News related to
Partnerships

Thanks to powerful partnerships with industry leaders, NOTE 60 Ultra represents Infinix’s boldest entry in the flagship tier, debuting in Barcelona during MWC 2026

BARCELONA, SPAIN – Media OutReach Newswire – 5 March 2026 – Infinix is cementing its status within the premium smartphone segment in a bold new way with NOTE 60 Ultra, its landmark flagship debuting in Barcelona during Mobile World Congress 2026.

Co-developed with Italian automotive and design legend Pininfarina, NOTE 60 Ultra’s design is driven by an emotion-led aesthetic inspired by super cars. Beneath its bold design lies a fully realized flagship experience, integrating breakthrough in-house innovations with best-in-class partner technologies. A professional-grade 200MP ultra-high-definition imaging system, built-in multi-country satellite communication connectivity, and immersive audio precision-tuned by SOUND BY JBL come together to challenge expectations in the premium segment.

Supercar Design DNA in a Flagship, Shaped by Pininfarina

In the premium segment, the design language is a device’s opening statement. A user’s perception at first glance is shaped by aesthetics, long before a single specification is considered.

Drawing inspiration from the aerodynamic philosophy and pioneering spirit of high-performance sports cars, Infinix, in partnership with Pininfarina, takes a radical departure in sculpting a flagship. What stands out immediately is what’s missing: the camera bump. As premium handsets adopt larger sensors, they often sacrifice form with increasingly protruding camera modules.

True to the sports car heritage, NOTE 60 Ultra introduces a fully integrated, single-body rear: the Aluminum Unibody Design. At the heart of this craftsmanship is the World’s 1st Uni-Chassis Cam Module, formed a single, continuous sheet of CORNING® GORILLA® GLASS VICTUS that virtually conceals the presence of the camera. Much like a supercar sculpted for low-drag, the rear design maintains a smooth, uninterrupted silhouette. This also ensures a natural in-hand feel and unobtrusively slips into any pocket, while reinforcing the phone’s durability and structural integrity.

Paying homage to Italian cultural and racing heritage, NOTE 60 Ultra arrives in four striking colorways: Torino Black, Monza Red, Amalfi Blue, and Roma Silver. Each hue draws inspiration from the most iconic scenes and legends of Italy’s motorsport and cultural history, capturing the spirit of speed, lifestyle, and emotional beauty.

Just as a supercar announces its ignition through sound and light, NOTE 60 Ultra mirrors the ritual. A Floating Taillight signature spans the rear, illuminating as the device powers on. And as a final nod to automotive heritage, NOTE 60 Ultra features an Active Matrix Display reminiscent of a supercar dashboard at startup. Concealed within the rear surface, the hidden display lights up to reveal notifications, expressive icons, or a pixel-style virtual companion.

Dual Flagship Cameras for Detail, Zoom, and True-to-Life Imaging

Although discreet at first glance, Infinix makes no concessions on camera performance and earmarks a new era for Infinix’s imaging capability. Delivering performance on par with industry-leading standards, Infinix’s Dual Flagship Imaging Architecture marks several brand-first breakthroughs and improvements across three dimensions, reinforcing its position as a signature offering.

Under the hood, it’s clear that NOTE 60 Ultra refuses to settle for less. Discreetly integrated within the Uni-Chassis Cam Module is a powerful triple-camera array. Anchored by a next-generation 200MP Samsung ISOCELL HPE sensor, NOTE 60 Ultra delivers ultra-high-definition clarity. And ensuring flagship-grade versatility across focal lengths, the phone is complemented by a 50MP Samsung ISOCELL JN5 periscope telephoto lens and a 112° ultra-wide lens.

However, hardware alone does not define the full experience. For the first time, Infinix supports the XDR display standard with Ultra HDR Capture. Powered by a proprietary XDR Image Engine, Infinix’s advanced system delivers a superior dynamic range, ideal for true-to-life photos of bright lights at night or breathtaking sunset scenes.

The result is exceptional resolution that sets a higher bar for precise framing in daylight or after dark, while faithfully preserving details often lost in standard photography. Whether exploring daytime cityscapes or distant horizons, NOTE 60 Ultra excels with its advanced optical‑to‑digital zoom performance. Crisp, detailed shots are captured across a versatile zoom range, from a 2× optical crop and native 3.5× optical zoom to a 7× lossless digital zoom, extending up to 100× for extreme distances.

Expansive Satellite Calling and Messaging Coverage

Beyond what meets the eye, NOTE 60 Ultra carries a more subtle capability designed to accompany the user’s ambition, as far as and wherever the road leads. NOTE 60 Ultra is the first¹ to introduce dual-way satellite calling with expansive global coverage across a far greater number of countries¹. Powered by two-way messaging and calling beyond traditional terrestrial networks, NOTE 60 Ultra offers an added peace of mind whether navigating remote terrain beyond cellular coverage or facing large-scale network disruptions. The device bridges regional connectivity gaps to maintain communication and enables emergency location sharing when it matters most.

Ultra-Fast, Enduring Functionalities for an All-Around Flagship Experience

NOTE 60 Ultra combines category-leading performance and enduring power to support multi-sensory entertainment without interruption. Complementing this, its latest user experience delivers forward-looking innovations and AI-driven optimizations, making it more accessible and seamless for everyday use.

Impressively, Infinix debuted the Proprietary Battery Self-Healing Technology. Despite featuring a massive 7000mAh silicon-carbon battery within a slim, lightweight frame, NOTE 60 Ultra is engineered to restore up to 1%² of battery health every 200 charge cycles. Complementing this breakthrough, NOTE 60 Ultra supports wired 100W All-Around Fast Charge and 50W wireless charging, achieving a full charge from 1% to 100%² in only 48 minutes through a wired connection.

Even with a massive battery, Infinix pulls out all the stops to optimize for both speed and energy management. Featuring a 4nm all-big-core MediaTek Dimensity 8400 Ultimate chipset together with Infinix’s self-developed performance engine, NOTE 60 Ultra achieves up to 25%² faster multitasking, accelerated app responsiveness, and sustained smoothness.

NOTE 60 Ultra excels in its class with a captivating, 1.5K Ultra HDR cinematic display. Delivering fluid 144Hz responsiveness and exceptional 4500-nit peak brightness, visuals remain vibrant across most lighting conditions. Even in motion, intelligent predictive stabilization minimizes motion sickness, whether watching a film or playing games from within a car. And just as a high-performance vehicle demands calibrated acoustics, NOTE 60 Ultra doesn’t settle for less. It delivers high-fidelity audio through a stereo system with SOUND BY JBL, completing a truly compelling entertainment experience.

The NOTE 60 Ultra’s optimized performance enables its intelligent AI features to run fluidly and efficiently with minimal battery drain. Its integrated AI ecosystem focuses on practical daily-enhancing functions, including real-time vitals tracking via Advanced Health Monitor, personalized file organization and an adaptive AI-powered knowledge base, all evolving with user preferences. These AI capabilities are seamlessly woven into GlowSpace, a new interface debuting on XOS 16.³ Powered by Android 16, GlowSpace introduces a fully reimagined UI centered on fluid motion and luminous details that animate with every interaction.

Through co-engineering with leading technology and innovation partners, Infinix has aligned NOTE 60 Ultra around a unified vision of excellence. The outcome is a benchmark-setting flagship defined not by spectacle, but by deeply integrated and purposeful engineering, inside-out.

Product availability

NOTE 60 Ultra comes with a promise of 3 years of major OS updates and 5 years of security patches.

NOTE 60 Ultra is available in four colors: Torino Black, Monza Red, Amalfi Blue, and Roma Silver.

It will be available in two variants: 12GB + 256GB, 12GB + 512GB, with built-in eSIM⁴.

NOTE 60 Ultra comes with a deluxe gift box with automotive-inspired display stand design. A Supercar-Inspired MagCharge Base in Zinc Alloy, a Kevlar-Pattern MagPad, a Custom Kevlar MagCase, and a Track-Edition SIM Ejector Pin are included in the gift box.

Disclaimer

¹As of launch, this device is the first commercially available smartphone to support two‑way satellite calling across multiple countries. Feature availability, supported regions and coverage are subject to local certification, network deployment and market conditions.

²All data comes from Infinix laboratories. The testing data may vary slightly between different test versions and testing environments.

³The specific XOS upgrade plan for each model will be announced separately. Please note that availability of this upgrade may be limited in certain countries.

⁴eSIM availability is carrier and region-dependent; it may not be supported in all countries.

Hashtag: #Infinix

The issuer is solely responsible for the content of this announcement.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit: http://www.infinixmobility.com/

Global Hotel Alliance has strengthened its footprint in East Asia after signing a partnership with Tokyu Hotels & Resorts, bringing a major Japanese hospitality operator into the alliance’s loyalty and distribution network and marking a significant expansion into one of the world’s most established travel markets.

The agreement integrates Tokyu Hotels & Resorts, which manages the TOKYU HOTELS chain and several affiliated brands across Japan, into Global Hotel Alliance’s GHA DISCOVERY loyalty ecosystem. The move allows travellers staying at Tokyu properties to earn and redeem rewards across the alliance’s international portfolio, while offering Tokyu access to millions of loyalty members and a wider global marketing platform.

Headquartered in Dubai, Global Hotel Alliance represents a consortium of independent hotel brands that cooperate on loyalty programmes, distribution systems and shared technology platforms while retaining operational independence. The alliance counts dozens of hospitality brands spanning hundreds of properties worldwide. By welcoming Tokyu Hotels & Resorts, GHA gains an important presence in Japan’s domestic and inbound tourism sector, an area that has drawn increasing interest from international hospitality networks.

Tokyu Hotels & Resorts operates more than 40 hotels across Japan under brands including TOKYU HOTELS, Tokyu REI Hotel and other affiliated concepts. Many of its properties are located in key urban and resort destinations such as Tokyo, Yokohama, Kyoto, Osaka and Sapporo. Through the partnership, the group will connect its hotels to GHA DISCOVERY, a loyalty programme that offers members benefits such as room upgrades, flexible rewards and local experiences tied to destination culture.

Executives from both organisations describe the partnership as strategically aligned with rising demand for travel to Japan. Tourism to the country has surged as international travel continues to rebound, with visitor arrivals climbing sharply and hospitality groups seeking deeper engagement with global distribution networks and loyalty platforms.

GHA’s leadership said the addition of Tokyu Hotels & Resorts strengthens the alliance’s reach in Asia while offering travellers greater access to accommodation options in Japan. Access to the GHA DISCOVERY platform also opens new channels for Tokyu properties to reach travellers from Europe, the Middle East and North America who are already members of the programme.

Tokyu Hotels & Resorts sees the collaboration as a way to enhance international visibility for its hotels while preserving the local identity that defines many of its properties. Japanese hospitality operators have historically relied heavily on domestic demand, though international partnerships have gained momentum as inbound tourism expands and travellers seek more diverse accommodation experiences.

Japan’s tourism sector has undergone major changes in the past decade as the government and private sector push to attract more overseas visitors. Infrastructure upgrades, expanded air connectivity and marketing campaigns have helped position the country as a leading travel destination in Asia. Hospitality companies are responding by strengthening international alliances, investing in technology platforms and adapting loyalty programmes to compete with global hotel chains.

Global Hotel Alliance’s model differs from traditional hotel groups that operate under a single brand portfolio. Instead, it links independent brands that share a common loyalty and technology framework while maintaining separate identities and management structures. This structure appeals to regional hotel companies that want global exposure without surrendering brand control.

Industry analysts note that loyalty ecosystems have become central to hospitality competition. Major international chains rely heavily on large membership bases to drive repeat bookings and reduce reliance on online travel agencies. Independent hotel brands, which often lack such scale individually, have increasingly turned to alliances such as GHA to achieve similar reach.

GHA DISCOVERY now includes millions of members worldwide who accumulate rewards known as DISCOVERY Dollars when staying at participating properties. These digital rewards can be spent on future hotel stays, dining or experiences across the alliance network. The programme also focuses on destination-based benefits designed to highlight local culture and activities.

For Tokyu Hotels & Resorts, integration into the programme allows guests to participate in the broader network while still experiencing Japanese hospitality traditions often associated with domestic hotel operators. Many Tokyu properties emphasise regional design, culinary offerings and proximity to transport hubs, particularly within major metropolitan areas.

The alliance has pursued steady expansion in Asia as travel demand shifts across the region. Partnerships with hospitality companies in markets such as Thailand, Singapore and the Gulf have broadened its reach, while collaborations with regional hotel groups help introduce new destinations to global travellers.

Japan represents a particularly attractive addition to that network. The country hosts some of Asia’s busiest cities, internationally recognised cultural landmarks and a thriving domestic travel culture. Hotel demand has remained strong across urban centres and resort areas, drawing interest from global investors and hospitality brands.

Thanks to powerful partnerships with industry leaders, NOTE 60 Ultra represents Infinix’s boldest entry in the flagship tier, debuting in Barcelona during MWC 2026

BARCELONA, SPAIN – Media OutReach Newswire – 4 March 2026 – Infinix is cementing its status within the premium smartphone segment in a bold new way with NOTE 60 Ultra, its landmark flagship debuting in Barcelona during Mobile World Congress 2026.

Co-developed with Italian automotive and design legend Pininfarina, NOTE 60 Ultra’s design is driven by an emotion-led aesthetic inspired by super cars. Beneath its bold design lies a fully realized flagship experience, integrating breakthrough in-house innovations with best-in-class partner technologies. A professional-grade 200MP ultra-high-definition imaging system, built-in multi-country satellite communication connectivity, and immersive audio precision-tuned by SOUND BY JBL come together to challenge expectations in the premium segment.

Supercar Design DNA in a Flagship, Shaped by Pininfarina

In the premium segment, the design language is a device’s opening statement. A user’s perception at first glance is shaped by aesthetics, long before a single specification is considered.

Drawing inspiration from the aerodynamic philosophy and pioneering spirit of high-performance sports cars, Infinix, in partnership with Pininfarina, takes a radical departure in sculpting a flagship. What stands out immediately is what’s missing: the camera bump. As premium handsets adopt larger sensors, they often sacrifice form with increasingly protruding camera modules.

True to the sports car heritage, NOTE 60 Ultra introduces a fully integrated, single-body rear: the Aluminum Unibody Design. At the heart of this craftsmanship is the World’s 1st Uni-Chassis Cam Module, formed a single, continuous sheet of CORNING® GORILLA® GLASS VICTUS that virtually conceals the presence of the camera. Much like a supercar sculpted for low-drag, the rear design maintains a smooth, uninterrupted silhouette. This also ensures a natural in-hand feel and unobtrusively slips into any pocket, while reinforcing the phone’s durability and structural integrity.

Paying homage to Italian cultural and racing heritage, NOTE 60 Ultra arrives in four striking colorways: Torino Black, Monza Red, Amalfi Blue, and Roma Silver. Each hue draws inspiration from the most iconic scenes and legends of Italy’s motorsport and cultural history, capturing the spirit of speed, lifestyle, and emotional beauty.

Just as a supercar announces its ignition through sound and light, NOTE 60 Ultra mirrors the ritual. A Floating Taillight signature spans the rear, illuminating as the device powers on. And as a final nod to automotive heritage, NOTE 60 Ultra features an Active Matrix Display reminiscent of a supercar dashboard at startup. Concealed within the rear surface, the hidden display lights up to reveal notifications, expressive icons, or a pixel-style virtual companion.

Dual Flagship Cameras for Detail, Zoom, and True-to-Life Imaging

Although discreet at first glance, Infinix makes no concessions on camera performance and earmarks a new era for Infinix’s imaging capability. Delivering performance on par with industry-leading standards, Infinix’s Dual Flagship Imaging Architecture marks several brand-first breakthroughs and improvements across three dimensions, reinforcing its position as a signature offering.

Under the hood, it’s clear that NOTE 60 Ultra refuses to settle for less. Discreetly integrated within the Uni-Chassis Cam Module is a powerful triple-camera array. Anchored by a next-generation 200MP Samsung ISOCELL HPE sensor, NOTE 60 Ultra delivers ultra-high-definition clarity. And ensuring flagship-grade versatility across focal lengths, the phone is complemented by a 50MP Samsung ISOCELL JN5 periscope telephoto lens and a 112° ultra-wide lens.

However, hardware alone does not define the full experience. For the first time, Infinix supports the XDR display standard with Ultra HDR Capture. Powered by a proprietary XDR Image Engine, Infinix’s advanced system delivers a superior dynamic range, ideal for true-to-life photos of bright lights at night or breathtaking sunset scenes.

The result is exceptional resolution that sets a higher bar for precise framing in daylight or after dark, while faithfully preserving details often lost in standard photography. Whether exploring daytime cityscapes or distant horizons, NOTE 60 Ultra excels with its advanced optical‑to‑digital zoom performance. Crisp, detailed shots are captured across a versatile zoom range, from a 2× optical crop and native 3.5× optical zoom to a 7× lossless digital zoom, extending up to 100× for extreme distances.

Expansive Satellite Calling and Messaging Coverage

Beyond what meets the eye, NOTE 60 Ultra carries a more subtle capability designed to accompany the user’s ambition, as far as and wherever the road leads. NOTE 60 Ultra is the first¹ to introduce dual-way satellite calling with expansive global coverage across a far greater number of countries¹. Powered by two-way messaging and calling beyond traditional terrestrial networks, NOTE 60 Ultra offers an added peace of mind whether navigating remote terrain beyond cellular coverage or facing large-scale network disruptions. The device bridges regional connectivity gaps to maintain communication and enables emergency location sharing when it matters most.

Ultra-Fast, Enduring Functionalities for an All-Around Flagship Experience

NOTE 60 Ultra combines category-leading performance and enduring power to support multi-sensory entertainment without interruption. Complementing this, its latest user experience delivers forward-looking innovations and AI-driven optimizations, making it more accessible and seamless for everyday use.

Impressively, Infinix debuted the Proprietary Battery Self-Healing Technology. Despite featuring a massive 7000mAh silicon-carbon battery within a slim, lightweight frame, NOTE 60 Ultra is engineered to restore up to 1%² of battery health every 200 charge cycles. Complementing this breakthrough, NOTE 60 Ultra supports wired 100W All-Around Fast Charge and 50W wireless charging, achieving a full charge from 1% to 100%² in only 48 minutes through a wired connection.

Even with a massive battery, Infinix pulls out all the stops to optimize for both speed and energy management. Featuring a 4nm all-big-core MediaTek Dimensity 8400 Ultimate chipset together with Infinix’s self-developed performance engine, NOTE 60 Ultra achieves up to 25%² faster multitasking, accelerated app responsiveness, and sustained smoothness.

NOTE 60 Ultra excels in its class with a captivating, 1.5K Ultra HDR cinematic display. Delivering fluid 144Hz responsiveness and exceptional 4500-nit peak brightness, visuals remain vibrant across most lighting conditions. Even in motion, intelligent predictive stabilization minimizes motion sickness, whether watching a film or playing games from within a car. And just as a high-performance vehicle demands calibrated acoustics, NOTE 60 Ultra doesn’t settle for less. It delivers high-fidelity audio through a stereo system with SOUND BY JBL, completing a truly compelling entertainment experience.

The NOTE 60 Ultra’s optimized performance enables its intelligent AI features to run fluidly and efficiently with minimal battery drain. Its integrated AI ecosystem focuses on practical daily-enhancing functions, including real-time vitals tracking via Advanced Health Monitor, personalized file organization and an adaptive AI-powered knowledge base, all evolving with user preferences. These AI capabilities are seamlessly woven into GlowSpace, a new interface debuting on XOS 16.³ Powered by Android 16, GlowSpace introduces a fully reimagined UI centered on fluid motion and luminous details that animate with every interaction.

Through co-engineering with leading technology and innovation partners, Infinix has aligned NOTE 60 Ultra around a unified vision of excellence. The outcome is a benchmark-setting flagship defined not by spectacle, but by deeply integrated and purposeful engineering, inside-out.

Product availability

NOTE 60 Ultra comes with a promise of 3 years of major OS updates and 5 years of security patches.

NOTE 60 Ultra is available in four colors: Torino Black, Monza Red, Amalfi Blue, and Roma Silver.

It will be available in a single variant with 12GB of RAM, 256GB of storage, and built-in eSIM⁴.

NOTE 60 Ultra comes with a deluxe gift box with automotive-inspired display stand design. A Supercar-Inspired MagCharge Base in Zinc Alloy, a Kevlar-Pattern MagPad, a Custom Kevlar MagCase, and a Track-Edition SIM Ejector Pin are included in the gift box.

Disclaimer

¹As of launch, this device is the first commercially available smartphone to support two‑way satellite calling across multiple countries. Feature availability, supported regions and coverage are subject to local certification, network deployment and market conditions.

²All data comes from Infinix laboratories. The testing data may vary slightly between different test versions and testing environments.

³The specific XOS upgrade plan for each model will be announced separately. Please note that availability of this upgrade may be limited in certain countries.

⁴eSIM availability is carrier and region-dependent; it may not be supported in all countries.

Hashtag: #Infinix

The issuer is solely responsible for the content of this announcement.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit: http://www.infinixmobility.com/

A major highlight was the prestigious Asia-Pacific Association for International Education (APAIE) 2026 Conference and Exhibition, which ranks among the world’s top three international higher education conferences. The event attracted over 3,500 leading international education professionals to explore the latest trends and critical issues in higher education.

Speaking at the opening ceremony of APAIE 2026, the Hong Kong Special Administrative Region (HKSAR)’s Secretary for Education, Dr Christine Choi said, “To further promote higher education in Hong Kong to the world, we are dedicating this week as the ‘Study in Hong Kong’ Week, during which we will share our success stories and connect more closely with partners worldwide.”

“Under the “one country, two systems” principle, Hong Kong enjoys the distinctive advantages of being part of China with strong support from our Motherland and at the same time being centrally located in Asia.

“Our universities are globally recognised, with five of them within the world’s top 100 and Asia’s top 20. Hong Kong claimed all top four spots in the ranking of the world’s most international universities last year. Indeed, one in every four of our students come from outside Hong Kong. The proportion is even higher for academic staff, with around 70 per cent from elsewhere.”

Held under the theme “Asia-Pacific Partnerships for the Global Good”, APAIE 2026 featured pre-conference workshops, summit forums, keynote speeches, and exchange activities.

Dr Choi met with education officials and representatives from various regions on international education development trends and co-operation. She held separate meetings with the State Secretary of the Ministry of Education, Research, Development and Youth of the Slovak Republic, Mr Róbert Zsembera, and the Director General of the International Cooperation Department of the Ministry of Education and Training of Vietnam, Dr Nguyen Thu Thuy, to exchange views on the development, co-operation, and promotion of international higher education.

Dr Choi also toured the “Study in Hong Kong” Pavilion, where she learned about the promotional efforts of University Grants Committee (UGC)-funded universities and how they expand international networks to recruit students from various regions for study and exchange in Hong Kong. She also visited other booths at the exhibition, exchanging views on higher education development with representatives from various countries and regions.

Dr Choi noted that Hong Kong, as Asia’s world city, possesses advantages in global connectivity, world-class infrastructure, and rich cultural experiences that attract outstanding talent.

During the Week, UGC-funded universities hosted campus tours, allowing overseas guests to experience first-hand the fusion of diverse cultures from different regions. Universities also organised student exchange activities to foster friendships among international students from different regions, deepen their understanding of Hong Kong, and help them better integrate into local campus life.

“While Hong Kong is highly popular among students from the Chinese Mainland, those from other parts of the world, especially in the Association of Southeast Asian Nations (ASEAN) and Belt and Road countries or regions, have increased significantly in recent years,” Dr Choi said.

“As we welcome more non-local students to our schools and universities, we hope Hong Kong can serve as a springboard for them to engage with the Chinese Mainland and the wider Asia-Pacific, and as a pathway to widen collaborations across this vibrant region.”

Hashtag: #hongkong #brandhongkong #asiasworldcity #StudyinHongKong #Asia-PacificAssociationforInternationalEducation #APAIE

https://www.brandhk.gov.hk/
https://www.linkedin.com/company/brand-hong-kong/
https://x.com/Brand_HK/
https://www.facebook.com/brandhk.isd
https://www.instagram.com/brandhongkong

The issuer is solely responsible for the content of this announcement.

“Effective execution of our strategy drove strong financial performance and higher shareholder returns in 2025, despite a challenging retail environment. Our significant progress made in portfolio simplification creates investment capacity for strategic priorities, enabling greater value for our customers and accretive inorganic opportunities to drive sustainable growth and returns.”

Lincoln Pan

Chairman

DFI RETAIL GROUP HOLDINGS LIMITED

PRELIMINARY ANNOUNCEMENT OF RESULTS

FOR THE YEAR ENDED 31 DECEMBER 2025

INTRODUCTION

It is my honour and privilege to join DFI Retail Group (‘DFI’ or the ‘Group’) as Chairman of the Board, supporting Group Chief Executive, Scott Price, and his leadership team in executing its strategic priorities and delivering shareholder returns. On behalf of the Board, I would also like to express our gratitude to John Witt for his invaluable contributions to DFI over many years.

As Asia’s leading multi-format retail platform, DFI has a unique set of assets – strong customer trust, an extensive store network across markets, deep data insights from a powerful loyalty programme, and a strengthening Own Brand portfolio – that will serve as a foundation for growth over the coming years.

Amid macroeconomic volatility and evolving consumer needs, the Group has been responding effectively through a stronger value proposition and enhanced omnichannel capabilities. This strategy is yielding early and encouraging results, demonstrated by a 35% increase in underlying profit in 2025. We remain particularly optimistic about the growth prospects in Health & Beauty and Convenience, as well as the opportunities emerging in digital.

I am confident that under the capable leadership of Scott and his team, DFI will continue to deliver retail excellence to customers across Asia while driving long-term value creation and growth.

Under a new 70% dividend payout policy announced in December 2025, the Board recommends a final dividend of US¢10.50 per share (2024 final dividend: US¢7.00).

STRATEGIC HIGHLIGHTS

Over the course of 2025, the Group executed effectively against its strategic framework of Customer First, People Led, Shareholder Driven. This approach enables DFI to navigate market challenges while capturing opportunities that build on its strong platform for sustainable growth.

The retail landscape is rapidly evolving, driven by shifting consumer behaviour and digitalisation. The Group remains focused on strategic priorities that place customers first – delivering quality, value and convenience in everyday moments. Across its businesses, the Group made good progress in strengthening value propositions, expanding customer reach in growth markets, driving deeper customer engagement with data-driven insights and accelerating digital monetisation. These initiatives enhance its ability to better serve customers and supplier partners while delivering returns to shareholders.

Investing in talent development remains at the top of the agenda. During the year, the Group achieved an improved team member engagement score. Inclusive leadership, a purpose-driven culture and engaged team members are critical to driving stronger performance and delivering exceptional customer experience. In parallel, the Group continues to enhance its organisational agility in meeting customer needs while reducing overhead costs.

In 2025, the Group completed the divestments of minority stakes in Yonghui and Robinsons Retail, as well as Singapore Food business, enabling reinvestment in subsidiary businesses and strategic priorities with stronger growth and return potential. This approach, combined with a sharpened business focus and a strengthened balance sheet, delivered a total shareholder return exceeding 90% in 2025, including the distribution of a US$600 million special dividend in October.

PROSPECTS

Transformation is an ongoing journey for today’s retailers. Serving diverse communities across Asia, where economic conditions and consumer expectations vary widely, the Group must stay agile and locally relevant guided by a customer-first mindset and a disciplined focus on growth opportunities that further build on its competitive advantages. Over the year, DFI has invested in delivering better outcomes for customers through price reinvestment, Own Brand innovation, omnichannel expansion and data-driven personalisation – focus areas that will remain central to its growth plans in the years ahead. An expanded digital ecosystem also unlocks new avenues to drive deeper value for supplier partners and enhance shareholder returns.

I would like to end by expressing the Board’s appreciation to our team members. We could not be more proud of the work they have done over the year, particularly in responding to the deeply tragic Tai Po fire in Hong Kong. Their unwavering dedication to serving our customers across Asia is what will continue to drive our business forward and build long-term value for shareholders.

Lincoln Pan

Chairman

GROUP CHIEF EXECUTIVE’S REVIEW

INTRODUCTION

We are pleased to close 2025 on a strong note, with underlying profit attributable to shareholders up 35% year-on-year to US$270 million, reaching the high end of our guidance range. This strong performance was driven by a recovery in LFL subsidiary sales, improved margins and proactive portfolio actions, including the divestment of our minority stake in Yonghui.

Customers across Asia, including in our home market of Hong Kong, are increasingly seeking quality and convenience at great value. While macro challenges remain, we are encouraged to see early signs of recovery in key retail segments, including 3% growth in health and beauty sales in Hong Kong, supported by a 12% increase in tourist arrivals. As Asia’s leading multi-format omnichannel retail platform, we are uniquely positioned to meet customers’ evolving needs effectively across all channels through relevant and compelling customer propositions.

With a renewed focus on balancing profitability with capital discipline, the Group ended the year in a net cash position, after distributing a US$600 million special dividend, and delivered a significantly improved return on capital employed (ROCE) of 9.4%. Our strengthened balance sheet allows us to reinvest for growth as we deepen our focus on higher-return subsidiary businesses and strategic priorities that sustain value creation for shareholders. For the full year 2025, we returned a total of approximately US$740 million to shareholders, including the special dividend.

In December, we held our inaugural Investor Day where DFI announced a new dividend policy with an increased payout ratio of 70%. Dividends paid during the year, combined with a share price increase of more than 70%, resulted in a total shareholder return exceeding 90% in 2025. We also outlined our three-year plan for realising our financial ambitions and accelerated growth goals, including a target of US$310-350 million in underlying profit (representing 11% CAGR at the mid-point compared to 2025¹) and an improved ROCE of at least 15% by 2028.

As we enter the new financial year, we remain firmly focused on executing our strategic priorities to drive sustained, profitable growth.

STRATEGIC DELIVERABLES – KEY PROGRESS

Over the past year, we have made significant progress in our transformation from a portfolio business into a strategically focused operating company. We have been advancing our strategy across five key deliverables to create greater value for our customers, supplier partners and shareholders.

Retail Excellence

By delivering best-in-class customer propositions, we see a wide range of opportunities for driving higher store sales density and market share gain across all business segments.

Health & Beauty

Mannings and Guardian continue to strengthen their position as the trusted advisor for wellness, unlocking strong cross-category growth opportunities through an assortment with high functional value across supplements, derma skin care and hair care. Customers across Asia are increasingly shifting to retailers that best fulfil their broad, diverse and unique wellness goals. Our technology-enabled personalised services – including skin, scalp and health assessments – drive higher purchase conversion and basket size by deepening customer understanding of their wellness needs. These capabilities will be expanded to 25% of our Health & Beauty store network to enhance our competitive differentiation and leadership in wellness.

Convenience
7-Eleven is broadening its shopper missions towards higher-margin, non-cigarette categories with a strategic focus on ready-to-eat (RTE) offerings, which accounted for 24% of Convenience sales in 2025. Across markets, consumers are seeking more convenient, high-quality and value-driven meal solutions. The expansion of Food Bars to 1,250 locations in South China and the rollout of RTE-focused store revamp across the entire Hong Kong network by 2028 will further strengthen 7-Eleven’s RTE proposition.

Food

Given consumers’ pivot towards value, continued northbound travel and increasing competition from Chinese mainland e-commerce platforms, the Wellcome team has focused on enhancing food basket value for customers by advancing our Everyday Low Price strategy. Investment in reduced pricing through strategic direct sourcing of core basket items, particularly in fresh, has resulted in a 2% growth in volume driven by higher footfall and increased items per basket. Direct sourcing allowed us to reduce prices while protecting gross profit, resulting in a 30-basis point gross margin improvement. These efforts further supported the narrowing basket price gap compared to the Greater Bay Area to a currently low single-digit price difference².

Home Furnishings

Similar to Food, IKEA has focused on enhancing its affordability and accessibility by reinvesting in the pricing of high-volume products, broadening the range of entry price points, rationalising the tail of slow-selling assortment, and further expanding digital touchpoints through third-party marketplaces. We are also strengthening IKEA Food as a key draw for customers seeking exciting and affordable food experiences as part of their store journey. These efforts are supported by significant cost transformation initiatives across our operating markets.

Own Brand

Our reset in Own Brand strategy across Food and Health & Beauty is driving higher customer loyalty and sales penetration through greater exclusivity and value. By refining our product range to align closely with customer needs and maximising cross-selling across our formats, we achieved meaningful improvements in margins and sales productivity.

Access to Customers

We continue to strategically expand our network in high-growth, profitable markets, primarily through a capex-light franchise model, with 114 net new openings³ in 2025. In particular, we will deepen 7-Eleven’s presence in Guangdong province to around 2,400 stores and expand Guardian’s footprint in Indonesia to approximately 750 stores by 2028.

Omnichannel and Data Ecosystem

DFI’s expanded omnichannel ecosystem is elevating our relevance and engagement with customers, providing us deep data insights across daily consumer needs that few peers in Asia can match. This ecosystem now allows our customers to engage with DFI brands across more than 90 digital channels, including apps, websites, third-party marketplaces, quick-commerce partnership with food delivery platforms and click-and-collect services. Our strengthened digital proposition was underpinned by a 140-basis point increase in online sales penetration to 6.4%⁴ as at year-end 2025, with order volume more than doubled year-on-year. Our overall digital ecosystem, comprising e-commerce, retail media, insights monetisation and yuu, continues to drive improved financial returns for the Group.

Retail Media (DFIQ Media)

Positioned to become Asia’s leading omnichannel retail media network, DFIQ Media offers a differentiated online and offline advertising proposition, enabling brands to execute cross-format campaigns through our digital assets and more than 10,000 in-store digital screens across markets. DFIQ Media delivered strong sales growth, albeit from a low starting base, achieving a fourfold increase in revenue over 2024, supported by proprietary data insights from over 7 million monthly active users across our growing digital portfolio.

DFIQ Portal

We aim to empower our supplier partners with actionable insights that drive greater business impact and better outcomes for customers. The DFIQ Portal – a vendor platform combining DFIQ Media, DFIQ Insights and trade capabilities – was launched in December 2025, providing suppliers real-time access to critical analytics that enables optimised inventory management and more effective strategic planning.

Retail Analytics

Leveraging cross-format data insights from over 5 million yuu Rewards members in Hong Kong, we continue to enhance our assortment and promotional decisions to help expand both in-store sales and gross profit.

Lean & Agile Model

Maintaining a lean and agile operating model is essential to ensuring efficient decision-making in a rapidly evolving retail landscape. Continued cost optimisation and better product sourcing will support both strategic price reinvestment and sustainable margin expansion in the coming years. Overhead reductions are expected to translate into lower SG&A costs beginning 2026. We remain disciplined in capex, driving network growth primarily through a franchise model with a strong focus on paybacks.

Strategic pivot from portfolio to a focused operating company

We conduct strategic reviews of our businesses guided by return on capital and total shareholder return priorities. During the year, we completed the divestment of our minority stakes in Yonghui and Robinsons Retail, as well as our Singapore Food business, generating total gross proceeds of approximately US$1 billion in cash consideration. In line with our capital allocation priorities, these proceeds were redeployed towards debt repayment, resulting in a net cash position of US$70 million as at year-end 2025. In addition, a special dividend of US$600 million was distributed to shareholders in October 2025. The Group remains focused on maximising total shareholder return while maintaining strategic flexibility for inorganic growth opportunities that are accretive to long-term shareholder value.

2025 PERFORMANCE

Total revenue from subsidiaries in 2025 was US$8.9 billion, up 1% on a LFL basis, excluding cigarettes. Organic revenue, excluding divested businesses⁵ for the comparable period, grew 0.5%. Strong sales growth in the Health & Beauty division was offset by lower contributions from other segments.

Excluding the impact of the minority stake divestments in Yonghui and Robinsons Retail completed in 2025, total revenue for the Group, including 100% of associates and joint ventures, remained broadly stable.

The Group reported total underlying profit attributable to shareholders of US$270 million for the year, up 35% year-on-year. This was supported by improved profitability from subsidiary businesses, lower financing costs and higher underlying profit from associates following the divestment of Yonghui.

Underlying profit from subsidiaries was US$183 million, 15% higher than the prior year. This was driven by strong Health & Beauty performance in addition to earnings recovery in Singapore Food and Home Furnishings segment, partially offset by lower contribution from Convenience due to reduced cigarette volume.

The Group’s share of underlying profit from associates was US$88 million, an improvement of US$45 million compared to the prior year, primarily due to the divestment of minority stake in loss-making Yonghui and higher contribution from Maxim’s as a result of improved mooncake sales and restaurant performance in Southeast Asia. Despite challenging trading conditions in Hong Kong and Chinese mainland, Maxim’s delivered profit growth in these regions through cost optimisation.

The Group reported operating cash flow after lease payments of US$430 million, 30% higher than the prior year, supported by underlying operating profit growth. Free cash flow⁶ for the period was US$281 million, up 78% year-on-year. As at 31 December 2025, the Group’s net cash was US$70 million, compared to US$468 million net debt at 31 December 2024.

SUSTAINABILITY

We remain firmly committed to our purpose to sustainably serve Asia for generations with everyday moments – with a focused, balanced, collaborative approach taking into account the macroeconomic environment and consumer sentiment. We are driving progress on our pathway to reduce our Scope 1 and 2 emissions by 50% by 2030 from a 2021 baseline, with our targeted investments in refrigerant emissions management, energy efficiency, and behaviour-change initiatives across our operations gaining momentum throughout the year. From 2025 to 2030, we will further increase the share of renewable energy use in our portfolio, helping to accelerate the energy transition in the key markets where we operate.

As advocates for our customers and the communities we serve, we are committed to delivering affordable, sustainable products. In 2025, we delivered 380 tonnes of Own Brand low-carbon rice to our Hong Kong markets and added multiple products through our Grounds to Green programme to our 7-Eleven RTE range. These award-winning initiatives demonstrate our ability to anticipate customer expectations and deliver on market demands. We maintained strong discipline in waste and packaging management, keeping us on track to meet our 2030 targets.

BUSINESS REVIEW

HEALTH AND BEAUTY

Sales for the Health and Beauty division grew 7% year-on-year or 5% on an LFL basis to US$2.6 billion. Underlying operating profit was US$228 million for the year, representing an increase of 8% compared to 2024.

Both Mannings and Guardian achieved strong LFL sales performance, supported by growing wellness sales penetration towards the mid-term target of over 35%. To further strengthen our leadership in wellness – a cross-category opportunity spanning health, beauty and personal care – Mannings and Guardian complemented their wellness-focused assortment with in-store health, skin and scalp assessments in selected outlets. Our personalised consultations and tailored product recommendations deepen our engagement with customers, supporting larger basket sizes and higher purchase conversion.

Hashtag: #DFIRetailGroup #Mannings #Guardian #7-Eleven #Wellcome #MarketPlace #IKEA #yuu #Maxim’s

The issuer is solely responsible for the content of this announcement.

DFI Retail Group