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The partnership brings together DFIQ Media’s extensive omnichannel retail media ecosystem with WPP Media’s advanced programmatic and predictive intelligence capabilities. By integrating customer audience insights through InfoSum – WPP’s privacy-first, no-data-movement collaboration platform – advertisers can activate high-value audiences while ensuring strict data privacy and regulatory compliance.

Through this initiative, advertisers will gain access to aggregated customer insights from the yuu loyalty ecosystem and retail platforms across DFI Retail Group banners, enabling more precise and effective targeting strategies. These audience segments can be securely matched and activated via WPP Media’s Open Intelligence, and delivered through WPP Open – WPP’s agentic marketing platform. This enables brands to unlock new growth audiences, improve targeting accuracy, and access deeper performance insights across digital and in-store environments, including incremental sales, new-shopper contribution, and audience-level effectiveness.

“Retail media is the fastest growing media channel globally and rapidly becoming one of the most important channels for brands to connect with consumers in meaningful and measurable ways,” said Wee Lee Loh, Group Chief Digital & yuu Rewards Officer from DFI Retail Group. The partnership also includes WPP Media’s investment in DFIQ Media’s omnichannel retail media inventory. This includes digital advertising opportunities across the e-commerce and mobile apps of yuu, Wellcome, 7-Eleven, and Mannings, as well as DFIQ Media’s in-store digital screen network of more than 6,000 screens across these retail locations in Hong Kong. “Our collaboration with DFIQ Media represents an important step in shaping the future of commerce-driven media in Hong Kong,” said Michael Beecroft, CEO of WPP Media North East Asia.

Collectively, these retail touchpoints generate more than 60 million store visits every month, giving brands a powerful platform to connect with consumers across the full shopping journey — from digital discovery to in-store purchase.

“By partnering with WPP Media and leveraging privacy-safe technology from InfoSum, we are unlocking the next phase of retail media in Hong Kong – one that combines powerful first-party data with omnichannel activation across digital and physical retail environments,” said Chandana Sunder, Group Retail Media Director from DFI Retail Group.

WPP Media will also bring its advanced programmatic advertising, predictive modelling, and Open Intelligence capabilities to the partnership, enabling automated buying, real-time optimization, and sophisticated audience targeting powered by DFIQ Media’s retail signals.

“By connecting DFIQ Media’s rich retail audiences with our Open Intelligence framework, we can deliver high-yield, privacy-safe, and outcome-driven advertising solutions that reduce waste and drive measurable growth for brands,” said Kenny Ip, Vice President, Media and Partnership Management at WPP Media Hong Kong.

Together, DFIQ Media and WPP Media aim to push the boundaries of retail media innovation – building a more advanced and future-ready retail media landscape in Hong Kong. The partnership marks a significant milestone in next-generation retail media development, combining privacy-first data collaboration, predictive intelligence, and large-scale omnichannel activation to create new opportunities for brands to engage shoppers and measure incremental impact.
Hashtag: #DFIRetailGroup #DFIQ #yuuRewards #Mannings #7-Eleven #Wellcome

https://www.dfiretailgroup.com/

The issuer is solely responsible for the content of this announcement.

DFI Retail Group

DFI Retail Group is a leading Asian retailer driven by its purpose to ‘Sustainably Serve Asia for Generations with Everyday Moments’. As at 31 December 2025, the Group and its associates operated 7,580 outlets and employed more than 79,000 people across 12 markets. The Group is committed to delivering quality, value and service to consumers across the region through trusted brands, strong local market positions, and a broad retail ecosystem supported by extensive store networks, digital capabilities and efficient supply chains. DFI Retail Group and its associates operate a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.

DFIQ Media is the retail media arm of DFI Retail Group, connecting brands with millions of shoppers through a powerful omnichannel ecosystem that spans loyalty, e-commerce, and in-store media across leading retail banners. Established in 2025, it aims to deliver everyday omnichannel customer experience through full funnel media solutions powered by first party data intelligence.

The slowdown matters because overseas sales have been doing much of the heavy lifting for China while the property downturn and soft household spending continue to restrain growth at home. Economists surveyed by Reuters expect the economy to have expanded 4.8 per cent in the first quarter, up from 4.5 per cent in the previous three months, but they also see the outlook dimming as the Middle East conflict pushes up input costs and clouds demand in key markets.

March’s figures suggest that what had looked like a strong start to the year is becoming harder to sustain. Earlier gains had been supported by front-loaded shipments, strong demand for artificial intelligence-linked electronics and a rebound in some advanced manufacturing exports. That mix is now facing a harsher external backdrop. The conflict involving Iran has disturbed energy markets, with the Strait of Hormuz under severe strain and oil prices climbing towards the $100 a barrel mark, a level that raises transport, production and logistics costs across Asia and Europe.

Imports into China, by contrast, jumped 27.8 per cent in March, the strongest increase since late 2021. Part of that rise reflected demand tied to semiconductors, components and technology supply chains, but it also pointed to stockpiling and shifting trade flows as businesses prepared for a more volatile energy and freight environment. The divergence between softer export growth and surging imports may complicate Beijing’s effort to keep its large trade surplus intact through 2026.

Pressure from the Iran conflict is being transmitted through more than one channel. China remains heavily exposed to imported energy, and although it has reserves and a diversified supply base, higher crude and gas costs squeeze manufacturers’ margins and can erode the price competitiveness that has underpinned the country’s export machine. Reuters reported that March also brought the first rise in factory-gate prices in more than three years, indicating that cost pressures are building just as external demand becomes less predictable.

There are also direct trade effects. Reuters reported that crude and natural gas imports fell as the regional conflict disrupted flows. OPEC, in its first formal assessment of the war’s economic effect, cut its forecast for second-quarter global oil demand by 500,000 barrels a day, saying the conflict had become a meaningful drag on consumption and trade. For export-oriented economies such as China, that points to a tougher environment in which customers abroad may curb discretionary spending while producers face steeper energy bills.

Yet the picture is not uniformly bleak. China’s technology and clean-energy manufacturers still have areas of strength that could cushion the blow. Overseas demand for electric vehicles, batteries and solar equipment has been supported by the same oil shock that is hurting traditional exporters. Associated Press reported that Chinese new-energy vehicle exports continued to surge in March, while another AP analysis said the energy crisis was sharpening global interest in Chinese clean-tech supply chains. Those sectors are unlikely to offset every weakness, but they do show that the country’s export story is becoming more uneven rather than simply weaker across the board.

That unevenness is visible across product categories. Lower-value consumer goods such as clothing, furniture and other labour-intensive shipments were hit by seasonal factors and softer foreign demand, while higher-end electrical and AI-linked exports remained more resilient. South Korea’s sharp rise in exports to China, driven by chip demand, underlined the point that advanced technology supply chains are still expanding even as broader goods trade loses pace.

Beijing now faces a familiar policy dilemma made more acute by war. It wants to preserve growth without adding excessive leverage, support exporters without worsening trade tensions, and stabilise domestic demand while avoiding another debt-fuelled property cycle. Current forecasts still place full-year growth within the official 4.5 to 5 per cent target range, but many analysts now expect a weaker second quarter than they did before the Iran crisis deepened. Fiscal support, bond issuance and selective easing remain on the table, though officials appear cautious about deploying a large stimulus immediately.

The early-April figures reinforce a broader pattern already visible through the first quarter. South Korea, one of the world’s most closely watched export economies because of its central role in memory chips, displays and consumer electronics, has been benefiting from a steep recovery in semiconductor sales after a prolonged industry downturn. Reuters reported at the end of February that the country’s chip exports had jumped 160.9 per cent in that month alone, passing $20 billion for a third straight month as AI investment and stronger memory prices lifted demand.

Semiconductors were again the main engine in the latest 10-day release. Chip exports surged 152 per cent from a year earlier, underscoring how heavily South Korea’s trade performance is now tied to data-centre investment, high-bandwidth memory demand and the wider AI build-out led by large technology firms. That strength has helped offset a less even backdrop in other parts of the economy, where investment, household demand and external policy risks remain more mixed.

The export rebound matters well beyond monthly trade headlines. South Korea’s central bank raised its 2026 growth forecast to 2.0 per cent in February and signalled that a chip-led upswing was giving policymakers more room to hold interest rates steady while watching inflation and financial stability risks. Reuters also reported this month that central bank officials see strong semiconductor exports and an extra budget as factors easing downward pressure on growth, even as won weakness and higher energy costs complicate the inflation outlook.

Factory data has pointed in the same direction. A Reuters report on S&P Global survey findings showed South Korea’s manufacturing activity expanded in January at the fastest pace in nearly a year and a half, helped by stronger export orders from China, North America and Europe. Manufacturers reported improving optimism as orders strengthened in sectors such as autos and semiconductors, indicating that the recovery is not only statistical but also visible in production and order books.

Still, the trade picture is not free of risk. South Korea remains highly exposed to swings in global demand, to US trade policy and to supply disruptions linked to tensions in the Middle East. Reuters polling before the March trade data showed imports rising sharply as higher oil prices pushed up the energy bill, even while exports surged on semiconductor strength. That combination can support headline trade values, but it also leaves the economy vulnerable to a renewed squeeze from commodity inflation and currency volatility.

Another uncertainty lies in concentration. The same chip boom that is lifting exports also raises dependence on a narrow cluster of products and companies. South Korea’s trade resilience is being powered largely by memory and advanced semiconductor demand, especially products linked to AI servers. Investment plans such as SK Hynix’s announcement in February of 21.6 trillion won in new facilities show confidence in long-term demand, but they also underline how central the semiconductor cycle has become to the country’s broader growth model.

For now, the momentum remains hard to ignore. Reuters polling ahead of the March data had already pointed to the fastest export growth in nearly five years, with shipments to the United States and China both showing strong gains alongside the semiconductor surge. Monday’s early-April figures suggest that pace has carried into the second quarter, strengthening the case that South Korea’s exporters are entering another period of outsized performance after a weak stretch in 2025.

TCL Electronics is exploring the sale of a stake in its television manufacturing business in India to local buyers, in a move that could help the Chinese consumer electronics group expand more deeply in one of the world’s fastest-growing electronics production bases, according to people familiar with the matter. Bloomberg reported the company is working with an adviser and is seeking to raise at least $200 million from the proposed stake sale.

The deliberations point to a broader shift in strategy for global electronics groups operating in India, where policy support for domestic manufacturing, supply-chain localisation and greater local participation in ownership are increasingly shaping investment decisions. India approved more than $750 million in projects for electronic component manufacturing at the end of March and has set a target of lifting electronics output to $500 billion by fiscal 2031, up from $125 billion in the year to March 2025.

TCL has spent years building out its industrial footprint in the country. The group’s Tirupati manufacturing base, unveiled as its largest such facility outside China, was designed to produce TV and mobile phone screens at scale. Economic Times reported the plant was built with annual capacity for eight million large-sized TV screens and 30 million small-sized mobile screens.

That industrial push has since been reinforced by TCL CSOT India, the company’s display-panel arm, which said it had completed three production lines with monthly capacity of 1.2 million units and was moving towards full bonding, lamination and assembly operations with capacity reaching two million units a month. The company said the India operation was supplying panel modules to customers including Samsung, underscoring that the business is not only about selling finished televisions under the TCL brand but also about embedding itself in the wider supply chain.

A partial stake sale to domestic investors would therefore carry strategic weight beyond capital raising. It could give TCL stronger local alliances, improve regulatory comfort, and help the company navigate a market where manufacturing, sourcing and ownership are increasingly entwined with industrial policy. It may also position the business more favourably in dealings with state governments, suppliers and large retail channels as competition intensifies across the television segment. The company has not publicly announced any transaction, and the talks may not lead to a deal.

For TCL, India matters not just as a sales market but as a production and export platform. The company’s 2024 annual report showed it shipped 29 million televisions worldwide last year, with global market share by shipments rising to 13.9%, placing it among the top two TV brands globally, according to Omdia data cited by the company. The same report said TCL ranked among the top three in retail sales volume in nearly 20 overseas markets and recorded strong growth across emerging markets, including the Middle East and Africa.

Those figures help explain why TCL may be seeking a structure that allows it to preserve momentum in India while adapting to local realities. India is becoming harder to treat as a simple import destination. Policy incentives are encouraging assembly, component manufacturing and deeper supply-chain integration, while geopolitical tensions and tariff shifts are prompting multinational groups to diversify production beyond a single geography. For television makers, that means scale alone is no longer enough; local manufacturing depth and political acceptability also matter.

The move also reflects a wider pattern among Asian electronics manufacturers, many of whom have expanded capacity in India to reduce dependence on imports and align themselves with official manufacturing goals. Reuters reported in late March that New Delhi’s incentive programmes are aimed at cutting import dependence and strengthening local supply chains. That policy environment has created room for both foreign and domestic investors, but it has also made partnership structures more attractive than wholly externally controlled operations in sensitive or high-volume sectors.

The decision marks a further escalation in Japan’s energy contingency response at a time when the Strait of Hormuz remains under severe strain despite a two-week ceasefire between the United States and Iran. The waterway is one of the world’s most important oil chokepoints, and its disruption has hit Japan especially hard because the country depends on the Middle East for about 95% of its oil imports. Takaichi’s government has been racing to prevent shortages, stabilise prices and reassure refiners, transport operators and households that fuel will continue to flow.

Tokyo had already moved ahead on March 16 with the release of reserves equivalent to 50 days of consumption, combining privately held stocks with state reserves and supplies jointly held with producing nations. That initial step was announced before a formal coordinated action by the International Energy Agency, underscoring the urgency felt by Japanese officials as tanker traffic through Hormuz became severely constrained. The new plan adds another layer of insurance rather than replacing the earlier programme, signalling that authorities believe the market shock may last longer than first expected.

Officials say Japan still has considerable room to act. As of April 7, the country held reserves covering 228 days, including 143 days in the public stockpile. That buffer gives policymakers flexibility, but it also reflects the scale of the threat they see. Refiners have already been forced to adjust operations as crude availability tightens, and the government is attempting to manage not only total supply but also how fuel is distributed across the country. Concerns have centred on keeping essential sectors supplied first, particularly healthcare, transport, agriculture, fisheries and livestock production.

Japan’s strategy goes beyond drawing down reserves. Takaichi said the government expects that by May more than half of oil imports will be secured through routes that do not involve the Strait of Hormuz. That shift is central to Tokyo’s effort to avoid becoming hostage to a single maritime corridor while conflict risk remains elevated. Officials have not identified every supplier publicly, but the Ministry of Economy, Trade and Industry has indicated that Japan is seeking alternative barrels from a wide range of countries, including Malaysia, Azerbaijan, Brazil, Nigeria and Angola.

The United States is set to play a larger role in that reshaping of supply. A ministry document cited by Reuters said oil imports from the US in May would be four times higher than a year earlier. Japan imported about 189,000 barrels a day from the US in May last year, equal to roughly 8% of total crude purchases for that month. Tokyo is also drawing on Middle East supplies that can bypass Hormuz, including shipments from Saudi Arabia’s Red Sea outlet at Yanbu and from Fujairah in the United Arab Emirates. Those routes do not eliminate vulnerability, but they reduce reliance on the narrow strait at the centre of the crisis.

Domestic politics and inflation pressures are also shaping the response. Takaichi has paired the reserve releases with fuel price measures meant to keep retail gasoline around a nationwide average of ¥170 a litre, even if crude prices remain elevated. Officials have warned that a prolonged supply shock could otherwise push pump prices much higher and strain households as well as businesses already dealing with cost pressures. Finance Minister Satsuki Katayama has also flagged the fiscal burden of existing subsidy measures, suggesting that energy security is becoming not only a supply issue but a budgetary one.

The immediate trigger has been the collapse in exports from the Gulf after the outbreak of war in late February and the severe disruption of shipping through the Strait of Hormuz. Middle Eastern LPG exports fell 73% in March from the previous month to 419,000 barrels per day, according to Kpler data cited by Reuters. The squeeze sent April-loading spot premiums for propane and butane from the Gulf to record highs of $250 a tonne over March Saudi contract price swaps, while Saudi Aramco lifted its April official selling price for propane by $205 a tonne to $750 and for butane by $260 a tonne to $800.

That shock is now reshaping trade flows. Preliminary Kpler data show U. S. LPG exports are expected to rise to a record 2.7 million barrels per day in April, with about 1.8 million barrels per day heading to Asia, up 14% from March. Traders say cargoes are also being drawn from Canada, Norway, Argentina and Australia, but the United States has emerged as the principal swing supplier because of its sheer export scale. Marex’s Vasudev Balagopal told Reuters that major importers were actively diversifying beyond the Gulf, although brokers caution that U. S. export terminals were already running close to capacity before the conflict and cannot fully replace Middle East barrels on their own.

The substitution is costly and slow. U. S. Gulf terminal fees for propane and butane hit record levels in March, and cargoes from the Gulf Coast to Asia typically take more than 30 days to arrive, compared with roughly two weeks from the Middle East. Even where a ceasefire has allowed some movement through Hormuz, traders are treating the route as fragile and unpredictable. Reuters reported on April 11 that some tankers had begun exiting the Gulf after a truce, but hundreds of vessels remained stranded or delayed, underlining how quickly physical dislocation can outlast any diplomatic pause.

India’s position illustrates the strain most clearly. The country consumed 33.15 million metric tonnes of LPG last year, with imports covering about 60% of demand and roughly 90% of those imports sourced from the Middle East. State-backed retailers have kept prices for 14.2-kg domestic cylinders unchanged to protect households, even as commercial LPG prices were raised in April and the government diverted supplies away from industry to shield cooking-gas consumers. Reuters also reported that India increased domestic daily LPG output by 40% to 50,000 tonnes and secured 800,000 tonnes of replacement cargoes from the United States, Russia, Australia and elsewhere.

Officials in New Delhi are also using the shortage to accelerate a structural shift towards piped gas. Emergency powers have been invoked to direct limited LPG toward households, while expansion of city gas networks has been fast-tracked. India added 580,000 new household piped-gas connections in March, up sharply from a year earlier, and credit-rating agency ICRA estimates the policy push could cut LPG imports by 10% to 15% by 2030. The fiscal logic is clear: household LPG is sold at deeply subsidised rates, while piped gas is priced closer to the market, easing pressure on public finances as well as on import dependence.

China faces a different kind of pressure. There, LPG is not only a cooking fuel but also a crucial petrochemical feedstock. Rystad Energy estimates regional steam crackers lost about 135,000 barrels per day of LPG demand in March from February levels, with further declines expected in April and May. In China, propane dehydrogenation plants, already running at only 60% to 65% because of weak margins before the conflict, are expected to cut operating rates again as feedstock shortages bite. That matters beyond the energy sector because PDH plants make propylene, a building block for plastics and a wide range of manufactured goods.

The backdrop is a bruising spell for the rupee. The currency sank to record lows in March as conflict-linked fears over energy supplies drove oil prices higher and triggered capital outflows from domestic assets. That slide left the central bank confronting a familiar dilemma: allow the exchange rate to absorb the shock or step in more forcefully to curb disorderly moves in a country heavily exposed to imported crude. Reuters reported that the rupee hit a record low around mid-March before the Reserve Bank stepped up support measures as traders fretted over the growth and inflation fallout from elevated oil prices.

Against that backdrop, the central bank moved on March 27 to tighten rules around banks’ foreign-exchange exposure. It imposed a $100 million cap on net open dollar-rupee positions in the onshore market and restricted banks’ ability to deal in non-deliverable forwards, measures aimed at curbing arbitrage between local and offshore markets that officials believed had become destabilising. Governor Sanjay Malhotra has since said the steps were temporary rather than a long-term retreat from market development or rupee internationalisation, but the regulatory intent was clear: volatility linked to rapidly expanding positions would no longer be tolerated.

Bloomberg reported on Sunday that a senior Reserve Bank official criticised market makers for aggravating the rupee’s weakness during the Middle East tensions, reinforcing the view that policymakers see some trading strategies not merely as opportunistic but as harmful to market functioning. Bloomberg had earlier quoted Deputy Governor T. Rabi Sankar as saying the arbitrage build-up led to an “artificial drying up” of dollar supply in the market, affecting prices. That language is notable because it suggests the regulator believes the issue went beyond normal speculative behaviour into a form of distortion that reduced liquidity when it was needed most.

Market participants have broadly accepted that the positions were sizeable. Reuters, citing industry estimates and clearing data, said consensus had settled around roughly $40 billion of arbitrage exposure, much of it built across the onshore and non-deliverable forward markets. By early April, banks had exited the bulk of those trades ahead of the Reserve Bank’s April 10 deadline. Clearing house data pointed to around $36 billion in NDF trades between April 1 and April 7, seen largely as part of the unwind. That process helped support the rupee at points, but it also created other distortions, including sharp moves in forward premiums and strained hedging conditions for importers.

For companies exposed to foreign-currency liabilities, the clean-up has been costly. Reuters said one-year dollar hedging costs jumped sharply, at one point posting the steepest rise since the global financial crisis, as importers rushed to lock in cover and market liquidity thinned. That matters because the regulatory cure, while aimed at curbing speculative pressure, can tighten financing and risk-management conditions for genuine commercial users. It is one reason some dealers have privately argued that while the central bank was justified in tackling excessive positioning, abrupt curbs can deepen dislocations in a market that depends on continuous two-way activity.

Still, the Reserve Bank appears willing to accept short-term disruption in exchange for regaining control of the policy signal. The rupee rallied through parts of early April as arbitrage positions were unwound and a temporary US-Iran ceasefire drove oil lower, with the currency at one stage strengthening into the 92-93 range against the dollar. Yet that recovery proved fragile. On April 9, the rupee slipped again as doubts over the truce resurfaced, Brent crude rebounded and wider risk sentiment weakened. For policymakers, that sequence underscored how quickly external shocks can overwhelm domestic market plumbing if positioning is allowed to build unchecked.

Broader lessons are now emerging for the financial system. One is that India’s increasingly connected currency market, spanning domestic forwards, exchange-traded futures and offshore NDFs, can improve price discovery in calm conditions but amplify stress when geopolitical shocks hit. Another is that the Reserve Bank remains prepared to intervene not only through spot-market support but also through conduct-based regulation when it thinks market behaviour is aggravating weakness. That stance may temper speculative excess, but it also raises questions about how much freedom banks will have to intermediate risk in future episodes of volatility.

The Department of Trade and Industry of the Philippines, together with the Foreign, Commonwealth and Development Office, the British Council and the ASEAN Secretariat, convened over 270 leaders, policymakers, creatives, and investors from ASEAN and the United Kingdom in Manila for the ASEAN–UK Creative Economy Symposium 2026, reinforcing the region’s push to harness the creative economy as a key driver of growth, innovation, and cultural identity.

Deputy Secretary-General of ASEAN for ASEAN Economic Community (AEC), Satvinder Singh, said:
“ASEAN is well-positioned to harness the full potential of the creative economy. Six out of eleven ASEAN Member States now rank among the top 70 globally in the WIPO Global Innovation Index’s creative outputs dimension. ASEAN recognises that intangible assets, such as intellectual property, brands, and design as the currencies of modern creative economy. The ideas, expressions, and innovations our creators produce must be protected, valued, and commercialised.”

UK Ambassador to ASEAN, Helen Fazey, said:
“The UK and ASEAN are advancing together through trust, cooperation, and shared priorities. This partnership reflects a strong and growing relationship built on mutual respect and a shared ambition to support sustainable economic growth, innovation, and opportunity across the region. Through initiatives like the ASEAN–UK Advancing Creative Economy programme, we are deepening collaboration, strengthening people-to-people links, and supporting the development of vibrant and resilient creative sectors.”

ASEAN-focused research highlights pathways for growth in the creative economy
New research under the ASEAN–UK Advancing Creative Economy initiative is providing critical insights into the evolution and economic potential of cultural industries across the region.

Arts and Technologies in ASEAN: Interconnected Parts, commissioned by the British Council, examines the fast-growing creative technology landscape across ASEAN. Drawing on more than 60 interviews and case studies, the report explores how artists are using digital tools—from AI to immersive media—while also analysing the regulatory environments shaping innovation. It highlights both the dynamism of the sector and the need for stronger support systems to sustain growth.

Complementing this, the Regional Perception Poll on the ASEAN Creative Economy offers a comprehensive view of how the sector is understood across the region. Based on insights from over 4,000 respondents, including both producers and audiences, the study highlights the interconnected nature of creative ecosystems and the relationships between artists, industries, policymakers, and communities. Its findings underscore the need for tailored, context-specific strategies and stronger regional collaboration to unlock further growth.

Together, these research outputs provide valuable evidence to inform policy, guide investment, and strengthen UK–ASEAN partnerships.Building on this work, a new ASEAN festival research and mapping initiative is underway, expanding earlier studies to provide a more comprehensive understanding of the region’s diverse festival landscape and identify opportunities for future collaboration.

Country Director Indonesia and Director South East Asia, Summer Xia, said:
“Through the ASEAN–UK Advancing Creative Economy initiative, we are investing in the research, skills, and partnerships needed to support long-term growth in the creative sector. The symposium in Manila was an important opportunity to share these resources and ensure they are shaped by and for the region. By working closely with the Foreign, Commonwealth and Development Office and the ASEAN Secretariat, we are helping to build a stronger, more connected creative economy across ASEAN countries.”

Underscoring the broader vision of the initiative, Deputy Secretary-General of ASEAN for ASEAN Socio-Cultural Community (ASCC) San Lwin has reaffirmed, in separate engagements, that the ASEAN-UK Advancing Creative Economy programme maximises the region’s creative potential to fuel socio-economic growth and cultural exchange. He reiterated the shared commitment to leveraging innovation and creativity as key connectors to drive prosperity, deepen cultural unity, advance social equity, and promote sustainable, inclusive development in order to forge an “ASEAN Community of Opportunities for All.”

Learn more at: ASEAN Creative Economy Initiative
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About the British Council

The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories. In 2024–25, we reached 600 million people.
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