’s 200 metres in a time of 19.46 seconds, becoming the first African athlete to win the event and the first Motswana to claim an Olympic gold medal. His achievement captivated audiences worldwide and cemented his status as one of the most exciting talents in global sport.

Since then, Tebogo has continued to establish himself among the world’s elite sprinters. Named World Athletics Men’s Athlete of the Year in 2024, he has remained a leading force on the international circuit, delivering standout performances across global competitions and inspiring a new generation of athletes throughout Africa.

The partnership reflects the powerful connection between Tebogo’s personal journey and Botswana’s development story. Over more than five decades, Botswana’s diamond resources have helped support investments in education, healthcare, infrastructure and sport, creating opportunities for generations of Batswana and helping cultivate talents such as Tebogo. Like a natural diamond formed under pressure and transformed into something exceptional, Tebogo’s rise from Botswana to Olympic glory embodies resilience, determination and the fulfilment of potential.

The Road to LA28

As the face of the campaign, Tebogo will feature in content and storytelling initiatives that explore the dedication, sacrifice and support systems behind elite performance. Building on the Talent Unearthed platform, the campaign will connect sporting excellence with Botswana’s broader story of opportunity, progress and possibility.

Al Cook, CEO of De Beers Group, said: Anything worth having takes time, effort and pressure, whether that’s winning Olympic gold, the growth of a nation or the formation of a natural diamond. We are proud to extend our partnership with Letsile Tebogo, showcasing how Botswana nurtures its human talent just as carefully as it develops its precious natural resources. As Botswana’s approaches its 60th ‘diamond’ anniversary of independence, its people and its diamonds have never shone more brightly.

Honourable Bogolo Kenewendo, Minister of Minerals and Energy, said: “As we celebrate Botswana’s Diamond Jubilee, we have an opportunity to reflect on a remarkable national journey. From independence to today, natural diamonds have helped transform our country and create opportunities for generations of Batswana. Letsile’s rise to Olympic champion is a powerful example of what can be achieved when talent meets opportunity. Through this partnership, the Government of Botswana, De Beers Group and Letsile Tebogo will share Botswana’s story with global audiences while highlighting the enduring value and positive impact of natural diamonds.”

Hashtag: #DeBeersGroup #LetsileTebogo #ADiamondisForever #BuildingForever #NaturalDiamonds #Diamonds #創守永恒 #天然鑽石 #鑽石

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About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

About The Republic of Botswana

Botswana is a peaceful and stable country in the heart of Southern Africa, renowned for its diamonds, spectacular wildlife, rich culture and breath-taking landscapes. In 2026, Botswana celebrates 60 years of independence – its Diamond Jubilee, marking six decades of nation-building, resilience and progress. Since independence in 1966, the country has made significant strides in economic and social development, with diamond revenues contributing to education, healthcare, infrastructure and improved livelihoods. Beyond diamonds, Botswana is a world-class tourism destination, home to the Okavango Delta, Chobe National Park, Central Kalahari Game Reserve and Makgadikgadi Pans, offering unforgettable wildlife and safari experiences. The country is also celebrated for its rich cultural heritage, warm hospitality and strong traditions, including the internationally recognised Tswana way of life. As Botswana looks to the future, it is embracing economic diversification, investment, innovation, renewable energy and sustainable tourism, creating new opportunities for both local and international partners. Sixty years on, Botswana stands proud as a nation of peace, natural beauty, valuable resources and opportunity—building on its remarkable past while confidently shaping a prosperous future.

By Arun Srivastava BJP’s second in command, Amit Shah has been aggressively deploying tactical counters and localized statecraft to retrieve his long-standing “Chanakya” reputation following recent legislative and coalition challenges. While political shifts after the 2024 Lok Sabha elections forced a more collaborative alliance approach, his October 13 observation that the Congress party will face […]

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By Ashok Nilakantan Ayers WASHINGTON: In the volatile intersection of energy economics, electoral politics and international diplomacy, Donald Trump has once again demonstrated his preference for dramatic declarations over painstaking negotiation. His latest initiative—to facilitate Russian diesel supplies, relax sanctions on Russian fuel and announce an immediate energy ceasefire between Russia and Ukraine—may offer a […]

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Under the program, dealer partners that open new VinFast electric motorcycle showrooms in the Philippines and Indonesia by December 31, 2026, will receive basic support of up to US$40,000 per location, depending on the showroom’s size, floor area, and dealership standards. Showrooms that open by October 31, 2026, will qualify for an additional incentive of up to US$5,000 per location. Finally, partners that open three or more stores will also receive an additional incentive of up to US$15,000 per location.

The program is designed not only to create new business opportunities for dealer partners, but also to encourage more consumers to switch to greener transportation and help protect the environment. Through this initiative, VinFast continues to advance its goal of accelerating the shift toward greener, cleaner, and quieter mobility.

VinFast is committed to providing dealer partners with comprehensive support, from business consulting and marketing strategies to professional training, helping them get their operations up and running quickly. This support will also ensure that dealerships across the network follow VinFast’s standards for brand identity, showroom design, operating procedures, and customer service.

By joining the VinFast network, partners will have the opportunity to offer high-quality battery-swapping electric motorcycles that are safe, reliable, environmentally friendly, and suited to a wide range of customer needs, initially including the Evo, Feliz II, and Viper. Partners can also benefit from VinFast’s supporting infrastructure, including its continuously expanding service and warranty facilities, as well as support policies for service workshops. This will provide a solid foundation for dealer partners to confidently deploy services, enhance the customer experience, and strengthen the competitiveness of their products in the market.

Ms. Vo Thi Cam Tu, Managing Director of VinFast E-scooter Overseas Markets, said: “Expanding our dealer network is an important part of VinFast’s strategy to build an electric motorcycle ecosystem in international markets. We are looking to partner with businesses that share our long-term vision for green mobility, while giving dealers the support they need to make the most of their strengths within the VinFast network. From developing showrooms to running day-to-day operations and serving customers, VinFast will continue to work closely with our partners to build a stronger electric motorcycle network.”

The expansion of the electric motorcycle dealer network is part of VinFast’s broader plan to expand its distribution network in the Philippines and Indonesia, with the company targeting hundreds of stores in the two markets, respectively, by the end of 2026. As of September 2026, VinFast has 63 electric motorcycle dealerships operating in Indonesia and the Philippines. Going forward, VinFast will continue to expand its presence and bring its electric vehicle products and services closer to consumers across Southeast Asia, supporting the region’s transition to greener, smarter, and more modern mobility./.

Hashtag: #VinFast

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By Arun Srivastava Antonio Gramsci in his Prison Notebooks (written between 1929 and 1935) explains how a ruling class maintains power not through military or physical force (coercion), but through ideology, culture, and consent (hegemony). He argued that the capitalist state is divided into two spheres: political society (which uses force, like the police and […]

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The Ministry of Human Resources and Social Security outlined the initiative during a State Council Information Office briefing, placing workforce development and emerging employment opportunities at the centre of China’s economic priorities for the next five years.

The programme will focus on aligning workers’ skills with changing industrial requirements as artificial intelligence becomes increasingly integrated into manufacturing, services and other sectors. Officials identified technological transformation as an important consideration for employment policy during the 2026–2030 planning period.

The announcement comes as China reported creating 10.52 million urban jobs during the first nine months of 2026, equivalent to 87.7 per cent of its annual employment target. The ministry described overall employment conditions as generally stable despite continuing pressure on the labour market.

China’s surveyed urban unemployment rate averaged 5.2 per cent during the first eight months of the year. Authorities are seeking to maintain employment in labour-intensive industries while developing opportunities in emerging sectors and strengthening recruitment across services.

The government also plans additional measures to expand service-sector employment, coordinating policies across departments to support businesses and improve access to jobs. Services remain a major source of employment, making their continued expansion important for absorbing workers entering the labour market.

The artificial intelligence initiative forms part of a broader employment strategy that emphasises vocational training, occupational mobility and closer coordination between educational institutions and employers. Beijing has identified mismatches between available skills and business requirements as an obstacle to improving employment quality.

Under the government’s five-year employment framework, vocational training programmes will be expanded to help workers acquire competencies demanded by changing industries. Particular attention will be directed towards graduates, migrant workers and people experiencing difficulties securing employment.

The authorities have also committed to improving systems that match jobseekers with vacancies, including the use of artificial intelligence in recruitment services and occupational guidance. These measures are intended to make employment services more responsive to changing business demand.

Separate guidelines issued by four government agencies in June established a framework for applying artificial intelligence across human resources and social security administration. The agencies included the human resources ministry, the National Development and Reform Commission, the Ministry of Industry and Information Technology and the National Data Administration.

Those guidelines envisage using intelligent recruitment systems to identify employers’ requirements, assess applicants’ capabilities and provide personalised career guidance. They also call for improved monitoring of how artificial intelligence affects employment, including the development of assessment mechanisms to identify potential disruption.

The government wants employment services to connect information about vacancies with vocational training, skills assessment and recruitment assistance. Such integration could help workers identify qualifications required for positions emerging from technological transformation.

The initiative arrives alongside broader efforts to accelerate artificial intelligence deployment across China’s economy. Policy guidelines released this week call for stronger technological research, industrial applications and safeguards against risks associated with rapid investment in advanced technologies.

Beijing’s approach combines support for technological innovation with measures intended to prevent speculative investment and improve oversight. Authorities have called for artificial intelligence applications in established industries alongside development of intelligent products and advanced manufacturing capabilities.

Evidence of changing workplace requirements has emerged from research published by the International Labour Organization in September. Its examination of 21 Chinese enterprises across several industries found that every participating company was either deploying artificial intelligence or preparing to introduce it.

A complementary survey involving 1,591 professionals found that 56 per cent regarded artificial intelligence as an inevitable development, while 47 per cent believed the technology would create more jobs than it displaced. The findings also highlighted uncertainty surrounding employment effects.

The research identified productivity improvements in recruitment, customer services and manufacturing, although it noted limitations in measuring results consistently. These findings underline the importance of distinguishing potential employment opportunities from the displacement of existing tasks.

China’s employment authorities are also pursuing digital improvements to social insurance administration. Official figures showed that basic pension insurance covered more than 1.079 billion people at the end of September, while unemployment insurance covered 251 million.

Work-injury insurance covered 327 million people, according to the ministry. The combined balance of the country’s three principal social insurance funds stood at 11.2 trillion yuan at the end of September, providing a financial measure of the existing social protection system.

DAVIS, US – Media OutReach Newswire – 9 October 2026 – BINGXUE, a mass-market tea beverage brand from Shandong, has opened its first U.S. store in Davis, California. After expanding into Southeast Asia, Central Asia, Africa, and other international markets, the brand has officially entered North America, marking another milestone in its global expansion. Backed by years of investment in supply chain capabilities, international compliance, and overseas store operations, BINGXUE is accelerating its international expansion and bringing Chinese tea beverages to consumers around the world.

On October 2, BINGXUE officially opened its first U.S. store in Davis, California, drawing strong foot traffic and sustained crowds throughout the day. From the moment the store opened, large numbers of local consumers gathered to explore the brand and line up for their favorite products. The line stretched more than 50 meters along the street, creating a striking new consumer destination in the neighborhood. Several signature soft serve and beverage products sold out within half a day, while customer traffic remained consistently high throughout the day, with staff working at full capacity to serve customers. According to store data, more than 1,000 beverages were sold on opening day, quickly generating strong consumer interest in the local market. The store quickly became a popular new destination in Davis, with many local residents sharing their visits on social media and generating widespread local buzz.

The grand opening also received significant attention and support from local government and business representatives. Davis Mayor Donna Neville attended the ribbon-cutting ceremony in person, joining the BINGXUE team to mark the official opening of the brand’s first North American store. Following the ceremony, Mayor Neville visited the store to learn more about BINGXUE’s ingredient standards, product portfolio, and global supply chain, and sampled several of the brand’s signature tea beverages. The beverages were well received for their quality and refreshing flavors, further strengthening BINGXUE’s connection with the local community and highlighting its growing presence in the market. The warm and engaging exchange throughout the event helped bring the brand closer to the local community and support its deeper integration into the North American market.

Representatives from the local chamber of commerce also attended the grand opening to congratulate the BINGXUE team and engaged in in-depth discussions with the brand on topics including localized operations, integration into the local business community, and opportunities for community collaboration. The recognition and welcome from the local business community provide a strong foundation for BINGXUE to establish a long-term presence in California.

This achievement reflects the brand’s long-term investment in supply chain development, compliance systems, and product localization. Although its first U.S. store opened only this year, BINGXUE began preparing for FDA requirements related to relevant ingredients three years ago, while its supply chain planning started even earlier. The company has spent years preparing its ingredients, certifications, production processes, and compliance systems for the U.S. market. The launch of its first store was therefore the result of long-term planning rather than a short-term market test.

Founded in Shandong in 2014, BINGXUE began its international expansion in 2023. In just three years, the brand has entered 18 countries and regions, with more than 5,000 contracted stores worldwide. Of these, more than 2,000 are overseas, with over 1,500 overseas stores already in operation, while the overseas store closure rate remains below 1%. From Southeast Asia to North America, BINGXUE continues to expand its global footprint.

BINGXUE’s global expansion strategy did not begin simply with opening stores overseas. It began with the long-term development of its brand, supply chain, and international compliance capabilities. BINGXUE is the first Shandong-based tea beverage brand to enter the U.S. market. Its ability to establish a presence in one of the world’s most competitive consumer markets, with stringent market-entry requirements, demonstrates the strength of its broader business and operational capabilities.

On the product side, BINGXUE offers a diversified portfolio spanning fresh fruit teas, milk teas, signature soft serve, yogurt smoothies, and other categories to cater to different tastes and consumption occasions. According to research by Champ Consulting, BINGXUE’s matcha soft serve ranks No. 1 globally in sales.

In terms of store experience, BINGXUE’s new 8.0 store format enhances customer engagement through a five-senses approach and premium aesthetics, while maintaining the same pricing structure and continuing its positioning of “premium experience at accessible prices.” The choice of Davis for its first U.S. store was not a simple replication of its domestic model, but a decision based on the city’s university ecosystem and young consumer base, supported by localized adjustments.

Many may ask why BINGXUE chose Davis rather than a major city such as Los Angeles or San Francisco for its first U.S. store. The answer lies in the character of the city itself.

Davis is one of the birthplaces of the U.S. “Farm-to-Fork” movement, where local ingredients and sustainable agriculture are deeply embedded in everyday life. UC Davis is consistently recognized as a leading institution in agriculture and food science. This strong emphasis on ingredients closely aligns with BINGXUE’s “Global Flavors Season” concept, which explores source regions and local flavors.

As a classic college town, Davis has a large student and university-affiliated population, while its diverse and open-minded community provides a strong audience for new-style tea beverages. Rather than competing for traffic in a major metropolitan market, BINGXUE positioned its first store close to consumers who value ingredients and are willing to try new products. In Davis’s competitive tea beverage market, the brand has also differentiated itself through accessible pricing and distinctive flavors that resonate with local consumers.

Successful international expansion for a tea beverage brand depends on far more than store operations. It requires an integrated system covering ingredients, production, certification, warehousing, logistics, and training. BINGXUE established its own factory as early as 2018. In August 2026, the BINGXUE Industrial Park officially opened in Qihe, Shandong, with a total investment of RMB 660 million, integrating manufacturing, R&D, training, and supply chain operations.

The industrial park includes production facilities covering key product categories such as powdered beverages, juices and jams, tea, and dairy products, supported by an R&D center and business training system. Together, these capabilities form an integrated chain spanning raw-material production, product development, staff training, warehousing, logistics, and store operations. More than 80% of BINGXUE’s raw materials are currently supplied by its own factories.

The company has also established a three-tier logistics network consisting of central warehouses, regional warehouses, and partner warehouses, supporting stores worldwide through domestic warehousing, overseas warehouses, and localized production.

Meanwhile, to meet food safety and production requirements across different countries and regions, BINGXUE has continued to strengthen its international compliance capabilities and has obtained six international certifications and related qualifications, including Halal, ISO 22000, HACCP, and FDA-related certifications and approvals. From factories to overseas warehouses, and from ingredient certification to store training, BINGXUE is gradually converting years of industrial investment into overseas operating capabilities.

For BINGXUE, international expansion also means building a supply chain capable of supporting operations across different markets. The company has taken a more asset-intensive approach, building the infrastructure and capabilities needed to support its expansion into the U.S. market.

The first U.S. store is only the beginning. A second U.S. location is already in development and is expected to open on Oxnard Boulevard in California. As Jiang Huabei, founder and general manager of BINGXUE, said, “The overseas market offers greater room for growth than the domestic market. If you decide to enter it, the goal should not be simply to test the waters, but to build for the long term, develop the market thoroughly, and meet unmet consumer needs.”

Going forward, BINGXUE will continue to build on its supply chain capabilities, focus on product development, and strengthen localized operations as it steadily advances toward its goal of reaching 10,000 stores worldwide within three years. With its entry into North America, BINGXUE is bringing Chinese tea beverages to more consumers around the world and opening a new chapter in the international expansion of Chinese tea culture.

Hashtag: #BINGXUE

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